《会展英语听说教程》课件-Uint 8

DismantlingandFollow-upContactsUnitObjectivesAfterstudyingthisunit,youwilllearn:Asanorganizer:howtoassistexhibitorstomoveout;howtoacquirefeedbacksfromexhibitors.Asanexhibitor:howtodismantledisplayitems;Howtomakefollow-upcontacts;howtoexpressgratitudetocustomersandtheorganizer.exhibitionsummaryreportexhibitionanalysisfollow-upbylettersTask1

Vocabulary:Lookatthepictures.Workwithyourpartnerandwriteoutthepost-showactivities.I.Lead-inPracticefollow-upbyphonecallsgatheringfeedbackbyquestionnaires会展英语boothdismantlingTask1

Vocabulary:Lookatthepictures.WorkwithyourpartnerandwriteoutthecompleteEnglishnamesoftheexhibitionbuildingsorlogos.I.Lead-inPracticeI.Lead-inPracticeTask2Brainstorming:Workingroups.Discusswithyourclassmatesaboutthepost-showworkforanorganizerbasedonTask1.

☆Dismantling☆Questionnaire☆Feedback☆Exhibitionanalysis☆ExhibitionreviewTask2Brainstorming:Workingroups.Discusswithyourclassmatesaboutthepost-showworkforanorganizerbasedonTask1.I.Lead-inPracticeDismantlingDismantlingtheboothassoonastheshowisover.Displaysandproductsshouldbemovedoutofthevenueinsettime.QuestionnaireDistributingquestionnairetoexhibitors,buyersandvisitorsFeedbackGatheringfeedbackbyanalyzingthequestionnaireExhibitionanalysisAnalyzingthegainsoftheexhibitionExhibitionreviewSummarizingtheexhibitionasawholeII.ReadingPassage2Post-showDismantling

dismantle:v.totakeapartintoconstituentpieces;theactoftakingapart拆除；撤展

move-out:thedatespecifiedbyshowmanagementfordismantlingexhibits退场撤离时间；撤展期

releaseform:theformtoliberatesomeoneorsomething放行条

accessible:adj.capableofbeingreached可得到的，可进入的Post-showDismantling

Whenthetradeshowisover,don’tthrowyourexhibitanddisplaymaterialsaway.Takethenecessarystepstoensurethattradeshowexhibitsare1_______properlysothattheycancontinuetoserveyourcompanyforfutureexhibitions.Allexhibitsandmaterialsmustbe2_______ofthebuildingwithinthesettime.Duringthemove-outitisveryimportanttosecurevaluablessuchascomputers,electronicsormerchandise.Takeprecautionstosafeguardyourdisplayand3________attheendoftheshow.Don’tmakeiteasyforthemtobebrokenorforsomeonetowalkawaywithpartofyourdisplay.Exhibitorsarenotencouragedtogiveawaytheirproductstovisitors,other4_________,models,orworkmen.Thiscausesembarrassing5_________andunnecessaryconfusion.Atthesametime,treatreleaseformsasimportantasyourcash.Iftheygetintothewronghandstheycanbeusedwronglyandyourpropertywillbelost.Ensurethatexhibitboothmaterialsaretransportedfromthe6_______andstoredinasecureandaccessiblefacility.dismantle2.venue3.delayproduct5.exhibitor6.moveoutII.ReadingTask2Readthetextagainandanswerthefollowingquestions.1.Whyshouldexhibitanddisplaymaterialsstillbekeptwhentheshowisover?

Becausetheycanbereusedforfutureexhibitions.2.Cananexhibitorgiveawayitsproductsattheendoftheshow?

No.Thiscausesembarrassingdelayandunnecessaryconfusion.3.Whatmighthappenifanexhibitor’sreleaseformislost?

Itcanbeusedwronglyandcausepropertyloss.III.SampleStudy

Acustomersatisfactionquestionnaireisasimple,productivetooltoaidanorganizationinobtainingconstructivefeedbackfrombothexistingandpotentialcustomers.Feedbackfromthetargetaudiencecoulddeterminewhetherthebusinesssucceedsorfails.Awell-designedquestionnairecanhelpidentifyclients’habitsanddeterminetheirsatisfactionwithproductorservicefeaturesortheirinclinationtopurchasetheproductsorservices.Itcanalsohelptheorganizationtobetterdefineitscustomerbase.III.SampleStudyItgenerallyincludesthefollowingkeyelements:decidingwhatinformationtogatherfromthesurvey;askingonlythosequestionsthatwillprovidetheusefulinformation;makingthequestionseasyforalmostanyonetounderstand;arrangingthequestionsinalogicalorderandevolvefromgeneraltospecific;usingmultiple-choicequestionswheneverpossible;avoidingleadingquestionsthatmightgeneratenegativeresponses;usingthesameratingscalethroughoutthesurveyforquestionsrequiringtherespondenttorateitems;testingthesurveyonsomepeoplebeforehandIII.SampleStudyIII.SampleStudyIII.SampleStudyIII.SampleStudyTaskFillintheformwithrelatedquestionsaskedintheabovesample.TopicsQuestionsAskedResponsivenessProfessionalismEnvironmentTechnicalsupportLikesDislikesDecision-makingRecommendationIII.SampleStudyTaskFillintheformwithrelatedquestionsaskedintheabovesample.TopicsQuestionsAskedResponsivenessHowdoyourateourresponsiveness?ProfessionalismHowdoyourateourprofessionalism?EnvironmentHowdoyourateourexhibitionenvironment?TechnicalsupportIfyou’vereceivedanytechnicalsupport,howdoyouratethetechnicalcompetenceofourstaff?III.SampleStudyTaskFillintheformwithrelatedquestionsaskedintheabovesample.TopicsQuestionsAskedLikesWhatdoyoulikeaboutourexhibitionservice?Giveexamples.DislikesWhatdoyoudislikeaboutourexhibitionservice?Giveexamples.Decision-makingWhatarethefactorsthatinfluenceyourdecisiontoattendourexhibition?RecommendationWouldyourecommendourexhibitiontoothers?IV.SituationalDialogsRemindinganexhibitortomoveoutofthevenuewithinthesettime

ChrisDavis:theSalesManagerofSaidelGroup,afamousinternationalconventionandexhibitioncompany

StellaLi:

theMarketingManagerofDengshengToysCo.,Ltd.DialogoneIV.SituationalDialogsDialogoneurgently:紧急地releaseform:放行表，放行条emptycontainer:空集装箱empties:空集装箱，空容器forwardingagent:

运输经理人RemindinganexhibitortomoveoutofthevenuewithinthesettimeIV.SituationalDialogsRemindinganexhibitortomoveoutofthevenuewithinthesettime1.Whencanthewomanstartdismantlingtheirdisplayitems?2.Whenwilltheexhibitionvenuebeclosed?DialogoneStella:Hi,Chris,theshowisalmostover.Canwedismantleourdisplayitemsrightnow?Chris:Oh.Why?Stella:Weneedtoreturnhomeurgently.Chris:Iamsorrybutthedismantlingoftheboothscanbestartedonlyafter

theexhibitionhasended.Stella:Iunderstand.Canyoutellmetheearliestpossibletimefordismantling?Chris:Itis2pmonJune23.Youcangetyourreleaseformat12amandthenyoucandismantleandpackeverything.Stella:Wearereallyworriedaboutourpackingwork.Chris:Well,youdon’thavetobe.Wehavealreadyhadplansforthat.Duetotheextremelyhighvolumeofemptycontainers,from5pmto10pmonJune22,theexhibitiongroundswillbeclosedtopermitdeliveryofemptiestothestands.Emptieswillbeavailableafter8amonJune23.Stella:Thatisgreat.Whenwilltheofficialforwardingagentcomeintotheexhibitionvenue?Chris:Itcancomeafter2pmonJune23.Thenyoumustmoveoutefficiently.Theexhibitionvenuewillbeclosedafter11pmonJune23.Stella:Isee.Thankyouverymuchfortheinformation.Chris:Youarewelcome!IV.SituationalDialogsRemindinganexhibitortomoveoutofthevenuewithinthesettimeDialogone1.Canwedismantleourdisplayitemsrightnow?2....thedismantlingoftheboothscanbestartedonlyafter…3.Emptieswillbeavailableafter...Whenwilltheofficialforwardingagentcomeintotheexhibitionvenue?5.Theexhibitionvenuewillbeclosedafter…I.Lead-inPracticeTask

Workwithyourpartnerandcollectyourthoughtsonthefollowingquestions.Howshouldexhibitorsdismantletheirboothdisplaysingoodorderaftertheshow?

Theexhibitorshouldhaveagoodplanfordismantling

beforehandandfollowtheinstructionsgivenbythe

organizerwhiledismantlingtheirbooths.Whatshouldexhibitorsdowhentheshowisover?

Followupcontactswithexhibitionvisitorssoastoestablishgoodcontacts.II.ReadingPassageTheSignificanceofShowFollow-up

literature:

n.publishedwritingsinaparticularstyleonaparticularsubject文献;印刷品

lead:

n.anindividualororganizationthatexpressesaninterestinyourgoodsorservices潜在客户

revenue:

n.theentireamountofincomebeforeanydeductionsaremade收入

registrant:

n.apersonwhoisformallyentered(alongwithothers)inaregister(andwhoobtainscertainrightsthereby)登记者II.ReadingPassageTheSignificanceofShowFollow-up

segment:v.todivideorsplitup分割

authority[ɔː'θɒrɪtɪ]

n.thepowerorrighttogiveordersormakedecisions权力，权威

auxiliary

[ɔːɡ'zɪlɪəri]adj.furnishingaddedsupport辅助的，附加的

timing

n.theregulationofoccurrence,pace,orcoordinationtoachieveadesiredeffect时间的安排，时机II.ReadingTask1Readthetextandfillintheformbelowwiththeinformationfromthetext.PointsKeyWordsDetailedRulesTimeTobeimmediate1

________follow-upisessential.GoodtimingFormarketingandfollow-upactivities,2_______________iscritical.Items

TobedifferentIncludes3__________foryourmarketingbefore,duringandaftertheeventTobespecificAddress4_________thecustomersharedwhilevisitingyourbooth.TobesatisfyingMailingarticles,5__________thatdirectlyaddresscustomerneeds.StyleandformBedeterminedby6______________.OfferInclude7____________yourprospectstotakeaction.Ways

8___________________9___________________10___________________11___________________II.ReadingTask1Readthetextandfillintheformbelowwiththeinformationfromthetext.PointsKeyWordsDetailedRulesTimeTobeimmediate1Immediateandcontinualfollow-upisessential.GoodtimingFormarketingandfollow-upactivities,2timingiscritical.Items

TobedifferentIncludes3differentinformationandliteratureforyourmarketingbefore,duringandaftertheeventTobespecificAddress4specificinterestsorneedsthecustomersharedwhilevisitingyourbooth.TobesatisfyingMailingarticles,5factsheets,andotherdetailedproductinformationthatdirectlyaddresscustomerneeds.StyleandformBedeterminedby6thesalespotentialofthelead.OfferInclude7

aspecialandspecificoffertoencourageyourprospectstotakeaction.Ways

8Mail9Email10Phonecall11PersonalvisitII.ReadingTask2Readthetextagainandanswerthefollowingquestions.Whatisthedifferencebetweenthematerialssenttopotentialcustomersbeforeandaftertheexhibition?

Thematerialsentaftertheexhibitionshouldbeanewpiecewithadditionalinformationandsellingpointsthatappealtotheneedsofpotentialcustomers.2.Whyisgoodtimingsoimportantinfollow-upcontact?

Becauseiftoomuchtimehaspassedbeforefollow-upcontact,ahot

prospectcouldbecomeacoldlead.

Ⅲ.SituationalDialogs

Showinggratitudetoclients

StellaLi:theMarketingManagerofDeshengToysCo.,Ltd.

EricBlaire:

thePurchasingManagerofLondonKids’Paradise,whohadvisitedthe24thAsianToyandGameFairDialogⅢ.SituationalDialogs

Showinggratitudetoclients1.Whyisthewomancallingtheman?2.Inwhatcircumstancecanthemangetaspecialoffer?DialogStella:Hello,canIspeaktoMr.Blaire?Eric:Speaking!Whoisthat?Stella:ThisisStellaLi,theMarketingManagerofDeshengToys.Eric:Oh,MissLi,nicetotalktoyou.Iamsogladtohavereceivedyour