跨境基础英语（第四版） 1

PAGEPAGE6题次一二三四五六七八合计得分Part1.UsefulExpressions(共15小题，每小题1分,合计15分)Directions:ThefollowingisalistoftermsrelatedtoCross-borderE-commerce.Afterreadingit,youarerequiredtofindtheitemsequivalenttothosegiveninChineseinthetablebelow.A--brandawareness I--paymentondeliveryB--commission J--overseaswarehouseC--domesticsales K--logisticstemplateD--profitmargin L--trafficE—socialmedia M--bulkorderF--bouncerate N--customsclearanceG--commercialexpressO--salesvolumeH--trackingnumber()佣金 2.()内销3.()利润率 4.()流量5.()海外仓 6.()商业快递7.()跳失率8.()交货付款9.()销售额 10.()大宗订单11.()物流模板 12.()追踪号13.()品牌意识14.()社交媒体15.()清关Part2.TrueorFalse(共5小题，每小题2分,合计10分)Directions:Thefollowingisalistofstatementsrelatedtohumanresource.PleasejudgeifthesesentencesareTrueorFalseandwriteTorFbelow.16.Cross-bordere-commerceisatypeofonlineshoppingthatallowscustomerstobuyforeignproductsfromsellersinotherareasoftheworld.()17.LazadatargetstheusergroupswhoaredevelopingthehabitofonlineshoppinginSoutheastAsia,andprimarilysells3Cproducts.

()18.theselectedproductsshouldbesuitableforairexpress.Theseproductsshouldbasicallymeetthefollowingrequirements:relativelylargesizeandsuitabilitytobedeliveredbyexpresstoreducethecostofinternationallogistics.()19.TherulesofthemajorCross-borderE-commerceplatformsarenotthesame.Forexample,thetitleofproductsonAliExpresscanbesetupto129characters,butDHgateallows140characters.()20.Productqualityisthefoundationofhealthydevelopmentofe-commerce,andthecorecompetitivenessofsustainablemanagementofacompany.()Part3.TranslationfromEnglishtoChinese（共2小题,共15分）Directions:TranslatethefollowingsentencesfromEnglishintoChinese.RemembertowriteyourtranslationclearlyontheAnswerSheet.CustomerLoyaltyProgramsAnotherstrategytoimprovecustomerrelationshipsandincreaserevenueiscreatingaloyaltyprogramtobenefitbotholdandpresentcustomers.Theycanbeenticedwithdiscountsorcouponssotheycansignupfortheprogram.Youcanalsogiveextrabenefitstothosewhobuyrepeatedly.Also,showgratitudebycelebratingwithyourcustomersonbirthdays,holidays,andanniversarieswithpersonalizedmessages.Ecommercebusinessescanalsoimprovecustomerrelationshipsbyusingapplicationstomakethingseasyforthem.However,nomatterthemethodadopted,everyonlinebusinessshouldaimtobuildstrongcustomerrelationships.Cross-borderB2Ce-commercereferstoonlinetransactionsinwhichaconsumerinonecountrypurchasesproductsorservicesfromabusinesslocatedinanothercountry.Thecross-borderB2Ce-commercemarkethasexperiencedsignificantgrowthinrecentyears,drivenbytheincreasingpopularityofonlineshopping,expandinginternetandmobilephonepenetration,andtheriseofdigitalpaymentmethods.Whilecross-bordere-commerceofferssignificantgrowthopportunitiesforbusinesses,italsopresentssomechallenges.Theseincludenavigatingcomplexcustomsregulations,managinglogisticsanddelivery,andensuringcompliancewithlocallawsandregulations.Part4.Translation（共5小题，每小题4分，合计20分）Directions:ThispartistotestyourabilitytotranslateChineseintoEnglishofthefivesentences.23.我们的价格必须与市场价格一致。____________________________________________________________24.那座房子正在维修。____________________________________________________________25.我们将为您提供便捷的售前与售后服务。____________________________________________________________26.现代人的生活几乎离不开网络搜索引擎。_____________________________________________________________27.我们需要对这套新体系做出正确的评价。____________________________________________________________Part5.ShortAnswerQuestions(共4小题，28-30每小题5分，31题10分，合计25分)Directions:Thefollowingisalistofshortanswerquestionsrelatedtocross-bordere-commerce.Thispartistotestyourunderstandingofthiscourse.Afterreadingthem,youarerequiredtoanswertheminEnglish.28.Whatshouldsellerdoifhe/shereceivesnegativefeedbacks?________________________________________________________________________________________________________________________29.Whatarethemainproblemsthattheafter-salescustomerservicemayface?________________________________________________________________________________________________________________________30.WhatkindofproductsissuitableforCross-borderE-commercesales?________________________________________________________________________________________________________________________31.What’sthevitalfactorforcommoditytoentertheUSmarket?____________________________________________________________________________________________________________________________________________________________________________________Part6.Writing（共1小题，合计15分）Directions:Thispartistotestyourabilitytodopracticalwriting.SupposeyouarethecustomerservicerepresentativenamedCindyLao,pleasereplythemessagetoyourcustomeraccordi