为现在与未来2026而设计：人工智能时代的文艺复兴

DesigningfortheNowand

Next2026A

Human

RenaissanceintheAge

ofAIReleasedJanuary5,

2026Welcometo2026!A

Human

RenaissanceintheAgeof

AI2026won’t

be

about

more

—it

will

be

about

better.After

years

ofdigital

sprawl,consumersaredonewithchaos

and

are

cravingsimplicity

viaintegratedecosystemsthat

make

lifefeeleffortless.

As

AI

is

poisedto

dominatemedia

engagements

and

contentcreation,the

realchallengewill

bekeepingexperiences

human

by

balancing

automationwithauthenticityandethics.In

aworldof

algorithmicsameness,

personality

becomesthe

edge:

Brandswillwin

byadding

wit,charm,andculturaltexturetostandardizedformats.And

assportsremainararecommunalforce,fan-driven

engagementwill

replacetraditional

models,redefining

howbrands

connect.Thefuture

belongstothosewho

make

mediaand

technology

feel

humanagain.CARATCarat’s

predictionsfor

mediain2026:A

Human

Renaissanceinthe

Age

ofAIFourtrends:HumanValuesintheAge

ofAIFandomin

aFragmentedSportsWorldThe

Powerof

PersonalityThe

Great

RebundlingDesigningforthe

NowandNext:

2026CARAT3The

Great

RebundlingFragmentation

promisedfreedom

butdeliveredfatigue.Afteradecade

ofassemblingapps,subscriptions,and

digitalidentities,consumers

aresignalingaclearpreferencetowardsystems

thatworkforthem.TheGreat

Rebundling

marksaresetasmedia,commerce,andtechnologysnap

backtowardintegrated

ecosystems

built

aroundrealhuman

behavior.HumanValuesintheAge

of

AIIn2026,theinternetwillbeshaped

by

atensionbetweenthe

surgeofAI-generatedcontentandareneweddemand

for

authentic,human-drivenexperiences.Astechnologyreshapescontent,media,and

marketing,

brands

muststrikea

balance-efficiencywithcreativity,automationwithethics,andsafetywithmeaningfulengagementacrossplatforms.The

Powerof

PersonalityInan

eradefined

byAIandalgorithmicsameness,feedsstandardize,formats

blur,andculturestartsto

flatten

into

asea

offamiliarity.Yetthe

brandsandartists

breakingthrough

aren’tescapingtechnology;they’rehumanizingitwithpersonality,

byinjectingwit,charm,andlocaltexture

intothe

experiences

they

deliver.Fandomina

FragmentedSports

WorldSportsstillcreatescommunal

joyat

ascale

no

othercategorycan

match,

but

theeraof”runthead,ownthesponsorship”

is

over.Withfanscuratingtheirown

experiences,fragmentation

willbecomeboththechallengeandthe

blueprint

for

connection.Thosewho

embracethisshiftwill

ownthefuture

ofsports

marketing.2026Media

PredictionsDesigningforthe

NowandNext:

20251324CARAT4TheGreat

Rebundling

1Fragmentation

promisedfreedom

butdeliveredfatigue.Afteradecadeofassemblingapps,subscriptions,

anddigitalidentities,consumersaresignalingaclear

preferencetowardsystemsthatworkforthem.TheGreat

Rebundlingmarks

a

reset

as

media,

commerce,andtechnologysnap

backtowardintegratedecosystems

builtaroundreal

human

behavior.As

convenience

acceleratesand

attention

concentrates,thebrandsthatwinwillbethosethat

designfor

coherence.Author:Lauren

DezenskiSVP,Strategy,CaratThe

Streaming

ShakeoutAI

theNew

InterfaceCommerce

ConvergenceDesigningforthe

NowandNext:

2026TrendsCARATas5Rebundling

Isthe

CorrectionPlatformsareresponding.

Disney’sconsolidationofDisney+,

Hulu,and

ESPNintotiered

bundlesreflectsa

returnto

household-based

ecosystemsdesigned

around

howpeopleactuallywatch.Amazoncontinuestofuse

PrimeVideo,retail,advertising,

andpaymentsintoa

single

membership

logicthatcollapsesentertainment,shopping,and

loyalty

intoonesystem

inthe

name

of

usability.WhytheWBDMomentMattersAs

of

December2025,WarnerBros.

Discoveryfacesa

pivotalchoice:apotential

dealwithNetflixforitsstudioandstreamingassets,or

anall-cashacquisition

offerfrom

Paramountforthefull

company.The

Paramount

bidreportedlyincludes

a$40.4B

commitmentbackedby

Larry

Ellison,alongwith

anincreased

break-upfeedesignedtoaddressboard

concerns.

For

consumers,eitheroutcome

would

likelysimplifyaccess.

Foradvertisers,

however,thedistinctionisfarmore

meaningful.AParamountoutcome

could

helppreservecompetition,choice,and

pricingleverage,whilea

Netflixoutcomewouldfurtherconcentrate

premiumattentionwithinasingledominantecosystem.AParamount

acquisitioncouldresultinauniquely

strong,

diversifiedmediapowerhouse-spanningstreaming,film,

news,cable,andsports.

And

let’s

be

honest:

astreamingseries

abouteverythingthat

unfolds

is

almostcertainlyalreadyin

theworks.

The

only

question

iswhereitends

up

airing.Peopledon’twantto

think

aboutwheresomething

lives,theyjustwantto

press

play.Fragmentation

interrupts

habits

—rebundlingrestoresthem.Thebestsystemsdon’t

askpeopletoassembletheir

experience.

They

meetthemwherethey

already

are.ChoicefatigueisdefaultConsumers

arestillflocking

tostreamingindrovesbutareabandoning

thejobofmanagingit.Subscriptionhoppingis

nowstandard

behavior:sign

up,

bingetheshoweveryone’stalkingabout,cancel,

repeat.Deloitte’s2025

DigitalMediaTrendsreportfound

nearly4in

10consumerscanceledatleastonestreamingservicein

the

past

sixmonths,withmanyre-subscribing

later

1.Streaminghas

becomesomethingpeopleactivelygame

becausechoicestartedfeeling

likework.Less

decisions,more

defaultsWhatconsumers

arereally

askingforisn’tunlimitedaccess.Theywantone

placethat

knowsthem-one

login,one

bill,

one

mentalmodelforwherethingslive.

Rituals

likedate-night

movies,

kids’cartoonsafterschool,orSundaysports

don’twantdiscoveryjourneys,butratherreliability.Seesection

4wherewedeepdiveintofanfrustrationwith

afragmentingsportslandscape.Traditional

networkssolvedthisearlier.Cablewasn’telegant,

butitwas

coherent.

Bundles,schedules,andsharedmomentsremovedfrictionfrom

everydayviewing.Streamingblew

that

model

apartinthe

nameof

choice

andis

relearningwhy

bundling

existedinthefirstplace.4in

10canceled

1+streamingserviceinthepast

six

months-laterresubscribingTheStreamingShakeout

1Designingforthe

NowandNext:

2026CARAT6Iffragmentationpulled

media

apart,AIisstitchingit

backtogetheractingas

theinterfacethataccelerates

rebundling.

Bycollapsing

search,discovery,shopping,andactionintoa

single

layer,AI

is

turningfragmentedplatformsinto

unified

ecosystemsorganized

aroundhumanintent.

Ineffect,AIisrebundlingtheinternetforpeopledecidingwhichsystemsmatter,which

signalstotrust,andwhichpathwaysfeelworthfollowinginthe

moment.From

BrowsingtoAskingDiscovery

no

longerstartswithahomepage.

It

startswitha

question.

Instead

of

openingapps,comparing

tabs,orscrolling

feeds,peopleincreasinglyaskAI

to

do

the

filteringforthem:WhatshouldIwatch

tonight?

Isthisworth

buying?Whereshould

I

gonext?

Industrycoverage

has

describedthisshiftasthe

movefrom“search

engines”to“answerengines,”whereAIcollapsesresearch,evaluation,andrecommendationintoasingleresponse

layer3.

AI

removes

thefrictionof

decision-makinginaworldoverloadedwithoptions.AIisBecomingthe

Front

DoorAIagentslikeMicrosoft’sCopilotandAmazon’sassistantare

nolongeroperatinginside

platforms.They’reoperating

acrossthem—collapsing

search,shopping,entertainment,andutility

into

onecontinuousflowthatanticipates

next

steps.Inpractice,that

meansthe

interface

people

relyonmostisn’t

an

app

or

a

website

but

thesysteminterpreting

intentinrealtime.

Onequestion

naturallyleadsto

the

next

actionwithoutresettingcontextorstarting

over.This

mirrorshow

humans

actuallythink:

non-linear,contextual,andgoal-oriented.PeopleWant

FlowOver

FeedsThesuccessofAIinterfacesis

aboutalignmentwithhumanbehavior.

Peoplewant:•Fewerdecisions,

notinfinite

options•

Suggestionsthatfeelrelevantto

the

moment•Experiencesthatadapt

to

mood,

need,

and

timingReportsshowthatconsumersincreasingly

expect

brands

andplatformstoanticipateneedsbeforethey’reexplicitly

stated

and

thosethatdosee

higherengagement

andconversionratesl4.Platformsare

RedesigningAround

IntentPlatformsarealreadyrebuilding

discoveryaroundthis

reality.Spotify’sAI-driven

playlisting

is

evolvingbeyondgenresinto

moodandmoment-based

companionsthatfeelsituational5.YouTubeis

leaningdeeper

intoAI

tointerpretwhysomeoneissearching

orwatching6.AIisturningfragmented

platforms

intofewer,deeper

ecosystems

that

arerebundling

how

peoplediscover,decide,

andact.AIasthe

New

Interface

1Designingforthe

NowandNext:

2026CARAT7WhileStreamingandAIarerebundling

howpeoplediscover,commerceis

rebundling

how

peopleact.Shopping,

loyalty,

media,andpaymentarecollapsing

intosingle

systemsdesignedtoreduceeffort

and

preservemomentum

—a

definingfeatureoftheGreat

Rebundling.From

Funnelsto

FlowTraditionalfunnels

assumed

people

wouldtoleratefriction.Consumerresearchshowsthatconvenienceand

friction

reductionnow

outweigh

priceor

brand

loyaltyas

drivers

ofdigitalcommerce

behavior1.

Peopledon’tmovestep-by-stepfromawarenesstopurchase;they

moveinloops.They

discoversomething,actimmediately,get

rewarded,andexpectthesystemtoremember

themnexttime.Thisisrebundlingatwork:separatemoments

collapsingintoasingle,continuous

experience.Fooddelivery

makesthistangible:

nearly

halfofU.S.consumersnow

default

to

aggregator

like

DoorDashoverdirectQSRapps,

choosing

consolidatedchoiceandease

—evenat

a

highercost7.LoyaltyisBeing

Rebundledinto

IdentityRetailmedianetworksare

rebundlingcommercearound

identity.

Kroger’s

national

expansionof

PrecisionMarketingunifies

loyalty

data,

purchase

behavior,and

mediaexposureintoasingle

systemthat

reflects

who

someone

is

9.Airlines

andfinancialservices

arefollowing

suit.

United’s

MileagePlusecosystem

increasinglyfunctions

asawalletedidentityconnectingflights,creditcards,

upgrades,experiences,andstatusintoonecontinuousvalue

loop

10.Thisisrebundlingin

practice:

loyalty

is

nolongeraseparate

program;it’s

embedded

into

how

people

movethroughsystems.theyaredesignchoicesmeantto

eliminateresets

betweeninterestandaction.TikTokShop

acceleratesthis

logicevenfurther.Discovery,influence,checkout,and

re-engagement

liveinthesameinterface,turningculturedirectlyinto

commerce.The

resultis

a

flattened

funnelthat

mirrorshow

peoplealready

behavesocially

—scrolling,sharing,

buyingwithoutswitching

contexts.CommerceEcosystemsReplaceTransactionsAmazon

illustratesthe

rebundled

model

mostclearly.

PrimeVideo,retail,advertising,

andpayments

don’toperateasstandaloneproducts—theyreinforceeachotherinsideoneecosystem8.Shoppablevideo,contextualads,and

one-click

checkoutaren’tfeatures,nearlyhalf

of

consumersnow

defaulttoaggregator

QSRapps

overdirectCommerceConvergence1Designingforthe

NowandNext:

2026CARAT8Howbrandscan

getinvolvedPlanAroundEcosystemsAnchormediainasmall

numberof

platformswherecontent,

discovery,commerce,

andidentityalreadyworktogether.ReducetheWorkfortheConsumerUse

mediatosimplifydecisionswithclearerpaths,fewer

messages,

andexperiencesthatdon’t

askpeopletofigurethingsout.WintheMomentof

DecisionPrioritizemediathatshowsupwhen

peopleareactivelychoosingwhat

to

watch,buy,

or

do

next.Stop

ResettingtheExperienceDesign

mediaso

eachexposure

buildsonthe

last,carryingcontextforward

insteadofforcing

peopletostart

over.TheGreat

Rebundling1Designingforthe

NowandNext:

2026CARAT9Author:Bin

WuAssociate

Director,

Innovation,

CaratHumanValues

InTheAge

ofAI

2In2026,

the

internetwill

beshaped

by

atension

betweenthesurge

ofAI-generatedcontentanda

renewed

demand

forauthentic,human-drivenexperiences.Astechnologyreshapescontent,media,and

marketing,

brands

muststrikea

balance

—efficiencywith

creativity,

automationwith

ethics,andsafety

withmeaningful

engagementacross

platforms.Designingforthe

NowandNext:

202610The

RiseofAI

SlopAnInternetMediated

byAIThe

QuestforAuthenticityA

ReturntoHumanValuesIs

the

InternetReally

Dead?TrendsCARATTheDeadInternet

TheoryThedigital

ecosystemis

undergoinga

profound

transformation,

leading

manytospeculateaboutthe"Dead

InternetTheory,”aconcept

that

positshuman-generated

contentis

being

rapidlyeclipsed

byautomated

botsandAI,whichconsequently,diminishestheauthenticityof

onlineinteraction

anddrivingdowntraditionalwebsitevisitation.Whatwasonceafringeconspiracy

theory

is

now

adevelopingmarketreality

backed

bysignificantstatistical

andanecdotalevidence,andthis

hasfar-reaching

implicationsformediaprofessionalsand

marketerswho

mustnowrecalibratetheirstrategiesfor

a

worlddefinedbyAIsaturation

anda

yearningforgenuineconnection.AIisBecoming

Embeddedinthe

Internet

LandscapeSincethelaunch

of

ChatGPTinlate

2022,AIhas

begun

toreshapethe

internetfrom

apredominantly

human-curatedlibraryintoaconstantlyupdatingstream

ofsynthesized,highly

personalizedcontent.This

newwaveofAItoolshas

democratizedcontentcreation

by

lowering

the

barriersto

productionso

usersof

allskill

andtechnicalitylevels

can

createprofessional-looking

videos,

podcasts,articles,

art,and

more.This

hasledto

anexplosion

ofAI-generated

content

beinguploadedandconsumedontheInternet.Atthesametime,

thisrapid

expansion

ofAI-generated

contentisfuelingintense

debateoverintellectual

property,theerosionof

adistinct“humanfingerprint,”andwhatit

meansforthefutureof

theinternetwhenAI

becomes

soembedded

acrossthe

entire

landscape,fromsummarizationandcreationto

even

responses

andunprompted

conversations.Beyond

the

musicindustry,weanticipatefurther

growthfor

otherformsofstorytellingformats

likeepisodicshows,

books,andfan-

fictions.Oneof

the

most

prevalentexamples

of

this

is

in

the

musicindustry.Artistsand

creatorsincreasinglyrelyongenerativesystemstocreate

melodies,automatetechnicaltaskssuch

asaudio

mastering,andinstantlygeneratecustomvisual

assets.Onat

least

onemajorstreamingplatform,

morethan50,000fullyAI-generated

tracks

are

now

uploadedeveryday,attractingtensof

millions

of

listeners,andsomeAI-createdsongs

haveevenreachedthetop

of

prominentcharts.2Whileithasbeenpredictedthat

AI

generatedcontent

will

constitute

~90%

of

the

web

by2026,

the

current

reality

is

that

it

is

about

halfhumancreatedandhalfAI

generated

150%

human/50%AIIstheInternet

Really

Dead?

2AnAI-generatedCountrySongreachthe

No.01spotonBillboard,andAI-artistwas

signed

toHallwoodMedia

for

$3million.Designingforthe

NowandNext:

2026CARAT11Liketheoriginalsenseof

”slop,”

descriptive

ofsomething

thatoozes

everywhere,AISlopis

becomingso

pervasive,itis

changing

howpeopleand

traffic

navigatetheInternet.WhilenotallAI

generatedcontent

isdeemed‘Slop,,oursocialfeedswillincreasingly

beinundatedwiththistypeof

mediagiven

theefficiencies

andaccesstocreate

suchcontent.TheZero-ClickPhenomenonFor

thefirsttime,

automatedactivity

hassurpassed

human

engagement,with

botsaccounting

for51%of

globalinternet

traffic

in2025.3

TheabilityofgenerativeAI

to

processinformationandprovideimmediate,synthesizedanswersvia

featuredsnippetsandsummaries

hasfundamentallychangeoursearchbehavior.

Users

areincreasinglyfindingtheiranswersdirectlywithinthesearchengine

resultspages

(SERPs),

nearly

60%ofGoogleSevereConsequencesfor

Content

Creatorsand

PublishersGartnerpredictsthat,

by2028,

organicwebsitetrafficcould

experience

a

50%

ormoredropasAI-assistedsearch

becomesdominant.6

Industries

reliantoninformational

queries

havebeenparticularly

hard

hit—for

example,

newssearches

endingwithoutaclick

rosefrom

about56%

in

May2024

tonearly69%

byMay2025withthe

introductionofGoogle,sAIOverviews,

confirmingthatattention

is

now

beingconsolidatedwithinclosedAI-driven

ecosystems.7

Thisisforcingastructuralcollapseofthelong-standingclick-

based

economythat

hassustained

digitalpublishingfordecades.WordoftheYear:AI“Slop”TheMerriam-WebsterDictionaryrecentlycrowned”Slop”asits

Word

oftheYear

—defining

itas“digital

contentof

low

qualitythatisproducedusuallyin

quantity

by

meansofartificialintelligence.”

Itrefersto

this

newphenomenonofthevast,

mediocre,andoften

repetitivecontentgenerated

byAImodelstogamealgorithms

rather

thaninform

humans.By

2028,

AI

powered

search

-50%couldfundamentally

changehow

brandsare

discoveredonline;itcouldreducebrands'organic

site

traffic

by

at

least50%5searches

now

concludewithoutasingleclicktoanexternalwebsite,a

dramatic

increasefrom

approximately26%in

2022.4

This

creates

amovetowardsthefuture

inwhichAI

becomes

anaudienceand

mediator

of

information.The

Riseof

AI

SlopDesigningforthe

NowandNext:

20262CARAT12EnteringaStateof"Verification

Fatigue"Thecreation

of

this

kindofdigital

environmentmakesitreallydifficult

for

quality

informationtostand

out,and

it’s

resulting

ina

state

of"verificationfatigue"forconsumers.Theyarenowexperiencingcognitiveexhaustion

fromtheconstant

needtodiscern

real

contentfromsyntheticimitations.This

digitalnoise

is

notmerelyanannoyance;it

isactively

pushingusers

awayfrom

theopenwebandinto

more

controlled,

privatespaces

like

Discordservers,newsletters,and

groupchats,whereinteractionsfeel

moreauthenticand

insulated

from

theflood

of

automated

content.Inresponsetothishomogenized,

syntheticinternet,a

counter-movementis

emerging:a

return

to

humanvalues

and

the

pursuitofauthenticity.

Fundamentally,thiscountermovementtoward

moreauthenticityandhumanconnectionisa

redefinition

of

how

peoplefindtruth

online.PotentialtoInfluenceand

Shape

Greater

PublicOpinionsWiththeshifttowards

an

internet

that

ismediated

byAI,thereare

clearopportunitiesto

leveragetheinfluenceofAI

synthesizedinformationtoinfluence

people.On

acoordinatedscale,

BotsandAI

generatedcommentsand

responsescan

becometheselarge,sophisticatedcampaignsthatare

highlyeffectiveinswayingpublicopinion

anddisseminating

misinformation.Inanactual,

unapprovedReddit

experimentthatresearchers

atthe

UniversityofZurich

ranonthe

persuasivenessofAI:TheyfoundthattheAIresponseswere

morepersuasive

thanmajorityofthe

humancommentsin

changingpeople'sviews.Whilethe

studyitself

raisedmajorconcerns

of

ethicalviolations

becausepeoplewere

unknowingparticipants,theresultsshowthatthe

prevalenceof

this

kind

ofAI-generated

contentcreates

amanipulativeand

exhausting

digital

environment

forconsumers.An

unauthorizedstudybytheUniversityof

Zurichfound

thatbotswere

6x

morelikelytochange

theminds

ofRedditors.9Researchersfoundthatchatteronsocialmedia

aboutglobaleventscomesfrom8:20%Bots

/80%

Humans33%Saytheyhaveencounteredmisleadingorinaccurateoutput82%GenAIusersandexperimenterssayitcould

bemisused53%MostlyoralwaysverifyGenAIoutputsindependently

10AnInternetMediated

by

AIDesigningforthe

NowandNext:

2026CARAT2133

in

4Americans

want

humans

tocreatetheirnewsandentertainmentcontent2

in

3Wanthumansmaking

theirmarketingandevenartcontent

1136%Ofconsumersare

lesslikelytopurchasefroma

brand

ifitsads

use

AI

12SearchingforMoreTrustedSourcesFor

GenZ,thismeansturning

more

tosocial

media:A2025studyfound

that

53%

of

GenZ

consumers

(born

1997-2012)

nowturntoTikTok,YouTube,

orReddit

beforetraditionalsearchengineslikeGooglewhen

looking

forinformation.14

For

Gen

Z,

platforms

likeTikTokis

notsocial

media;it

is

avisualsearchengine.However,Millennialsareadopting

a

more"Triangulation"

behavior:Accordingto2025researchfromYext,Millennialsareincreasingly"platformagnostic,"

andtheyarecross-referencingGoogleresultswith

RedditthreadsandTikTokreviewstoverify

accuracy,essentiallyusingsocial

prooftoauditsearchengineresults.TheMillennial/GenZShiftYoungergenerations

areactively

bypassingtraditionalGooglesearchengines,which

are

increasingly

perceivedas

beingclutteredwithads

andAI-generated

results

("AIslop"),andtheyaresearching

forauthenticityandcommunity-driven

contentinstead.Thisisn'tjustaboutconvenience,

at

the

core,

it'sabouttrust.

Evenamong

thosewho

arefamiliaror

experimentingwithgenerativeAI,

74%saythattheincreasing

popularity

of

gen

AI

makesit

harderforthem

to

trustwhat

they

seeonline.

13

AsAI

churns

out

morecontent,consumersareincreasinglydrawntowhatfeels

real—theraw,the

unpolished,

andthe

opinionated.41%Ofsocialmedia

userswillspend

moretimeon

creator-drivenplatforms

likeSubstackandPatreon51%Willspend

more

time

oncommunity-drive

platformslikeReddit

15TheQuestforAuthenticityDesigningforthe

NowandNext:

20262CARAT14WiththeoverwhelmofAIcontent

forcingbrandstostruggleforvisibility,andthereprioritization

of

howyounger

generations

surfaceinformation

online,a

few

criticalsurvivalstrategies

areemerging.Human-firstMarketingAlarge

partof

this

countermovement

isdriven

byconsumers

rallying

againstthedegradation

of

theinternetexperience

byAI.

Brandsthat

listen

tothisdemand

andprioritizebuildingtrustthroughauthentic,

human-verifiedexperiences

acrossdiversifiedplatforms

are

best

positionedtothriveinthisnew

digitalera.This

has

givenriseto

a"human-first"marketingapproach,whereflaws

are

notseenas

errors

butas

signals

of

genuinehumaneffortand

intent,creating

a

starkcontrasttothesterile

outputsofAI.Examples

of

Human-CentricStrategies:□

Human-GatedCommunities:Apotentialtrendin

2026involves

brands

gating

theircontentorcharginga

premiumforaccessto

human-verified,

high-trustinformation,

as

adirectresponsetothe

flood

of

free,low-qualityAIcontent.

Forexample,Cara

—the

portfolio

platformforartiststhatbannedAIcontent,grewfrom

40,000

to650,000usersina

single

week16,

proving

thatthereis

a

massive,

pent-up

market

demand

on

thecreativeside.□"NotAI”as

a

Differentiator:

There

arealso

signs

of

earlyadoptionof

trustsignals

likethe“Not

ByAI”badge,whichcreatorsuse

tocertifythatat

least

90%

of

their

contentis

human-produced.These“AI-free”or“human-verified”

badges

anddemarcationare

nowaproxy

for

quality.□Analogue

as

a

Premium:

As

a

mirror

of

the

“NotAI”strategy,this

new

emphasis

on"humanskills"and

the

human

touchisbecominga

premiumin

marketingstrateg