管理信息系统（第7版）

MIS

andYouPart1FalconSecurityCopyright©2017PearsonEducation,Inc.5-yrold,privatelyownedcompanyAerialdronesurveillanceandinspectionservicesOilrefineries,aeriallandsurvey,videography(commercials,realestate,etc.),agriculturalmonitoring

CEOandcofounder-MateoThomasSawhowdronesimprovesecuritywithlesstimeandeffortJoniCampbell-partnerCamillia(Cam)Forset-aerialvideophotographerFalconSecurityGrowthIssuesCopyright©2017PearsonEducation,Inc.Revenues$14millionayear,mostlyfromlargeindustrialclientsWantstoexpandtonationalmarketJoniworriesFalconnotreadyTrainingdroneoperators,dronesbreakfrequently,shorttechnicallifeHugelyexpensivesystemsdevelopmentprojectAutomatecollection,storage,analysisofdronedataInnovationsCopyright©2017PearsonEducation,Inc.Exploring3DprintingofdronepartsPrintedprototypeofnewpassiverechargingplatformEnableslanding,charging,andtakeoffwithouthumaninterventionSavedhoursmanagingdronesandincreasedeffectiverangeIsManufacturingDronesIstheRightMoveforFalconSecurity?Copyright©2017PearsonEducation,Inc.Manufacturedrones?Howmanynewemployeesneeded?Costsforadditionalequipmentandinformationsystemstosupportmanufacturingprocess?Newdronescompatiblewithexistingdatacollectionandprocessingsystem?Copyright©2017PearsonEducation,Inc.InformationTechnologyPart2NextThreeChaptersCopyright©2017PearsonEducation,Inc.Chapter4:

Discusseshardware,software,opensourcealternatives,definesbasictermsandfundamentalcomputingconcepts,self-drivingcars,3Dprinting,andtheInternetofThings(IoT)Chapter5addressesdatacomponentofinformationsystemsbydescribingdatabaseprocessinganddatamodelingChapter6describesdatacommunications,Internettechnologies,potentialcloudsecurityproblemsPurposeofTheseThreeChaptersCopyright©2017PearsonEducation,Inc.ProvideyouknowledgetobeaneffectiveITconsumerPresentbasicterms,fundamentalconcepts,andusefulframeworksProvideyouknowledgetoaskgoodquestionsandmakeappropriaterequestsofISprofessionalsCopyright©2017PearsonEducation,Inc.UsingISforCompetitiveAdvantagePart3PerformanceRecording,Integration,Delivery,andEvaluation(PRIDE)Copyright©2017PearsonEducation,Inc.PrototypeconnectionsWritteninC#code,runsagainstanAzuredatabaseinthecloudPerformanceRecording,Integration,Delivery,andEvaluation(PRIDE)(cont'd)Copyright©2017PearsonEducation,Inc.Prototypedevelopedbycardiacsurgeon,Flores,forhisuseHelpedpatientsrecoverNosuccessinlicensingtootherdoctorsFloreslostinterestRequiredtoomuchoftimeBigfinancialcommitmentCastofCharactersCopyright©2017PearsonEducation,Inc.ZevFriedmanboughtPRIDEcompanyforasmallamountofcashandaroyaltyagreementJaredCooper,newgeneralmanagerNickiJensen,marketingprofessionalMicheleRussell,salesdirectorJamesWu,technologymanagerWhyStudythePRIDECaseCopyright©2017PearsonEducation,Inc.Futurebusinessprofessionalsneedtobeabletoassess,evaluate,andapplyemerginginformationtechnologytobusinessPRIDEsystemwillallowyoutopracticekeyskillsCopyright©2017PearsonEducation,Inc.InformationSystemsManagementPart4MISSecurity,Development,andResourcesCopyright©2017PearsonEducation,Inc.NeedtounderstandISsecurityimportanttofuturemanagersNeedbasicknowledgeofdevelopmentprocessestobeabletoassessthequalityofworkbeingdoneondevelopmentprojectsNeedknowledgetobeactiveandeffective

participantinprojectsNeedtoknowhowISresourcesaremanagedtobetterrelatetoyourISdepartmentNeedknowyouruserrightsandresponsibilitiesPRIDE:"ButHowDoYouImplementThatSecurity?”Copyright©2017PearsonEducation,Inc.PaycloseattentiontouserandmanagementresponsibilitiesinnextthreechaptersUnderstandresponsibilitiesandactivitiesofISprofessionalsPRIDEcustomersconcernedaboutsecuritymeasuresSecurityofallofpartners’systemscriticalissueforinter-organizationalsystemsPRIDE:"ButHowDoYouImplementThatSecurity?”(cont’d)Copyright©2017PearsonEducation,Inc.VideoconferencewithpotentialPRIDEpromoterandadvertiserPRIDEoriginallydesignedtostoremedicaldataSDSwantstoknowifPRIDEsystemshasacceptablelevelofsecurityDoesn’twanttoaffiliatewithcompanywithmajorsecurityproblemCriminalsnowfocusattacksoninter-organizationalsystemsCopyright©2017PearsonEducation,Inc.TheImportanceofMISChapter1“ButToday,They’reNotEnough.”Copyright©2017PearsonEducation,Inc.Jenniferlacksskills

FalconSecurityneeds:AbstractreasoningskillsSystemsthinkingskillsCollaborationskillsExperimentationskillsWhatDoEmployersWant?Copyright©2017PearsonEducation,Inc.Selfstarter,don’twaittobetoldwhattodoTeamworkerDevelopideasandkickthemaroundwithothersAskquestionsPullmorethanyourownweightStudyQuestionsCopyright©2017PearsonEducation,Inc.Q1: WhyisIntroductiontoMISthemostimportantclassinthebusinessschool?Q2: HowwillMISaffectme?Q3: WhyareMIS-relatedjobsinhighdemand?Q4: WhatisMIS?Q5: WhatisyourroleinISsecurity?Howdoestheknowledgeinthischapterhelpyou?Q1:WhyIsIntroductiontoMIStheMostImportantClassintheBusinessSchool?Copyright©2017PearsonEducation,Inc.TechnologyfundamentallychangingbusinessInformationAgeProduction,distribution,controlofinformationprimarydriveroftheeconomyDigitalRevolutionFrommechanicalandanalogdevicestodigitaldevicesEvolvingCapabilities:ComputerPrice/PerformanceRatioHistoricalTrendCopyright©2017PearsonEducation,Inc.Moore’sLawUnderstandingtheForcesPushingtheEvolutionofNewDigitalDevicesCopyright©2017PearsonEducation,Inc.Bell’sLawNewcomputers,platforms,programmingenvironments,industries,networks,informationsystemsroughlyevery10yearsEstablishinganewindustriesUnderstandhowbusinesseswillbeaffectedbydigitalevolutionWhat

existingindustriesdo,theyhow

doesitchangesFundamentalForcesChangingTechnologyCopyright©2017PearsonEducation,Inc.ThisIstheMostImportantClassintheSchoolofBusinessBecauseYouWillLearn:Copyright©2017PearsonEducation,Inc.HowtechnologyfundamentallychangesbusinessesWhyexecutivestrytofindwaystousenewtechnologytocreateasustainablecompetitiveadvantageLearntoassess,evaluate,applyemerginginformationtechnologytobusinessThiscoursewillhelpyouattainknowledgeneededbyfuturebusinessprofessionalsQ2:

HowWillMISAffectMe?Copyright©2017PearsonEducation,Inc.TechnologicalchangeacceleratingBell’sLawaffectHighlysuccessfulbusinesscouldbebankruptquicklybecausetechnologychangedanditdidn’tEx:BlockbusterHowCanIAttainJobSecurity?Copyright©2017PearsonEducation,Inc.Moore’sLaw,Metcalfe’sLaw,Kryder’sLaw

Drivingdataprocessing,storage,communicationscoststoessentiallyzeroAnyroutineskillcan,andwill,beoutsourcedtolowestbidderWhatSkillsWillBeMarketableDuringYourCareer?Copyright©2017PearsonEducation,Inc.Rapidtechnologicalchangeandincreasedinternationalcompetition:RequiresskillsandabilitytoadaptFavourspeoplewithstrongnon-routinecognitiveskillsMessage:Developstrongnon-routinecognitiveskillsWhatIsaMarketableSkill?Copyright©2017PearsonEducation,Inc.HowCanIntrotoMISHelpYouLearnNon-RoutineSkills?Copyright©2017PearsonEducation,Inc.AbstractReasonAbilitytomakeandmanipulatemodelsLearntouseandconstructabstractmodelsCh.1:FivecomponentsofanISmodelCh.5:HowtocreatedatamodelsCh.10:HowtomakeprocessmodelsHowCanIntrotoMISHelpYouLearnNon-RoutineSkills?(cont’d)Copyright©2017PearsonEducation,Inc.SystemsThinkingAbilitytomodelsystemcomponents,connectinputs,andoutputsamongcomponentstoreflectstructureanddynamicsAbilitytodiscuss,illustrate,critiquesystems;comparealternativesystems;applydifferentsystemstodifferentsituationsHowCanIntrotoMISHelpYouLearnNon-RoutineSkills?(cont’d)Copyright©2017PearsonEducation,Inc.CollaborationPeopleworkingtogethertoachieveacommongoal,result,orworkproductCE1andCE2discusscollaborationskillsandillustrateseveral

collaborationinformationsystemsHowCanIntrotoMISHelpYouLearnNon-RoutineSkills?(cont’d)Copyright©2017PearsonEducation,Inc.AbilitytoExperimentMakereasonedanalysisofanopportunity;developandevaluatepossiblesolutions“I’veneverdonethisbefore.”“Idon’tknowhowtodoit.”“Butwillitwork?”“Isittooweirdforthemarket?”.FearoffailureparalyzesmanygoodpeopleandideasQ3:

WhyareMIS-RelatedJobsInHighDemand?Copyright©2017PearsonEducation,Inc.69%ofcollegegraduatesneedadditionaltrainingoreducation46%workinginjobsnotrequiringtheirdegree,underemployedBettersuccessforstudentswithcoursesrelatedtoinformationsystemsTradablejob

NotdependentonparticularlocationlikelyoutsourcedoverseasJobGrowthoverthePastTwentyYearsCopyright©2016PearsonEducation,Inc.PublishingasPrenticeHallJobGrowthbySectorbyYearCopyright©2017PearsonEducation,Inc.BottomLineofMISCourseCopyright©2017PearsonEducation,Inc.Mostimportantcourseinbusinessschoolbecause:Givesbackgroundyouneedtoassess,evaluate,andapplyemerginginformationsystemstechnologytobusinessGivesyoumarketableskillsbyhelpingyoulearnabstraction,systemsthinking,collaboration,andexperimentationMakesyouawareofwell-paying,highdemand

MIS-relatedjobsWhatIsA?Copyright©2017PearsonEducation,Inc.Startedase-commerceportalforbuyingandsellinggoodsNowincludesavarietyoffinancial,auction,andcommerceservicesMission:ConnectsuppliersandbuyersonglobalscaleMillionsofproducts,dozensofproductcategories,thousandsofmessagesexchangeddailybetweenbuyersandsellersGrowingPainsRapidlyevolvedfroma“newidea”MiredwithsupplierssellingcounterfeitproductsVettingglobalsuppliersandrespondingtofraudclaimsWhatCanADoforYou?Copyright©2017PearsonEducation,Inc.Exampleofhowmanaginginformationcanbeasprofitableassellingahigh-qualityproductDemonstratescomplexitiesassociatedwithoperatinginaglobaleconomyIllustrateswhatcanbeaccomplishedwithalaptop,agoodidea,alotofhardworkQ4:WhatIsMIS?Copyright©2016PearsonEducation,Inc.PublishingasPrenticeHallKeyelementsManagementanduseInformationsystemsStrategiesGoalofMISManagingIStoachievebusinessstrategiesWhatIsMIS(cont’d)Copyright©2017PearsonEducation,Inc.ManagementanduseDevelop,maintain,adaptby:Creatinginformationsystemtomeetyourneeds,takeanactiveroleinsystem’sdevelopment.Why?Businessprofessionalsusecognitiveskillstounderstand.businessneedsandrequirements.ComponentsofanInformationSystem?Copyright©2017PearsonEducation,Inc.ComponentsinteracttoproduceinformationCharacteristicsoftheFiveComponentsCopyright©2017PearsonEducation,Inc.MostImportantComponent--YOU!Cognitiveskillsdeterminequalityofyourthinking,abilitytoconceiveinformationfromdataInformationisvalueyouaddtoinformationsystemsOnlyhumansproduceinformationAllcomponentsmustworkDifferenceBetweenITandISCopyright©2017PearsonEducation,Inc.Informationtechnology(IT)ProductsMethodsInventionsStandardsITdrivesdevelopmentofnewISITcomponents=Hardware+Software+DataIS=IT+Procedures+PeopleDevelopmentandUseofInformationSystemsCopyright©2017PearsonEducation,Inc.Businessprofessionalsneedto:TakeactiveroletoensuresystemsmeettheirneedsUnderstandhowISconstructedConsiderusers’needsduringdevelopmentLearnhowtouseAncillary(security,backups)AchievingStrategiesCopyright©2017PearsonEducation,Inc.Informationsystemsexisttohelppeopleachievebusiness'strategies.“WhatisthepurposeofourFacebookpage?”“Whatisitgoingtodoforus?”“Whatisourpolicyforemployees’contributions?”“Whatshouldwedoaboutcriticalcustomerreviews?”“Arethecostsofmaintainingthepagesufficientlyoffsetbythebenefits?”Q5:WhatisYourRoleinisSecurity?Copyright©2017PearsonEducation,Inc.10+charactersDoesnotcontainyourusername,realname,orcompanynameDoesnotcontainacompletedictionarywordinanylanguageDifferentfrompreviouspasswordsusedContainsbothupper-andlowercaseletters,numbers,andspecialcharacters(suchas˜!@;#$%^;&;*()_+;–=;{}|[]\:“;’<;>;?,./)PasswordEtiquetteCopyright©2017PearsonEducation,Inc.NeverwritedownyourpasswordNeverasksomeonefortheirpasswordNevergiveyourpasswordtosomeone“do-si-do”move—moveawaysoanotherpersoncanenterpasswordprivatelyCommonprofessionalpracticeHowDoestheKnowledgeinthisChapterHelpYou?Copyright©2017PearsonEducation,Inc.RealizefuturebelongstothosewhocreativelyenvisionnewapplicationsofinformationsystemsandtechnologyLearnReich’sfourkeyskillsLearnIScomponentsUnderstandeverybusinessprofessionalneedsactiveroleinnewinformationsystemsdevelopmentEthicsGuide:EthicsandProfessionalResponsibilityCopyright©2017PearsonEducation,Inc.Whichgraphdoyoupresent?“WhatIsRightBehaviour?”Copyright©2017PearsonEducation,Inc.ImmanuelKantCategoricalimperativeOneshouldbehaveonlyinawaythatonewouldwantthebehaviortobeauniversallaw.Areyouwillingtopublishyourbehaviortotheworld?DutyCopyright©2017PearsonEducation,Inc.NecessitytoactinaccordancewithcategoricalimperativePerfectduty

-behaviorthatmustalwaysbemetImperfectduty

-apraiseworthyaction,butnotrequiredGivingtocharity;developingyourbusinessskillsandabilitiesImperfectDutyofBusinessProfessionalsCopyright©2017PearsonEducation,Inc.ImperfectdutiesCultivatingyourtalentisaprofessionalresponsibilityObtainingskillsnecessarytoaccomplishyourjobContinuingtodevelopbusinessskillsandabilitiesthroughoutyourcareersGuide:Five-ComponentCareersCopyright©2017PearsonEducation,Inc.ActiveReviewCopyright©2017PearsonEducation,Inc.Q1: WhyisIntroductiontoMISthemostimportantclassinthebusinessschool?Q2: HowwillMISaffectme?Q3: WhyareMIS-relatedjobsinhighdemand?Q4: WhatisMIS?Q5: WhatisyourroleinISsecurity?Howdoestheknowledgeinthischapterhelpyou?CaseStudy1:zulilyCopyright©2017PearsonEducation,Inc.Whatistheirbusinessmodel?Flashsalestomothers:Children’sclothes,toys,women’sclothes,accessories,anddécoritemsITprovidesentertainingshoppingexperience,namebrandgoods,uniqueanddifficult-to-findoff-brands,atsubstantialdiscounts45%ofsalesovermobiledevicesCuratedsalesCaseStudy1:zulily(cont'd)Copyright©2017PearsonEducation,Inc.HowTheyDoItCopyright©2017PearsonEducation,Inc.Buyersidentifygoodstobesold,

negotiatewithvendorsPhotographssampleitemsin-house,writeadcopyGroupitemsfor3-daysaleseventsAftereventcloses,zulilyordersitemsfromvendor,receives,packages,andshipstocustomers.(maintainsnoinventory)VulnerabletovendorserrorsandmistakesUseofTechnologyCopyright©2017PearsonEducation,Inc.“Continualinnovationthroughinvestmentintechnologyiscoretoourbusiness”Internet,mobiletechnologycompatibilityDevelopedaproprietarytechnologyplatformtohandleenormousspikesinwebprocessingdemandExtensivedatacollectionandanalyticscapabilitiesGrowth-ManagementProblemsCopyright©2017PearsonEducation,Inc.“Tosupportcontinuedgrowth,wemusteffectivelyintegrate,developandmotivatealargenumberofnewemployees,whilemaintainingourcorporateculture.Inparticular,weintendtocontinuetomakesubstantialinvestmentstoexpandourmerchandisingandtechnologypersonnel”Needtohiremid-levelmanagersFindingandretainingmerchandisingandtechnologypersonneldifficultLearningfromzulilyCopyright©2017PearsonEducation,Inc.TechnologyzulilyusesisnotgroundbreakingDevelopedinnovativeapplicationofinformationsystemstechnologyAppliedittoabusinessopportunityManagerialskilltodevelopthatideaCopyright©2017PearsonEducation,Inc.BusinessProcesses,InformationSystems,andInformationChapter2“IGottheEmail,ButICouldn’tDownloadtheAttachment.”DifficultforeveryonetoattendmeetingsWastingtimecoveringoldgroundCellphonecallsinterruptmeetingFelixnotreadingmeetingminutesInterpersonalconflictsGettingsnippy,feelingsbeinghurt“Let’sjustignoreFelix”Felixopposesproject,notreallyparticipatingCopyright©2017PearsonEducation,Inc.StudyQuestionsCopyright©2017PearsonEducation,Inc.Q1:WhydoestheFalconSecurityteamneedtounderstandbusinessprocesses?Q2:Howcanbusinessprocessmodelinghelporganizations?Q3:Howcaninformationsystemsimproveprocessquality?Q4:Whatisinformation?Q5:Whatdatacharacteristicsarenecessaryforqualityinformation?Howdoestheknowledgeinthischapterhelpyou?

Q1:WhyDoestheFalconSecurityTeamNeedtoUnderstandBusinessProcesses?Copyright©2017PearsonEducation,Inc.Forinformed,effectivediscussionsandevaluationsCreateabstractionormodelofFalcon'scurrentprocessesIdentifynewbusinessprocessesandinformationsystemstosupportdroneproductionDetermineifsavingsjustifychangingbusinessprocessesQ2:HowCanBusinessProcessModelingHelpOrganizations?(BestBikesexample)Copyright©2017PearsonEducation,Inc.SwimlaneformatHowBestBikedProcessesMustChangetoSupport3DPrintingOperationswillneedtodecidewhetherto3Dprinta

partmanufacturedin-houseUsesprocessdiagramstocommunicateprocessstructureandpossiblechanges,additionalpersonnelneedsCopyright©2017PearsonEducation,Inc.RevisedBestBikes’Processes

UsingBPMNCopyright©2017PearsonEducation,Inc.Q3:HowCanInformationSystemsImproveProcessQuality?Currentprocessesdonotsupport3DprintingDimensionsofprocessqualityEfficiency->ratioofbenefitstocostsEffectiveness->enablesorganizationtoaccomplishstrategyFigure3-1,twovendordatarepositoriesSinglerepositorylesscostly,generatefewererrors,andaseffectiveCopyright©2017PearsonEducation,Inc.FalconSecurityBusinessProcesswithSingleVendorRepositoryCopyright©2017PearsonEducation,Inc.ProcessCostsBPMNdoesn'tshowcostsdirectlyCostislabortoperformactivityComputernetwork,email,orothersystemneededtosupportdataflowsCostofinfrastructurepartofbusinessprocesscosts.UseanInformationSystemtoStoreVendorDataCopyright©2017PearsonEducation,Inc.UsingInformationSystemstoImproveProcessQualityCopyright©2017PearsonEducation,Inc.FalconSecurityDataonGeneralSportsCopyright©2017PearsonEducation,Inc.Q4:WhatIsInformation?Definitionsvary:Knowledgederivedfromdata,wheredataarerecordedfactsorfiguresDatapresentedinameaningfulcontextProcesseddata,ordataprocessedbysumming,ordering,averaging,grouping,comparing,orothersimilaroperationsAdifferencethatmakesadifferenceCopyright©2017PearsonEducation,Inc.WhereIsInformation?Graphisnot,itself,informationGraphisdatayou,andothers,usetoconceiveinformationAbilitytoconceiveinformationfromdatadeterminedbycognitiveskillsPeopleperceivedifferentinformationfromsamedataCopyright©2017PearsonEducation,Inc.DoesthisGraphContainInformation?Copyright©2017PearsonEducation,Inc.SoWhat?AugmentedCollaborationHowcanHoloLenschangecollaborationandbusiness?Identifyingindustriesthatmightbenefitfromaugmentedrealitytechnology.Howso?WhatisthedifferencebetweentheOculusRiftandtheMicrosoftHoloLens?Howcouldthistypeoftechnologybenefitstudents?Whataboutprivacyconcerns?Copyright©2017PearsonEducation,Inc.Q5:WhatDataCharacteristicsAreNecessaryforQualityInformation?Copyright©2017PearsonEducation,Inc.HowDoestheKnowledgeInThisChapterHelpYou?Helpsyouby:EnablingyoutocommunicateeffectivelywithISprofessionalsandcolleaguesDemonstratingyourabilitytousesystemsthinking,abstraction,collaborationandexperimentationskillsEnablingyoutodocumentbusinessprocessesFurtheringyourcareerprospectsCopyright©2017PearsonEducation,Inc.EthicsGuide:IKnowWhat’sBetter,ReallyCopyright©2017PearsonEducation,Inc.YoubelievethatAlternativeTwoisvastlypreferableLesliebelievesAlternativeOneisbetterEthicsGuide:IKnowWhat’sBetter,Really(cont'd)Youandco-workerdeveloptwodifferentalternativesforconsiderationLesliewillmissmeetingduetofamilyemergencyYoubelieveLeslie'splan(AlternativeOne)couldcauseirreparableharmtocompany,andyourplanisbetterYoupresentyourplan(AlternativeTwo),butnotLeslie'sYouleadcommitteetothinkLesliesupportsyourplanCopyright©2017PearsonEducation,Inc.EthicsGuide:IKnowWhat’sBetter,Really(cont'd)Copyright©2017PearsonEducation,Inc.CommitteeadoptsyourplanandLeslieneverlearnscommitteeneversawherplanWasyourbehaviorethical?Categoricalimperative-Whatyououghttodo,independentofyourownwantsUtilitarianism-MoralityofanactisdeterminedbyitsoutcomeEthicsGuide:Egocentricvs.EmpatheticThinkingEgocentricthinkingCentersonself“I’mright,everyoneelseiswrong.”Empatheticthinking“MyView”isonepossibleinterpretationTaketimetolearnperspectiveofothersTaketimetounderstandproblemdomainasasystemCopyright©2017PearsonEducation,Inc.EthicsGuide:Egocentricvs.EmpatheticThinking(summary)ConsiderFalconSecurity:InterpersonalconflictsGettingsnippy,feelingsbeinghurt“Let’sjustignoreFelix”Felixopposesproject,notreallyparticipatingFelixdoesn’tcometomeetingsFelixthinksteamisfocusedondroneflightperformanceAlexisthinksteamshoulddeterminedronepartstobe3D-printedCopyright©2017PearsonEducation,Inc.ActiveReviewCopyright©2017PearsonEducation,Inc.Q1:WhydoestheFalconSecurityteamneedtounderstandbusinessprocesses?Q2:HowcanbusinessprocessmodelinghelpFalconSecurity?Q3:Howcaninformationsystemsimproveprocessquality?Q4:Whatisinformation?Q5:Whatdatacharacteristicsarenecessaryforqualityinformation?Howdoestheknowledgeinthischapterhelpyou?CaseStudy2:

EatingOurOwnDogFood:ChapterDevelopmentProcessCopyright©2017PearsonEducation,Inc.CaseStudy2:

EatingOurOwnDogFood(cont’d)Copyright©2017PearsonEducation,Inc.SharePointDevelopmentSiteCopyright©2017PearsonEducation,Inc.ExampleEmailfromSharePointCopyright©2017PearsonEducation,Inc.FirstDraftDocumentLibraryContentsCopyright©2017PearsonEducation,Inc.Chapter6VersionHistoryCopyright©2017PearsonEducation,Inc.Copyright©2017PearsonEducation,Inc.OrganizationalStrategy,InformationSystems,andCompetitiveAdvantageChapter3“WeCan'tBeEverythingtoEverybody.”Copyright©2017PearsonEducation,Inc.KnownforprovidingsecuritymonitoringMateowantstostayfocusedonbigsecuritycontractsLawenforcementagencies,search&

rescue,federalgovernmentFocusordiversify?Goodmoneyinagriculturalsurveying,industrialinspecting,realestatevideos,andweddingvideosStudyQuestionsCopyright©2017PearsonEducation,Inc.Q1:Howdoesorganizationalstrategydetermineinformationsystemsrequirements?Q2:Whatfiveforcesdetermineindustrystructure?Q3:Whatiscompetitivestrategy?Q4:Howdoescompetitivestrategydeterminevaluechainstructure?Q5:Howdovaluechainsdeterminebusinessprocessesandinformationsystems?Q6:Howdoinformationsystemsprovidecompetitiveadvantages?Howdoestheknowledgeinthischapterhelpyou?Q1:HowDoesOrganizationalStrategyDetermineInformationSystemsStructure?Copyright©2017PearsonEducation,Inc.StrategyDeterminesInformationSystemsQ2:WhatFiveForcesDetermineIndustryStructure?Copyright©2017PearsonEducation,Inc.CompetitiveForces•Competitionfromvendorswhomanufacturesubstitutes•Competitionfromnewcompetitors•CompetitionfromexistingrivalsBargainingPowerForces•Bargainingpowerofsuppliers•BargainingpowerofcustomersPorter’sFiveForcesModelofIndustryStructureCopyright©2017PearsonEducation,Inc.ExamplesofFiveForcesCopyright©2017PearsonEducation,Inc.FiveForcesatFalconSecurityCopyright©2017PearsonEducation,Inc.Q3:WhatIsCompetitiveStrategy?Copyright©2017PearsonEducation,Inc.Porter'sFourCompetitiveStrategiesQ4:HowDoesCompetitiveStrategyDetermineValueChainStructure?Copyright©2017PearsonEducation,Inc.LinkagesTaskDescriptionsforPrimaryActivitiesoftheValueChainCopyright©2017PearsonEducation,Inc.Q5:HowDoValueChainsDetermineBusinessProcessesandInformationSystems?Copyright©2017PearsonEducation,Inc.Copyright©2017PearsonEducation,Inc.Q5:(cont’d)Q7:HowDoInformationSystemsProvideCompetitiveAdvantages?Copyright©2017PearsonEducation,Inc.PrinciplesofCompetitiveAdvantageHowDoesanActualCompanyUseIStoCreateCompetitiveAdvantages?(cont'd)Copyright©2017PearsonEducation,Inc.MaintainscustomeraccountdataIScollectsinformationforABC(addsvalue)ISsavescustomerstimebyautomaticallyfillinginpartofform(addsvalueforcustomer)Package&informationdeliverysystemIShelpscusto