《会展英语听说教程》课件-Uint 5

会展英语听说教程

UnitThirteenTradeshowInvitationTeachingTargets☆Learnhowtoinvitepeopletotheexhibition☆Mastersomeusefulexpressionsandsentences☆MakedialoguesconcerningthistopicBackgroundKnowledge展会邀请就是展会招商招展邀请。也就是通过各种方式将那些对拟办展览会有需要和感兴趣的参展商、采购商和观众邀请进展览会。展商和观众是展会成功举办不可或缺的重要因素，拥有一定数量和质量的参展商和观众是一个展会成功的重要标志之一。展会成功的关键在于招展招商。

Warm-up热身活动Listentothefollowingmaterialscarefullyandanswerthefollowingquestions.1.Whatisessentialforholdinganexhibition?2.Whatisthebestwaytoinvitepeople?3.Whyistheinvitationletterimportant?4.Whatshouldbeprovidedintheletter?5.Whatshouldyoupayatterntiontowhenwritingtheletter?ExhibitionInvitationLetter

Wheneveryouareholdinganexhibitionitisveryessentialtoletpeopleknowaboutit.Exhibitioninvitationletteristhebestwaytoinvitepeoplerelatingtothesameindustry.Thisletteractsasapersonalrequesttootherandisanaffectionatewaytoenhanceyourcontactsandbusiness.Oneshouldkeepinmindthatalltheessentialinformationregardingtheexhibitionshouldbeprovidedincludingthedate,timingsandvenueoftheevent.Oneshouldbeveryattentivewhilewritingthisinvitationlettertoattendanexhibition.Thereshouldbenospaceforgrammaticalorspellingerrors.Exhibitioninvitationlettershouldnotbehandwritten.Theselettersshouldbeinahumbletoneandshouldshowgratitude.Thelettershouldbeclearandconciseandthereshouldbenospaceformisunderstanding.TipsForWritingAnInvitationLetterToAttendAnExhibition

1.Thelettershouldbeconciseandclear.2.Grammaticalandspellingmistakesshouldbeavoided.3.Thelettershouldbeaddressedtotheexactperson.4.Thelettershouldbeinsimplestyleandhumbletone.5.Thelettershouldhavenoplaceformisunderstandings.6.Thelettershouldbetypedandnothandwritten.

Aletterofinvitation,orinvitationletter,isakeybusinessmarketingletterthatistypicallyusedtoinviteclientsorcustomerstoparticipateinspecialbusinessevents.Itgenerallyincludesthefollowingkeyelements:date,venue,andtimeoftheeventpurposesandfeaturesoftheexhibitionpeopletobeinvitedtypeofthesocialeventbeinghelddeadlineforapplicationorreplydeadlineforapplicationdirectionsorasimplemapifthelocationmaybedifficulttofindInvitationLetter（邀请函）III.SampleStudySampleStudyFillintheformwiththeinformationfromtheSample.ItemContentExhibitionnameDateVenuePurposesofexhibitionDeadlineforboothapplicationExhibitionfeaturesSampleStudyItemContentExhibitionnameSfN,

(SocietyforNeuroscienceannualmeeting)DateOct.17-21,2012VenueChicago,IL.Purposesofexhibitionexchangeideasanddebutcutting-edgeresearchonthebrainandnervoussystem;provideyoubestopportunitytoattractnewprospects,introducenewproducts,andgiveproductdemonstrationstobuyersinyourfieldDeadlineforboothapplicationMay15Exhibitionfeaturesberankedashavingoneofthebestexhibithalls;berankedNo.5inEXPOMagazine’sTop25MedicalShowslistDearMr.Ram,ItmakesgreathappinessandpleasureformetoinviteyoutotheAMLGadgetsExpo,tobeheldinSkywayExhibitionCenter,NewYorkfromJanuary14to16,2013.Fortheconvenienceofattendees,thetimingshavebeenarrangedbetween9∶00amto8∶00pm.ThisexhibitionistoprovideanopportunityforpeoplewhoisinterestedinAMLgadgetstointeractwithoneanother.Ournewproductsanddemandinworldwidemarketwillalsobeshownintheexhibition.Pleasebeapartofthisexhibitionsothatwecanmovetothesuccessfulventuretogether.BoothNumber:A-G-306,307.Welookforwardtomeetingyouatthevenue.Sincerely,CharlesGuptaSampleStudyFillintheformwiththeinformationfromtheSampleItemContentExhibitionnameDateVenuePurposesofexhibitionBoothnumberSampleStudyItemContentExhibitionnameAMLGadgetsExpoDateJanuary14-16,2013VenueSkywayExhibitionCenter,NewYorkPurposesofexhibitionProvideanopportunityforpeoplewhoisinterestedinAMLgadgetstointeractwithoneanotherBoothnumberA-G-306,307Expressionsthatyoucanuse….Iwouldliketoinviteyouto…Iwouldliketotakethisopportunitytoinviteyouto…Wetakepleasureininvitingyouto…Wewouldbeveryhappyandhonoredifyoucouldcometo….Itmakesgreathappinessandpleasureformetoinviteyouto….Pleaseletusknowassoonaspossibleifyoucancomeandtelluswhenyoucanmakethetrip.

请您尽快与我们联系，并告知能否成行及具体时间。Pleaseacceptourwarmwelcomeandsincereinvitation.

请介绍我们热烈的欢迎和诚挚的邀请。Pleaseinformusofyourdateofarrival.

请通知我们您到达的日期。Icanassureyouthatwe’llmakeeverythingconvenienttoyou.

可以向您保证的是，我们将为您提供一切便利条件。DearSirorMadam,ThisistoadvisethatwearegoingtoholdanExportCommoditiesFairinShanghaifromMay1sttoMay15th,2008.Agreatvarietyofsamples,newlydesignedbyourmanufacturers,willbeonexhibition.WetakepleasureininvitingyoutocometotheFair.Pleasefaxthedateofyourarrival,enablingustomakethearrangements.Yoursfaithfully,ChenMingAugust28th,2008DearSir/Madam,1)________(我们很高兴地邀请您出席)theClothingFairtobeheldhereinHangzhouatWestLakeBuilding2)_______(从2008年10月12日到15日).Agreatvarietyof3)_____(新设计的样品)will4)_____(展出).Youwillhaveachancetoexamineawiderangeofourexportcommoditiesandtoconducton-the-spotnegotiationwithourmanufactures.Ifyouacceptthisinvitation,5)______(请告知到达日期),sothatwecanmakenecessaryarrangements.Yoursfaithfully,WangJie

BrainstormingWhenyouareinvitingpeopleoverthephone,youneedtobe….EnthusiasticandCaringPoliteandPatientPersonalandProfessionalHumbleandGratefulRolePlay

Makeupadialoguebaseonthefollowingsituation.SupposeyouareanassistantoftheCantonFair.YouarecallingacustomertoinvitehimorhertoattendCantonFairfromMay1to5,2018.ThingsyouneedtoknowaboutthePhase3oftheCantonFair….

Dates:

May1-5,2018

ProductsCategories:OfficeSupplies,Cases&BagsMedicalDevicesandHealthProductsFoodShoesTextiles&GarmentsPracticalSentencePatternsGoodmorning.Mr…orMs…,Thisis….fromtheCantonFair.Ihaven’tseenyouforages!HowareyoudoingandHow’syourcompanybeengoing?Iamcallingtoinviteyoutoattend….Iamcallingtoseeifyouareinterestedinattending….Iamgoingtosendyou…..Isuggestthatyou….Letmegiveyousomedetailedinformationaboutourexhibition.Thetradeshowwillbeheldin….,from…to…YoucanvisitourwebsiteonWWW…togetmoreinformationandregister.Youcandownloadtheapplicationformfromourwebsite.Model

Dialogues

Dialogue1

WangHong(W),anassistantofthetradeshow,callsaregularclient,Mr.Brown(B)ofanAmericancompanyinChinatoattendtheirshow.BGoodmorning,thisisInternationalOpticsCompany,Mr.Brownspeaking.HowmayIassistyou﹖W:Goodmorning,Mr.Brown.ThisisWangHongfromtheShanghaiTradeShow.Ihaven’tseenyouforages!Howhasyourcompanybeengoing﹖B:Prettywell.We’replanningtoexpandourbusiness.W:Fine.I’mcallingtoinviteyoutoattendtheChina(Shanghai)InternationalOpticsFaironFebruary26th,2016B:Weacceptwithpleasure.Wewouldliketopresentournewproductsthere.W:Youarewarmlywelcome.I’mgoingtosendyoutheschedule,applicationform,chargesanddetailsofcertainotherservicesprovidedduringtheperiodofthetradeshow.B:Iappreciatethatverymuch.W:Bytheway,Isuggestthatyouprovideabriefintroductionofyourcompanyandthemainproducts,writteninChineseandEnglishtotheOrganizingCommittee.Theywillpublishaspecialeditionabouttheexhibitorsandtheirproductswiththelinktothewebsiteatthesametime.B:That’sok.We’llcontactyouassoonaspossible.W:OK.I’llfaxtheinformationImentionedpreviouslytoyouverysoon.B:Thankyou.Seeyou.W:Mypleasure.Seeyouthen.

Wordbankclient['klaɪənt]n.[经]客户；顾客optics

['ɒptɪks]n.[光]光学expand[ɪk'spænd]vt.扩张；使膨胀；详述fair[feə]n.展览会；市集schedule['ʃedjuːl;'sked-]n.时间表；计划表application[ˌæplɪ'keɪʃ(ə)n]n.应用；申请；应用程序appreciate[ə'priːʃɪeɪt]vt.欣赏；感激brief[briːf]adj.简短的，简洁的n.摘要，简报；committee[kə'mɪtɪ]n.委员会exhibitor[ɪg'zɪbɪtɚ]n.参展商fax[fæks].v/n.传真Notes1.HowmayIassistyou﹖有什么能帮您吗？2.We’replanningtoexpandourbusiness.我们打算拓展业务。3.I’mcallingtoinviteyoutoattendtheChina(Shanghai)InternationalOpticsFaironFebruary26th,2016我打电话是想邀请您参加2016年2月26日举行的中国上海国际光学仪器展交会。4.I’mgoingtosendyoutheschedule,applicationform,chargesanddetailsofcertainotherservicesprovidedduringtheperiodofthetradeshow.我会寄给您日程安排，申请表以及展会期间提供的其他服务费用及详细情况。5.I’llfaxtheinformationImentionedpreviouslytoyouverysoon.我会很快将前面提到的信息用传真发给您。Dialogue2ApotentialexhibitorMr.Black(B)telephonesthetradeshowtoaskforinformation.Ms.Li(L),anassistantoftheshow,answersthephonecall.B:Goodmorning.I’mcallingbecauseIsawyouradintheofficialwebsitethismorningaboutyourTradeShow.L:Thankyou.Letmegiveyousomedetailedinformationaboutit.ThetradefairwillbeheldinShanghai,China,from24thFebruarytothe26thFebruary,2016.Ifyouwanttoattendit,youcandownloadtheApplicationFormfromtheinternet.B:OK.Howaboutthedeadlineforregistration﹖L:Thedayaftertomorrow.However,wecanmakeexceptionsforoverseascompanies.B:WhereshallIsendtheregistrationformandthefee﹖L:Totheaddresswrittenatthebottomoftheform.Pleasesenditassoonaspossibletoreserveabooth.B:Howaboutthesizesofbooths﹖L:Therearedozensofsizes.Ofcoursethelargeronescostmore.B:Doesthepriceoftheshowincludemeals﹖L:Yes.Itincludesthreemealsaday.B:Gotit.Thankyou.L:Youarewelcome.Z:Howcanweeffectivelytouchtheexhibitors’heartswithourshowpromotion?X:Therearesomeways.Z:Couldyougivemeanexplanationindetail?X:Youmayuseinformationtechnology,brands,andintegratedcommunicationsandentertainment.Haveyouheardof“experientialmarketing”?Z:No.Whatisit?X:Itisthelatesttrendinmarketingthatfocusesontheexperiencesofcustomers.Itcanhelptostimulateexcitementamongyourexhibitorsandattendeesthatyourshowisanexperiencenottobemissed.Z:Itisreallyagoodidea.I’dbettertellmyteamaboutit.Thankyousomuchforyouradvice.X:Youarewelcome.Wordbank

potential

[pəˈtenʃl]n.潜能；可能性；adj.潜在的；可能的；official[ə'fɪʃ(ə)l]adj.官方的；正式的；n.官员；公务员download

[,daʊn'lod]vt.下载registration[redʒɪ'streɪʃ(ə)n]n.登记；注册；挂号exception[ɪk'sepʃ(ə)n;ek-]n.例外；异议address[ə'dres]v.演说；从事；忙于；n.地址；演讲；致辞reserve[rɪ'zɜːv]n.储备，储存v.预定；储备；保留booth[buːð;buːθ]n.展位；货摊；公用电话亭Notes1.Letmegiveyousomedetailedinformationaboutit.请允许我详细介绍下这方面信息。2.Ifyouwanttoattendit,youcandownloadtheApplicationFormfromtheinternet.如果您想参加，请在网上下载申请表格。3.Howaboutthedeadlineforregistration﹖登记注册的截止日期是什么时候？4.However,wecanmakeexceptionsforoverseascompanies.然而，我们可以为海外公司做出破例让步5.Pleasesenditassoonaspossibletoreserveabooth.请尽快预定展位。PracticalSentencePatterns实用句型1.It’sveryhonoredtomeetyou.很荣幸见到你！2.We’regoingtoupdateourbusiness.我们将升级我们的业务。3.Wewouldliketoexhibitournewestproductsatyourtradeshow.我们想要在你的展会上展示我们的最新产品。4.We’llcontactyouassoonaswecan.我们会尽快与你联系。5.You'llbegivenaspecialofferifyouregisternow.如果你现在注册会给你一个特别优惠价。6.Arethereanyboothsstillavailable?还有空的展位吗?Thankyouforyourkindinvitation.谢谢你的盛情邀请。8.Ibelievethatwecancooperateinthefuture.我相信我们将来可以合作。9.I’mpleasedtoinviteyoutobeourtradevisitor.我很高兴你成为我们的专业观众。10.Isincerelyhopeyoucanjoinusforthetradeshow.突然地我真诚希望你们能参加这次展会。11.Whattimewouldbeconvenientforyou?什么时候您方便呢？12.we’relookingforwardtohearingfromyou.我们期待你的回复。13.I’dliketoknowsomethingaboutyourexhibitionindetail.我想详细