英语口语营销话题课件

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营销话题MarketingSurveys市场调查&TargetAudience目标消费者1wordssurveyn.调查conclusion

n.结论loyaladj.忠诚的competitiveadj.有竞争力的domesticadj.国内的boomn.&v.迅速发展potentialadj.有潜力的marketresearchreport市场调查报告introductoryprice初步价格customerbase顾客基数2wordscampaignn.活动venuen.地点targetn.目标averageadj.&n.平均（的）(placename)crowd(某地方的)群体mid-levelincome中等收入upper-class上层阶级whitecollar白领makesense有道理householdincome家庭收入3surveyn.&vt.调查

Arecentsurveyshowedthatmostpeoplewereworriedabouttheincreasingcrimes.

一份最近的调查表明,大多数人对不断增长的犯罪率表示忧虑。Thepeoplesurveyedaremostlyfromlowincomefamilies.被调查的人大多数来自于低收入家庭。loyaladj.忠诚的loyaltyn.忠诚customerloyalty顾客忠诚度4competitiveadj.有竞争力的；好竞争的

Acompetitivepersonlovestowinandhatestolose.

竞争心强的人喜欢赢讨厌输。boomn.&v.迅速发展

Businessboomedafterthedepression.

萧条之后生意兴隆起来。5campaignn.活动

Thecityhallisplanningtostartacampaignagainstsmoking.

市政府计划发起禁烟运动。venuen.地点

thevenueofthemeeting开会的地点

thevenueoftheaccident意外发生地点62026/6/57averageadj.&n.平均（的）

Anaverageoftwostudentsareabsenteachday.

每天平均有两个学生缺席。Theaverageageofthesechildrenis10.householdincome家庭收入Theyhaveanannualhouseholdincomeof4millionyuan.他们家庭年收入四百万。8MarketingsurveyforLAMIUnu-braDoyouthinkourpriceistoohigh?YES□NO□2.Areyouunder30yearsold?YES□NO□3.Doyoupreferskin-color?YES□NO□4.Doyoubuyitforthestickerprice?YES□NO□5.Ifthereisadiscount,wouldyoubuy?YES□NO□9对话练习1-MarketingSurveyA:I’vejustreadthesalesfigureinthemarketresearchreport.Itwasnotsatisfying.我刚刚看过市场调查报告中的销售数字，不是很让人满意。B：Ifyoucompareitwithoursurveyofconsumerbuyinghabits.Youcanfindoneconclusion.如果你拿这个跟我们的消费者购买习惯调查相对比，你能找到一个结论。A：Letmesee…Itseemsthatthemarketissensitivetoprice.让我看看…似乎市场对价格很敏感啊。10B：Theconsumersthinkthatourintroductorypriceistoohigh.That’swhyoursalesafterproductlaunchislow.顾客们认为我们的初始定价太高了，那是为何我们产品投放市场后销售如此低。A：Soweshouldstarttolowertheprice?因此我们开始要降价了？B：Ithinkthisisagoodideatobuildourcustomerbase.我觉得这是个建立我们顾客基数的好主意。A：That’sright.Ifourcustomersgethookedonthelowprice,theywillbuyandbecomeloyaltoourbrand.那也是。如果顾客被我们的低价所吸引，他们就会购买我们产品并成为我们品牌的忠实粉丝。11对话练习2-TargetAudienceA:What’sourtargetcustomerforthiscampaignpromotingmilkpowder？这次推销奶粉活动的目标顾客是谁？B：WearefacingtheShilongcrowdandwe’refocusingonnewmomswithonlyonekid.我们这次面对石龙顾客群，我们打算重点集中在只有一个小孩的新妈妈上。A：Theyaremostlyfrommid-leveltoupper-classincomelevels,whitecollar,right?他们大多数来自中上等收入家庭，白领族，对吗？12B：Yes.It’sverydifferentfromthetargetgroupwehadforthelastcampaign.Thosewerefromlowincomefamilies,bluecollar.是的，这跟上次我们活动的目标群体很不一样。那些都是低收入家庭的蓝领。A：Well,thereisone