2015考研全国统考英语一期中试卷（高频考点）

2015考研全国统考英语一期中试卷（高频考点）一、单项选择题（本大题共10小题，每小题2分，共20分。在每小题列出的四个选项中，只有一项是最符合题目要求的。请将所选项前的字母填在题后的括号内。）1.Thecompanyhasdecidedtoexpanditsmarketsharebyenteringnewterritories,whichrequiresasignificantinvestmentinmarketinganddistributionnetworks.Whatbusinessstrategyisbeingimplemented?A.DiversificationB.ConsolidationC.VerticalintegrationD.Marketpenetration2.Inthecontextofstrategicmanagement,SWOTanalysisisprimarilyusedtoidentify:A.Thecompany'sfinancialperformanceB.Thecompany'scompetitiveadvantagesanddisadvantagesC.Thecompany'sinternalaccountingpoliciesD.Thecompany'sdividendpayoutratio3.Whenacompanydecidestooutsourceitsmanufacturingoperationstoathird-partysupplier,itisengagingin:A.ForwardintegrationB.BackwardintegrationC.HorizontalintegrationD.Outsourcing4.Thetheoryofcomparativeadvantagesuggeststhatcountriesbenefitfromtradewhentheyspecializeinproducinggoodsandservicesinwhichtheyhave:A.HighestlaborcostsB.LowestproductioncostsC.HighesttariffsD.Mostrestrictiveregulations5.Inthecontextoforganizationalbehavior,theHawthornestudiesinitiallyfocusedon:A.TheimpactofgroupdynamicsonproductivityB.TherelationshipbetweenmanagementstylesandemployeemotivationC.TheeffectofphysicalworkingconditionsonemployeeperformanceD.Thecorrelationbetweenemployeesatisfactionandcompanyprofitability6.Theconceptof"stakeholders"inbusinessrefersto:A.AllemployeesofthecompanyB.Allcustomerswhopurchasethecompany'sproductsC.Allindividualsandgroupswhohaveaninterestinthecompany'soperationsD.Allinvestorswhoholdthecompany'sstock7.Whenacompanyengagesinstrategicallianceswithotherfirms,itisprimarilyaimingto:A.IncreaseitsmarketshareB.ReduceitsproductioncostsC.GainaccesstonewmarketsandtechnologiesD.Improveitsfinancialperformance8.Theprincipleof"divisionoflabor"asdescribedbyAdamSmithrefersto:A.TheseparationofmanagementandlaborintheworkplaceB.ThespecializationofworkersinspecifictaskswithinaproductionprocessC.ThedivisionofcompanyprofitsamongitsshareholdersD.Thedivisionoflaborbetweendifferentcountriesininternationaltrade9.Thetheoryofagencyconflictariseswhen:A.Thecompany'smanagementanditsboardofdirectorshaveconflictinginterestsB.Thecompany'sshareholdersanditsmanagementhaveconflictinginterestsC.Thecompany'semployeesanditscustomershaveconflictinginterestsD.Thecompany'ssuppliersanditscustomershaveconflictinginterests10.Theconceptof"corporatesocialresponsibility"(CSR)refersto:A.Thecompany'sresponsibilitytomaximizeitsprofitsB.Thecompany'sresponsibilitytocomplywithalllawsandregulationsC.Thecompany'sresponsibilitytocontributetosocietalwell-beingD.Thecompany'sresponsibilitytoprovidefairwagestoitsemployees二、填空题（本大题共10小题，每小题2分，共20分。请将答案填在题中横线上。）1.AccordingtoPorter'sfiveforcesmodel,thethreatofnewentrantsisinfluencedbyfactorssuchas__________and__________.2.Theprocessofanalyzingthecompany'sinternalstrengthsandweaknessesisknownas__________analysis.3.Inthecontextofstrategicplanning,the"SWOT"standsfor__________,__________,__________,and__________.4.Thetheoryof__________suggeststhatcompaniescangainacompetitiveadvantagebyperformingvaluechainactivitiesmoreefficientlythantheircompetitors.5.__________isastrategicalliancebetweentwoormorefirmsthatallowsthemtoshareresourcesandcapabilities.6.Theconceptof__________referstothedegreetowhichacompany'sactivitiesarecoordinatedandintegratedacrossdifferentfunctionalareas.7.__________istheprocessofacquiringormergingwithothercompaniestoexpandmarketshareorenternewmarkets.8.Theprincipleof__________suggeststhatcompaniesshouldfocusonactivitiesthattheycanperformbetterthantheircompetitors.9.__________conflictariseswhentheinterestsofthecompany'sshareholdersanditsmanagementareindisagreement.10.__________referstothecompany'sobligationtoactinawaythatisbeneficialtosocietyandtheenvironment.三、判断题（本大题共10小题，每小题2分，共20分。请判断下列各题是否正确，正确的填“T”，错误的填“F”。）1.Accordingtothetheoryofcomparativeadvantage,countriesshouldproduceallgoodsandservicesdomesticallyratherthanengageininternationaltrade.2.TheHawthornestudiesdemonstratedthatemployeeproductivityisprimarilyinfluencedbyphysicalworkingconditions.3.Stakeholdersofacompanyincludeallindividualsandgroupswhohaveaninterestinthecompany'soperations,suchasemployees,customers,suppliers,andinvestors.4.Strategicalliancesareprimarilyusedbycompaniestoreducetheirproductioncosts.5.Theprincipleofdivisionoflaborsuggeststhatworkersshouldbespecializedinspecifictaskswithinaproductionprocesstoincreaseefficiency.6.Thetheoryofagencyconflictariseswhentheinterestsofthecompany'smanagementanditsboardofdirectorsareindisagreement.7.Corporatesocialresponsibility(CSR)referstothecompany'sresponsibilitytomaximizeitsprofits.8.AccordingtoPorter'sfiveforcesmodel,thethreatofnewentrantsislowwhentheindustryhashighbarrierstoentry.9.Theconceptofavaluechainreferstotheseriesofactivitiesthatacompanyperformstodesign,produce,market,deliver,andsupportitsproductsorservices.10.Horizontalintegrationreferstotheprocessofacquiringormergingwithothercompaniesinthesameindustry.四、简答题（本大题共8小题，每小题2分，共16分。请简要回答下列问题。）1.WhatarethemaincomponentsofPorter'sfiveforcesmodel?2.Howdoesacompanybenefitfromengaginginstrategicalliances?3.Whatisthedifferencebetweenverticalintegrationandhorizontalintegration?4.Whatarethemaincausesofagencyconflictinacompany?5.Howdoestheconceptofcorporatesocialresponsibility(CSR)benefitacompany?6.Whatarethemainstagesofthestrategicplanningprocess?7.Whatisthedifferencebetweenastrategicobjectiveandatacticalobjective?8.Howdoesthetheoryofcomparativeadvantageinfluenceinternationaltrade?五、应用题（本大题共8小题，每小题4分，共24分。请根据以下案例或情境回答问题。）1.Acompanyisconsideringexpandingitsmarketsharebyenteringnewterritories.Whatarethemainstrategicoptionsavailabletothecompany,andwhataretheadvantagesanddisadvantagesofeachoption?2.Acompany'smanagementanditsboardofdirectorshaveconflictinginterestsregardingthecompany'sfuturedirection.Whatarethemaincausesofthisconflict,andhowcanitberesolved?3.Acompanyisplanningtooutsourceitsmanufacturingoperationstoathird-partysupplier.Whatarethemainrisksassociatedwithoutsourcing,andhowcanthecompanymitigatetheserisks?4.Acompanyisconsideringengaginginastrategicalliancewithanotherfirm.Whatarethemainbenefitsanddisadvantagesofformingastrategicalliance,andwhatfactorsshouldthecompanyconsiderwhenselectingapartner?5.Acompany'semployeesarebecomingincreasinglydissatisfiedwiththeirworkingconditions.Whatarethemaincausesofemployeedissatisfaction,andhowcanthecompanyimproveemployeemorale?6.Acompanyisfacingintensecompetitioninitsindustry.Whatarethemaincompetitivestrategiesthatthecompanycanusetogainacompetitiveadvantage?7.Acompanyisconsideringimplementinganewtechnologyinitsproductionprocess.Whatarethemainbenefitsanddisadvantagesofimplementingnewtechnology,andhowcanthecompanyevaluatethepotentialimpactofthenewtechnologyonitsoperations?8.Acompanyisconcernedaboutitsenvironmentalimpact.Whatarethemainstepsthatthecompanycantaketoimproveitsenvironmentalperformance?【标准答案及解析】一、单项选择题1.A.Diversification解析：Thecompanyisexpandingintonewterritories,whichisaformofdiversification.Diversificationinvolvesenteringnewmarketsorproductlinestoreduceriskandincreasegrowthopportunities.2.B.Thecompany'scompetitiveadvantagesanddisadvantages解析：SWOTanalysisisusedtoidentifythecompany'sstrengths,weaknesses,opportunities,andthreats.Thishelpsthecompanyunderstanditscompetitivepositioninthemarket.3.D.Outsourcing解析：Outsourcinginvolvescontractingwithathirdpartytoperform