Unit高教社新编商务英语综合教程第二

Unit高教社新编商务英语综合教程第二U2-main134TeachingAim5ReadingIReadingIIExtendedActivities6Bonus:WordStudy2Lead-inTeachingAim1TeachingAimTeachingAim2

—UsefulStructures:toseeif/what

asmany...aspossible

“Whether...ornot”nounclauseassubject

andobject

“assuming...”adverbialphrase

choose+to

inf.

farmore+adj.

—Grammar:NumericalExpressions(1)3.CommunicativeSkills（交际技能）

—Expressions:Expressionsof“IntroducingPeople”

—Reading:PriceListLead-in-mainLead-inListeningComprehensionTasksExerciseIIExerciseIIISpotDictationExerciseIExerciseII.Listentothepassageforthefirsttimeandthenwriteoutquestions,ifthereareany,aboutthepart(s)youfailtounderstand.Ifyouhavenoquestions,justmoveontoExerciseⅡ.a.buyingandsellingb.amanagementprocessc.afairexchanged.adailytradeExerciseIIII.Listentothepassageforthesecondtimewithyourfocusonthequestionsyouhaveraised(ifthereareany)andthencompletethefollowingmultiplechoiceexercises.Youcantakenoteswhilelistening.1.Passage1describes_____.a.thebeginningofmarketingb.howexchangesaremadec.marketingandbusinessd.thenatureofmarketing√2.Marketingmeans_____.√ExerciseII3.Whichofthefollowingdescribesthemeaningofafairexchange?a.Exchangesomethingformoney.b.Exchangemoneyforsomething.c.Exchangesomethingvaluedforsomethingofequalvalue.d.Bothaandb.√ExerciseIIa.Simpleexchangebecameimpossibleduetolackofmoney.b.Tosomeextent,lifeisallaboutexchangingonevalueforanother.c.Marketingisthesameasexchange.d.Marketersworkbyfindingoutwhatpeoplevalueandneed.4.Whichofthefollowingistrue?√ExerciseIIa.Satisfytheneedsthatwerefirstdiscoveredandprovidethevaluethatpeoplewant.b.Createasolutiontotheidentifiedneedsandaproductthatpeoplewillvalue.c.Discoverwhatpeopleneedandwhattheywillvalue.d.Noneoftheabove.6.WhichofthefollowingisNOTMarketing’sjob?√a.identifying.b.selling.c.anticipating.d.satisfying.5.WhichofthefollowingisNOTmentionedinPassage1?√ExerciseIIa.Consumerb.Moneyc.Marketerd.Goods/Services7.AccordingtoyourunderstandingofPassage1,howwouldyoucompletethediagram?abcdExerciseIIa.1b.2c.3d.48.Marketinghas____task(s).√PassageScript

Marketingprobablystartedwithonecavemanfindingthathehadtoomuchmeat,butnofreshvegetable.Sohemadeadealwithanothercavemanwhohadvegetables,butnomeat.Asimpleexchange.Bothcavemenwerehappybecausetheyhadexchangedsomethingtheyvaluedforsomethingofequalvalue.Meanwhile,anoldwomanhelpedamanwithhiscookinginexchangeforhavinghergardendug.Bothexchangedservicesratherthangoods.

Simpleexchangessoonbecameimpossible.Sopeopleinventedmoney.Eachitemcanhaveaseparatevalue,andapricecanbefixedforeverything.Allgoodsorservicescanbesoldforcash,andthecashusedtobuywhatisneeded.Lifeisaboutexchangingonevalueforanother.Weusemoneytohelpusbuyandsellquicklyandeasily.

PassageScript

Marketingisacentralfocusforthisexchangeprocess.Itisthemanagementprocessresponsibleforidentifying,anticipatingandsatisfyingcustomerrequirementsprofitably.Marketersmaketheirlivingbyfindingoutwhatpeoplevalueandthenbyprovidingafairexchange.Ittakesknowledgeandskilltoplanandmanageafairexchange.Marketing’sjobisto:

·discoverwhatpeopleneedandwhattheywillvalue,

·createasolutiontotheidentifiedneedsandaproductthatpeoplewill

value,

·arouseadesireinpeopletobuytheproduct,

·andsatisfytheneedsthatwerefirstdiscoveredandprovidethevalue

thatpeoplewant.ExerciseIIIIIIListentopassage2andthenanswerthequestionsbriefly.1.Whatisthewomaninterestedin?2.Whatisthenameofthecardealer?3.Accordingtotheman,whyisthedealafantasticone?4.Whatisthewebsiteandphonenumberofthecardealer?5.Whereisthecardealerlocated?PassageScriptMan:

InterestedinaVolkswagen?Woman:Mm.Man:

Group1AutomotivehasafantasticdealforyouonthePolo

Sportyrange.Woman:Oh,IlikethePoloSporty.Man:

WhenyoubuyaPoloSportyfromGroup1Automotive,notonly

willyougetagreatpriceforyouoldcar,but—wouldyou

believeit—theyguaranteetoexchangeitwithin12monthsand

credittheoriginalpriceyoupaid.Woman:Nodepreciation?Man:

No.Woman:Oh,I’lltakeit.Man:

Fordetails,getontoorringGroup1

Automotive,Houston,on6475700.PassageScriptWoman:

Sorry,www.group1...?Man:

Woman:

Andthephonenumber?Man:

6475700.Woman:

Thanks.SpotDictationSpotDictationWehaveemployeesandsalesof$million.Wemanufacturenearlycars,trucks,buses,andofindustrial.OurasamajorinternationalgroupinEuropeancountriesandAsiancountriesistheresultof,andforpeopleandthe.3,600_______3,716_______worldwide20,000________3,500_______888____thousandsengines________position________24___15___environmentsafety______quality_______ReadingI-mainReadingIPre-readingTextBackgroundInformationNewWordsandExpressionsNotesExercisesPost-readingPre-reading-mianPre-readingI.BrainstormingII.PairworkI.BrainstormingI.Brainstorming:Workwithyourpartnerandlistthingscustomersmayconsiderwhentheymakeapurchase.servicereliabilitycolorstylereputationpackagequalityperformanceuser-friendlinessenvironment-friendlinessII.PairworkII.Pairwork:Discussthefollowingquestionswithyourpartner.1.Howdoyouusuallygettoknowanewproductorservice?2.Whatpracticesarecommonlyusedtopromoteaproductorservice?3.Areyoufondofbuyingpromotedproducts?Whyorwhynot?4.Howdoyouseepromotionalactivitiesprevailingintoday’sbusinessworld?5.Whatdoyouthinkaretheresponsibilitiesofacompany’smarketingstaff?Text1MarketingandPromotion1Whenacompanystartstosellgoodsinanewmarket,theyoftendosomemarketresearchorapreliminarystudytoseeiftheprojectisfeasible.Theyresearchthemarketpotentialordoafeasibilitystudytoseeiftheywillmakemoneybysellinginthenewmarket.Inotherwords,theywanttoseeiftheproductisviable.Text2Text33Anotherwayofpromotingorpublicizinganewproductistoplaceadvertisementsinmagazinesornewspapers.Advertisementsarealsocalledadvertsoradsforshort.Aplantodoalotofadvertisingofoneproductiscalledacampaign.Startinganadvertisingcampaignonanewproductisknownaslaunchingtheproduct.Text44Theaimofpromotionistointerestcustomersorclientsintheproduct.Initiallycustomersmightmakeinquiriesabouttheproduct.Whentheydecidetobuy,theyplaceanorder.Atatradefaircompaniesaretryingtowinasmanyordersaspossible.

However,beforeaclientplacesanorder,hewantstoknowmanythings—howlongdeliverytakes,whetherthecompanycansupplyreplacementsandspareparts,whattheafter-salesserviceislike,etc.Ifoneofthecomponentsofaproductbreaks,thecustomerwillwantareplacementsparepart.Iftheproductiscomplicated,skilledworkersmightbeneededtofitsparepartsortoserviceormaintainthemachinery.Anymaintenanceorservicingofthecompanydoesafterithassoldtheproductiscalledafter-salesservice.Whetheracompanycanprovidegoodafter-salesserviceornotmaydirectlyaffectthesalesofitsproducts.marketpotentialmarketpotential:Potentialmeansthepossibilitythatsomethingwilldevelopinaparticularway,orhaveaparticulareffect.Marketpotentialmeansthepossibilitythatcertaingoodswillbedevelopedandsoldsuccessfullyinthemarket.市场潜力toseeif/whattoseeif/what:tofindoutinformationorafact.发现;认定e.g.I’llcallhimandseehowthejobinterviewwent.Shewentoutsidetoseewhatwashappening.1)toseewhat/how/when,etc.e.g.I’vejustcometoseeifyouwanttogooutforadrink.2)seeif/whether.feasiblefeasible:beabletobemade,doneorachieved;possibleorreasonable.可行的e.g.afeasiblesolutionNowthatwehavetheextraresources,theschemeseemspolitically/financially/technicallyfeasible.It’squitefeasible(=possible)(that)we’llgetthemoney.Feasibility(可行性)isthenounformoffeasible.inotherwordsrelateinotherwords:toputitinanotherway;thatistosay.换言之;那就是说e.g.Yourperformanceintheexamdidnotreachtherequireddemand,inotherwords,youfailed.viableviable:beabletosucceedinoperation.切实可行的synonym:feasiblee.g.Theschemeisnoteconomicallyviable.“Viability”isthenounformofviableanditmeansfeasibility.e.g.commercialviability商业上的可行性thelong-termfinancialviabilityofthecompany公司的长期财政活力Oneway评估市场潜力的一种方法是在交易会上设摊,公司可在此展出他们产品的样品,来观察潜在顾客的反应。assesse.g.He’ssolazythatit’sdifficulttoassesshisability.It’stooearlytoassesstheeffectsofthenewlaw.2)tocalculateordecidethevalueof.估价;估计e.g.Theyassessthevalueofthehouseat60,000.1)tojudgetheimportance,worth,orvalueof.评定;评价synonym:evaluatestandstand:abooth,stall,orcounterforthedisplayofgoodsforsale.售货的亭子、摊位或者柜台e.g.ahotdogstandanexhibitionstandtradefairtradefair:alargecommercialandindustrialexhibitionwherebuyersandsellersmeettodobusiness.贸易展销会;商品交易会Faircanalsomeanagatheringheldataspecifiedtimeandplaceforthebuyingandsellingofgoods;amarketoranexhibition,asoffarmproductsormanufacturedgoods,usuallyaccompaniedbyvariouscompetitionsandentertainments.(博览会,通常带有竞争性和娱乐性。)e.g.astatefair国家博览会exhibite.g.Herpaintingswereexhibitedatagalery.e.g.prospectivecustomerprospectivecustomer:someonewhomaybuyinthefuture.潜在的客户publicitypublicity:theact,process,oroccupationofdisseminatinginformationtogainpublicinterest.宣传e.g.Wehaveplannedanexcitingpublicitycampaignwithouradvertisers.Thepopgroup’sarrivalbyhot-airballoonwasjustapublicitystunt(=anunusualwayofattractingthepublic’sattention).

publicity

2辨析publicity&propagandae.g.Wewillholdabigpublicitycampaigntohighlightthedangersofsmoking.Publicity(宣传;宣扬)meansthebusinessofbringingsomeoneorsomethingtotheattentionofthepublic.e.g.Theirspeecheshavebeenexposedaspurepropaganda.Propaganda(贬义词,尤指政府为了影响民意而进行的宣传),ontheotherhand,isusuallyaderogativewordmeaninginformationthatisspreadinplannedorofficialway,esp.byagovernment,inordertoinfluencepublicopinion.Therefore,theChineseexpression宣传部shouldnotbetranslatedinto“PropagandaDepartment”,instead,apropertranslationshouldbe“PublicityDepartment”.representativerepresentative:

onethatservesasadelegateoranagentforanother.(公司)代理人e.g.Theroleofthesalesrepresentativeisextremelyimportantintheorganization’soverallsaleseffort.handouthandout:

togive(sth.)toeachmemberofagroupofpeople.分发;散发

synonym:distributee.g.Handoutthebookstoeveryoneintheclassroom.He’sverygoodathandingoutadvice!“Handout”isthenounform,whichmeansinformationgivenout,usu.intheformofprintedsheet.

（发给出席讲座等的听众的印刷品;讲义)handout1辨析

brochure,booklet&cataloguee.g.atravelbrochureAbrochureisasmallbookletorpamphlet,oftencontainingpromotionalmaterialorproductinformation.小册子,常包括推销材料或产品信息Abookletisaverythinbookwithasmallnumberofpagesandapapercover,oftengivinginformationaboutsomething.小册子e.g.Weboughtabookletaboutthecastlefromthetouristoffice.e.g.amailordercatalogueanonlinecatalogueAcatalogue(商品目录)isacompletelistofthingsthatyoucanlookat,buy,oruse,forexample,inalibraryoratanartshow.pressconferencepressconference:meetingwherereportersfromnewspapersareinvitedtohearnewsofanewproduct.(产品的)新闻发布会modelmodel:astyleordesignofanitem.产品型号或款式e.g.promotepromotevt.

1)togiveahigherpositionorrank.提升e.g.Mydaughter’sjustbeenpromoted.Theyoungarmyofficerwaspromotedtotherankofcaptain.Theypromotedhimcaptain.2)tobring(goods)topublicnoticeinordertoencouragepeopletobuy.推销(货物)e.g.Theystagedabigadvertisingcampaigntopromotetheirnewproduct.3)tohelpinthegrowthordevelopmentof.促进;增进;推动e.g.Milkpromoteshealth.Wemustmakeneweffortstopromotehumanpeaceanddevelopment.相关词：promotionmakeupmakeup1)toformasawhole.形成;组成;构成synonym:constitutee.g.Farmingandminingmakeupmostofthecountry’sindustry.2)toinvent,ofteninordertodeceive.虚构;捏造;编造e.g.Hemadeupanexcuseforhisbeinglate.3)tousespecialpaintorpowderonsoastochangeorimprovetheappearance.化装;化妆e.g.Shenevergoesoutwithoutmakingherselfupfirst.Theymadehimupasanoldmanforthelastactoftheplay.makeup2“Make-up”(化妆;化妆品)isthenounform,whichmeansthepowder,paint,etc.wornontheface,eitherbyactorsorforimprovingone’sappearance.Therefore,wehavethefollowingphrases:eyemake-up(眼影);stagemake-up(舞台化妆)displaydisplay:topresentorholduptoview.呈现;展示e.g.Whydon’tyoudisplayyouradonthenoticeboardwhereeveryonecanseeit?Thepermitshouldbeclearlydisplayedinthefront

window.forshort

forshort:asashorterwayofsayingit.简略为;简称e.g.MynameisDavid,orDaveforshort.Asimilarphrasecontaining“short”is“inshort”(简而言之),whichmeans“toputitintoasfewwordsaspossible”.e.g.Thisisourmostdisastrousandembarrassingdefeatever;inshort,afiasco(惨败).campaigncampaign:anoperationorseriesofoperationsenergeticallypursuedtoaccomplishapurpose.以达到某一目的而采取的一项/系列活动e.g.anadvertisingcampaignforanewproducton“on”in“anadvertisementcampaignonanewproduct”Here“on”means“affecting/relatingto”(关于).e.g.abookonChinanewevidenceonthematterataxoncigaretteshisinfluenceonyoungpeopleTherewillbenewrestrictionsonthesaleofweapons.Whateffectwillthesechangeshaveonthetouristindustry?Whenusedinthissense,“on”isalwayscomparedwith“about”.Theyarebasicallythesame,but“abookonrabbit”ismoreformalandscientificthan“abookaboutrabbits”whichmight,forexample,beachildren’sstory.on1Thepreposition“on”canalsobeusedinthefollowingways:1)touchingorsupportedbyaparticularsurface.在……上e.g.alamponthetable

aringonyourfingerWhenusedinthissense,itisalwayscomparedwith“over”and“above”.“Over”means“directlyabove;higherthan,butnottouching”,while“above”means“higherthan,butnottouching”.e.g.Thedoctorleanedoverthesickchild.Thelamphungoverthetable.Weflewabovetheclouds.Thiscityis500metersabovesealevel.However,“above”and“over”canoftenbeusedinthesameway.e.g.Let’shandthepaintingover/abovethefireplace.on2Butifthereisanideaofmovement,“over”isused.(如果有表示动作的意思,就用over。)e.g.Thebirdsflewoverthelake.Thesheepjumpedoverthewall.2)supportedby,hangingfrom,orconnectedto.由……支持;自……垂下;与……连接e.g.tostandononefootaballonastringthewheelsonmycarWe’renotonthephone.(be)knownas/tobe(be)knownas/tobe:以……而闻名synonym:

bereputedas/tobee.g.HangzhouandSuzhouareknownasparadiseonearth.Americahaslongbeenknownasameltingpot.Chinaisknowntobeapopulouscountry.customer&client辨析

customer&clientAcustomerisapersonwhobuysgoodsoraservice.e.g.Mrs.Lowcan’tcometothephone—she’sservingacustomer.Mrs.Wilsonisoneofourregularcustomers.Thereweretwoassistantstoservethecustomers.Aclientisapersonwhoreceivesservices;soifyouarepayingforservices,forexample,fromaawyerorabank,youareaclient.e.g.Mr.Blackhasbeenaclientofthisfirmformanyyears.Wealwaysaimtogiveourclientspersonalattention.orderorder:arequesttomake,supplyordeliverfoodorgoods.订单e.g.CanItakeyourordernoworwouldyouliketohaveadrinkfirst?Iwouldliketoplace(=make)anorderforalargepinetable.“Order”canalsobeusedasaverb,meaningtoaskfor(something)tobemade,suppliedordelivered,esp.inarestaurantorshop.(订货,下订单)e.g.Areyoureadytoorder,orwouldyouliketolookatthemenuforalittlelonger?Thecustomersayssheorderedthebookssixweeksagoandshestillhasn’treceivedthem.as...aspossibleas...aspossible:Thisphrasecanbeusedtomakeupalotofusefulphrasesandsentences.e.g.assoonaspossibleasmanyaspossibleassimpleaspossibleasearlyaspossibleHoweverHowever,beforeaclientplacesanorder,hewantstoknowmanythings—howlongdeliverytakes,whetherthecompanycansupplyreplacementsandspare

parts,whattheafter-salesserviceislike,etc.然而,在客户下订单前,他想知道许多事情,例如:送货时间长短,公司是否会提供配件及备用件,售后服务如何等。delivery(ofgoods):delivery(ofgoods):transportofgoodstoacustomer’saddress.交货replacementreplacement:sth.thatreplacesanotherthing.代替者,替换物e.g.Weareoutofstockandwaitingforreplacements.我们现无存货,正等待进新货。sparepartsspareparts:smallpiecesofmachineryusedtoreplacepartofamachinewhichisbroken.备件componentcomponent:oneofseveralpartsthattogethermakeupawholemachine,system，etc.元件,部件synonym:constituente.g.Thesecompaniesmakeelectroniccomponentsforcomputerproducts.machinerymachinery:machinesingeneralandisthusuncountable.(总称)机器e.g.Newmachineryisbeinginstalledinthefactory.serviceservice:Ifsomeoneservicesamachineorvehicle,theyexamineitanddowhatisneededtokeepitworkingwell.维修,保养e.g.I’mhavingthecarservicednextweek.ButwemustuseButwemustuse“whether”insteadof“if”(1)beforeinfinitives(不定式);(2)afterprepositions(介词);(3)insentencescontaining“ornot”.e.g.Thequestioniswhethertogoorstay.Itdependsonwhetherhe’sreadyornot.Iaskedhimwhetherornothewascoming.affect&effect辨析affect&effect

e.g.Thedivorceaffectedeveryaspectofherlife.Theteam’sperformancewasaffectedbytherain.Ithinkalltheworryhasaffectedmybrain!Thediseaseonlyaffectscattle.Iwasdeeplyaffectedbythefilm(=Itcausedstrongfeelingsinme).Theradiationleakhashadadisastrouseffecton/upontheenvironment.［C］Itriedtakingtabletsfortheheadachebuttheydidn’thaveanyeffect.［U］Thatdrinkhashadquiteaneffectonme—Ifeellight-headed!［C］Governmentpolicywillnotaffectus/willnothaveanyeffectonus.First,affectisaverb,meaning“tohaveaninfluenceon”(影响),whileeffectisusuallyanoun,“theresultofaparticularinfluence”(结果).Whether...ornot“Whether...ornot”nounclauseassubjectandobject:“Whether...ornot”canbeusedasthesubjectorobjectofasentence.e.g.Whetheryouwillgowithmeornotisnotdecidedyet.Whetheracompanycanprovidegoodafter-salesserviceornotmaydirectlyaffectthesalesofitsproducts.Iwonderwhetherornotweshouldtellher.When“if”and“whether”clausesareusedasobjects,theyareinterchangeableinthesenseof“if...ornot(是否)”.e.g.Heaskedmewhether/ifshewascoming.Itwasuncertainwhether/ifshewouldrecover.SecondwhenSecond,wheneffectisusedasaverb,itmeans“tobringabout,usuallyaccordingtoone’swishes”(产生,引起).e.g.Hewasabletoeffectcertainchangesingovernmentpolicy.BackgroundInformationBackgroundInformation1.MarketingTheaverageconsumerwouldprobablydefinemarketingasacombinationofadvertisingandselling.Itactuallyincludesagooddealmore.Modernmarketingismostsimplydefinedasactivitiesthatdirecttheflowofgoodsandservicesfromproducerstoconsumers.Itencompasses,however,abroadrangeofactivitiesincludingproductplanning,new-productdevelopment,organizingthechannels...Inadvancedindustrialeconomies,marketingconsiderationsplayamajorroleindeterminingcorporatepolicy.BackgroundInformationOnceprimarilyconcernedwithincreasingsalesthroughadvertisingandotherpromotionaltechniques,corporatemarketingdepartmentsnowfocusoncreditpolicies,productdevelopment,customersupport,distribution,andcorporatecommunications.Marketersmaylookforoutletsthroughwhichtosellthecompany’sproducts,includingretailstores,directmailmarketing,andwholesaling.Marketingisusedbothtoincreasesalesofanexistingproductandtointroducenewproducts.

BackgroundInformation2.TheroleofmarketingTheroleofmarketinginthesuccessofabusinesshasonlyrecentlybeenrecognized.Inearlieryears,marketingwasviewedasnotmuchdifferentfromselling.Themajoremphasisofmarketingwasonmaximizingprofitabilitybygeneratingsalesvolumethroughadvertisingandpersonalselling.Manycompaniesbelievedthatwithenougheffortandexpense,almostanyproductcouldbesoldbyhigh-poweredsellingandaggressiveadvertising.Astimewentby,anumberoffirmshadgraduallybecomeawarethatgoodsalestechniquescouldnolongercompensateforthemistakesofproducingwrongproducts,andthatthesatisfactionofparticularcustomerneedswasessentialforsuccess.Essentially,themarketingconceptfocusesalltheactivitiesoftheorganizationonsatisfyingcustomerneedsbyintegratingtheseactivitieswithmarketingtoaccomplishtheorganization’slong-rangeobjectives.BackgroundInformationBackgroundInformation3.MarketThewordmarkethasdifferentmeanings.Incommerce,itcanmeanaplaceoreventatwhichpeoplegatherinordertobuyandsellthings(市场,集市).Itcanalsomeanthepeoplewhomightwanttobuysomething,orapartoftheworldwheresomethingissold(市场,销路).Ineconomy,itreferstoanorganizedgroupofbuyersandsellersofaparticulareconomicgoodwhoaresufficientlyintouchwitheachotherpersonallyofbytelephoneforalltoknowthecurrentconditionsofdemandandsupply,sothatthereisonlyoneprice,marketprice,forthegood.NewWordsandExpressions1.preliminary/

/a.comingbeforeamoreimportantactionorevent开端的；预备性的2.feasible/5fi:zEbl/a.abletobecarriedoutordone;possibleandreasonable可行的

[feasibilityn.可行性]3.potential/pEU5tenFEl/n.possibilityfordeveloping潜力4.viable/5vaIEbl/a.soundandworkable;feasible切实可行的5.assess/E5ses/v.todecideorfixtheamountofsth.;estimatethequalityofsth.评估6.stand/stAnd/n.asmalloftenoutdoorshoporplaceforshowingthings摊位7.fair/feE/n.alarge-scaleexhibitionofcommercialandindustrialgoods商品展销会[tradefair商品交易会]NewWordsandExpressionsNewWordsandExpressionsNewWordsandExpressions15.promote/prEU5mEUt/v.toincreasethesales(ofanewproduct)bypublicity,salescampaigns,TVcommercialsorfreegifts推销；

推广(新产品)

[promotionn.产品推销]16.journalist/5dV\:nElIst/n.areporter,newspaperman新闻记者17.conference/5kCnfErEns/n.aformalmeeting,e.g.betweenpeoplewhosharethesamebusinessinterestsorbelongtothesamepoliticalpartywhichisheldsothatopinionsandideascanbeexchanged(正式)会议

[pressconference新闻发布会]18.range/reIndV/n.asetofdifferentobjectsofthesamekind系列19.display/dI5spleI/v.toshow,exhibit陈列；展示20.catalogue/5kAtElCg/n.alistofplaces,names,objects,goods,etc.目录21.campaign/kAm5peIn/n.aseriesofplannedactivitieswithaparticularcommercialaim(宣传或销售某商品的)活动NewWordsandExpressions22.launch/lR:ntF/v.toput(anewproduct)onthemarket(usuallyspendingmoneyonadvertisingit)推出(新产品)23.client/5klaIEnt/n.apersonwithwhombusinessisdoneorapersonwhopaysforaservice客户24.initially/I5nIFElI/ad.atthebeginning最初25.inquiry/In5kwaIErI/n.askingquestionsforinformation询问26.delivery/dI5lIvErI/n.theactoftakingorgivingsth.to

someone递送；运送27.replacement/rI5pleIsmEnt/n.substitution替换(物)28.spare/speE/a.additionaltowhatisusuallyneededorneed多余的[sparepart备用零部件]NewWordsandExpressions29.component/kEm5pEUnEnt/n.anyofthepartsofwhichsth.ismade零部件30.complicated/5kCmplIkeItId/a.madeupofmanycloselyconnectedparts复杂的31.fit/fIt/v.toprovideandputcorrectlyintoplace安装32.service/5s\:vIs/v.toexamine(amachine)andmakeanynecessaryrepairs保养；维修33.maintain/meIn5teIn/v.tokeepsth.ingoodconditionorworkingorder保养；维修[maintenancen.保养；维修]34.machinery/mE5Fi:nErI/n.machinesingeneralorallthemachinesusedinafactory［总称］机器NewWordsandExpressions1.inotherwords

toexpressthesamethinginadifferentway换句

话说；也就是说2.handouttodistribute分发3.makeuptoform,compose形成,构成4.forshortasanabbreviation作为简略形式；简称5.beknownastobegenerallyregardedas通称为6.after-salesserviceserviceofaproductcarriedoutbytheseller

forthebuyer售后服务Notes1.doapreliminarystudytomakeastudybeforeanimportantactionorevent2.marketpotential

possibilityofbeingdeve