机构研究报告-E-commerce in Kazakhstan-外文版培训课件

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TRENDSE-commerceinKazakhstanCHAPTER

01OverviewShareofe-commerceintheretailtradeofKazakhstanfrom2013to2023E-commerceshareintheretailtradeinKazakhstan2013-202314%12.7%12.5%12%10%8%6%4.1%20203.6%20214%1.8%20192%1.4%20181.2%20171%0.8%20150.7%20140.5%20130%20162022*2023*4Description:Thee-commerceshareintheKazakhstaniretailhasbeenincreasingyear-on-yearasaresultofapositiveonlinetradedevelopmentinthecountry.Onlinesalesaccountedfor12.7percentofallretailsalesin2023,markingaslightincreasefromthepreviousyear.ReadmoreNote(s):Kazakhstan;2013to2023;*Includingmarketplaces.ReadmoreSource(s):BureauofNationalStatisticsoftheAgencyforStrategicPlanningandReformsoftheRepublicofKazakhstanRevenueofthee-commercemarketinKazakhstanfrom2017to2029(inmillionU.S.dollars)E-commercerevenueinKazakhstan2017-20296,0005,0004,0003,0002,0001,000020172018201920202021202220232024202520262027202820295Description:Kazakhstan'se-commercemarkethasexperiencedsteadygrowthovertheobservedperiod,withsignificantincreasesrecordedin2020and2021.Furthermore,thepositivedevelopmentwasexpectedtocontinueintheyearsuntil2029,whentherevenuewasforecasttoreach5.26billionU.S.dollars.ReadmoreNote(s):KazakhstanSource(s):StatistaMarketInsightsPenetrationrateofthee-commercemarketinKazakhstanfrom2019to2029Penetrationrateofe-commerceinKazakhstan2019-202940%35%30%35.9%34.48%32.88%30.82%28.92%28.12%26.82%25.64%23.75%25%20%15%10%5%22.59%21.62%0%201920202021202220232024202520262027202820296Description:Thepenetrationrateinthee-commercemarketinKazakhstanwasforecasttocontinuouslyincreasebetween2024and2029byintotal7.8percentagepoints.Afterthetenthconsecutiveincreasingyear,theindicatorisestimatedtoreach35.9percentandthereforeanewpeakin2029.Notably,thepenetrationrateofthee-commercemarketwascontinuouslyincreasingoverthepastyears.

ReadmoreNote(s):KazakhstanSource(s):Statista;StatistaDigitalMarketInsightsMarketsizeofe-commerceinKazakhstanfrom2017to2023,bysegment(intrillionKazakhstanitenge)E-commercemarketsizeinKazakhstan2017-2023,bysegmentDomesticretailDomesticservicesCross-border6.05.04.03.02.01.00.0201720182019202020212022*2023*7Description:In2023,therevenueofthee-commercemarketinKazakhstanexceeded5.2trillionKazakhstanitenge,includingdomesticandcross-borderactivity.Ofthem,overtwotrillionKazakhstanitengewereearnedfromdomesticretailsales.

ReadmoreNote(s):Kazakhstan;2017to2023;*Thesourceaddedonlinemarketplacestothemethodologyin2022.ReadmoreSource(s):BureauofNationalStatisticsoftheAgencyforStrategicPlanningandReformsoftheRepublicofKazakhstanMarketsizeofretaile-commerceinKazakhstanfrom2019to2023(inbillionKazakhstanitenge)Retaile-commercemarketsizeinKazakhstan2019-20233,0002,5002,0001,5001,0002,4181,3491,0402021596500032720192020202220238/statistics/1421885/e-commerce-market-size-in-kazakhstanIn2023,therevenueoftheretaile-commercemarketinKazakhstanexceeded2.4trillionKazakhstanitenge,havingmarkeda79-percentincreasefromthepreviousyear.Ingeneral,thefigurefollowedanupwardtrendovertheyearsobserved.

ReadmoreNote(s):Kazakhstan;2019to2023Source(s):DigitalKazakhstanAssociation;PwCKazakhstan;Strategy&Retaile-commercerevenuedistributioninKazakhstanfrom1sthalf2023to1sthalf2024,bystoretypeRetaile-commercemarketshareinKazakhstanH12023-H12024,bystoretypeMarketplacesOtheronlinestores100%11%89%15%90%80%70%60%50%40%30%20%10%0%85%H12023H120249Description:Onlinemarketplacesaccountedfornearly90percentoftheretaile-commercemarketsizeinKazakhstaninthefirstsixmonthsof2024.Thesharesawanincreaseoffourpercentagepointsfromthecorrespondingperiodofthepreviousyear.

ReadmoreNote(s):Kazakhstan;H12023toH12024Source(s):DigitalKazakhstanAssociation;PwCKazakhstan;Strategy&Domestice-commercerevenueinKazakhstanin2023,bysegmentandchannel(intrillionKazakhstanitenge)Domestice-commercerevenueinKazakhstan2023,bysegmentandchannelMarketplaceOwnonlineresource3.02.52.01.51.00.50.00.670.31.31.77RetailServices10Description:Thedomestice-commercemarketinKazakhstanwasdominatedbyonlinemarketplacesin2023,withthemajorityofsalesbeingconductedthroughthischannel,inbothretailandservicessegments.ReadmoreNote(s):Kazakhstan;2023Source(s):BureauofNationalStatisticsoftheAgencyforStrategicPlanningandReformsoftheRepublicofKazakhstanDomestice-commercerevenueinKazakhstanin2023,byregion(inbillionKazakhstanitenge)Domestice-commercerevenueinKazakhstan2023,byregionRevenueinbillionKazakhstanitenge1,00005001,5002,0002,5002,303.13AlmatyAstana55.9230.24KaragandaRegionWestKazakhstanRegionShymkent17.1811.7AktobeRegion

7.92EastKazakhstanRegion

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1.2111Description:Almatywasresponsibleforbyfarthelargestshareofthedomestice-commercerevenueinKazakhstan.In2023,domesticonlinesalesofgoodsandservicesinAlmatyreached2.3trillionKazakhstanitenge.Tocompare,inthecapital,Astana,theywerecloseto56billionKazakhstanitenge.ReadmoreNote(s):Kazakhstan;2023Source(s):BureauofNationalStatisticsoftheAgencyforStrategicPlanningandReformsoftheRepublicofKazakhstan;StatistaAveragerevenueperuser(ARPU)ofthee-commercemarketinKazakhstanfrom2019to2029(inU.S.dollars)E-commercerevenueperuserinKazakhstan2019-2029800700712.18714.96698.86672.85636.76630.27580.97576.626005004003002001000555.89546.5450.172019202020212022202320242025202620272028202912Description:TheARPUinthee-commercemarketinKazakhstanwasforecasttocontinuouslyincreasebetween2024and2029byintotal138.3U.S.dollars(+23.98percent).Afterthesixthconsecutiveincreasingyear,theindicatorisestimatedtoreach714.96U.S.dollarsandthereforeanewpeakin2029.ReadmoreNote(s):Kazakhstan;2019to2029Source(s):Statista;StatistaDigitalMarketInsightsCHAPTER

02ProductandservicecategoriesRetailsalesvalueofdomesticonlinestores,excludingmarketplaces,inKazakhstanin2023,byproductcategory(inbillionKazakhstanitenge)SalesvalueofdomesticonlinestoresinKazakhstan2023,byproductSalesvalueinbillionKazakhstanitenge050100150200250Apparel,footwear,andsportinggoodsPhonesandgadgets212.64155.32Beautyandhealth65.6Homeappliances50.5241.7534.0223.6821.6111.45FoodproductsComputers,laptops,software,andcomputergoodsPharmaceuticals,medicalgoods,vitamins,andfoodsupplementsCargoodsHomeandgardengoodsChildren'sgoods9.968.17TVsandaudio,video,andphotoequipmentConstructionandhomeimprovementStationery6.015.5414Description:Apparel,footwear,andsportinggoodsweretheleadingproductcategorybyretailsalesinKazakhstanidomesticonlinestores,excludingmarketplaces,withavalueof212.6billionKazakhstanitengein2023.Phonesandgadgetsfollowedwithover155billionKazakhstanitenge.ReadmoreNote(s):Kazakhstan;2023Source(s):BureauofNationalStatisticsoftheAgencyforStrategicPlanningandReformsoftheRepublicofKazakhstanValueofpaymentsondomesticonlinemarketplacesinKazakhstanin2023,byproductcategory(inbillionKazakhstanitenge)PaymentsvalueondomesticonlinemarketplacesinKazakhstan2023,byproductPaymentsvalueinbillionKazakhstanitenge050100150200250300350400450500550PhonesandgadgetsHomeappliancesComputers,laptops,software,andcomputergoodsCargoods486.2205.03178.44140.5ConstructionandhomeimprovementFurniture85.6684.86Foodproducts77.52Homeandgardengoods73.5570.3368.95BeautyandhealthApparel,footwear,andsportinggoodsChildren'sgoods58.9651.2147.92Hobbyandcrafts(gifts,flowers,partygoods)TVsandaudio,video,andphotoequipment15/statistics/1551274/kazakhstan-leading-products-sold-on-online-marketplacesPhonesandgadgetsweretheleadingproductcategorybyretailsalesinKazakhstanidomesticonlinemarketplaces,withapaymentsvalueofover486billionKazakhstanitengein2023.Homeappliancesfollowedwitharound205billionKazakhstanitenge.ReadmoreNote(s):Kazakhstan;2023Source(s):BureauofNationalStatisticsoftheAgencyforStrategicPlanningandReformsoftheRepublicofKazakhstanWhichofthefollowinghaveyoupurchasedviatheinternet(onawebsiteorviaapp)inthepast12months?Mostpopulare-commerceproductcategoriesinKazakhstan2023Shareofrespondents20%0%10%30%40%50%60%70%66%65%HouseholdproductsElectronicsandhouseholdappliancesClothing,shoesandaccessoriesCosmeticsandperfumes61%53%Stationery,hobby,andcraftsuppliesChildren'sgoods,includingclothingandfootwearFoodproducts43%41%36%34%BooksMedicinesandotherpharmacygoodsGoodsforrepairandconstructionCaraccessories29%26%25%24%Petproducts16Description:Accordingtoasurveyone-commerceandonlineshoppinginKazakhstanasofNovember2023,roughlytwo-thirdsoftherespondentspreferredtoshophouseholdproductsonline.Thiswasfollowedbyelectronicsandhouseholdappliancesproductswith65percentofthesurveyparticipants.ReadmoreNote(s):Kazakhstan;November2023Source(s):DataInsight(RU)Leadingservicessoldindomesticonlinestores,excludingmarketplaces,inKazakhstanin2023,bysalesvalue(inbillionKazakhstanitenge)MostpopularservicessoldonlineinKazakhstan2023,byrevenueSalesvalueinbillionKazakhstanitenge020406080100120Transportationticketsandseatbooking105.53Passengertransportationservices82.9Ticketsforrecreational,cultural,andsportsactivities19.07Education9.376.114.63.732.32.12Informationandcommunicationservices(TV,digitaltelephony,wirelessnetwork)AccommodationservicesFreighttransportationservicesAdvertisingFooddeliveryOtherservices62.8617Description:Transportationticketingandseatbookingservicesledtherankingofthemostpopularservicessoldindomesticonlinestores,excludingmarketplaces,inKazakhstanin2023,withavalueofapproximately105.5billionKazakhstanitenge.Furthermore,therevenuefrome-salesofticketsforrecreational,cultural,andsportsactivitiesamountedtoaround19.1billionKazakhstanitenge.ReadmoreNote(s):Kazakhstan;2023Source(s):BureauofNationalStatisticsoftheAgencyforStrategicPlanningandReformsoftheRepublicofKazakhstanPenetrationrateinthee-servicesmarketinKazakhstanfrom2017to2028,byselectedsegmentE-servicespenetrationrateinKazakhstan2017-2028,bysegmentEventTicketsDatingServices10.0%9.0%8.0%7.0%6.0%5.0%4.0%3.0%2.0%1.0%0.0%20172018201920202021202220232024202520262027202818Description:Overthelasttwoobservations,thepenetrationrateisforecasttosignificantlyincreaseinallsegments.Aspartofthepositivetrend,thepenetrationrateachievethemaximumvalueacrossalltwodifferentsegmentsbytheendofthecomparisonperiod.Notably,thesegmentDatingServicesstandsoutwiththehighestvalueof8.61percent.ReadmoreNote(s):KazakhstanSource(s):Statista;StatistaMarketInsightsCHAPTER

03LeadingmarketplacesLeadinge-commerceplatformsinKazakhstanin2023,byonlinesalesrevenue(inmillionU.S.dollars)Highest-earninge-commerceplatformsinKazakhstan2023RevenueinmillionU.S.dollars1,50005001,0002,0002,5003,0003,500Kaspi.kz(KaspiShop)Kaspi.kz(KaspiTravel)Wildberries.kzHalykmarket.kzAviata.kz3,287.7773.7613.7140.1122.8103.5102.1Sulpak.kzJmart.kzATechnodom.kzG74.168.760.220Description:KaspiShop(KaspiМагазин)wasthehighest-earningonlineretailerinKazakhstan,witharevenuefrome-commercereachingapproximately3.3billionU.S.dollarsin2022.ItwasfollowedbyKaspiTravel,whichspecializedinonlinetravelticketsales.Thepenetrationrateofe-commerceinKazakhstanwasestimatedat28percentin2024.ReadmoreNote(s):Kazakhstan;2023Source(s):ForbesKazakhstanMostvisitedretailwebsitesinKazakhstaninDecember2024,bynumberofvisits(inmillions)Most-visitedretailwebsitesinKazakhstan2024Visitsinmillions8

1002461214161817.8820Kaspi.kzWildberries.ruOlx.kz16.6813.13Ozon.ru4.58Technodom.kzSatu.kz2.722.61Sulpak.kz2.412.251.921.69SBiosfera.kzAvito.ru21/statistics/1422756/top-e-commerce-platforms-by-traffic-kazakhstanKaspi.kzwasthemost-visitedretailwebsiteinKazakhstaninDecember2024,withtrafficofnearly18millionvisitsfromdesktopandmobiledevices.RankingsecondwasWildberries.ru,whichwasvisitedaround16.7milliontimesinthesameperiod.

ReadmoreNote(s):Kazakhstan;December2024Source(s):SemrushRevenueofKaspi.kzfrom3rdquarter2019to3rdquarter2024(inbillionKazakhstanitenge)RevenueofKaspi.kzquarterly2019-20247006005004003002001000Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q32019

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202422Description:TheconsolidatedrevenueofKaspi.kzreached650billionKazakhstanitengebetweenJulyandSeptember2024.Thatwas28percenthigherthanthefigurerecordedinthecorrespondingquarterofthepreviousyear.Tocompare,inthesecondquarterof2024,thecompanyearned599billionKazakhstanitenge.ReadmoreNote(s):Kazakhstan;Q32019toQ32024Source(s):KaspiBankRevenueofKaspi.kzin2023,bysegment(inbillionKazakhstanitenge)Kaspi.kzrevenue2023,bysegment1,2001,026.721,000800600478.68448.224002000FintechPaymentsMarketplace23Description:ThefintechplatformoftheKazakhe-commercecompanyKaspi.kzgeneratedthehighestrevenueamongothersegmentsin2023.TherevenuefromfintechoperationssurpassedonetrillionKazakhstanitenge,whiletherevenuesfrompaymentsandmarketplaceplatformsamountedtoaround479billionKazakhstanitengeand448billionKazakhstanitenge,respectively.ReadmoreNote(s):2023Source(s):KaspiBankNetprofitofKaspi.kzfrom2019to2023(inbillionKazakhstanitenge)NetprofitofKaspi.kz2019-2023900848.778007006005004003002001000588.84435.21263.352020197.12201920212022202324Description:ThenetprofitofKaspi.kzincreasedbyapproximately260billionKazakhstanitengebetween2022and2023.Inthelatestyear,thenetprofitoftheKazakhe-commerceandfintechcompanyreachednearly849billionKazakhstanitenge.

ReadmoreNote(s):Kazakhstan;2019to2023Source(s):KaspiBankNumberofactiveconsumersofthemarketplaceplatformofKaspi.kzfrom1sthalf2023to1sthalf2024(inmillions)Kaspi.kzmarketplaceactiveusersH12023-H1202487.6765432106.6H12023H1202425Description:ThenumberofactiveconsumersofthemarketplaceplatformofKaspi.kzincreasedby15percentinthefirstsixmonthsof2024comparedtothesameperiodofthepreviousyear.BetweenJanuaryandJune2024,theactiveconsumercountreached7.6million.ReadmoreNote(s):Kazakhstan;H12023toH12024Source(s):KaspiBankKeyfiguresonWildberriesinKazakhstanin1sthalf2023KeyfiguresonWildberriesinKazakhstanH12023Key

figures3.6bnKZT116%YoYrevenuefromlocalproducesalesYoYrevenuegrowthfromlocalproducesalesNumberofentrepreneurs40499Numberofpick-uppoints390Numberoflogisticscenters4Areaunderlogisticscenters28,000sqm26Description:Wildberriesmadeover3.6billionKazakhstanitengefromsalesoflocalproduceinKazakhstanbetweenJanuaryandJune2023.Thatconstitutedayear-on-yeargrowthofapproximately116percent.WildberriesisamajorRussianmarketplace,withpresenceinmostcountriesoftheCommonwealthofIndependentStates(CIS).Nearly40.5thousandKazakhstanientrepreneurswereregisteredontheplatforminthefirsthalfof2023.ReadmoreNote(s):Kazakhstan;H12023Source(s):Ecomhub;WildberriesRevenueofAviata.kzfrom2019to2023(inmillionU.S.dollarsRevenueofAviata.kz2019-202318016016014012010080134122.8111.397.4660402002019202020212022202327Description:TherevenueofAviata.kzstoodat122.8millionU.S.dollarsin2023,markinganincreaseof26percentfromthepreviousyear.Aviata.kzallowsuserstobookairlinetickets,traintickets,andonlinetravelservicesonline.In2023,itrankedfifthamongtheꢀleadinge-commerceplatformsinthecountry.ReadmoreNote(s):Kazakhstan;2019to2023Source(s):ForbesKazakhstanRevenueofSulpak.kzfrom2019to2023(inmillionU.S.dollars)Sulpak.kzrevenue2019-2023120103.510079.3980604020075.362.0930.072019202020212022202328Description:TherevenueoftheKazakhstanimarketplaceSulpak.kzhasbeenfollowinganupwardtrendovertheperiodunderconsideration.In2023,thefigurereachedover103millionU.S.dollars,markinganincreaseofaround30percentfromthepreviousyear.Sulpak.kzwasamongthehighest-earninge-commerceplatformsinthecountry.ReadmoreNote(s):Kazakhstan;2019to2023Source(s):ForbesKazakhstanCHAPTER

04PaymentsNumberofretaile-commercetransactionsinKazakhstanfrom2019to2023(inmillions)Numberofretaile-commercetransactionsinKazakhstan2019-202310090807060504090.24936.9302010025.421.12019202020212022202330Description:In2023,thenumberoftransactionsinretaile-commerceinKazakhstanexceeded90million,havingincreasedby84percentfromthepreviousyear.Thehighestannualfigureovertheperiodobservedwasregisteredin2023.

ReadmoreNote(s):Kazakhstan;2019to2023Source(s):DigitalKazakhstanAssociation;PwCKazakhstanGrowthinretaile-commercetransactionsinKazakhstanfrom2020to2023Retaile-commercetransactionsgrowthinKazakhstan2020-202390%80%70%60%50%40%84%45%33%30%20%20%10%0%202020212022202331Description:Thenumberofperformedretaile-commercetransactionsinKazakhstanhasdemonstratedagenerallypositivetrendovertheperiodunderconsideration.In2023,thenumberofonlinetransactionsgrewby84percentrelativetothepreviousperiod.Atthesametime,theꢀaverageconsumerspendinthee-retailmarketdecreasedinthatyear.ReadmoreNote(s):Kazakhstan;2020to2023Source(s):DigitalKazakhstanAssociation;PwCKazakhstanShareofpopulationusingselectedfinancialproductsandservicesonlineinKazakhstanasofJanuary2024DigitalfinancialservicesusageinKazakhstan2024,bytypeShareofpopulation0%10%20%30%40%50%60%70%80%81.1%90%HaveanaccountwithafinancialinstitutionMadeadigitalpaymentinthepastyearOwnadebitcard66.6%60%UsedamobilephoneortheinternettopaybillsinthepastyearUsedamobilephoneortheinternettosendmoneyinthepastyearMadeapurchaseusingamobilephoneortheinternetinthepastyearOwnacreditcard50.6%47.2%38.1%20.9%32Description:AsofJanuary2024,everyeightintenindividualsaged15yearsandolderinKazakhstanhadanaccountwithafinancialinstitution.Furthermore,overtwo-thirdsmadeadigitalpaymentinthepastyear.ReadmoreNote(s):Kazakhstan;asofJanuary2024Source(s):DataReportal;Meltwater;WeAreSocial;WorldBankMostpopulare-commercepaymentmethodsinKazakhstanin2023Leadinge-commercepaymentmethodsinKazakhstan202360%50.5%50%41.5%40%30%24%20.6%20%10%0%17.4%CardBanktransferMobilepaymentCashpaymentupondeliveryPre-paymentwithcard33Description:Paymentbycardledtherankingofmostpopulare-commercepaymentmethodsinKazakhstan,asusedbyaroundahalfofe-commerceusersinthepastthreemonthsin2023.Banktransferandmobilepaymentsfollowedinthesecondplaceandthirdplace,respectively.Theoverallnumberofretaile-commercetransactionsinKazakhstanhasgrownyear-on-year,reaching49millionin2022.ReadmoreNote(s):Kazakhstan;2023;21,000householdsSource(s):BureauofNationalStatisticsoftheAgencyforStrategicPlanningandReformsoftheRepublicofKazakhstanCHAPTER

05DeliveryMostpopularshippingmethodsamonge-shoppersinKazakhstanin2023Leadinge-commercedeliverymethodsinKazakhstan202390%80%70%60%50%40%30%20%10%0%76.3%36.9%10.4%RegularpostalorcourierservicesPick-upfromapointofsaleElectronicdeliveryviadownload35Description:DeliverythrougharegularpostalorcourierservicewasthemostoftenusedshippingmethodsinKazakhstanin2023,withthreequartersofe-shoppersinthecountryreportingtohaveuseditinthepastthreemonths.Pick-upfrompointsofsalefollowedinthesecondplace.OverathirdofKazakhstaniresidentswereestimatedtobee-commerceusersin2023.ReadmoreNote(s):Kazakhstan;2023;21,000householdsSource(s):BureauofNationalStatisticsoftheAgencyforStrategicPlanningandReformsoftheRepublicofKazakhstanRevenuefrompostalandcourierservicesinKazakhstanfrom2019toNovember2024(inbillionKazakhstanitenge)PostalandcourierservicesrevenueinKazakhstan2019-20248073.2471.777070605040302010061.750.0342.9420192020202120222023Jan-Nov202436Description:TherevenueofthepostalandcourierindustryinKazakhstanhasfollowedasteadyupwardtrendovertheperiodunderconsideration.Inthefirst11monthsof2024,thefigurestoodatnearly72billionKazakhstanitenge.Theuseofpostalandcourierservicesintensifiedwiththeriseofe-commerce.In2023,itwasthemostcommonshippingmethodamongKazakhstanie-shoppers.ReadmoreNote(s):Kazakhstan;2019toNovember2024Source(s):BureauofNationalStatisticsoftheAgencyforStrategicPlanningandReformsoftheRepublicofKazakhstanRevenueofKazpostfrompostalservicesfrom2019to2023(inbillionKazakhstanitenge)Kazpost'spostalservicesrevenue2019-202340353036.0533.0328.7427.0724.4125201510502019202020212022202337Description:TherevenueofthenationalpostalservicesofKazakhstanKazpoststoodat36billionKazakhstanitengein2023.Thatmarkedanincreaseofaroundninepercentfromthepreviousyear,whentherevenueofthecompanywasmeasuredataround33billionKazakhstanitenge.ReadmoreNote(s):Kazakhstan;2019to2023Source(s):KazpostNumberofpostamatsinKazakhstanin3rdquarter2023,byprovider(inunits)NumberofpostamatsinKazakhstanQ32023,byprovider6,0005,2235,0004,0003,0002,0001,0005501510Kaspi.kzTastamatJSCKazpost38Description:OnlineshoppersinKazakhstanoftenreceivetheirordersfrompostamats,orpick-uppoints,—apatternacceleratedbytheCOVID-19pandemicbutsettoendureaftertherestrictionswereeased.Thehighestnumberofpostamatsinthecountry,at5,223,belongedtoKaspi.kzinthethirdquarterof2023.ReadmoreNote(s):Kazakhstan;Q32023Source(s):DataInsight(RU)TotalnumberofgrocerydeliveryservicesinKazakhstanin2023,bymajorcityNumberofgrocerydeliveryservicesinKazakhstan2023,bycityNumberoffooddeliveryservices012345678910AlmatyAstana96KyzylordaKaragandaShymkentTaraz55555Ust-KamenogorskKostanayAktau33333333PavlodarTaldykorganPetropavlAtkobeAtyrauUralsk39Description:Almatyhadallninegrocerydeliveryservices,whichwasthehighestnumberamongallcitiesinKazakhstanin2023.ThecitywashometoJmart(JusanMagasin),Glovo,Wolt,MagnumCo,Kaspi.kz,Arbuz.kz,Airbafresh,ChocoRyadom,andYandex.Eda.RankingsecondwasthecapitalAstana,whichcountedsixdeliveryservicesinthesameyear.Approximatelyninepercentofe-grocerycustomersusedfooddeliveryservicesonceaweek.

ReadmoreNote(s):Kazakhstan;2023Source(s):AdvertisingAssociationofCentralAsia;BizMedia.kz;GoMobile;Optimism.kz;Tribune.kzE-grocerymarketrevenuedistributioninKazakhstanin2023,bycompanyLeadinge-groceryprovidersinKazakhstan2023,bymarketshareRevenueshare0%5%10%15%20%25%25%30%Kaspi.kzYandex.EdaMagnumGoGlovo18%15%14.7%Wolt8.6%RyadomArbuz7.1%5.1%AirbaFreshOthers3%3.5%40Description:Kaspi.kzledtheKazakhstanie-grocerymarketin2023,havingaccountedforaquarteroftherevenue.ItwasfollowedbyYandex.Edawithashareof18percent.OthermajormarketplayerswereMagnumGoandGlovo.

ReadmoreNote(s):Kazakhstan;2023Source(s):INFOline-Analitika;KursivWhichgrocerydeliveryserviceshaveyouusedatleastonce?MostpopulargrocerydeliveryservicesinKazakhstan202440%35.4%33.8%35%30%25%20%15%10%5%29.5%25.7%14.1%Glovo0%Kaspi.kzYandex.EdaOthersNoneofthelisted41Description:Kaspi.kzwasthemostpopulargrocerydeliveryserviceinKazakhstan,accordingtotheresultsofasurveyfrom2024.RankinginthesecondplacewasYandex.Eda,whichwasusedbyapproximatelyaquarterofrespondentsinthesameyear.ꢀAlmatyhadthelargestnumberofgrocerydeliverycompaniesinthecountry.ReadmoreNote(s):Kazakhstan;2024;1605respondentsSource(s):Kursiv;UnitedResearchTechnologiesGroupCountrieswiththehighestnumberofWoltDeliveryappdownloadsasofNovember2023(in1,000s)WoltDeliveryappdownloads2023,byleadingcountryNumberofdownloadsinthousands600

80002004001,0009831,2001,400GermanyKazakhstanJapan1,2421,039Greece735725UnitedStatesIsrael686AzerbaijanDenmarkPoland502423406376Hungary42Description:In2023,theWoltDeliveryappwasmostdownloadedinGermany.TheFinnishfooddeliveryappwasdownloadedover1.2milliontimesinGermanyfromJanuarytoNovember2023.Withoveramillionappdownloads,Kazakhstancameinsecond,followedbyJapanwithapproximately983,000appdownloads.ReadmoreNote(s):Worldwide;JanuarytoNovember2023*;freeappdownloadsfromallappstores;*TotalappdownloadsaccumulatedfromJanuarytoNovember2023.Thereleasedateisthedateofaccess.Thefigureshavebeenr