2025年文化与趋势报告虚拟红人-

YOUTubeREPORTVIRTUAL

CREATORSThevirtualevolutionofthecreatorCULTURE&

TRENDS千mm工THECREATOR

LANDSCAPE

IS

EVOLVINGThe

launch

of

YouTube

in2005broughtwithittheintroductionofanentirelynewtypeofcreativeprofessional:theCreator.Uninhibitedbyindustrygatekeepers,creatorswereabletobringtheirvisionsdirectlytobroadaudienceswithoutneedingtoshapetheircontenttofitwithinanyestablishednormsorbrandguidelines.Thatfreedomafforded

themsomethinginvaluablethatstilleludesmainstreammediatoday:authenticity.1,

2

Always

evolving,YouTubeistodaybeingrevolutionizedbyanewtypeofdigital-bornpersonalitynativetoourvirtualworld.Enter:Virtualcreatorsandartists.TheseHi

I’m

Cat,Iam

aVTuber!animateddigitalavatarsdemonstratethatevenaftertwentyyears,YouTubecreatorsarestillsurprising,delighting,andchallengingus

tobroaden

thecircumferenceofourappreciationforself-expressionandcreativity.1

According

to

a

survey

by

MTM,61%

of

viewers

in

EMEA

agree

thatwhen

they

watch

contentfrom

creators

onYouTube

they

think

they’re

authentically

themselves.

Source:Google/MTM,WhyWeWatchIndispensability,

EMEA,

2024.

Base:UK,

FR,

DE,

ES,

IT

NL,

PL,

SE,

KSA:

Peoplewho

claim

tousevideo

content

services

at

least

once

aweek:

n=12,0002

According

to

a

survey

by

MTM,viewers

in

EMEA

rated

the

authenticity

of

YouTube

creators

significantly

higher

than

that

ofcreators

and

producers

on

Broadcast

or

Social

Media

platforms.

Source:Google/MTM,WhyWeWatch

Indispensability,

EMEA,

2024.

Base:UK,

FR,

DE,

ES,

IT

NL,

PL,

SE,

KSA:

Peoplewho

claim

tousevideo

content

services

at

least

once

aweek:

n=12,000Ourfirstmentionofvirtualcreatorsandartists

came

in

our2020Culture

andTrendsReportaswetouchedonVtubers

asanemergingphenomenon,butit’scleartheyarehavingabreakthroughmoment.Thatbreakthroughcanbemeasured

in

terms

of

direct,broad,and

mainstream

influence.Directly,last

year

a

sample

of

just300

VirtualCreatorsonYouTubeearnedover15billionviewsacrossvideos,live

streams,andShorts,withonebillionof

those

viewscomingfrom

theU.S.alone.3Broadly,lastsummertheydroveviewershipofgamingcontent,pushing

Grand

Theft

Auto

into

the#1spot

formost-watchedgameonlivestreamsfor

themonthofJune.4ANNUALVIEWSOFVIDEOSRELATEDTOVTUBERS5OVERTHE

PASTTHREEYEARS,VIDEOS

RELATED

TOVTUBERS

HAVEAVERAGED50

BILLIONVIEWSANNUALLY.60B40B20B0Year20172018201920202021202220232024In

the

mainstream,virtual

singerHatsuneMikuappeared“IRL”atthe

CoachellaMusicFestival,virtuallyat

theFortniteFestivalandwasfeatured

inaMcDonaldsmarketingcampaign

(exclusive

toJapan).Fiveyearsago,itwould’vebeeneasy

todismissvirtualcreatorsandartists

asafad.

Today,

theyareundeniably

significantplayersdrivingcultureinarapidlyevolvingonlinecreative

landscape.VIRTUAL

INFLUENCE

IS

HERE3

Source:YouTubeData,Global,

2024.

4

Source:YouTubeData,Global,

June

2024.5

Source:YouTubeData,Global,

2017

-

2024. Thefirst

Vtuber3.07MSUBSCRIBERS@AIChannelCURRENTVIRTUALCREATOR

LANDSCAPEAtfirstglance,theVirtualCreatorcommunitymayseemhomogenous.ButthelandscapeofVirtualCreators-specificallywhatkindsofVirtualCreatorsthereare-

isadiverseone.WewillexplorefourdifferenttypesofVirtualCreators.Virtual

Human:VirtualCreatorswhorepresentthemselvesmore“realistically”thantheirfantastical

videogameoranime-derivedcounterparts.GamingVirtualCreator:Virtualcreators

whoutilizethecharactercreationinvideo

gamestodevelopvirtualpersonas.VirtualArtist:VirtualCreatorswitha

distinguishedfocusonmusiccreation

andperformance.Vtuber:Adistincttypeofon-screen

persona,

avirtualcharacterlivingin

therealworld.GAMINGHUMANARTISTVTuberTheVirtualCreator’savatarisn’tmeant

toresembletheperformerbutembodies

adistinctpersona.Asharedillusioninvitesbothcreatorandaudienceto

treatitasindependentfromitshuman

counterpart—essentially,ananimated

characterexistingintherealworld,creatingplatform-nativecontent.DEFININGVIRTUAL

CREATORSAVirtualCreator

is

aconstructed

personarepresented

by

adigital

avatar

-usually

(but

not

always)created

andperformed

by

a

real-

live

human

beingwho

behaves

just

like

an

actualCreator.

Anime-InspiredCharacterdesignsforVtubersinheritanimeand

mangaaesthetics.VideoGameGamingvirtualcreatorsinherit

theaestheticsof

the

videogame

thecharacter

isbasedin.DigitalRealismVirtualhumansattempt

to

morefullyandrealistically

replicate

thehumanbody

and

face.

CGIAvatarRepresentationVirtualCreatororartistisan

onlinepersonarepresented

by

a

CGI

avatar.

NotRepresentativeTheavatarisnotadirect

representationoftheperformer.

AudienceUnderstandingItsaudiencemustknowingly

interactwith

thepersonaas

aVirtualPersonaandnotas

theperformer.VirtualCreatorsandartists

arebroughttolifethrougha

varietyoftechnicalmeans.

VideoGameSoftware

LiveMotionCaptureOtherCGIToolsHolographicProjection

ArtificialIntelligence

Platform-NativeContentThecreatororartistmust

createinformatsendemic

totheirplatforms.

DefiningCharacteristics

Production

Aesthetics&

Style

virtualcharacterlivingintherealworld.

AninventionofJapaneseonlineculture,

VTubersalmostmonolithicallyresemble

animecharactersbothinthewaythat

theylookandhowtheyinteractwiththe

worldaroundthem.SomeVTubersaredevelopedbyagencieslikehololiveinJapan,which

treatthemasintellectualpropertyforbranding.Smalleragenciesoftenoperatelikeindependentcreators,using

theVTuberpersonatoattractviewsand

generateadrevenue.AlsoworthmentioningaretheAIcreators,likeNeuro-Sama,aVTuberwithnearlyfivehundredthousandissubscribers,whosepresenceentirely

runbya

LLM.Source:YouTube

Data,Global,

Lifetime.16/20ChannelswiththeGreatestSuperchatRevenueofalltimebelongtoVtubers(asofFeb2025).RIBERSSUBSCVTUBERWhen

we

say“VTuber,”we

refer

to

a

distincttypeofon-screenpersona,a@Neurosama523KGAMING

VIRTUAL

CREATORSVideogames

thatofferflexibilityincharactercreationandplayeractivityhavecreatedaneasywayforcreatorstodevelopvirtualpersonae.Ofthese,RobloxandVRChathaveemergedasManycreatorshaveYouTubechannels

helmedbytheirRobloxavatars,with

performancescarriedoutin-world.Buttheyalsooftenparticipateinreal-

worldcontenttrends—suchasdance

challenges—asseenwithcreatorslike

NatsVenturina

andiDatchy.Becausethis

technologyiseasilyaccessible,weexpect

hereincreasinglypopularplatformsfromwhichgame-basedvirtualcreatorscanemerge.moreexperimentation4.52MSUBSCRIBERS1.84MSUBSCRIBERS@Princejeth16@iDatchy.ANNUALVIEWSOFVIDEOSRELATEDTOHATSUNE

MIKU8VIEWS

OFVIDEOS

RELATEDTO

HATSUNEMIKU

HITALL-TIME

HIGH

IN20246,000,000,0004,000,000,0002,000,000,0000Year200720082009201020112012201320142015201620172018201920202021202220232024VIRTUAL

ARTISTSUnlikeVTubers,VirtualArtistsaredistinguishedbytheirfocusonmusiccreationand

performance.AndwecanfurtheridentifyVirtualArtistsbytheextenttowhichthey

havedigitized

themselves:Virtual

artists:Virtual

artists

arebroughttolifeinanumberofways.Someperformadigitalpersonawithareal-lifesingingvoicefrom

thecharacter’screator.Forexample,JKT48

uses

this

technology

tocreatedigitalrepresentationsoftheirreal-worldcounterparts.ThegirlgroupAespatakesthisastepfurtherwith

virtualrepresentationsofphysical-worldmembersandonefullyvirtualmember

ofthegroup,AI-generatedNaevis.Finally,therearealsofullyvirtualK-Pop

bandslikePlaveandMAVE:whoonly

existdigitally.Vocaloids™:Vocaloids™are

synthesized

singing

voices,

themostfamousofallbelonging

to

Hatsune

Miku,who

is

both

a

singingvoiceandacharacterdeveloped

byCryptonFutureMedia,

INC.Thesecharactersmayfunctionasvirtualartists.8

Source:Google/SmithGeiger,YouTubeTrends

Survey,USMay

2024,N=312onlineGen

Z

respondentsfansage14-24.

8

Source:YouTubedata,Global,

2007

-

2024Source:Google/SmithGeiger,YouTubeTrendsSurvey,USMay

2024,N=847

onlinefansage14-44.2.85MSUBSCRIBERS@JKT48Viewsthedefinition

providedserves

asareminderthat

thisisanevolvinglandscape,andthatwe

willneed

tobeflexibleinourdefinitionsandunderstandingof

thespace

tofullyappreciateit.wasdesigned

tobeusedArt

by

KEI©CFMsongs,butbecauseshe’sa

voiceanyonecanuse,shehasbeen

thesingingvoice

foracountlessnumberofsongs.

HatsuneMikubyotherstoexpresstheircreativity,so,unlikewithmanyothervirtualcreatorsandartists,

thereisnooneperformerforHatsuneMiku.

Instead,everyonewhousesHatsune

MikutocreatethenperformsasHatsuneMiku.ThatfancreativityledtolastyearbeingthebiggesteverforHatsuneMikuonYouTubewithover5.5billionviewsof

videosrelatedtoHatsuneMiku.HatsuneMiku’sinability

tofit

neatlywithinAlthoughwehavesaidthatvirtualcreatorsandartistsaredigitalpersonas

beingperformedbyahuman,HatsuneMikurepresentsachallengetothatdefinition.ReleasedbyCrypton

Future

Media,

INC.in2007,Hatsune

Miku

isasyntheticsingingvoicecreatedforYamaha’sVOCALOIDsoftware,basedonthe

voiceofvoiceactressSakiFujita.Inadditiontobeingasinging

voice,HatsuneMikuisacharacterwithaspecificdesign.HatsuneMikuhasherownTHE

RULE-BREAKERsellingproductsonitschannelsince2016.RecentleapsintechnologyhavebroughtlifetoVirtualHumans

likeCodeMiko,whosecontentlooks

andfeelslikethatofothermassively

popularcreators.Thereisagrowingefforttocreate

VirtualHumansthatarenearlyindistinguishablefromrealpeople.

Serviceslikedobstudio

allowusersWhereasVTubersaimtolookmorelikefantasticalvideogameandanime

characters,VirtualHumansaremeant

torepresentamore“realistic”

Virtual

Creator.There’s

Ami

Yamato,who

is

arguablythefirstandlongest-runningVirtualCreator,firstappearingonYouTubein

June

of2011.There

is

also

Lil

Miquela,

apersonawhopioneeredtheconcept

ofa“virtualinfluencer,”promotingandVIRTUAL

HUMANSlikeYouTube,Instagram,andTikTok.Currently

focused

on

B2B,it’s

only

amatterof

timebeforesimilarservices

becomeavailable

to

thegeneralpublic.to“buildawholenewdigitallife”

with

uniquefacesforcontentonplatforms665KSUBSCRIBERS@CodeMiko273KSUBSCRIBERS155KSUBSCRIBERS@AmiYamato@lilmiquela本报告来源于三个皮匠报告站（）,由用户Id:659839下载,文档Id:715009,下载日期:2026-03-27KizunaAI.FirstVTuber.018Neuro-sama.

Reputedtobethe

firstAIVTuber.IronmousebecomesTwitch’s

most-subscribedStreamer.2024Weareenteringabreakthroughmoment

forVirtualCreators,butthe

journeytothat

momentbeganalmost

thirtyyearsago.Kyoko

Date.

FirstcharacterdevelopedtobeaCGIidol,her“littlesister,”

Ayano,wouldbecome

aVTuber.HISTORYGawrGura,ahololive

English-language

VTuberpasses

KizunaAIto

becomemostsubscribedVTuber.Firsthololivegeneration

ofEnglish-languageVTubersdebuts.AmiYamato’sfirstupload.

FirstVirtualCreator.K/DAfirstvirtualK-popgirlgroupdebuts.Vocaloid

™/VirtualSinger

Hatsune

Mikureleased.FirstNijisanjiVTubers

debutwith2Dmodels.VirtualBandGorillaz

releasefirstalbum.TokinoSora.FirsthololiveVTuber.Lil

Miquela.

Firstvirtual

influencer.200720202001201820162017202120152022199620112fandom,includingcreatingfanartand

clippinglivestreams,helpedspread

the

reachof

theseVtubers.Gaming:Gameplaystreamingisboth

mechanicallyidealandaesthetically

complementarytovirtualcreators,andit’sfamiliartoYouTubeviewers.In2025,newgamingtournamentsareunitingVTubers.Anotableeventhostedby

VTuber

Sakura

Miko

featured26VTubersina“loseradvances”format,whilethehololiveNewYearGameFestivalonJanuary13sawover50VTubersinteams.Botheventstopped

Trending,showcasingtheirpopularity.In

June2024,GrandTheftAutoVbecame

themost-watchedlivevideogameofthemonththankstoVTubersstreamingmaterializedrecently:Technology:Persistent,gatekeeper-free

platformslikeYouTubeprovidedtheinfrastructureforthecontenttoliveon

whilealsoensuring

that

theendeavoris

economicallyviable,butinnovationsin

software,likeLive2D,madeiteasyfor

thesecreatorstoproducecontent.Audience:

YoungeraudienceswereHOW

WE

GOT

HEREPeoplehaveattempted

tomanifestVirtualCreatorsfornearlythirtyyears,

buttheconditionsnecessarytorealizethataspirationhaveonlyreallyOfpeoplesurveyed(online

14-44yearolds)watchedaVTuber(Virtual

YouTuberorInfluencer)inthe

past

12

months.6,7primedforVTubersbypre-existingtastes,including

theirappreciationforvideogames,anime,andYouTube

content.Theirfluencyinonline57%1/3

OF

THEChannelswiththemostlive

watchtimerelatedtoGTAV

in

June2024wereVTubers.6

According

to

a

SmithGeiger

study

conducted

in

theUS,

May

2024.7

Source:Google/SmithGeiger,YouTubeTrends

Survey,US

May

2024,TOP100collaboratively.2.31MSUBSCRIBERS@SakuraMikorespondentsonlinefansN=312Gen

Z14-24CHage.THE

HUMANELEMENTBehindthe“virtual”liesanengineofhumanconnection,fueledbytheauthenticityofitscreators.Manyfindthatadoptinganalteregoallows

themtoexpresstheirtalentsandcreativitymorefully,oftenmakingthemseemmoregenuinethantheirpeers.

Thisvirtualpersonahelpsalleviate

theanxietiesofcreatorswhomayhesitatetosharetheirpassionsortheirperson,allowing

them

toshowcase

theiridealsratherthantheirmaterialcircumstances.Andlet’snotforgetaboutthehumansontheothersideofthescreen.

TherelationshipsbetweenvirtualcreatorsandartistsandfansmirrorthoseofhumancreatorsandfansbothinhowInfact,arecentsurveybyJapanesethedegreeofinfluencethey

haveonYouTubeandpop

culture.Importantly,virtual

creatorsandartistshavebenefitedgreatlyfromfancreation,includingclipping

andsharinglivestreamsandcreatingsongs

withHatsuneMiku.alsoaspirational.

Thissuggests

theyseebecomingvirtualcreatorsasaway

that

theymayexpresstheirownidentityand

creativity.1

Source:Nifty

Kids

/research/work_20250102/website,Nifty

Kids1,found

that

more

kidswantedtobeVTubers

thanYouTubers,meaningthatnotonlydo