2026年AI重构下的社交媒体营销趋势分析报告

••5%2025503.72024102024

-20251601401201008010.0%9.0%8.0%7.0%6.0%5.0%4.0%3.0%2.0%1.0%0.0%7.0%6.0%6.4%8.6%5.9%5.1%6.9%4.8%2.0%6.8%6.8%5.0%

5.5%4.0%4.0%6.1%4.8%2.9%5.4%3.7%2.7%5.0%

5.0%3.4%3.0%3.2%3.7%3.7%0.9%3.0%2.0%1.0%603.1%3.1%3.0%1.3%2.3%2.3%4402.1%8200.0%1-20356791011122016

2017

2018

2019

2020

2021

2022

2023

2024

2025GDP(

(%))2024202518.2%15.2%836213.9%13.6%12.7%11.5%72579.3%-6.4%50886509202457322023543520214972202043672019&AI202220252026E202520242025AI2025

1211.7%10.7%AIAIAIAIAIAIAIAIAIAI••4.466920262C/B/9.2%8.7%8.1%53%+

2026

3•

API服务：模型调用接口、插件平台6.8%6.5%6.2%5.8%•

AI开发平台：低代码

AI、RAG平台、微调平台•

向量数据库、Prompt

工程、Agent

调度平台•

安全合规、内容审核、隐私计算5.7%•

通用大模型：GPT-4o、Claude、文心一言、通义千问、豆包、DeepSeek等•

垂直大模型：金融大模型、医疗大模型、法律大模型、教育大模型•

多模态模型：文生图、文生视频、语音模型AIAppMAU()TOP10(20262)3150020300133001140010000•

AI框架：PyTorch、TensorFlow、MindSpore、PaddlePaddle•

数据资源：语料库、标注数据、数据集服务29001800

980720650+1210825.0%20.0%15.0%10.0%5.0%20.0%9.89.28.88.57.87.3611.8%11.4%5.95.88.2%66.0%6.0%4.23.843.53.4-1.7%20.0%0.83

0.880-5.0%202420251401201008030%20%10%0%120-7%23%701004%974%6060-10%-20%-30%-40%-13%3640-28%20020242025%2026202650.4%47.9%64.2%48.9%50.0%56.7%34%49.6%52.1%35.8%51.1%50.0%43.3%66%22.9%14.5%21.6%19.7%21.3%29.1%11.5%26.3%11.6%21.5%34.3%19.4%28.3%12.7%

5.3%6.2%

6.0%22.8%41.9%24.8%21.1%19.3%20.6%20.1%17.2%34.8%22.8%29.3%8.8%

4.3%11.3%32.0%18.4%38.3%502425-3031-4041-50202628.0%19.6%24.3%28.1%20.5%21.4%23.1%35.0%36.1%37.2%19.3%21.7%22.9%20.4%20.8%21.6%24.4%16.3%21.3%38.0%19.0%29.0%25.0%27.0%41.4%19.2%17.3%22.0%202630009.6%300016.1%300017.0%300015.5%30008.4%2000-299920.8%2000-299931.2%2000-299929.7%2000-299927.7%2000-299919.3%1000-1999100044.5%1000-1999100042.9%1000-1999100040.7%1000-1999100042.8%1000-1999100046.9%25.1%9.8%12.7%13.9%25.5%2026TGI109110117105102809711110598105108106100105129115119107951179812487121105100104971101129694109911001091051141189090126107101941241128811285101899192101125135123105104132928012013211512580849595TGIKOLTGITGI1001001002025

VS2024KOLKOLBKOLKOLKOL84000080000076000072000068000064000020000001600000120000080000040000002500002000001500001000005000001160001120001080001040001000004650004645004640004635004630004625002023

-20252025KOL1.6%1.0%1.2%1.1%0.5%0.4%+9.7%13.3%12.9%31.2%+0.9%+0.4%4.7%3.6%21.5%83.9%84.6%53.3%13.3%

+2.7%10.6%-5.6%58.9%1.6%&&1.5%14.0%21.9%81.5%85.5%-7.9%-4%&2025

122024

122025

122024

122025

122024

123.8%0.4%0.4%3.0%21.3%

+1%19.3%5.1%5.0%39.5%38.6%+0.9%-4%89.4%89.5%35.4%39.1%&5.0%&5.0%2025

122024

122025

122024

122025KOL

TOP104.2%3.4%3.1%3.4%5.2%12.8%13.0%4.6%3.4%21.0%5.5%4.4%5.4%4.9%9.0%5.9%6.4%9.7%2025

122024

125.5%2025

122024

122025

122024

126.7%6.9%8.6%17.6%9.0%9.5%7.6%7.9%8.6%13.9%8.5%2.4%2.4%2.8%2.4%13.1%3.7%2.6%3.7%2.8%18.1%4.5%2.9%2025

122024

122025

122024

1210.9%IT5.2%3.0%3.2%5.4%6.2%4.9%3.6%2025KOL2025KOL2026120252025CPE21-60B20261KOLXYKOLTOP535000007000006000005000004000003000002000001000000&382805KOLTOP5&KOL21726-1000001000020000300004000050000600007000080000130000KOLKOLN=760424KOL30XY0.0800.0700.0600.0500.0400.0300.0200.0100.0000.040.0139-0.0050.0050.0150.0250.0350.0450.07KOLKOLN=26049KOLCPEXCPMY8007006005004003002001000CPM338.0CPE26.6010203040506070KOLKOLCPE

CPM21-60sN=21946KOLXYKOLTOP51600001000009000080000700006000050000400003000020000100000&50175KOLTOP5&KOL7868-5000050001000015000200002500030000KOLKOLN=215509KOL30XY0.1600.1400.1200.1000.0800.0600.040+/0.102++0.040.0100.0200.0300.0400.0500.0600.070KOLKOLN=215509KOLCPECPE()350.00300.00250.00200.00150.00100.0050.00CPETOP3CPETOP3CPE68.88CPE61.780.00CPECPEKOLKOLN=42991BKOLXYKOLTOP5600000350000300000250000200000150000100000500000&KOLTOP5136391KOL8362&-5000050001000015000200002500030000350004000045000KOLKOLN=200706BKOL30XY12.00%10.00%8.00%6.00%4.00%2.00%0.00%-2.00%++4.93%+/+0.72%-1.00%-0.50%0.00%0.50%1.00%1.50%2.00%2.50%3.00%KOLKOLN=200706BKOLCPMXCPEY60.0050.0040.0030.0020.0010.000.00CPE18.8CPM537.40.00400.00800.001200.001900.00KOLKOLCPM

CPEN=26146UPDou+Z-IndexMATESAIPSPremiumIDEA5RO-5ACORE5RRACETIEAIKFSARAIAIAIAIAIAIAIAIAIAIAIMio”ClawBotAIAIAIAi&&&AIAI•••AI/xAppAIAppApp→→AppAIAIAI••+AI••AI••+AIAppAI+••→

AIAIAI+•

基于热门趋势、用户兴趣、•

AI算法分析90天内作品创作者特点•2•AI•

智能推荐3类创作方向+选题灵感，缓解选题焦虑AIAIAIMio

AI+AI7*24

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59

64

36

35

53

12

32

18

29

11

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-1620266%4%2%CTR2023

-2026/2026202520242023e47%53%49%46%48%51%54%49%22%52%ROI37%AI31%17%KPIKOLKOL49%43%20242025CTR•IT3CBIT3CBBBBBB202420252024202520242025202420252024202520242025202411~2025

12

31•2-3IT3C2-3IT3C80%57.4%20.4%16.7%5.6%74-62-374-62-3202511~2025

12

31KOLTOP-1040.0%35.0%30.0%25.0%20.0%15.0%10.0%5.0%+4.6PP-10.4PP+4.6PP+10.4PP0.0%IT3C20242025202411~2025

12

31KOLTOP-10-12.4PP40.0%35.0%30.0%25.0%20.0%15.0%10.0%5.0%+7.9PP+6.1PP-0.7PP+1.3PP0.0%IT3C20242025202411~2025

12

31B

KOLTOP-9-2.5PP50.0%45.0%40.0%35.0%30.0%25.0%20.0%15.0%10.0%5.0%+15.4PP-0.7PP-1.0PP-2.2P