2025年旅游趋势报告目标导向型出行

mastercardeconomicsinstituteTRAVELREPORTMAY2025contentsTravelin2025and

beyondThissummer'stoptravel

destinationsHowcurrency

swingsshapecross-border

travelThe

economicpowerofsports

tourismThe

newrules

ofbusiness

travelHOW-andwhy-scam

mers

target

travelersNotesand

Disclaimer12469●INTRODUCTIONTravel

in2025and

beyondTOKYOosakaparisshanghaipalma

deMallorcaseoulBeijingMadridRiodeJaneirosingaporeNha

TrangReykjavikFukuokaHurghadasharm

El-sheikhsource:OAG,MastercardEconomicsInstitute2Destinations

for

summer

travel(June-september)2025Topemergingdestinations,relative

tosametimelast

year,

forsummer

travelfromwoRLD●

TOPTHEMESOFTHE2025TRAVELECONOMYchangeinshareofbookingsNote:This

is

measured

by

the

change

in

the

number

off

light

bookings

from2019to2024.source:OAG,MastercardEconomicsInstitute3ReykjavikLondonparisIstanbulRomeLisbonAthensDubaicanc

unsan

JuanGuatemalacitysan

salvadorGu

ana

castegrowth

2024vs2019-50%0%

50%

100%Travelers

flyingfromunitedstatesof

Americain2024vs2019

TOP15growthcitiesbynetchangeinpassengerspuntacanaTOKYOForeignexchange(FX)impacton

thenumber

of

inboundtouriststo

Japan

Estimatedimpact

of1%depreciation

ofdestination'scurrencyTrend

sin

Fx

andinboundtourism●

TOPTHEMESOFTHE2025TRAVELECONOMYThreehighlightsfromtheanalysis:44

-Flight

cost:

1.43.5Flight

cost:3.4Flight

cost:

1.4Hotelcost:3.9Hotelcost:

1.4●CASE

STUDYTheimpactof

travel

cost

sontripsfromsingapore

to

JapanFlight

cost

Hotel

cost

Exchange

rate

overall

travel

cost6

-Breakingdownthe

journey:travel

cost

growthfromsingapore

toJapanH12024

H22024

Jan-Feb

2025Hotelcost:

1.62

-05●

TOPTHEMESOFTHE2025TRAVELECONOMYwellnessAnnualchange(pp)

wellnesstravelindex2024Namibiasouth

AfricaThailandNewzealandBotswanaItalycosta

RicaAustriaIndonesiacanadaIrelandportugalpolandEstoniaHungarykenyaMaldivesunitedArab

EmiratesLatviaCOOK

Islands15.5%7.1%5.9%5.3%5.1%5.1%4.8%4.1%3.9%2.2%5southAfricazambiaFinlandArgentinaswitzerlandcanadacosta

RicaJapanNewzealandBra

ziMalaysiaNational

parkshareof

total

cross-border

visitorspendingin2024wellness

travelindexItop20destinationsNational

parks+3.5+2.423.3%l

stanbul

InterlakencannesBaliBarcelonasorrentoDubrovnikphuketMykonosMiami

BeachsanG

iljanTrom

soBudapestLisboaMarrakechprahaLjubljanaAgiaN

apaBanffBruxellescapeTownDohaTel

AvivwienBratislavaReykjavikQueenstownoxfordcartagenadeIndiasHeidelbergkobe

nh

avnBeijingseoulAmsterdamBras

ovcanc

unHelsinkivarnastockholmDubaiGalwayQue

posTop

city

ineachcountry

on

our"food

ielist"percentagepointchangeinshareRankedbynumberoftouristcountriesrepresentedatthemedianionregion,2024vs2019

Averageticketvalue($)$

$$$Turkey

switzerland France Indonesia spainItaly

croatia

Thailand GreeceunitedstatesMalta

Norway

Hungary

portugal

Morocco

czech

Republic

slovenia

cyprus

canada

poland

Belgium

south

Africa

QatarlsralAustria

slovakia

lc

elandNew

ze

landunited

kingdomcolombia

Germany

Denmark

china

south

korea

Netherlands

Romania Mexico Finland Bulgaria

sweden0246810121416182022242628303234363840424446485052545658606264666870Mediannumber

of

nationalities

representedby

foreign

patron

sat

city's

restaurants,2024本报告来源于三个皮匠报告站（）,由用户Id:1181721下载,文档Id:1272908,下载日期:2026-06-30Foo

diesIreland

costa

Rica●

TOPTHEMESOFTHE2025TRAVELECONOMYTheeconomicpowerof

sports

tourism90.97%13.95%148.42%61.31%13.70%spainGermanyworld2024championsLeagueFinalinLondon2024worldseries-LOS

Angeles

gamesJapanworldThenewrulesof

business

travel●

TOPTHEMESOFTHE2025TRAVELECONOMYUS&CANADAUS&CANADAAveragelengthof

tripby

destination,number

of

days:

corporate

flights(international)12months

to

.

Feb2020.

Mar2023

●

Mar2024

Mar2025united

statesunited

kingdomEE

MEAEE

MEAEUREURLACLACAPAPFraudduringtripplanningFraudincreases

with

transaction

volumeGlobal

cross-border

fraudratesbyindustry,2024Indexed

to

overall

average=

100Taxi+carRental●

TOPTHEMESOFTHE2025TRAVELECONOMYFraudrate(indexedto

overallaverage

-

100)5%15%21%25%29%35%39%contribution

to

fraudwithin

travel

sector

inpopular

destinationcities.

Acco