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TheGrowingRoleofAIinEndpointManagement
andSecurityConvergenceGabeKnuth|SeniorAnalystENTERPRISESTRATEGYGROUPapril2025©2025TechTarget,Inc.All
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Reserved.TheGrowingRoleofAIinEndpointManagementandSecurityConvergenceResearchObjectivesOrganizationscontinuetofaceincreasingcomplexityinendpointmanagementandsecuritythatisdrivenbytherapidexpansion
ofremotework,risingdeviceandOSsprawl,vulnerabilitymanagementandincidentresponsechallenges,andcontinuingthreats
likeransomware.Atthesametime,thegrowinginfluenceofAIandautomationisreshapingbothoffensiveanddefensivestrategies—empoweringdefenderswithnewtoolswhileenablingbadactorstolaunchmoresophisticatedattacks.Togainfurtherinsightintothesetrends,howorganizationsareattemptingtoovercomechallenges,andtheresultsoftheir
efforts,EnterpriseStrategyGroup,nowpartofOmdia,surveyed364ITandcybersecurityprofessionalsinNorthAmerica(USandCanada)responsibleforevaluating,purchasing,andsupportingendpointmanagementand/orsecuritytechnologies.Thisstudysoughtto:©2025TechTarget,Inc.All
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Reserved.
Back
to
contents2Assess
thestateofendpointmanagementandsecurity
aswellasthechallengesandprioritiesthatdrivedecision-making.Comparetheresultsofthisresearchtosimilarresearchfrom
2022,and
reveal
trends
in
the
convergence
of
IT
and
securityteams,devicesinuse,andexperiencedsecurityevents.Understand
theshifting
trendsinbuying
teamsas
convergencetakesholdaswellasfuturepriorities
andlikelyspendingintentions.Highlightemergingtrends,threats,andsolutionsbrought
aboutbyanevolvingmarketthatisincreasinglycontending
withthebenefitsanddangersofAI.MostUnmanagedDevicesAre
NotUnmanagedbyChoicePAGE
13StrategicInvestmentsin
Technology
andServicesAreKey
toSuccessPAGE23OrganizationsFaceIncreasingDeviceDiversityandManagementComplexityPAGE4©2025TechTarget,Inc.All
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Reserved.
Back
to
contentsManagementandSecurity
ToolSprawlPersistsAmidChanging
Tool
and
TeamConsolidationEffortsPAGE
9TheGrowingRoleofAIinEndpointManagementandSecurityConvergence
3AIandAutonomousEndpointManagementShowOverwhelmingly
PositiveInitialImpactsPAGE20Security
AwarenessandEfficacyAreAffectedbyConsolidationMaturityandSkillGapsPAGE
16KeyFindingsOrganizationsFaceIncreasingDeviceDiversity
andManagementComplexityEndpointManagementandSecurityAreBecomingMoreDifficultMostorganizationsaremanagingthousands—andinmanycases,tensofthousands—ofendpointdevices.Nearlythree-quarters(72%)oforganizationsreporthavingatleast1,000
devicesinplay,spanninglaptops,mobiledevices,andmore.
Thislevelofdevicesprawl,especiallyacrossbothmanagedandunmanagedassets,underpinstheoperationalchallenges
teamsfaceastheytrytomaintainvisibility,enforcepolicies,andrespondtothreatsinrealtime.Compoundingthechallenge,employeesareusingmultipledevicestogettheirwork
done.Infact,93%oforganizationssaythetypicalemployeeusestwoormoreendpointsdaily.Thatincludeslaptops,smartphones,tablets,andotherdevices,allofwhichneedtobe
secured,patched,andmonitored.Thislevelofper-usersprawlputsadditionalpressureonITandsecurityteamsalreadystretchedthinbygrowingdevicecountsandlimitedvisibilityacrossenvironments.Becauseof
this,roughly40%ofrespondentsnotedthatendpointmanagementand/orsecurityarenowmoredifficultcomparedwithtwoyearsago.
Changeindifficultyofendpointmanagementandsecurity.Endpointsecurity
Endpoint
management32%29%35%29%6%13%10%15%9%©2025TechTarget,Inc.All
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contentsTheGrowingRoleofAIinEndpointManagementandSecurityConvergence
545%27%1
2
3
4
5
More
than
5Averageendpointdevicesperemployee.No
more
difficult
oreasy
today
than
it
wastwo
years
agoMuch
more
difficulttoday
than
it
was
twoyearsagoFewer
than
1,000endpointdevicesSomewhateasiertoday
than
it
was
twoyearsagoMuch
easier
todaythan
it
was
two
yearsagoSomewhat
moredifficult
today
than
itwas
two
years
ago10,000or
more
endpointdevicesTotalendpointdevicesinuse.1,000to9,999
endpointdevices25%21%27%22%22%10%15%8%TheCoreDriversBehindRisingComplexityinEndpointManagementandSecurityCanBeSummedUpin
TwoWords:MoreandLessOrganizationsaredealingwithmorethreats,morefrequentOSandapplicationupdates,moredevices(bothmanagedandunmanaged),andmoreremoteorhybridworkers.Thegrowingdiversityofoperatingsystems,applications,anduserneedsonlyaddstothechallengeofmanagingandsecuringtheseworkspaces.Ifthere’sathemearoundwhatorganizationshavelessofwhenitcomestomanagingandsecuringdevices,itincludestime,expertise,andvisibility.Respondentspointtoalackofskilledstaff,insufficienttraining,andlimitedtimetolearnoroptimizenewtoolsascontributingfactors—highlightingagrowingresourcegapatatimewhendemandscontinuetorise.Topfactorsdrivingincreasedendpointmanagementcomplexity.Shortageofskilledpersonnel
withendpointmanagement
knowledgeorexperience300700.30%Thenumberandfrequencyofapplicationupdatesorpatcheshasincreased260740.26%Employeesuseanassortment
ofdevices,OSes,andapplicationstodotheir
job
320680.32%Increasedaccess
toanduseofbrowser-basedorSaaSapplications260740.26%ThenumberandfrequencyofOSupdates
orpatcheshasincreased
370630.37%Difficulty
providing
secure
accesstothird-partyresources290710.29%Wesupportmoreremoteand/orhybridworkerstoday360640.36%Thenumberofunmanaged
deviceshasincreased260740.26%Thenumberofmanageddeviceshasincreased360640.36%Complexityofregulatorycompliancerequirements280720.28%©2025TechTarget,Inc.All
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contentsTheGrowingRoleofAIinEndpointManagementandSecurityConvergence
6Employeesuseanassortment
ofdevices,OSes,andapplicationstodotheir
jobs
320680.32%Enduserslacktherightsecuritytraining270730.27%We
support
more
remote
and/or
hybrid
workers
today360640.36%Increasedaccess
toanduseofbrowser-basedorSaaSapplications280720.28%Thethreatlandscapehasgrownmorecomplex400600.40%Thenumberofendpointvulnerabilitieshasincreased310690.31%IncreaseduseofAIbythe
businessorendusers400600.40%Thenumberofunmanageddeviceshasincreased300700.30%Thenumberofmanageddeviceshasincreased360640.36%Complexityofregulatorycompliancerequirements290710.29%©2025TechTarget,Inc.All
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contentsTheGrowingRoleofAIinEndpointManagementandSecurityConvergence
7Topfactorsdrivingincreasedendpointsecuritycomplexity.SkillGapsandAI
ThreatentoMakeEndpointMattersWorseWhilemanyorganizationsunderstandablystruggletosupportnewtechnologieswithadequatelyknowledgeableandexperiencedstaff,asignificantportionnotedheadcountgapsin
bothnewerareaslikeAI/MLandcloudsecurityandtraditionalendpointmanagement,aswellasautomationandworkflowdevelopmentandIoTdevicemanagement.Perhapsmost
concerningisthatAIisenablingbadactorstotakeadvantageof
theverygapsinskillfromwhichorganizationssufferacrossavarietyofareas,inadditiontoageneralincreaseinboth
thequantityandsophisticationofattacks.This,aswillbeseenlater,hasadirectinfluenceonanorganization’sabilitytomanageandprotectitself,letaloneknowwhetheritisunderattack.46%38%32%31%30%30%AIandmachinelearning
implementation
andoperationsCloudandSaaS
securityModernendpointsecuritytoolsandtechnologiesTraditionalendpointmanagementskillsAutomationandworkflowdevelopmentIoT/OTdevicemanagement41%37%37%35%34%34%IncreasedquantityandsophisticationofphishingandsocialengineeringattacksDevelopingAI-drivenbotsorwormsforautomatedlateral
movementDevelopingmalwareorransomwarethat
is
hardertodetectoranalyzeIncreasingthevolumeofattacksoverallIncreasingthescaleofattacksoverallIncreasingthespeedoragilityofattacksoverall©2025TechTarget,Inc.All
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8TopwaysAIisusedbyattackers
targetingend-userdevices.Topskillgapareasforendpointmanagementandsecurity.ManagementandSecurityToolSprawlPersistsAmidChangingTool
andTeamConsolidationEffortsCustomersecurity
requirementsCyberinsurance
requirementsIndustrycompliancerequirementsIoT/OT
requiringspecializedtoolsTools
required
by
immediatecomplianceneedsCloudadoption
requiringadditionaltoolsQuickoremergencydeploymentsthat
becamepermanentsolutionsLegacytools
maintainedalongside
newsolutionsVendor-orpartner-mandatedtoolsSeparatetools
neededfordifferentOS
ordevicetypesRespondingtospecificsecurity
incidents41%37%36%36%35%35%34%33%32%30%30%ToolSprawlIsRealandDrivenbyNumerousFactorsMostorganizationsare
jugglingmultipletoolsforbothendpointmanagementandsecurity,with
the
majority
using
between
five
and15tools
in
each
category.Nearly30%say
they’re
managing16ormoretoolsforendpointsecurityalone.Whilerespondentswereaskedseparatelyabouttheirmanagementandsecuritytools,it’slikelythatsometoolsspanboth
functions.Still,theoveralltakeawayisclear:Teamsaresupportingalargenumberoftools,
whichcanaddfriction,increasecost,andcomplicateintegration.Thefactthat21%report
usingfewerthanfivetoolsforeachcategoryhintsatsomeconsolidation—butformost,there’s
still
a
long
way
to
go.Themostcommonfactorsdrivingsprawlacrossendpointsecurityandmanagement
toolsincluderequirementsspanningcustomersecurity,cyberinsurance,andindustry
compliance,aswellasspecializedtoolsforIoT/OT.Numberofendpointmanagementandsecurity
toolsdeployed.
EndpointmanagementEndpointsecurity37%29%21%
21%
21%
20%18%©2025TechTarget,Inc.All
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contentsTheGrowingRoleofAIinEndpointManagementandSecurityConvergence
10Fewer
than55to
1011to
1516to20Morethan20Don’t
knowTop
tenfactorscontributing
tomanagementandsecurity
toolsprawl.11%1%1%12%9%ToolConsolidationSeenasaPositiveEightintenorganizationsbelievethatconsolidatingendpointmanagementandsecuritytoolswouldpositivelyimpacttheirabilitytomanageandsecureendpoints,whichisaposition
thatisreinforcedthroughoutthisresearch.Furthermore,50%ofrespondentsbelievethatoverlappingtoolfunctionalitiesnegativelyimpacttheirorganization’sabilitytosecureandmanageendpoints.It’snosurprise,then,toseethattheprimaryapproachtoconsolidationtakenbyorganizationsistoconsolidateendpointmanagementandsecurityvendors,followedbyobservability
andmonitoringtechnologies.Consolidateendpointmanagementand
securityvendorsConsolidateorintegrateobservabilityand
securitymonitoringtechnologiesLeverageAI-drivenautomationfromvendorsConsolidatedesktoporapplicationvirtualizationmanagementteamsandworkflowsEngagewiththird-partyservicesPurchaseordeploy
UEMtechnologiesthat
support
PCs,
Macs,andmobiledevices
Purchaseordeploytoolsthatprovidefunctionality
forbothvulnerabilityand
patch
managementEstablishanendpointassetmanagement
systemasasingle
source
oftruthIntegratedisparatetoolsthroughAPIs48%42%40%39%36%36%35%34%33%©2025TechTarget,Inc.All
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9Consolidatingtoolsusedforendpointmanagementandsecuritywouldpositivelyimpactourabilitytomanageandsecureendpoints. Strongly
agree
Agree40%40%(●Overlappingfunctionalityacross
toolscausesproblemsthat
negativelyimpactendpoint
managementandsecurity. Strongly
agree
Agree17%33%TheGrowingRoleofAIinEndpointManagementandSecurityConvergence
11Actions
taken
tosupportendpointmanagementandsecurityconsolidation.Toolconsolidationandfunctionaloverlapavoidanceare
topofmind.TheGrowingRoleofAIinEndpointManagementandSecurityConvergenceTeamConsolidationEffortsSeem
toHaveStalledThoughtoolconsolidationistopofmind,momentumtowardoverallmanagementandsecurityteamconsolidationhasslowed.Whileit’sstillapriority,drivenbythedesiretoimproveoperational
efficiencyandcoordinationaswellassecurityresponsetimesandeffectiveness,thepercentage
ofrespondentsthatidentifyashavingcompletelyconsolidatedtheirteamsintoonehasfallenfrom55%to43%over
the
past
two
years.Likewise,thereisadrop-offinconsolidationaspirationsamongorganizationsthathavenotyet
completelyintegratedthepersonnelsupportingendpointmanagementandsecurityfunctions.Specifically,thenumberof
theseorganizationsthatanticipatefullycombiningmanagementandsecurity
efforts
under
one
team
has
dropped
from58%in2023to44%in2025.Forthosethathaveconsolidatedorexpectto,mostoftentheresultingteambecomespartofIT
operationsasopposedtosecurityoperations,whichcouldexplainwhysomesaytherewillalways
besomeproceduresthatwillbeownedbyotherteams.12managingendpointYes,toalimitedextent
93
2023
20256%9%58%44%
46%36%10%5%Areorganizationsplanning
toconsolidate
teamsmanagingendpoint
managementandsecurityfunctions?
2023
2025(Team
thatowns
theconsolidatedendpointmanagement
andsecurityfunction.1%
IT
operations
Security
Anew
groupcombining
both
disciplines
Don'tknowYes
Maybe,
but
too
early
to
tell
No,there
will
always
be
processes
andproceduresthatshould
beowned
and
managed
bydifferentendpointteams©2025TechTarget,Inc.All
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contentsHaveorganizationsconsolidated
teams
managementandsecurityfunctions?Yes,completely(i.e.,thereisnowoneteamthatownsbothendpointmanagementandsecurity)
2023
202522%60%17%43%55%MostUnmanagedDevicesAre
NotUnmanagedbyChoiceEndpointDeviceManagementIsaMixedBagWithSimilarlyMixedResultsRespondentsindicatedanaverageof68%oftheirorganization’sdevicesarecentrallymanagedbyITorsomethird-partyprovider.
Therealstory,however,isintheunmanageddevices.Typically,unmanageddevicesfallintotwocategories:“strategicallyunmanaged,”
wherebysecurityisensuredviaalternativemeanslikezero-truststrategies,VPNs,browsersecurity,ordesktopvirtualization,and“unintentionallyunmanaged,”
wherebydevicesgounmanagednotbecauseofastrategy,butduetooversight,lackofvisibility,orcapabilitygaps.Theresearchshowsthat59%ofunmanageddevicesbelongtothelattercategory,whichmeans
thatnearlyoneinfivedevicesinagivenorganizationarebothunmanagedandunsecured.
Percentageofunmanageddevices
thatarestrategicallyunmanaged.18%©2025TechTarget,Inc.All
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1412%10%9%8%6%
6%Percentageof
totaldevices
thatarecentrallymanaged.12%8%7%
4%15%
13%41%to50%41%to50%21%to30%21%to30%61%to70%61%to70%81%to90%81%to90%31%to40%31%to40%51%to60%91%to100%51%to60%91%to100%71%to80%71%to80%11%
to20%11%
to20%10%
orless10%
orless23%14%10%11%3%1%7%Visibility,Access,andComplexity
ToptheListofReasonsDevicesGoUnmanagedWhenaskedaboutwhythesedevicesgounintentionallyunmanaged,organizationsindicatedconcerningtechnicalandvisibilitylimitations,alongwithothercommon
challengesrelatedtocomplexity,moredevices,andresourceconstraints.Giventheoverallconfidenceintheirabilities,thispaintsaparadoxicalpicturethatwouldindicatethatoperationsmaynotbeasrobustastheyseem.Asisillustratedinthe
nextsection,thiscanresultincriticaloversights.Topfactors
thatlead
tounintentionallyunmanageddevices.Complexorlegacysystemsthatresist
standardmanagementapproaches390610.39%Organizationalsilosorunclearownership270730.27%Limitedvisibilityintodeviceexistenceorlocation410590.41%Rapiddeviceproliferationoutpacing
managementcapabilities340660.34%Third-partyorcontractordeviceswithrestrictedaccess390610.39%Insufficienttoolsorcapabilitiesto
manage
thesedevices300700.30%Technicallimitationspreventingmanagement400600.40%Resourceconstraints320680.32%©2025TechTarget,Inc.All
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15SecurityAwarenessandEfficacyAreAffectedbyConsolidationMaturityandSkillGapsPoorDeviceManagementContinuestoFuelCyberattacks,butFewerAttacksAreReportedAsignificantnumberoforganizationsexperiencecyberattacksduetounknown,unmanaged,orpoorlymanagedendpoints;however,thenumberofrespondentswhoanswered
in
the
affirmative
on
this
is
down
significantly.Specifically,more
than
three-quarters(77%)said
they
had
in2023versus
just
more
than
half(54%)in2025.Howcanthesituationbegettingmoredifficult,withsomanyskillgapsandunintentionallyunmanageddevices,yetweseereducedcyberattacks?Theansweris,forbetter
andworse:awareness.Haveorganizationsexperiencedcyberattacksrelated
tounknown,unmanaged,orpoorlymanageddevices? 2023
2025Yes,several
times
Yes,once
Maybe,
but
we
don’t
have
enough
No
Don't
knowinformationto
knowforsure15%10%8%1%36%34%32%©2025TechTarget,Inc.All
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contentsTheGrowingRoleofAIinEndpointManagementandSecurityConvergence
1743%22%0%Awareness(andLack
Thereof)
ContributestoaPerceivedReductioninSecurityEventsWhenlookingatthoseorganizationsthathadreportedcyberattacksthroughthelensofthedegreeofendpointmanagementandsecurity
personnelconsolidationtheyreportedhavingcompleted,itshowsaclearconnectionbetween
consolidationandgreaterawarenessof
thesecurityeventsthathaveoccurred.Inessence,
consolidatedteamsseemoreeventsbecause
theyarebetteratfindingthem,whereasgroups
thatarenotconsolidatedarenotasgoodatidentifyingthoseeventsandaremorelikelyto
saytheyhaven’texperiencedany.Wehavecompletelyconsolidatedtheteamsorindividuals
responsibleforendpointmanagementandendpointsecurity
(i.e.,there
is
nowoneteamthatownsbothendpointmanagement
and
security)Wehaveconsolidatedtheteamsorindividuals
responsibleforendpointmanagementandendpointsecuritytoa
limitedextentWehavenotconsolidatedtheteamsor
individuals
responsibleforendpoint
managementanden
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