跨境电子商务英语 课件 项目五 直播营销

AppliedEnglishforCross-borderE-commerceHowtoUsePlatforms直播平台的使用KongYaqi以速卖通和国际站为例132KnowledgeObjectiveKnowthelimitsofeachplatform;Mastertheproceduresoflivestreamingofeachplatform.QualityObjectiveByexperiencingtheprocessoflivestreaming,cultivatestudentswithinternationalvisionandtheabilityofinternationalcommunication.CompetenceObjectiveBecompetenttopreparewellandsmoothlycompletealivestreaming.

Objectives2Contentslivestreamingplatforms/速卖通/国际站34Partone速卖通/Step1：/Step2:signinandcheckyourlevelofmembership56

Aboutthelevelofmembership:Ifyouareagoldorsilvermember,theplatformhasgivenyouthepermissionoflivestreaming.Butifyouarenot,youneedtoapplyforthepermissionfirstanditalwaysneeds2to5days.71PPT.COMSynergisticallyutilizetechnicallysoundportalswithfrictionlesschainsSynergistically，SynergisticallyutilizeSynergisticallyutilizetechnicallysoundportalswithfrictionlesschainsSynergistically，SynergisticallyutilizeSynergisticallyutilizetechnicallysoundportalswithfrictionlesschainsSynergistically，SynergisticallyutilizeStep3:clicktoenterthebackgroundpageandsetuplivestreamingroom8Synergisticallyutilizetechnicallysoundportalswith,Synergisticallyutilizetechnicallysound,SynergisticallySynergisticallyutilizetechnicallysoundportalswith,Synergisticallyutilizetechnicallysound,SynergisticallySynergisticallyutilizetechnicallysoundportalswith,Synergisticallyutilizetechnicallysound,Synergistically

Step3:IfyouuseAliexpressApp,youneedtoclick“FEED”andthen“LIVE”9Parttwo国际站/Step1：/Step2:signinandcheckifyouhavethepermissionoflivestreaming10111PPT.COMSynergisticallyutilizetechnicallysoundportalswithfrictionlesschainsSynergistically，SynergisticallyutilizeSynergisticallyutilizetechnicallysoundportalswithfrictionlesschainsSynergistically，SynergisticallyutilizeSynergisticallyutilizetechnicallysoundportalswithfrictionlesschainsSynergistically，SynergisticallyutilizeStep3:clicktoenterthemarketingcenterandsetuplivestreamingroom12Step3:IfyouuseAppTHANKYOU1PPT.COMAppliedEnglishforCross-borderE-commerceScheduleyourLiveStream直播预热用语KongYaqi132KnowledgeObjectiveMasterthekeywordsandusefulsentencesofschedulingyourlivestreamQualityObjectiveBeabletopreparewellbeforeyourlivestreamandhavegoodprofessionalpsychologicalquality.CompetenceObjectiveBecompetenttoreadandwriteanannouncementaboutyourlivestream.

ObjectivesContentsScheduleyourlivestreamTitlesandthebeginningMainbodySummaryAnnouncementVideoA.TitlesandthebeginningB.MainbodyC.Summary

18PartoneTitlesandthebeginning19

TitlesandthebeginningWordsandExpressions1.livestreamingpreview2.special/festival3.topsellingproducts(items)hotsellingproducts(items)bestsellingproducts(items)mostpopularproducts(items)20

TitlesandthebeginningWordsandExpressions4.flashsale(selloutwithinseconds)specialoffer/promotionredpacket/redenvelope5.beckoning/attractive/appealing6.spoiler(n.)21

TitlesandthebeginningUsefulSentences1.MainsentenceYoucanbuyat...in....Weofferyou...in...at....2.IntroductionaboutproductsandspecialoffersYoucanbuywhatyouwant./Whatyouwantareallhere.aresodazzling.22

TitlesandthebeginningUsefulSentences3.Appeal(1)Betoogoodtomiss.Nottobemissed.(2)Seeyouthere,Iwillwaittillyoushowup.Let’smeetattheusualplace,rainorshine.

Bethereorbesquare.23ParttwoMainbody24

MainbodyClassification1.Foods(snacks)2.Householdproducts3.Cosmeticsandskincareproducts25PartthreeSummary26

SummaryUsefulSentences1.Allproductsandspecialoffersaresubjecttothelivestreaming.2.Dueto,deliveriesinsomeplacesarepostponed/stopped.3.We’resorryfortheinconvenience.Pleaseforgiveusforanyinconvenience.THANKYOUAppliedEnglishforCross-borderE-commerceReal-timePromotion直播促销用语KongYaqi132KnowledgeObjectiveMasterthemainwaysofpromotionduringlivestreaming.QualityObjectiveBeabletohavegoodprofessionalpsychologicalqualityanddealwithallkindsofaudience.CompetenceObjectiveBecompetenttoworkoutandintroduceyourpromotioncampaigns.

ObjectivesContentsReal-timePromotionPricecutCouponFreegifts31PartonePricecut32

PricecutProductswith...yuanoff.Productsare/have20%off.33

Pricecut例句：这双鞋，拍下直接减去100元。Youcangetthispairofshoeswith100yuanoff.在我们的直播间里买这副眼镜直接打七折。Thispairofsunglasseshave30%offinourlivestreamingroom.34ParttwoCoupon35

Coupona10yuanoffcouponacouponfor20USDollars36

Coupon例句：请先领取一张50元的优惠券，再去买产品。Pleasereceivea50yuanoffcoupon/acouponfor50yuanfirstbeforeyoubuyingit.37PartthreeFreegifts38

FreegiftsfreegiftBuyone,getonefree./Twoforonepromotion(deal).THANKYOUAppliedEnglishforCross-borderE-commerce跨境电商实务英语

TheArtofSpeakingforInteraction直播互动话术41OutlineInteractiveskillsincommentsection;Interactiveskillstoarouseactiveatmosphere.42InteractiveskillsincommentsectionInteraction:Likes;Chats;ClickingonShoppingCart;Fllow;Receivingcoupons;etc.43Synergisticallyutilizetechnicallysoundportalswith,Synergisticallyutilizetechnicallysound,Synergistically/Synergisticallyutilizetechnicallysoundportalswith,Synergisticallyutilizetechnicallysound,Interactiveskillsincommentsection21Multiplechoiceinteraction（选择题互动）e.g.Type1ifyouwantitemA,andtype2ifyouwantitemB.Questioninginteraction(提问式互动）e.g.Haveyoueverusedthislipstick?44InteractiveskillstoarouseactiveatmosphereSynergisticallyutilizetechnicallysoundportalswith,Synergisticallyutilizetechnicallysound,Synergistically/Synergisticallyutilizetechnicallysoundportalswith,Synergisticallyutilizetechnicallysound,Howtopresenttheminthelivestreamingroommoreeffectively?45InteractiveskillstoarouseactiveatmosphereSynergisticallyutilizetechnicallysoundportalswith,Synergisticallyutilizetechnicallysound,Synergistically/Synergisticallyutilizetechnicallysoundportalswith,Synergisticallyutilizetechnicallysound,速卖通直播片段问答抽奖道具辅助增加趣味巧用道具Tip146InteractiveskillstoarouseactiveatmosphereSynergisticallyutilizetechnicallysoundportalswith,Synergisticallyutilizetechnicallysound,Synergistically/Synergisticallyutilizetechnicallysoundportalswith,Synergisticallyutilizetechnicallysound,增加趣味巧用道具Tip1▶手机、平板电脑、电子屏等▶计算器、秒表等▶黑板、白板等道具板47InteractiveskillstoarouseactiveatmosphereSynergisticallyutilizetechnicallysoundportalswith,Synergisticallyutilizetechnicallysound,Synergistically/Synergisticallyutilizetechnicallysoundportalswith,Synergisticallyutilizetechnicallysound,吸引注意视觉呈现Tip248Interactiveskillstoarouseactiveatmosphere设置贴纸ClickFollowReceivecouponsExclusiveintheLive49Interactiveskillstoarouseactiveatmosphere操作示范50Interactiveskillstoarouseactiveatmosphere注意事项提前预告避免整点分散进行时间安排直播内容18:00-18:10热场互动18:10-18:40第一组主打三款18:40-18:50促销互动活动18:50-19:00门店活动介绍19:00-19:30第二组主打3款19:30-19:40促销互动活动19:40-20:00第一组+第二组快速<过款>活动时间合理安排Tip351Interactiveskillstoarouseactiveatmosphere小结Tip1增加趣味巧用道具视觉呈现吸引注意合理安排活动时间Tip2Tip3SAppliedEnglishforCross-borderE-commerce跨境电商实务英语

THANKYOUAppliedEnglishforCross-borderE-commerceTheArtofSpeakingforPlacingOrders下单与催单话术KongYaqi54

QuestionsforDiscussionHaveyoueverseenthelivestreaming?What'sthemostoutstandingfeaturesoftheproducts?Howdoesthehostintroducethesefeaturestourgeaudiencetoplaceanorder?Couldyousummarysomesentencesthatareusuallyusedbyhosts?“5、4、3、2、1，上链接”“这个平时吊牌价599，搞活动的时候卖499，今晚在我们的直播间，领一张100元的优惠券，到手价只要399”“我们只选了他家最经典的款式和颜色”“这件产品已经抢完了，没有了，看看能不能开一波预售”“他家线下有350多家门店”“给大家争取到了最大的折扣”“不添加白砂糖，色素，香精，防腐剂”56

QuestionsforDiscussionHaveyoueverseenthelivestreaming?What'sthemostoutstandingfeaturesoftheproducts?Howdoesthehostintroducethesefeaturestourgeaudiencetoplaceanorder?Couldyousummarysomesentencesthatareusuallyusedbyhosts?ContentsTheArtofSpeakingforPlacingOrdersPlacinganOrderUrgetoPlaceanOrder58PartonePlacinganOrder一、挖掘seize二、数据data三、对比comparison四、提升promotionkeywordsofpart1

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Number1.PotentialCustomer:Payattentiontoaudiencewhoaskdetailedquestionsandthentrytogiverthemsatisfactoryanswer.61QuantityandTimeQuantity:thequantityofaudiencethequantityofproducts.Time:thetimeoftoday'slivestreamingandthetimeofsellingthisproduct.

Number2.62

Number3.PriceComparison:thepriceofonlineshops;thepriceofphysicalstores;thepriceforpromoting;thepriceforlivestreaming.63

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3SynergisticallyutilizetechnicallysoundportalswithfrictionlesschainsSynergistically，SynergisticallyutilizeSynergisticallyutilizetechnicallysoundportalswithfrictionlesschainsSynergistically，SynergisticallyutilizeSynergisticallyutilizetechnicallysoundportalswithfrictionlesschainsSynergistically，Synergisticallyutilize1PPT.COM1PPT.COM1PPT.COM1PPT.COM64TrustPromotion:personalexperience;onspottrial;salesvolume;dotheopposite;fightforpromotion.

Number4.65Number4.66ParttwoUrgetoPlaceanOrder123一、重复repetition二、追加superaddition三、诱惑attractionKeyWordsofPart268

Number1.Repetition:Price:eliminateindecisivemoodProductAdvantages:byusingresult69AdditionalOrderAddition:inventoryPre-sell

Number2.70

Number3.Attraction:givingredenvelope;lottery;giftTHANKYOUAppliedEnglishforCross-borderE-commerce直播注意事项与案例分析KongYaqi132KnowledgeObjectiveMasterthetipsofhowtopreparealivestreamingandthenotesinlivebroadcast.QualityObjectiveCultivatestudentstheabilityofpreparingsomethingcarefullyandlanguagecompetenceduringlivestreaming.CompetenceObjectiveBeabletoprepareandfinishalivestreamingwiththetips..

Objectives73ContentsTipsandcasestudyBeforealivestreamingLivestreamerProducts7475PartoneBeforealivestreaming76

Equipments:Smartphoneorcomputer,mobilephoneholderortripod,lightingequipment,microphone,powerbankoremergencybattery77

Setting:backdrop,brand'slogo,samples,poster78ParttwoLivestreamer1.Preparation.Prepareoutline,script,cuecards,productcatalogueandsoon.3.Appearance.Havetidyandelegantappearance.2.Beresponsible.Beresponsibleforyourlivestreamingandtheproductsyouselected.4.Language.Befluent,haveamoderatespeedandencourageengagement.

7980PartthreeProducts811PPT.COM1.Lawsandregulations.Whenselectingproducts,livestreamermustfollowregulationsofplatformsanddonotsellproductswhichareforbiddentosell.Synergisticallyutilizetechnicallysoundportalswithfrictionlesschai