《会展英语听说教程》课件-Uint 6

BoothSelection、ApplicationandInstallationUnitObjectivesAfterstudyingthisunit,youwilllearn:Asanexhibitor:Howtoselectexhibitbooth;Howtofillinaboothapplicationform；Howtodesignandinstallaneffectivebooth.Task1

Vocabulary:Lookatthepicture.Choosetherightwordforeachofthemarkeditems.I.Lead-inPractice4625371Task1

Vocabulary:Lookatthepictures.Choosetherightwordforeachofthemarkeditems.I.Lead-inPracticefasciatableandchairsSpotlightDisplayracksCabinetsCarpetSurroundingwalls

Task2

Vocabulary:Lookatthepictures.Choosetherightwordforeachofthemarkeditems.I.Lead-inPracticeinformationdeskaisleboothnumbercarpetboothpersonnelfascialong-armedspotlight12345671-823.BoothTypesrowboothorin-linebooth:列内展位或线型展位(R)cornerbooth:墙角型展位(C)endboothorpeninsulabooth:顶端展位或半岛型展位(E)blockboothorislandbooth:独立展位或岛型展位(B)Rowbooth（列内展位）Cornerbooth（墙角型展位）Endbooth（半岛型展位）Blockbooth（岛型展位）RowBooth（列内展位）CornerBooth（墙角型展位）EndBooth（半岛性展位）IslandBooth（岛型展位）Ⅲ.Trytofillintheseblanksaccordingtowhatyouhavelearned.TypesofBoothLocationSidesOpentoAislesRowboothStandsback-to-backwithanoppositeroworawallOnlyonesideCornerboothEndboothBlockboothTypesofBoothLocationSidesOpentoAislesRowboothStandingback-to-backwithanoppositeroworawallOnlyonesideCornerboothAttheendofarowTwosidesEndboothAttheendofarowThreesidesBlockboothCompletelyindependentfromotherboothsFoursidesⅣ.Trytoanswerthefollowingquestionsaccordingtowhatyouhavelearned.Whataretheadvantagesofacornerboothcomparedwitharowbooth?

ACornerboothhasmoresidesaccessibletothepublicthanarowbooth,andthereforealargernumberofvisitorscanbeexpected.Whichtypeofboothisthemostexpensive?Why?

Themostexpensivetypeofboothisblockboothorislandbooth,becauseitattractsagreatdealofattentionandrequiresmoreelaboratedesign,andtheboothassemblyandfittingscostmore.I.Lead-inPracticeTaskWorkwithyourpartnerandcollectyourthoughtsonthefollowingquestions.Whatwillanexhibitorconsiderwhenchoosingabooth?

Whenchoosingabooth,he/shewillconsidertheboothtype,size,location,price,etc.Brainstorming:什么样的位置才是展会上的风水宝地？一般来说，最佳的展位位置是会场的入口或入口两侧。这样不但可以开门见山，而且由于刚入场的观众都是体力充沛、兴致勃勃，所以多少都会留意并驻足一下。其次便是出口处，其位置的显眼程度和入口处相当，不过因为观众经过此时多少都带有些倦意或已经谈妥了业务，所以人气指数较入口处会稍逊一筹。但出口处也有出口处的优势，那些还没有在会场中找到完全令自己称心目标的观众，这时会抱着最后的期望，对这一带的展位特别认真地加以留意，外加他们已经对展览上的情况已经心中有数，所以在这里和客户最终谈成业务的成功率会比较高。

然后，就是主要人行干道的两头或“十”字干道的中心四角处。这些也是人流集中的地方，但需注意的是，当遇到所参加展览预计人数较大的时候，离主干道或者十字口有一点距离的展位会更合适，因为来往人流熙攘，会给客户停留沟通带来不便。而如果情况相反，则应尽力在路口显眼处。

接下来，展览问讯处、新闻中心以及各类基础服务设施（如餐厅、小卖部、洗手间）附近也是人相对较多的地方。还有就是，外商（国内的展览上）或者知名企业的展位一般都是大家关注的热点和计划内目标，在他们的周围选址，也是不错的选择。

最后需注意，如果上届展览中展位所处位置较好或展示效果较好，那么在下届展会中应该尽量选择相同或接近位置的展位，以便于老客户、老朋友的来访和洽谈。II.ReadingTipstoTradeShowBoothSelection

seniority:[siːnɪ'ɒrɪtɪ]n.higherrankthanthatofothersespeciallybyreasonoflongerservice

老资格；资深

assign:v.togivesomethingtosomebodyasashareofthingstobeused分配

attendance:n.thenumberofpeoplethatarepresent

出席人数

demo:n.avisualpresentationshowinghowsomethingworks

演示

downsize:v.toreduceinsize

缩减II.ReadingPassageTipstoTradeShowBoothSelection

fanout:tospreadintheformofafan成扇形散开

flank:v.toplace(somebody/something)oneachsideoratthesideofsomebody/something

置（某人或某物）于某人（或某物）的两侧或一侧

split:v.toseparateordivideinto

分裂成，分成

convert:

[kən'vɜːt]v.tochange(something)fromoneformorusetoanother改变（某事物）的形式或用途II.ReadingTaskReadthetextandmarkthefollowingstatementswithT(true)orF(false).Itisimpossiblefornewexhibitorstogetaboothatagoodlocation.Goodboothplacementisthemostimportantfactortoasuccessfultradeshow.Itisnotrecommendedtodownsizeyourdisplayboothspacefromoneyeartothenext.It’sgoodtostayfarawayfromyourcompetitors.Itisadvisabletoshareanislandboothspacewithanothercompanybydividingitintotwopeninsulabooths.

FFTFTLead-inPracticeTaskWorkwithyourpartnerandcollectyourthoughtsonthefollowingquestions.Whatstepsshouldanexhibitorfollowifhe/sheistoapplyforanexhibitbooth?

Toapplyforabooth,he/sheshouldfollowtheseprocedures:Step1:Downloadtheapplicationformfromwebsiteorcontacttheorganizerfororiginalapplicationform.Step2:Fillintheboothapplicationform,withauthorizedsignatureandcompanystamponit;Step3:Faxthecopyormailtheoriginalapplicationformtotheorganizer;Step4:Confirmboothallocation;Step5:Signtheagreement;Step6:Arrangethepaymentandreceiveexhibitormanual.

Aboothapplicationformisaformtobefilledinbyanexhibitorwhenapplyingforanexhibitboothattheexhibitionvenue.Itgenerallyincludesthefollowingkeyelements:titleofexhibitionexhibitiondetails:date,venue,officialwebsite,email,tel.,fax,etc.exhibitorinformationproductcategory/exhibitsboothfee/boothspacecoststermsofpayment/paymentmethodconfirmation:date,companysignatureandstamp/sealBoothApplicationFormIII.SampleStudyDoItYourselfSupposeyouareMr.JackyChen,theMarketingManagerofZKDigitalEntertainment,whichhasbeentothe10thChinaJoy,andisgoingtoattendthe11thChinaJoy.Fillintheapplicationformaccordingtothecompany’ssituation:

ZKDigitalEntertainmentisaGuangdong-basedcompanyprimarilyengagedindevelopingsoftwareandonlinegames,providingInternetservices,managingInternetcafes,manufacturingmobilephonesanddevelopingmobilegames.Thecompanyalsooffersresearchanddevelopmentproductsincludingconsolegames,gameaccessories,cartoonsandanimations.ZKDigitalEntertainmentmainlyoperatesinGuangdongProvince.It’sheadquarteredinHuizhouandemploysaround1,500people.HeadOfficeZKDigitalEntertainmentNo.2028,20thFloor,JinhuiBuildingXindongRd.2Huizhou516000GuangdongProvinceTel.(0752)20205363,1392256XXXXFax(0752)20205762Emailjacky12@WebAddressZKDigitalEntertainmentisaGuangdong-basedcompanymainlyengagedindevelopingsoftwareandonlinegames,providingInternetservices,managingInternetcafes,manufacturingmobilephonesanddevelopingmobilegames.Thecompanyalsooffersresearchanddevelopmentproductsincludingconsolegames,gameaccessories,cartoonsandanimations.ZKDigitalEntertainmentmainlyoperatesinGuangdongProvince.It’sheadquarteredinHuizhouandemploysaround1,500people.Itwillbooktwostandardbooth.powerstripfoldingchairdisplayracksTask1

Vocabulary:Lookatthepictures.Writeoutthenameofeachboothfacilitybelow.I.Lead-inPracticepottedplanttrashcan/rubbishbinLiterature/brochurerackI.Lead-inPracticeTask1

Vocabulary:Lookatthepictures.Writeoutthenameofeachboothfacilitybelow.I.Lead-inPracticeTask2Brainstorming:Discusswithyourclassmatesaboutotherboothfacilitiesusedduringanexhibition.

☆powersocket☆spotlight

Otherboothfacilitiesmayincludepowersocket,spotlight,informationcounter,TVrack,DVDplayer,roundtable,foldingdoor,lockabledrawer,wallpanel,computer,speaker,projector,faxmachine,telephone,etc.II.SAMPLESTUDYAnexhibitororderformisaformtobefilledinbyanexhibitortoorderadditionalfacilitiesandservices.Generally,theformshouldbesentseveraldaysbeforethefirstdateofboothinstallation.Surchargeswillbepaidforordersafterthedeadline.

Itgenerallyincludesthefollowingkeyelements:nameofexhibitionexhibitiondetails:date,venue,email,tel.,fax,etc.exhibitorinformationpaymentmethod/informationdeadlinedescriptionoffacilitiescharge:unitprice/rate,quantity,rentaldays,totalamount,surchargeexhibitor’ssignaturedateofthesignatureII.SampleStudy

Whatisanorderform?Anexhibitororderformisaformtobefilledinbyanexhibitortoorderadditionalfacilitiesandservices.Whatisanexhibitormanual?Apackageofinformationcontainingallrules,regulations,andformsrelatingtoanexhibition,providedtoexhibitorsbyshowmanagement.AlsocalledtheESMandExhibitorKit.II.SampleStudyTypesoforderformsOrderFormsofdifferenttypesOrderFormsforStandard/BoutiqueBoothsExhibitorsOrderFormsforAdditionalFacilitiesandServicesOrderFormsforRawSpaceExhibitorsOrderFormsforAdvertising&PromotionOpportunitiesOrderFormsforOthersLookatthesampleorderform:/fair/hktoyfair-en/s/964-For_Exhibitor/HKTDC-Hong-Kong-Toys-and-Games-Fair/Order-Form.htmlII.SampleStudyII.SampleStudyII.SampleStudyTaskStudythesampleandmarkthefollowingstatementswithT(true)orF(false).____1.OrdersafterFeb.6,2013willberejected.____2.AlloverseasexhibitorsmustpaytherentalrateinUSdollar.____3.IfanexhibitorordersafaxtransmissionlineforlocalandIDDfax,he/shemustpayadepositofHKD4,000.____4.Asurchargewillbepaidifthereisanychangeinthelocationoftheadditionalcommunicationsfacilitieson-site.____5.HongKongexhibitorscanonlypaybycreditcard.FTFTFIII.Reading-Vocabularydrapery

['dreɪp(ə)rɪ]

n.布料；帏帐siderail纵梁，护栏interferewith:topreventsomethingformworkingeffectivelyorfromdevelopingsuccessfully妨碍；干涉rendering:n.perspectivedrawingofanarchitect’sdesign（建筑物的）透视图canopy:['kænəpɪ]n.acovering(usuallyofcloth)thatservesasaroof罩篷，遮篷exempt:[ɪg'zɛmpt]adj.freedfromanobligationorliabilitytowhichothersorotherthingsaresubject被免除的；被豁免的BoothDesignRulesandRegulations1.BoothAppearanceAllbooth,regardlessofsize,mustadheretotheRulesandRegulationsputforthinthemanual.Draperybackgroundsare8’(2.44m)high,withsiderailsapproximately3’(0.91m)high.Islandboothswillnotbeprovidedwithdrapery.2.BoothHeightLimitSpecifications—RowBooth(Oneormorestandard10’x10’[3.05mx3.05m]boothunitsinastraightline)Backofboothhasamaximumheightlimitof8’(2.44m).Frontofboothhasamaximumheightlimitof4’(1.22m).Displaysarelimitedto4’(1.22m)inthefrontportionofeachbooth.Machinery,equipmentorproductsmaynotbeshownonaraisedplatformorcounteriftheyinterferewiththeheightrestrictions.3.BoothHeightLimitSpecifications—IslandBooth(Aminimumoffour10’x10’[3.05mx3.05m]standardboothswithaislessurroundingallfoursidesoftheexhibit)Themaximumheightis16’(4.88m).Allboothshigherthan16’(4.88m)mustbeapproved.PleasesubmitarenderingofthedesignedboothlayouttoShowManagementatetoy@.BoothswithcanopiesaresubjecttoapprovalbytheFireMarshall.4．ExposedWallsAllexposedpartsofconstructeddisplaysmustbefinishedtopresentanattractiveappearancewhenviewedfromtheaislesoradjacentbooths.Exposedbackandsidewallsmaynotdisplaycopy,logos,graphics,oranyotheradvertisingorsignage(islandboothsareexempt).III.ReadingTask1Readthetextandfillintheformbelowwiththeinformationfromthetext.ItemsHeightLimitDraperyBackgrounds8′(2.44m)SideRails

RowBoothBackofBooth

FrontofBooth

Displays

IslandBooth

III.ReadingTask1Readthetextandfillintheformbelowwiththeinformationfromthetext.ItemsHeightLimitDraperyBackgrounds

8′(2.44m)SideRails

approximately3′(0.91m)In-lineBoothBackofBooth

8′(2.44m)FrontofBooth

4′(1.22m)Displays

4′(1.22m)IslandBooth

16′(4.88m)III.ReadingTask2ReadthetextagainandmarkthefollowingstatementswithT(true)orF(false).____1.Allboothswillbeprovidedwithdrapery.____2.Machinery,equipmentorproductscannotbeshownonaraisedplatformorcounter.____3.BoothswithcanopiesshouldbeapprovedbytheFireMarshall.____4.Allexposedpartsofconstructeddisplaysmustlookattractivetoadjoiningexhibitors.____5.Nologosshouldbedisplayedonexposedsidewallsforboothsotherthanislandbooths.TTTFFSituationalDialogues

ChrisDavis:theSalesManagerofSaidelGroup,afamousinternationalconventionandexhibitioncompany

StellaLi:

theMarketingManagerofDeshengToysCo.,Ltd.ChangingtheboothoptionListentothedialogueandanswerthefollowingquestionsWhyisthewomancallingtheman?Howmuchdoesonecornerboothcost?Whatkindofboothdoesthewomantakeatlastandwhy?Stella:

Hello,mayIspeaktoChrisDavis?Chris:Thisishespeaking.Whoisthat?Stella:ThisisStellaLi,theMarketingManagerofDeshengToys.Chris:Yeah,Irememberyou.Youcalledmelastweek,andyourboothapplicationformwasreceivedyesterday.Stella:Good.That’swhatIwanttotalkaboutnow.Webookedonestandardboothintheapplicationform,butnowIwanttochangeittoanendboothof24squaremeters.IsthatOK?Chris:Oh,waitaminute.Letmecheck…Unfortunately,endboothshavesoldout,butwestillhavetwocornerboothsstandingbacktoback,9squaremetersforeach.Stella:

Howmuchdoyouchargeforonecornerbooth?Chris:US$2,150.Isuggestyoubookthosetwoneighboringcornerbooths.Althoughtheyonlycover18squaremeters,theyhavefoursidesopentoaisles,andthatwillinvitehighertraffic.Stella:Soundsreasonable.OK,I’lltakethosetwocornerbooths.Chris:Great.Thankyouforyourcooperation.Stella:Thankyou.TRANSLATETHEFOLLOWINGSENTENCES昨天收到了你的表格。我们在展位申请表中预定了一个标准展位，但是现在我想把它换成一个24平米的顶端展位。很不幸，顶端展位已经售完了。但是我们还有两个背靠背的墙角型展位，每个9平米。一个墙角型展位多少钱？我建议你预定那两个相邻的展位。他们可以吸引更高的人流量。SituationalDialogs

Changingtheboothoption

DialogOne1.Webookedonestandardbooth…2.Endboothshavesoldout.3.Howmuchdoyouchargefor…?4.Thatwillinvitehighertraffic.5.I’lltake…SituationalDialogs

ChangingtheboothoptionDialogone

backtoback:背靠背的twoneighboringcornerbooths:两个相邻的墙角型展位

traffic:流动的车辆或行人,交通(量)SituationalDialogues

Discussingboothdesignandconstruction

StevenLiu:aboothdesignerformGOTLtd,.Aboothdesigningcompany

StellaLi:

theMarketingManagerofDeshengToysCo.,Ltd.DialogueOneStella:Morning,Mr.Steven.Haveyougotsomeideasabout______ofourtwocornerbooths?Steven:Yes.ButIneedtoconfirmwithyouaboutsomedetailsbefore_________Stella:OK.Ihopetheboothconstructionisnottoodifficult.Steven:No,it’snot.I’ve_____10designshere.Pleasehavealookandselecttheoneyoulike.Stella:Letmesee.Mmm…IlikeNo.4.Steven:Good.Thenselectyourfurnishings.Wealsohavealistoffurnishingswithpicturesforyoutochoosefrom.Stella:Well,foreachcornerbooth,Iwillchoosetwo6-layerstoreshelves,onecounter,onecomputerdesk,threefoldingchairs,________,andonerubbishbin.Steven:Allright.Wewillsendsomeworkersto__________accordingtothedesignyou’vechosenandmoveinthefurnishingsyou’veordered.Stella:OK.YoumustbegintheconstructiononJanuary6.Theworkingtimeisfrom9amto8pm.Isthereanyproblem?Steven:Ofcourseno.Stella:Morning,Mr.Steven.Haveyougotsomeideasabouttheconstructionofourtwocornerbooths?Steven:Yes.ButIneedtoconfirmwithyouaboutsomedetailsbeforeweputtheplanintopractice.Stella:OK.Ihopetheboothconstructionisnottoodifficult.Steven:No,it’snot.I’veworkedout10designshere.Pleasehavealookandselecttheoneyoulike.Stella:Letmesee.Mmm…IlikeNo.4.Steven:Good.Thenselectyourfurnishings.Wealsohavealistoffurnishingswithpicturesforyoutochoosefrom.Stella:Well,foreachcornerbooth,Iwillchoosetwo6-layerstoreshelves,onecounter,onecomputerdesk,threefoldingchairs,oneliteraturerack,andonerubbishbin.Steven:Allright.Wewillsendsomeworkerstosetuptheboothsaccordingtothedesignyou’vechosenandmoveinthefurnishingsyou’veordered.Stella:OK.YoumustbegintheconstructiononJanuary6.Theworkingtimeisfrom9amto8pm.Isthereanyproblem?Steven:Ofcourseno.SituationalDialogues

Cancelingtheboothreservation

ChrisDavis:theSalesManagerofSaidelGroup,afamousinternationalconventionandexhibitioncompany

KateWen:

theMarketingManagerofYouthCodeGiftsandSouvenirsCo.,Ltd.DialogTwoListentothedialogueandanswerthefollowingquestionsWhatdosethewomanwanttodobycallingtheman?Whatboothhasthewomanreserved?Kate:Goodafternoon.IsthatChrisDavis?Chris:Yes.WhatcanIdoforyou?Kate:ThisisKate.Imadeaboothreservationfourmonthsago.I’msorrytotellyouthatthereisnowavIcanattendtheexhibitionduetoafireinourfactorytheotherday;alltheproductswereburnedout.Chris:I’msosorrytohearthat.Kate:SoIwonderwhatIshoulddotocancelmyreservation.Chris:Well,wewillseewhatwecando.Letmecheck…You’vereservedacornerboothonthesecondfloor,andtheboothnumberisHN89.AmIright?Kate:Yes,exactly.Chris:OK,Ihaveafewthingstoclarify.Youneedtofaxusawrittennoticewithofficialstampbytheendofthismonth,orwewillnotacceptyourcancellation.Accordingtotheexhibitionregulations,youmayreceivea50%refundfromusifyougiveusthenotice100daysbeforetheexhibitionstarts,i.e.,bytheendofthismonth.Kate:Iwanttogetafullrefund.Chris:I’msorry.Youcanonlygeta50%refund.That’stherule.Kate:OK.It’sbetterthannothing.Whencanyoumailtherefundtome?Chris:Therefundwillbemailedtoyouwhentheshowisover.Kate:That’sOK.Thankyou.Goodbye.Chris:You’rewelcome.Welookforwardtoyourparticipationinournextfair.Translatethefollowingsentences我没办法参加会展，因为前几天工厂里发生了火灾。我想知道我要怎么做可以取消订单。如果你在会展开始之前100天通知我们，你就可以收到我们50%的退款。你们什么时候可以退款给我？我们期待着你下次参加我们的会展。SituationalDialogues

Cancelingtheboothreservation

DialogTwo1.ThereisnowayIcanattendtheexhibitiondueto…2.IwonderwhatIshoulddotocancelmyreservation.3.Youneedtofaxusawrittennoticewithofficialstamp.4.Youmayreceivea50%refundfromus.5.Whencanyoumailtherefundtome?6.You’rewelcome.Welookforwardtoyourparticipationinournextfair.Assignments:Translatethefollowingsentences1.Thevariousoftradeshowboothsareinfluencedbyspaceallocationandaccesstotheaisles.2.Asacornerboothcanbeseenfromtwoaisles,alargernumberofvisitorscanbeexpected.3.7.5%additionalcostwillbechargedforboothswiththreesidesopen.4.Itisnotrecommendedtodownsizeyourdisplayboothspacefromoneyeartothenext.5.Itisadvisabletoshareanislandboothspacewithanothercompanybydividingitintotwopeninsulabooths.6.Iwillchoosetwo6-layerstoreshelves,onecounter,onecomputerdesk,threefoldingchairs,oneliteraturerack,andonerubbishbin.I.Lead-inPracticeTaskWorkwithyourpartnerandcollectyourthoughtsonthefollowingquestions.Whatisaneffectiveandattractiveboothdesign?

Aneffectiveandattractiveboothdesignshouldbeabletoattractvisitorstoenterthebooth.Todothat,thedesignshouldbetailoredtotheproductsandshouldincorporateaudiovisualfeaturestoattractvisitors.Whatshouldanexhibitboothdesignerknowbeforedesigning?

He/Sheshouldknowsomethingaboutthecompanyanditsproducts,theobjectiveofthetradeshow,thebudget,etc.II.ReadingPassage1SecretstoDesigningEffectiveExhibitBooths

precursor:

[prɪ'kɜːsə]n.

somethingthathappenedorexistedbeforesomethingelseandinfluenceditsdevelopment（事物的）前身

lead:n.anindividualororganizationthatexpressesaninterestinyourgoodsorservices潜在客户

uncluttered:

[ʌn'klʌtəd]adj.havingnothingextraneous整洁的

incorporate:

[ɪn'kɔːpəreɪt]v.toincludesomethingaspartofagroup,system,plan,etc.把（某事物）并入；包括II.ReadingPassage1SecretstoDesigningEffectiveExhibitBooths

stimuli:['stɪmjʊlaɪ]n.(singularstimulus)anystimulatinginformationorevent;actstoarouseaction(单数stimulus)刺激（物）

tactile:['tæktaɪl]adj.

relatingtothesenseoftouch触觉的

simultaneously:

[,sɪml'teɪnɪəslɪ]adv.atthesameinstant同时的

apparel:[ə'pærəl]n.(formal)clothes（正式）服装

giveaway:['ɡɪvəweɪ]

n.thingthatisgiventosomebodywithoutcharge赠品II.ReadingTask1Readthetextandfillintheformbelowwiththeinformationfromthetext.SecretsSuggestionstoBoothDesignGrabAttentionIncorporatemotionandcreativelighting.LimittheMessage

Focusupon____________________UseaTactileApproach

Include________________________EngageMultipleSenses

Reach________________________ExtendYourBrand

Represent_____________________II.ReadingTask1Readthetextandfillintheformbelowwiththeinformationfromthetext.SecretsSuggestionstoBoothDesignGrabAttentionIncorporatemotionandcreativelighting.LimittheMessage

Focusuponthreeorfourkeybenefitswhich

speakdirectlytoyouraudience’sneeds

UseaTactileApproach

Inclu