5.4 直播互动话术

AppliedEnglishforCross-borderE-commerce跨境电商实务英语

TheArtofSpeakingforInteraction直播互动话术2OutlineInteractiveskillsincommentsection;Interactiveskillstoarouseactiveatmosphere.3InteractiveskillsincommentsectionInteraction:Likes;Chats;ClickingonShoppingCart;Fllow;Receivingcoupons;etc.4Synergisticallyutilizetechnicallysoundportalswith,Synergisticallyutilizetechnicallysound,Synergistically/Synergisticallyutilizetechnicallysoundportalswith,Synergisticallyutilizetechnicallysound,Interactiveskillsincommentsection21Multiplechoiceinteraction（选择题互动）e.g.Type1ifyouwantitemA,andtype2ifyouwantitemB.Questioninginteraction(提问式互动）e.g.Haveyoueverusedthislipstick?5InteractiveskillstoarouseactiveatmosphereSynergisticallyutilizetechnicallysoundportalswith,Synergisticallyutilizetechnicallysound,Synergistically/Synergisticallyutilizetechnicallysoundportalswith,Synergisticallyutilizetechnicallysound,Howtopresenttheminthelivestreamingroommoreeffectively?6InteractiveskillstoarouseactiveatmosphereSynergisticallyutilizetechnicallysoundportalswith,Synergisticallyutilizetechnicallysound,Synergistically/Synergisticallyutilizetechnicallysoundportalswith,Synergisticallyutilizetechnicallysound,速卖通直播片段问答抽奖道具辅助增加趣味巧用道具Tip17InteractiveskillstoarouseactiveatmosphereSynergisticallyutilizetechnicallysoundportalswith,Synergisticallyutilizetechnicallysound,Synergistically/Synergisticallyutilizetechnicallysoundportalswith,Synergisticallyutilizetechnicallysound,增加趣味巧用道具Tip1▶手机、平板电脑、电子屏等▶计算器、秒表等▶黑板、白板等道具板8InteractiveskillstoarouseactiveatmosphereSynergisticallyutilizetechnicallysoundportalswith,Synergisticallyutilizetechnicallysound,Synergistically/Synergisticallyutilizetechnicallysoundportalswith,Synergisticallyutilizetechnicallysound,吸引注意视觉呈现Tip29Interactiveskillstoarouseactiveatmosphere设置贴纸ClickFollowReceivecouponsExclusiveintheLive10Interactiveskillstoarouseactiveatmosphere操作示范11Interactiveskillstoarouseactiveatmosphere注意事项提前预告避免整点分散进行时间安排直播内容18:00-18:10热场互动18:10-18:40第一组主打三款18:40-18:50促销互动活动18:50-19:00门店活动介绍19:00-19:30第二组主打3款19:30-19:40促销互动活动19:40-20:00第一组+第二组快速<过款>活动时间合理安排Tip312Interactiveskillstoarouseactiveat