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July2026
Mckunsey
&company
Strategy&CorporateFinancePractice
FromtheC-suitetothe
boardroom:Christiana
SmithShionwhatittakes
Forexecutives,thedevelopmentalopportunitymaybeclear,butwhatdoesboardservicereallyentail?
Inthisepisodeofthe
InsidetheStrategyRoompodcast
,SeniorPartnerEmeritus
CeliaHuber
speakswith
ChristianaSmithShi
,whositsontheboardsofColumbiaSportswearandUPSandischairofHabitatforHumanityInternational.Astoday’schallengingmacroenvironmentand
ever-evolvingbusinessrisksincreaseboardmembers’timecommitments,SmithShiopenstheboardroomdoortorevealwhatlooksdifferentacrossnot-for-profitsandcorporateboards,andwhatdrivesboardeffectiveness.Shealsoshareshowexecutivescanapproachthedevelopmentopportunitiesthatboardserviceoffers.
Thisisaneditedtranscriptoftheirconversation.Formorediscussionsonthestrategyissuesthatmatter,followtheserieson
yourpreferredpodcastplatform
.
CeliaHuber:Christiana,you’vehadasuccessfulcareerasbothamanagementconsultantandanexecutiveatNike.You’vealsoservedonmultipleboards,includingWilliamsSonoma,WestMarine,and,currently,ColumbiaSportswear,UPS,andHabitatforHumanity.Whatfirst
attractedyoutoboardservice?
ChristianaSmithShi:Ijoinedmyfirstboardinparttoseewhatitwasliketobeontheother
sideofthetable.Asanexecutiveoraconsultantworkingwithclients,you’representing,you’readvising.Iwantedtoseewhatitwasliketositintheseat.AndatMcKinsey,Ihadseenthe
terrificimpactthatboardservicecanhaveonexecutivedevelopment.WhenIwasCOOofdirecttoconsumeratNikeandwasinlinetobecomepresident,whichultimatelyhappened,IthoughttherewasprobablyalotofenterpriseperspectivetopickupifIsatinaboardroom.
CeliaHuber:Tellmeaboutthatinitialtransition.Youhadyourexecutivehatonduringtheday,thenputontheboardhat.Wasthatdifficult?
ChristianaSmithShi:Ithinkforsomeonewho’sbeenasenioradviser,thetransitiontobeingaboardmemberfromanexecutivewasprobablyeasier.AtMcKinsey,evenasaseniorpartner,
you’reusedtonotbeingtheonemakingthedecisions.You’recertainlydoingyourbesttotailortheadvicetotheclientandthesituation,butultimately,it’stheircall.It’sthesamewhenyou’reinaboardroom,andforsomeexecutives,that’sthemostdifficulthurdleastheymovefrom
runningtheirownshowtosittingonaboard.Thereisasetofdecisionsboardsgettomake,butit’slimited.Inmostareas,it’stheCEOandtheleadershipteam’scall.Theywantyouradviceandperspective,butintheend,they’rerunningthebusiness,andyouarenot.I’vehadtoremind
myselfofthatseveraltimes,particularlywhenI’veservedonboardsthatareclosetomyfieldofexpertise.Yousitthereandthink,“Oh,IknowwhatI’ddoifitwereme.”Well,itisn’tyou.
CeliaHuber:Ourannualboardsurveyhasshownthatthetimeneededforboardmeetingpreparationisupwardof30daysandisincreasing.Doesthatreflectyourexperience?
ChristianaSmithShi:I’veservedonboardsfor14years,andthetimecommitmenthas
definitelygoneup.Specificmacrochallengeshavedrivensomeofthat,butthere’salsoa
broaderperceptionofriskinthebusinessenvironment.Inowtellpeoplewhoareconsideringjoiningboardstoassumeitwilltakeabout15percentoftheirtime.You’vegotcommittee
FromtheC-suitetotheboardroom:ChristianaSmithShionwhatittakes2
FromtheC-suitetotheboardroom:ChristianaSmithShionwhatittakes3
‘Oneoftherealitiesofboardservicethatsurprisespeopleisthatmostoftheworkgetsdoneincommittee.’
—ChristianaSmithShi
meetingsandtheboardmeetings,butthere’salmostalwaysworkinbetween—extracommitteecallsandcallswiththeCEO.Ifyou’rechairingacommittee,there’sthatpreparation.Andthen
there’stheprereads.
CeliaHuber:So,ifwethinkaboutboardeffectiveness,whatdoyouthinkittakestobeagreatboardmember,oragreatcommitteemember?
ChristianaSmithShi:Ithinkthefirstthingthatmakesagreatboardmemberisunderstandingthatyouarenotthereoperationally,asI’vesaid.Thesecondthingisbuildingtrust.It’struefor
anyoneonanyteam,butit’sparticularlytruewithaCEO.It’safunnysituationwhenyouthink
aboutthefactthatCEOshelpselecttheboardmembers,butthoseboardmembersare
effectivelytheCEO’sboss.Howmanytimesinourcareerdowegettohireourboss?So,you
interviewwiththeCEO,andthenliterallyinthefirstboardmeetingyou’vegottomakethe
transitionof,“I’mheretorepresentstakeholdersofallkinds,nottorepresentyouastheCEO,
buttosupportyouincreatingthevaluethatweallknowthiscompanycancreate.”Ithinkany
boardmemberwhokeepsthatmindset—andacknowledgestherearecertainthingsthey’llhavetotelltheCEOthatmaybetheoppositeofwhattheywanttohear—willmakeagoodboard
member.
Oneoftherealitiesofboardservicethatsurprisespeopleisthatmostoftheworkgetsdoneincommittee.Agoodchunkofthetimeinboardmeetingsisthecommitteesreportingbackon
whatthey’vedoneandbringingrecommendationstotheboardforapproval.Inthecommittee
itself,youmakesomedecisionsthat,basedonthebylaws,onlythecommitteehastoopineon.Agoodcommitteememberunderstandsthevalueofthatwork.Itisparticularlydifficultwhen
youhaveacommitteememberwhodoesn’tdothereading—asirritatingasitistoreceivea
boardbookthat’s450pageslong,andacommitteebookthat’s85pagesplusanappendix,youneedtoreaditbecausethat’swhatyouaretherefor.You’vegottohaveapointofview,andagoodcommitteemembercangetadiscussiongoing;thenthecommitteecanworkitsway
throughanytensions.
FromtheC-suitetotheboardroom:ChristianaSmithShionwhatittakes4
Ithinkthelastthingis,you’vegottogodeep.Ifyou’reontheriskcommitteelikeIamatUPS,youneedtounderstandandbeengagedwithcyberrisk,physicalsecurityrisk,locationrisk,
aerospacerisk,aviationrisk,andawholerangeofrisks.Inmyopinion,that’spartofthefunofbeingonaboard,howmuchyoulearninthecommitteesandhowcurrentyoucanstayasanexecutiveevenwhenyou’renotinanoperatingrole.
CeliaHuber:HowdoyoupersonallykeepcurrentontopicssuchasAIorrisk,andstayontopofindustrytrends?
ChristianaSmithShi:Ithinkthere’sathree-partapproach.First,inawell-runboard,therewillbeboardeducation.AtHabitat,weuseonemeetingayearwhereweholdpartoftheagendaforthatpurpose.Second,therearemanyboardsupportorganizations,suchastheNational
AssociationofCorporateDirectors(NACD)and50/50WomenOnBoards,thatoffer
educationalprogramsfordirectorsandevencertifications.AndwhileIdon’tthinkanyofushavetimetorunofftoconferencesallthetime,Ialwaystrytopickoneortwoeachyeartoattend.
Thethirdpointismoreaboutindustry-specifictopicsrelatedtothecompany’sbusinessandtheboardyou’reon.Forme,thatmeansstayingcurrentontheissuesinthatparticularsector.Youneedallthreeanglestostayfresh.
CeliaHuber:Let’stalkaboutdecision-makingintheboardroom.SomeCEOscomplainthattheyhavetoreiteratetotheboardconstantly—firstintroduceanidea,thenexpandonit,then,
perhapsatthethirdboardmeeting,getadecision.Whatmakesiteasiertogettoadecisionquickly?
ChristianaSmithShi:Theideaofathree-stagedecisionprocessisn’tterrible,anditdoesn’thavetotakealongtime.Forinstance,whenwe’retalkingaboutM&A,wemaymovethrough
thosethreephasesoveraperiodoftwoorthreeweeks.Idothinkyouneedtogiveboards
multiplebitesattheapplewhenyou’retalkingaboutamajordecision,whetherit’salarge
acquisitionoramajorchangetoacompensationpolicy.Youaredoingadisserviceiftheboarddoesnothavetimetogetallitsquestionsonthetable.That’swhatthey’retherefor,right?Butyoucanalsomovequicklywhenthesituationdemandsit.WhereI’veseenthatworkiswhen
CEOsarewillingtodoboardcallsandgivetheboardaheadsup:“There’sasmallsetof
companiesthatwe’reinterestedin,weareindifferentdiscussionswitheach.Ateveryboardmeeting,I’llletyouknowwhereweare,butifoneofthemheatsup,we’regoingtohaveacall,andwemayneedtosendyousomeinformationinbetween.”Thenitdoesn’tcomeoutoftheblue.
CeliaHuber:Howmuchisconsensusversusdebateintheboardroom,andisthereadangerintoomuchconsensus?
ChristianaSmithShi:Iwouldratherhaveaboardthatactivelydebatesdecisionsinthe
boardroomthanaboardthatjustrubberstampseverything.Ihaven’tbeenonaboardthat
rubberstamps;however,Ihaveseengroupthinkcreepin.It’saparticularriskforboardsthat
havebeentogetherforawhile,soI’mabigfanoftermlimitsandboardrefreshment.I’malsoa
FromtheC-suitetotheboardroom:ChristianaSmithShionwhatittakes5
‘Youneedtogiveboardsmultiplebitesattheapplewhenyou’retalkingaboutamajordecision.’
—ChristianaSmithShi
bigfanofsuccessionplanning,whereyoulookatyourboard’sskillsmatrixandensurethat,overtime,you’restayingrelevantandcontemporary.Allthosethingscanhelpyouavoidasituation
wheretheboardisconsensus-driven.
ButalotofthathastodowiththeCEO’srelationshipwiththeboard,andwhattheyviewthe
boardistheretodo.IsometimestalkaboutaspectrumthatIseeCEOson.Atoneend,the
boardisregardedasanecessaryevil:“OK,Ihavetohavethesepeople.Theycostmealotof
moneyandalotofpaineverythreeorfourmonths,butI’mgoingtodomybesttokeepthemintheirbox,andI’lldomyownthing.”That’satthelowerendofthematuritycurve.Andthenattheotherend,youhavetheCEOswhosay,“Myboardisasourceofcompetitiveadvantage.You
wishyouhadmyboard.”
CeliaHuber:You’veservedonauniquesetofboards,fromverylargepubliccompaniesto
publiccompanieswithfamilyownershiptosmallercompanies.Youarenowontheboardofalargeglobalnot-for-profit.Whatarethebiggestdifferencesyouseeacrossthesetypesof
organizationsintheboardroom?
ChristianaSmithShi:Ithinkcompaniesingeneralareonaspectrumofmaturing.Ifyou’re
workingwithaprivatecompany,astart-up,orasmall,just-IPO’dcompany,it’sverycommonfortheboardtobemoreinvolvedinoperationaldecisions.TheymightalsoplayamoreconsultativerolefortheCEOandtheirteam.AndtheCEOisoftendealingwithaboardthatisamixofboardmemberstheyhaveselectedandboardmemberstheirinvestorshavetoldthemtheyhaveto
take.So,you’llsometimesseethedynamicintheboardroomisalittledifferent—perhapsit
takesawhiletowarmupandforpeopletoreallystartworkingtogether,becausetheyaren’tallcomingfromthesameperspective.
Ifyougoallthewaytotheotherendtoaverymature,large,for-profitcompany,Ithinkyou’ll
typicallyfindamorecohesiveboardroom,inthesensethatmostofthepeopleareexperiencedandknowwhatthey’retheretodo.Someofthemarestillinoperatingroles,somearen’t,butthemechanicsofitareunderstood.Andsotheboardislikelymorefocusedonanarrowersetof
FromtheC-suitetotheboardroom:ChristianaSmithShionwhatittakes6
‘Ifthefounderisstillinvolved,youhaveboththeblessingsandthe
challengesthatcomewiththat.’
—ChristianaSmithShi
topics:theoverallstrategy,overallinvestmentlevels,capitalallocations,andhiring,developing,andevaluatingtheCEO.
CeliaHuber:AndhowisitdifferentatHabitatforHumanity?
ChristianaSmithShi:Whenyou’resittingontheboardofalargenot-for-profit,youstart
almosteveryconversationwiththemission:“Howdoweservethatmission?Howdoesthis
decisionrelatetoourabilitytoservethatmission?”Youalsohavethecraziestfinancials.There’sunallocatedrevenue,allocatedrevenue;you’vegotgrantmoney,you’vegotgrantmoneythat’sbeenpromisedbuthasn’tshownupyet.Alltheaccountingisdifferent.
IsitontheauditandfinancecommitteeforHabitatforHumanity,andIhadtoinvestthefirst
threeyearsintolearningtobeacompetentauditcommitteememberinthatenvironment.Andthen,theteamisdifferent.Youhavepeoplewhoaretypicallycompensatedatalowerlevelthanyou’dseeinthecorporateworld,whoareincrediblygoodatwhattheydoandincredibly
passionateaboutwhattheydobutperhapsnotasexperiencedinbusiness.InHabitat’scase,
we’relookingtoincreaseaccesstoaffordablehousingforeveryone.We’vegotpeoplefrom
construction,we’vegotpeoplefromresourcedevelopment,grantmaking,allsortsofareasofexpertise.Andthenyou’vegottheboard,whichtypicallycomesfromeitheralargedonor
perspectiveoracorporateexperienceperspective.Ittakesawhileforagrouplikethattoreallygel.
CeliaHuber:You’vealsoservedonafamily-dominatedboardatColumbiaSportswear.Howdoyouthinkthat’sdifferent?
ChristianaSmithShi:WhenIlookbackattheboardsI’vebeenon,they’velargelybeen
founder-orfamily-ledcompanies.Andwhat’sdifferentaboutthatistheirstageofdevelopmentandtheirleadershipcanbequitedifferentfroma75-year-oldFortune100company.Ifthe
founderisstillinvolved,youhaveboththeblessingsandthechallengesthatcomewiththat.Theblessingisthatthefounderorthefamilyheadwho’srunningthebusinessunderstandswhatthe
FromtheC-suitetotheboardroom:ChristianaSmithShionwhatittakes7
company’stheretodo.Theyknowallthehistory;theyunderstandthebrandanditslegacy.Andtheytypicallyhavedeepadmirationfromemployees,rightdowntothefrontline.Thekindwheretheywalkthroughthecafeteria,andeverybodywantstostopandgetaquickhellofromthem.
Thechallengeisthatit’sveryhardtofindthebalancebetweengivingadvicethatfeelsrightforthebrandandthecompany’slegacy,whilealsobeingcontemporary.Partoftheboard’sjobistolookaheadandbringinideasfromoutside.Thatcanbeabitmorechallenginginafounder-ledkindofsituation.
Andthen,whetherit’sfounder-orfamily-led,theotherchallengethatmostboardswillwrestlewithisCEOsuccessionplanning.Ifthefamilystillholdsadominantshareinthecompany,eventhoughit’spublic,theremaybeanheirapparent.It’sjustaschallengingwhenthenext
generationdoesn’twanttorunthebusiness.You’llalsoseesomeofthatinacorporate
environmentwhenaCEOhasbeengroominganexecutivewhomtheyreallythinkshouldbetheirsuccessor.
CeliaHuber:Forexecutiveswhoarethinkingaboutboardserviceaspartoftheirown
development,doyouthinknonprofitsareagoodtrainingground?Andhowcantheymakethemselvesmoreattractivetocorporateboards?
ChristianaSmithShi:Ialwayssaynonprofitscanbeaverygoodsteppingstonetocorporateorpubliccompanyboardservice.However,youhavetoholdthebarveryhigh.Ifyou’regoingtodononprofitboardserviceprimarilybecauseit’syourpassion,andyouwanttoserveyour
communityandfellowhumans,thendowhateveryouwant.Ifyouwanttolearnthekindsof
thingsthatwillmakeyouabettercandidateforcorporateboardservice,thenyouneedtopickaveryhigh-qualitynonprofittostartwith.Forinstance,itneedstohaveitsfinancialsinorder,andyouwantcommitteestructuressothatyoucanunderstandthatmostoftheworkgetsdonein
committees,notintheboardroom.Youwanttohavealeadershipteamthatworkscloselywiththeboard.Youwanttounderstandtheirgovernance,andyouwantthattobetight.So,ifit’s
meanttobeatrainingground,thenyouneedtoexamineitfromthesamekindoflensthatyouwoulduseforacorporateboard.Ifyoudothatright,youwilllearnagreatdealandbecomeamoreattractivecandidateforcorporateboardse
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