机构研究报告-Digital media in Portugal-外文版培训课件

DIGITAL

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TRENDSDigitalmediainPortugalCHAPTER

01OverviewMediaserviceusageduringthepreviousyearinPortugalin1stquarter2024,bytypeMediaserviceusageinPortugalQ12024,bytypeShareofrespondents20%

30%

40%0%10%50%60%70%80%90%84%81%100%Television(broadcast,cable,orsatellite)Digitalvideocontent(downloadorstreaming)Radio72%69%Digitalmusiccontent(downloadorstreaming)Podcasts43%Musiconhardcopies(e.g.,CD,vinyl)Videoonhardcopies(e.g.DVD,Blu-ray)Audiobooks(downloadorstreaming)Noneoftheabove17%11%10%1%4Description:In2024,televisionwasthemostpopulartypeofmediaserviceinPortugal,usedby84percentofrespondents.Digitalvideocontentrankedsecond,whetherbydownloadorstreaming,selectedby81percentofrespondents.Closebehind,theradiowasusedby72percentofrespondents.ReadmoreNote(s):Portugal;January20toMarch13,2024;2,094respondents;18-64yearsSource(s):Statista;StatistaConsumerInsightsMediausagerateinPortugalin1stquarter2024,bychannelMediausagerateinPortugalQ12024,bychannelShareofrespondents0%20%40%60%80%100%100%(Mobile)internetTV(broadcast/cable/satellite)Radio90%70%66%Digitalvideocontent(download/streaming)Movies/cinema56%Digitalmusiccontent(download/streaming)Onlinenewswebsitesandapps/ePaperPodcasts50%48%39%Magazines(print)26%25%eMagazines/onlinemagazinewebsitesandapps(e.g.,fashion,sports,…Dailynewspapers(print)23%Weeklynewspapers(print)14%5/statistics/1376572/portugal-frequent-media-usage-rate-by-typeIn2024,100percentofrespondentsinPortugaldeclaredbeinginternetusers.Thesecond-biggestgroupofrespondents,withashareof90percent,selectedtelevisionasatypeofmediausedbythem,while50percentchosedigitalmusiccontent.

ReadmoreNote(s):Portugal;January20toMarch13,2024;2,094respondents;18-64yearsSource(s):StatistaConsumerInsightsDailyusagetimeofselectedtypesofmediainPortugalin3rdquarter2023(inhours.minutes)DailyusagetimeofselectedtypesofmediainPortugalQ32023Dailyusagetimeinhours.minutes012345678InternetTelevision(broadcastandstreaming)Socialmedia7.32.532.23Broadcastradio1.211.17MusicstreamingservicesPressmedia(onlineandphysicalprint)Podcasts1.060.420.4Gamesconsole6Description:Portugal'smediaconsumptionhabitsrevealasignificantdigitalshift,withinternetusagedominatingdailymediatimeatoversevenhoursperdayin2023.Thedailytimespentwatchingtelevision(broadcastandstreaming)reachedtwohoursand53minutes,whilethetimespentusingsocialmediawasmeasuredattwohoursand23minutes.Respondentsspenttheleastamountoftimeusingagameconsole,atonly40minutesperday.

ReadmoreNote(s):Portugal;Q32023;16-64yearsSource(s):DataReportal;GWI;Meltwater;WeAreSocialShareofvideo-on-demandusersinPortugalfrom2016to2024Shareofvideo-on-demandusersinPortugal202470%63.02%58.55%60%50%40%30%20%10%0%54.37%51.43%46.66%201620182020202220247Description:InPortugal,theshareofvideo-on-demandusersamonginternetusersstoodat54percentin2016anddecreasedto47percentin2018.From2020onwards,thissharekeptincreasing,reaching63percentoftheonlinepopulationin2024.

ReadmoreNote(s):Portugal;2016to2024;7,686,754respondents;IndividualswhohaveusedtheinternetinthethreemonthspriortothesurveySource(s):Eurostat;StatisticsPortugalShareofpeoplewhoboughtdigitalmediaproductsonlineinPortugalin2024,bytypeShareofpeoplewhoboughtdigitalmediaproductsonlineinPortugal2024Shareofrespondents0%

5%10%15%20%25%30%35%40%Accesstofilms,series,orsportsprogramsOnlinemusicservice34.7%22.4%Downloadablesoftwareorsoftwareupdates19.2%Downloadablegames15.8%14.9%Electronicbooks,electronicmagazines,orelectronicnewspapers(downloadable)Gamestoplayonline9.6%9.4%Internetapplications(excepthealth-related)InternetapplicationsrelatedtohealthorphysicalexerciseAccesstoexclusivecontentonnewswebsites,newspapers,ormagazines7%6.3%8Description:Overtheobservedperiod,digitalmediapurchasesinPortugalwerehigherregardingtheaccesstofilms,series,andsportsprograms,atashareof35percentin2024.Onlinemusicserviceswerealsoverypopular,with22.4percentoftherespondentspurchasingthem.ReadmoreNote(s):Portugal;May16toAugust25,2024;8,547households;16-74yearsold;PeoplewhoboughtdigitalmediainthethreemonthsbeforetheinterviewSource(s):StatisticsPortugalCHAPTER

02DigitalvideoRevenueofthevideo-on-demandmarketinPortugalfrom2017to2029,bysegment(inmillioneuros)Revenueofthevideo-on-demandmarketinPortugal2017-2029,bysegmentOTTVideoAdvertisingPay-per-View(TVoD)VideoDownloads(EST)VideoStreaming(SVoD)300250200150100500201720182019202020212022202320242025202620272028202910Description:Therevenueofvideo-on-demand(VOD)inPortugalisforecasttoexperiencesignificantgrowthinallsegmentsuntil2029.Concerningthefourselectedsegments,thesegmentOTTVideoAdvertisinghasthelargestrevenuewith120millioneurosin2024.Contrastingly,VideoDownloads(EST)isrankedlast,with4.22millioneuros.ThetotalrevenueofVODsurpassed196millioneurosinthesameyear.TheStatistaMarketInsightscoverabroadrangeofadditionalmarkets.

ReadmoreNote(s):PortugalSource(s):Statista;StatistaDigitalMarketInsightsMarketsharesofvideo-on-demandplatformsinPortugalin2023Marketsharesofvideo-on-demandplatformsinPortugal202335%30%25%20%31%15%10%5%13%13%13%12%8%7%3%0%HBOMaxDisneyPlusNetflixYouTubeGloboplayAmazonPrimeVideoCrunchyrollOther11/statistics/1376848/portugal-market-shares-of-video-on-demand-platformsIn2023,HBOMaxroseasthedominantvideo-on-demandplatforminPortugal,withamarketshareof31percent.Disney+,NetflixandYouTubecamesecond,with13percentmarketshareeach.Globoplayfollowed,with12percentmarketshare.

ReadmoreNote(s):Portugal;2023Source(s):Statista;StatistaDigitalMarketInsightsLeadingover-the-top(OTT)videoapplicationsinPortugalin2024,bynumberofdownloads(in1,000s)MostdownloadedOTTappsinPortugal2024Numberofdownloadsinthousands0100200300400500600700800761.77MaxAmazonPrimeVideoDisney+475.85457.62Netflix418.42ReelShort308.08ShortMax265.73DramaBoxTVIPlayer199.55143.43127.51125.23HBOMaxGloboplay12Description:In2024,MaxwastheOTTvideoappwiththehighestnumberofdownloadsinPortugal,countingalmost761,800downloadsduringtheobservedperiod.AmazonPrimeVideowasdownloadedover475,850timesoverthesameperiod,andDisney+recorded456,000downloads.ReadmoreNote(s):Portugal;2024Source(s):AppMagicLeadingover-the-top(OTT)videoappsinPortugalin2024,byrevenue(in1,000U.S.dollars)LeadingOTTvideoappsinPortugal2024byrevenueIn-apprevenueinthousandU.S.dollars1,500

2,000

2,500

3,00005001,0003,5004,0004,5005,0005,500Disney+Max4,773.051,022.21AmazonPrimeVideoGloboplay708.73622.2561.04481.96CrunchyrollHBOMaxReelShort476.85473.41NetflixTVIReality-SecretStoryShortMax326.14283.5813Description:In2024,theOTTvideoappwiththehighestrevenueinPortugalwasDisney+,whichreachedmorethan4.7millionU.S.dollarsinrevenue.Maxfollowed,witharevenueofonemillionU.S.dollars.AmazonPrimeVideoclosedthepodium,whichpresentedarevenueduringtheyearofover708,000U.S.dollars.ReadmoreNote(s):Portugal;2024Source(s):AppMagicShareofvideo-on-demandsubscribersinPortugalfrom2022to2024,byageShareofvideo-on-demandsubscribersinPortugal2022-2024,byageShareofrespondents2024

202240%0%10%20%30%50%60%70%80%68.64%67.86%16to24yearsold25to34yearsold35to44yearsold45to54yearsold55to64yearsold65to74yearsold66.2%57.17%51.81%48.84%38.91%39.17%22.19%21.59%12.68%14.48%14Description:InPortugal,in2024,theagegroupofvideo-on-demandsubscriberswiththebiggestrepresentationwastheonebetween16and24yearsofage,withashareof69percent.Followingwerethoseagedbetween25and34years,withashareof66percent.Withtheadvancementofyearsofage,theshareofvideo-on-demandusersdecreases,demonstratingthatyoungPortugueseindividualssubscribetotheseservicesthemost.

ReadmoreNote(s):Portugal;2022to2024;16-74yearsold;AmongindividualswhohaveusedtheinternetinthethreemonthsbeforethesurveySource(s):Eurostat;StatisticsPortugalShareofvideo-on-demandsubscribersinPortugalfrom2022to2024,byeducationlevelShareofvideo-on-demandsubscribersinPortugal2022-2024,byeducationlevelShareofrespondents2024

202220%0%10%30%40%50%60%21.54%23.46%UptolowersecondaryeducationUppersecondaryeducationHighereducation49.53%47.75%56.63%55.34%15Description:In2024,56.6percentoftheindividualswithhigherstudiespaidforvideo-on-demandservices,while49.5percentofthosewithuppersecondaryeducationdidthesame.Theeducationlevelgroupwiththelowestshareofuserswastheoneconsistingofindividualswithuptolowersecondaryeducation,withonly21.5percentofsubscribers.ReadmoreNote(s):Portugal;2022to2024;16-74yearsold;AmongindividualswhohaveusedtheinternetinthethreemonthsbeforethesurveySource(s):Eurostat;StatisticsPortugalShareofvideo-on-demandsubscribersinPortugalfrom2022to2024,byemploymentsituationShareofvideo-on-demandsubscribersinPortugal2022-2024,byemploymentsituationShareofrespondents202430%20220%10%20%40%50%60%70%80%68.97%68.93%StudentEmployed45.68%44.76%39.47%Unemployed30.11%16.12%Retiredandotherinactives18.88%16Description:InPortugal,in2024,studentswerethosewiththehighestshareofvideo-on-demandsubscriptions,oneof69percent.Employedindividualsfollowed,withashareof45.8percent,whileunemployedindividualssubscribedtovideostreamingservicesatashareof39.5percent.Only16percentofretiredorinotherwayinactiverespondentssubscribedtovideo-on-demandservices.

ReadmoreNote(s):Portugal;2022to2024;16-74yearsold;AmongindividualswhohaveusedtheinternetinthethreemonthsbeforethesurveySource(s):Eurostat;StatisticsPortugalDistributionofcontentwatchedonNetflixinPortugalin1stquarter2025,bygenreDistributionofcontentwatchedonNetflixinPortugalQ12025,bygenre20%18.12%18%16%14%12%10%8%15.52%13.06%12.39%

12.29%9.93%6%3.43%3.4%4%3.13%2.86%2.6%2%2%0.63%0.4%0.23%0%17Description:InPortugal,thecontentmostwatchedonNetflixovertheobservedperiod,with18percentofallviews,wasaction.Following,comedyoccupied15.5percentofviewsonthestreamingplatform.Inthirdplacewasthriller,registering13percentofviews.Theleastpreferredtypeofcontentwasadventure,whichaccountedfor0.23percentofviews.ReadmoreNote(s):Portugal;Q12025Source(s):FlixPatrol;NetflixCHAPTER

03DigitalaudioMusicindustrystreamingrevenueinPortugalin2023,bysegment(inmillioneuros)MusicindustrystreamingrevenueinPortugal2023,bysegment1816.6116141210810.56420StreamingsubscriptionsVideostreamsandaudiostreamingcommercials19Description:In2023,61percentofthestreamingrevenueinthemusicindustryinPortugal,correspondingtomorethan16.6millioneuros,camefromstreamingsubscriptions.Almost11millioneuros,whichcorrespondsto39percentofmusicstreamingrevenue,derivedfromvideostreamsandaudiostreamingcommercials.ReadmoreNote(s):Portugal;2023Source(s):AssociaçãoFonográficaPortuguesa;AssociaçãoparaaGestãoeDistribuiçãodeDireitosLeadingmusicstreamingapplicationsinPortugalin2024,bynumberofdownloads(in1,000s)MostdownloadedmusicstreamingappsinPortugal2024Numberofdownloadsinthousands200

3000100400500600569.52SpotifyMusicPlayer&MP3-DDMusicYouTubeMusic214.95148.54126.67SoundCloudeSound97.22MusicPlayer&MP3PlayerRadioFM54.7853.2849.6949.5748.19MusicPlayerOffline&MP3UnlimitedMP3MusicDownloaderSimpleRadio20Description:In2024,SpotifywasthemostpopularmusicstreamingappinPortugal,withanumberofdownloadsofabout560,000.MusicPlayer&MP3-DDMusicfollowed,withanumberofdownloadsofabout214,950.

ReadmoreNote(s):Portugal;2024Source(s):AppMagicLeadingmusicstreamingappsinPortugalin2024,byrevenue(U.S.dollars)LeadingmusicstreamingappsinPortugal2024,byrevenueIn-apprevenueinU.S.dollars300,000

400,000

500,0000100,000200,000600,000700,000800,000776,881900,000SpotifyYouTubeMusicTIDALMusicSoundCloudDeezer257,139124,390114,90771,88157,31519,058AppleMusicTuneInRadioeSound13,24711,45010,119QobuzIncredibox21/statistics/1377681/portugal-leading-music-streaming-apps-by-revenueIn2024,SpotifywasthemostpopularappforlisteningtomusicamongusersinPortugalintermsofrevenue.Thisapphasgeneratedover776,880U.S.dollarsinrevenueinPortugal.ꢀYouTubeMusicfollowed,witharevenueofmorethan257,000U.S.dollars.ReadmoreNote(s):Portugal;2024Source(s):AppMagicTypesofaudiocontentlistenedtoonlineinPortugalin3rdquarter2023TypesofaudiocontentlistenedtoonlineinPortugalQ3202360%53.2%50%38.1%40%30%20%10%0%28.6%25.8%8.3%OnlinemusicvideosMusicstreamingservicesPodcastsOnlineradioshowsorstationsAudiobooks22Description:Inthethirdquarterof2023,over38percentofrespondentsinPortugallistenedtomusicstreamingservices,whileover25percentlistenedtoonlineradioshowsandstations,andtopodcasts.Onlyovereightpercentofinternetuserslistenedtoaudiobooks.Onlinemusicvideosweretypeofaudiocontentmostlistenedtoonline.ReadmoreNote(s):Portugal;Q32023;16-64years;InternetusersSource(s):DataReportal;GWI;Meltwater;WeAreSocialShareofpeoplelisteningtoordownloadingmusiconlineinPortugalfrom2020to2024MusiclisteningordownloadinginPortugal2020-202470%64.73%60.43%60%50%40%30%20%10%0%56.82%20202022202423Description:Duringtheperiodanalyzed,theshareofPortugueseinternetuserswholistenedtomusiconlineordownloadeditincreasedcontinuously.By2024,thissharewasalmost65percent.

ReadmoreNote(s):Portugal;2020to2024;7,686,754respondents;16-74years;IndividualswhohaveusedtheinternetinthethreemonthspriortothesurveySource(s):Eurostat;StatisticsPortugalShareofpeoplelisteningtoordownloadingpodcastsinPortugalfrom2022to2024PodcastlisteningordownloadinginPortugal2022-202430%25%27.51%20.24%20%15%10%5%0%2022202424Description:In2022,20.2percentofPortugueseinternetuserslistenedtoordownloadedpodcasts.By2024,thisshareincreasedmorethansevenpercent.

ReadmoreNote(s):Portugal;2022to2024;7,686,754respondents;16-74years;IndividualswhohaveusedtheinternetinthethreemonthspriortothesurveySource(s):Eurostat;StatisticsPortugalWeeklypodcastconsumptioninPortugalin2ndquarter2023WeeklypodcastconsumptioninPortugalQ22023Lessthan1hour15%1to5hours18%Idonotusethismediaservice60%6to10hours4%11to15hours2%Idonotknow1%25Description:In2023,61percentofrespondentsinPortugaldeclarednotconsumingmediacontentviapodcasts.Ofthosewhodid,18percentlistenedtopodcastsonetofivehoursperweek,and15percentdiditforlessthananhour.

ReadmoreNote(s):Portugal;April11

toJune16,2023;2,094respondents;18-64yearsSource(s):StatistaConsumerInsightsWeeklydigitalmusicconsumptioninPortugalin2ndquarter2023WeeklydigitalmusicconsumptioninPortugalQ22023Idonotusethismediaservice14%Lessthan1hour24%Idonotknow6%Morethan20hours3%16to20hours3%11to15hours6%1to5hours30%6to10hours13%26Description:In2023,30percentofrespondentsinPortugaldeclaredusingdigitalmusicservices,whetherthroughstreamingorthroughdownloads,onetofivehoursperweek,while24percentdeclaredusingtheseserviceslessthanonehour.Thethirdmostrepresentativegroupofrespondentsdidnotusethistypeofmediaservice,encompassing14percentofsurveyparticipants.ReadmoreNote(s):Portugal;April11

toJune16,2023;2,094respondents;18-64yearsSource(s):StatistaConsumerInsightsCHAPTER

04VideogamesPrevalenceofonlinegamingandgamblinginPortugalfrom2015to2023PrevalenceofonlinegamingandgamblinginPortugal2015-2023Onlinegaming55.8%Onlinegambling58.3%70%60%50%40%30%20%10%0%62.9%60.3%60.5%53.9%53.3%52.1%18.3%17.2%17.2%16.8%16.2%16.4%15.6%15.1%2015201620172018201920212022202328Description:InPortugal,theshareofyoungpeopleplayinggamesonlinehasincreasedoverrecentyears.In2019,over58percentofyoungpeopleplayedonline,while,in2023,theyamountedto61percent.Onlinegamblinghasalsoriseninprevalence.In2015,15percentofyoungstersgambledonlineand,by2023,almost16percentdidthesame.Nevertheless,thevaluesrecordedin2023wereinferiortothoseofthepreviousyear.

ReadmoreNote(s):Portugal;2015to2023;99,443respondents;18yearsold;SurveyamongparticipantsoftheNationalDefenseDaySource(s):DireçãoGeraldeRecursosdaDefesaNacional(Portugal);MinistériodaSaúde(Portugal);ServiçodeIntervençãonosComportamentosAditivosenasDependênciasShareofonlinecasualgamersinPortugalinNovember2024,byageShareofonlinecasualgamersinPortugal2024,byage60%55.1%50%40%30%20%10%0%38.2%3.9%1.7%1.1%18-24years25-34years35-44years45-54years55yearsandmore29Description:InPortugal,in2024,fromthe2,370,062casualonlinegamers,55percentwerebetween18and24yearsofage.Respondentsbetweentheagesof25and34yearshadanonlinegameusagerateof38percent.Theagegroupwiththelowestgamingpenetration,onepercent,wastheonebetween45and54years.ReadmoreNote(s):Portugal;November2024Source(s):Start.ioShareofonlinegamersandgamblersinPortugalin2023,bygenderShareofonlinegamersandgamblersinPortugal2023,bygenderMenWomen90%80%70%60%50%40%30%20%10%0%82%38%27%4%OnlinegamingOnlinegambling30Description:In2023,82percentofthemalerespondentssurveyedinPortugalplayedonlinegames,while38percentofthefemalerespondentsdidthesameactivity.Intermsofonlinegambling,theprevalencewasmuchhigheramongmenaswell,as27percentofmalerespondentsdeclaredplacingonlinebets,whilemerelyfourpercentoffemalerespondentsstatedthesame.ReadmoreNote(s):Portugal;2023;92,443respondents;18yearsold;SurveyamongparticipantsoftheNationalDefenseDaySource(s):DireçãoGeraldeRecursosdaDefesaNacional(Portugal);MinistériodaSaúde(Portugal);ServiçodeIntervençãonosComportamentosAditivosenasDependênciasDailynumberofhoursspentwithonlinegamesinPortugalin2023DailynumberofhoursspentwithonlinegamesinPortugal202345%39.5%40%35%30%25%20%15%10%5%27.6%19.1%7.7%6.2%0%IdonotspendtimethiswayUpto1hourBetween2and3hoursBetween4and5hours6hoursormore31Description:In2023,inPortugal,40percentofrespondents,orthemajority,declaredneverplayingonlinegames.Thesecond-mostrepresentativegroup,withashareof28percent,declaredplayingonlinegamesuptoonehourperday.

ReadmoreNote(s):Portugal;2023;92,443respondents;18yearsold;SurveyamongparticipantsoftheNationalDefenseDaySource(s):DireçãoGeraldeRecursosdaDefesaNacional(Portugal);MinistériodaSaúde(Portugal);ServiçodeIntervençãonosComportamentosAditivosenasDependênciasLeadingmobilegamingapplicationsinPortugalin2024,bynumberofdownloads(in1,000s)MostdownloadedmobilegamingappsinPortugal2024Numberofdownloadsinthousands0100200300400500600700800900BlockBlast!BrawlStars840.1564.76Roblox542.88509.98OfflineGamesPizzaReady!442.21434.48RoyalMatchStumbleGuys360.64357.05354.83353.2VivaMahjongSubwaySurfersSupermarketManagerSimulator32/statistics/1377895/portugal-most-downloaded-free-mobile-gaming-appsIn2024,themobilegamingappBlockBlast!wasthemostdownloadedmobilegameinPortugal,reaching840,000downloads.BrawlStarscameinsecondplace,withnearly565,000downloads,andRobloxoccupiedthethirdplace,with542,884downloads.ReadmoreNote(s):Portugal;2024Source(s):AppMagicLeadingmobilegamingapplicationsinPortugalin2024,byrevenue(in1,000U.S.dollars)LeadingmobilegamingappsinPortugal2024,byrevenueIn-apprevenueinthousandU.S.dollars1,500

2,00005001,0002,5003,0003,5004,000CoinMasterMONOPOLYGO!BrawlStars3,382.392,883.192,361.762,335.86RobloxCandyCrushSagaRoyalMatchLastWar1,534.351,408.881,163.521,109.48WhiteoutSurvivalGardenscapesFreeFire914.74656.5933Description:In2024,CoinMaster,byMoonActive,hadthehighestrevenueamongmobilegamingappsinPortugal,withatotalof3.38millionU.S.dollars.MONOPOLYGO!,byScopely,followed,withalmost2.9millionU.S.dollarsofrevenue.

ReadmoreNote(s):Portugal;2024Source(s):AppMagicDownloadratesforSteamclientsinPortugalin2025,byinternetserviceprovider(inMbps)DownloadratesforSteamclientsinPortugal2025,byinternetserviceproviderAveragedownloadrate(inMbps)40

60

80020100120140160161180DigiPortugalVodafonePortugal136.2MEO117.2116.4NOSMadeiraComunicações,S.A.NOSAçoresComunicações,S.A.HostRoyaleTechnologiesPvtLtd.NOSComunicações,S.A.112.9103.1102.2Starlink87.381.8NOWOCommunications,S.A.FundaçãoparaaCiênciaeTecnologia,Portugal64.334Description:AsofJanuary2025,thehighestaveragedownloadspeedforSteamclientsinPortugalwas161Mbps,providedbyDigiPortugal.FollowingwasVodafonePortugal,withaspeedof136.2Mbps.ꢀTheaveragedownloadvelocitywas121.7Mbps,andrepresented0.4percentoftheglobaltrafficontheSteamplatform.ReadmoreNote(s):Portugal;January29,2025Source(s):SteamCHAPTER

05SocialmediaShareofindividualsparticipatinginsocialnetworksinPortugalfrom2011to2024ShareofindividualsparticipatinginsocialnetworksinPortugal2011-202480%70%60%70.47%68.03%66.72%65.46%62.74%60.4%59.18%56.13%52.17%48.06%50%40%30%20%10%0%46.76%43.68%31.51%201120132014201520162017201820192020202120222023202436Description:InPortugal,theshareofthepopulationusingsocialnetworksincreasedfrom32percent,in2011,toover70percent,in2024.Thevalueregisteredin2024wasthehighestregisteredduringtheperiodobserved.

ReadmoreNote(s):Portugal;2011to2024;13,283respondents;16-74yearsold;Individualswhohaveusedtheinternet,atleastandonaverageonceperweek,inthethreemonthsbeforethesurveySource(s):Eurostat;StatisticsPortugalRegularusageofsocialmediainPortugalin1stquarter2024,bybrandRegularusageofsocialmediainPortugalQ12024,bybrandShareofrespondents0%10%20%30%40%50%60%70%80%90%Instagram80%Facebook76%YouTube65%TikTok33%32%LinkedInPinterest23%21%X(Twitter)Reddit8%Snapchat6%Other3%2%1%IdonotusesocialmediaregularlyTumblrWeChat1%1%WordPress37Description:InPortugal,overtheobservedperiod,Instagramwasthesocialnetworkchosenbythehighestshareofpeopleasonewhichtheyregularlyused,namelyby80percentofrespondents.Following,Facebookwasusedonaregularbasisby76percent.YouTubecameinthirdplace,with65percent.ReadmoreNote(s):Portugal;January20toMarch13,2024;2,094respondents;18-64yearsoldSource(s):StatistaConsumerInsightsLeadingsocialmediaapplicationsinPortugalin2024,bynumberofdownloads(in1,000s)MostdownloadedsocialmediaappsinPortugal2024Numberofdownloadsinthousands02004006008001,0001,2001,4001,419.641,600ThreadsTikTok1,006.21WhatsAppFacebook841.75730.07726.25InstagramMessengerSnapchat473.11402.29343.02321GmailDiscordYouTube320.9WhatsAppBusiness295.3438/statistics/1377757/portugal-most-downloaded-social-media-appsIn2024,ThreadswasthesocialmediaappwiththehighestnumberofdownloadsinPortugal,atover1.4million.TikTokcameinsecondplace,witharoundonemilliondownloads.WhatsAppclosedthepodium,asitwasinstalledover841,700times.

ReadmoreNote(s):Portugal;2024Source(s):AppMagicLeadingsocialmediaapplicationsinPortugalin2024,byin-apprevenue(in1,000U.S.dollars)LeadingsocialmediaappsinPortugal2024,byin-apprevenueRevenueinthousandU.S.dollars2,000

2,50005001,0001,5003,0003,5004,0004,5005,000TikTokYouTubeLinkedInInstagramGmail4,519.54,045.65977.78659.58502.6939/statistics/1377817/portugal-leading-social-media-apps-by-revenueIn2024,TikTokwastheleadingsocialmediaapplicationinPortugalintermsofin-apprevenue.Thisappgeneratedover4.5millionU.S.dollarsinIAPin2024andwasfollowedbyYouTube,whichhasgeneratedmorethanfourmillionU.S.dollars.

ReadmoreNote(s):Portugal;2024Source(s):AppMagicCHAPTER

06DigitalbooksShareofpeoplepurchasinge-books,onlinemagazines,oronlinenewspapersinPortugalfrom2020to2023ShareofpeoplepurchasingdigitalpublicationsinPortugal2020-20233.5%3.15%2.97%3.0%2.5%2.0%1.5%1.0%0.5%0.0%2.81%2.63%202020212022202341Description:InPortugal,theproportionofpeoplebuyingdigitalpublicationshasremainedlowthroughouttheconsideredperiod.In2020,2.97percentofthepopulationboughte-books,digitalmagazines,ordigitalnewspapers,while,in2023,2.63percentdidthesame.ReadmoreNote(s):Portugal;2020to2023Source(s):Eurostat;StatisticsPortugalShareofpeoplepurchasingbooksinPortugalfrom2022to2024,byformatShareofbookpurchasersinPortugal2022-2024,byformatTotalPhysic