年轻人多巴胺运动潮流集市招商创意方案

JJMARKET多巴胺运动潮流集市JJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKET√√√√√√JJMARKET可涵盖十大生活趋势中七大主流趋势√▶年轻人的新势玩法及趋势JJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKET▶主流媒体传播话题-运动主题JJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKET|多巴胺运动潮流集市

MARKET火爆夏天的风是什么风？？？当然是“多巴胺风”多巴胺穿搭变装、多巴胺美食、多巴胺运动……这里有一场专属于年轻人的多巴胺集市浪漫的生活记录者存储内啡肽的快乐尽情的释放卡路里运动会分泌多巴胺啦运动多巴胺

快乐成倍翻#多巴胺X运动X集市彩色多巴胺是唤醒夏天的入场券运动！集市！当然也要来点色彩多巴胺X运动X集市，三大顶流联合计划以多巴胺为主元素一场大型运动线下社交展现新颖潮流的运动方式

释放你的多巴胺获取你的内啡肽寻找你的集市运动搭子多巴胺集市多巴胺运动多巴胺影院潮玩|运动装备|文创|美食|精酿F1赛事直播|环法自行车赛事|世界杯|NBA赛事潮流且时尚年轻的新兴运动项目能有效引起年轻群体的瞩目合作潮玩运动&舞蹈俱乐部&运动网红达人&赛事KOL招募潮玩/文创/运动装备/美食等商家骑行|随机舞蹈|陆冲|飞盘|匹克球|音乐partyJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJ活动主题：JJMARKET-多巴胺运动潮流集市活动时间：2023年活动地点：商场购物广场|景区公园活动对象：年轻时尚|热爱户外运动群体活动形式：潮流运动|潮玩集市|赛事影院活动调性：多巴胺|活力潮流|创意激情活动概述情绪疗愈多巴胺因子夏日能量饱满内啡肽色彩碰撞暂放活力值PARTONE集市亮点运动多巴胺快乐成倍翻JJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKET4

大爆燃主题区域；8

项热门网红类目；60

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目标人群以22-35岁年轻人为主•拥有在社交媒体中检索遛娃出行的习惯•对网友实测推荐比传统硬广更容易买单•希望有全攻略一站式的体验/玩法推荐•易于分享，能够形成口碑效应收获关键词：亲子家庭、情侣闺蜜、社交渠道、探店实测、出片美图、

一站式攻略、激发分享▶集市传播分析JJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKET活动主张通过玩运动潮流趋势，交个朋友市集，运动分享，锁定周边客群，通过自媒体网红流量及社交媒

体宣发撬动中远端消费者到场。消费者认知22-35岁潮流人群，网红，情侣闺蜜分享通过社交媒体实测种草后，美图+攻略，感性影响因素较大，用潮流运动/赛事直播话题为出发点在活动举办期间，有七夕节、暑假等假日节点以消暑，运动、潮流、赛事为突出点#多巴胺运动潮流集市

节日节点▶活动宣传构成JJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKET#多巴胺运动潮流集市

打样释放为话题蓄能

建立消费者与品牌链接

流量持续涌入项目JJMARKET

好逛更好玩带动流量转化客流引入项目七夕节，暑假多巴胺运动潮流▶活动宣传节奏JJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETKOL网红出街通过KOL粉丝影响力及品质内容输出打样夏季消暑出街新姿势UGC铺设充分考虑夏日出行在落日后采用发光网红单品吸引所有到场消费者分享KOC出镜跟随铺设大量内容，在社交媒体中霸屏“运动潮集打卡地”网红探店通过现场实拍，美图，攻略推荐捕获年轻潮流客群，迅速扩大传播范围！四大策略传播动作▶活动宣传策略JJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKET1、夯实JJMARKET品牌曝光，增加用户对项目的关注2、塑造品牌核心价值，提升认知，对中近段（

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传播主题核心动作▶活动宣传节奏JJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKET▶活动宣传海报结合活动主题，设计具有潮流感活力感时尚感的海报，提前在各个社交媒体渠道进行活动的预热宣传，扩大活动宣传范围，吸引更多用户到场。JJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKETJJMARKET▶短视频宣传专业的摄影摄像师跟拍记录现场活动照片，并同步剪辑发布到官方账户上，第一时间将现场的活动讯息传递，吸引众多用户到场；到场的用户也可以在社交APP发布视频并艾特官方账户，