旅游英语综合教程 （第四版） 课件 第2部分 Unit 8-Rural Tourism in China

Unit8Rural

TourisminChinaCONTENTSCulturalnotesUsefulwordsandexpressionsExercisesTimeforfunCasestudyGroupdiscussionCulturalnotes1.

LY.com：同程旅行，专业的一站式旅游预订平台，提供近万家景点门票、特价机票、出国旅游、周边游、自驾游及酒店预订服务和专业旅游线路服务。2.Cuandixiavillag：爨底下村，位于北京市门头沟区斋堂镇，第一批中国传统村落。爨底下村以村的后龙头为圆心，南北为轴线，整个村庄呈扇面形展于两侧，现存有清代民居74套、689间，这些古民居建筑对研究中国的民居建筑史具有重要的作用。Culturalnotes3.

Sanhevillage：

三河村，位于四川省成都市新都区，2020年4月被命名为2019年度四川省实施乡村振兴战略工作示范村，2021年12月被评为四川省首批省级乡村文化振兴样板村。4.

ShimenShanzhuangvillage：石门山庄村，位于山东济宁曲阜市石门山镇，2020年入选文化和旅游部、国家发展改革委公布的第二批全国乡村旅游重点村名单。Usefulwordsandexpressionsoption

premium

spur

proportion

mini-vacation

quadrangle

选择高品质的促进，加速份额，比例短假，小长假四方院子idle

闲置的，空闲的zigzag

之字形的，曲折的rideon

依赖于，取决于Usefulwordsandexpressionsglobular

integrate

grove

vitality

digital

infrastructure

球状的（使）合并，成为一体树丛，小树林活力，生机，生命力数字的，数码的基础设施，基础建设motivate

激励，激发boost

推动，促进hollow

intensify

空的，空心的加剧，增强Usefulwordsandexpressionsaccountfor

revenue

monitoringdata

vitalize

yield

percapitanetincome

（比例）占收入，收益，（政府的）税收监测数据使有活力产生（结果）人均纯收入penetrationrate

普及率flushtoilet

抽水马桶agritainment

implement

农家乐执行，贯彻Usefulwordsandexpressionspotential

tap

leverage

unleash

impetus

潜力，可能性开发，发掘，利用充分利用释放出，发泄动力，促进ExercisesⅠ.Fastreadthepassageandanswerthefollowingquestions:1.Accordingtothepassage,whyisruraltourismgainingpopularityinChina?RuraltourismisgainingincreasingpopularityinChinabecauseithasnotonlyoffered

peoplegreatoptionstospendholidaysandenrichedtheirchoicesforshort-distance

tripsanddaytrips,butalsobecomeakeyforcefordrivingconsumptionatcounty

andtownshiplevelsandtherecoveryofthecountry’stourismmarket.ExercisesⅠ.Fastreadthepassageandanswerthefollowingquestions:2.Whathasbeendonetomeetthenewdemandsinruraltourismconsumption?Tograspthenewdemandsintourismconsumption,variousChinesecitieshave

launchedagoodnumberofpremiumruraltourroutes,spurringhigh-quality

developmentofruraltourism.ExercisesⅠ.Fastreadthepassageandanswerthefollowingquestions:3.Inwhataspectsdoesruraltourismpromoteruraldevelopment?Ruraltourismhasachievednotableresultsinboostingemployment,improvingliving

environment,stimulatingdigitaltransformation,improvinginfrastructure,andraising

localresidents’awarenessoftheprotectionofnaturalandculturalenvironmentin

villagesacrossthecountry.ExercisesⅠ.Fastreadthepassageandanswerthefollowingquestions:4.Howdoesruraltourismhelptosolvetheproblemof“hollow

village”?Theprosperityofruraltourismcanmotivateyoungpeopleworkinginurbanareasto

returntotheirhometownstostarttheirownbusinessesorfindanewjobneartheir

homes,thusboostingthedevelopmentofruraleconomyandsolvingtheproblemof

“hollowvillage.”ExercisesⅠ.Fastreadthepassageandanswerthefollowingquestions:5.Whatproductsandservicescanruraltourismprovidetothevisitorsaccordingtothe

passage?What,inyouropinion,arepotentialnewproductsandservices?Ruraltourismhasofferedvisitorsmanyproductsandservices,includingagritainment,

uniquenaturalsceneries,localconditions,folkcustoms,distinctiveB&Bhotels,

parent-childtripsandnighttimetourismactivities,tomeetthediversifiedtravel

demandofthetourists.Exercises1.Thepercapitadisposableincomeofurbanresidentsandthe

ofrural

residentswillrisebyanannualaverageofover7%inrealterms.2.HuJian’gang,whostartedaB&Bafewyearsago,toldPeople’sDailythattheB&Bs

inthevillageallmaintaintheoriginalappearanceofthelocalfolkhouses,andthey

areequippedwithflushtoilets,showersandstandardkitchens.Every

facilityisbookedfullonholidays.percapitanetincomeagritainmentⅡ.Fillintheblanksinthefollowingsentenceswiththewordsandphrasesgivenbelow,usingtheirproperforms:idledigitalvitalityboostintegratemotivatepotentialimplementagritainmentpercapitanetincomeExercises3.Byfullyinheritingtheirculturaladvantagesandbrandvalue,theyhavecontributed

tothefurtherreleaseoftheconsumption

.4.Sichuan’stourismadministrationhasheldapressbriefingtoannouncethatthe

provincewill

fivenewtourisminitiativestoenhancethesustainabilityof

tourisminearthquake-strickenareas.potentialimplementⅡ.Fillintheblanksinthefollowingsentenceswiththewordsandphrasesgivenbelow,usingtheirproperforms:idledigitalvitalityboostintegratemotivatepotentialimplementagritainmentpercapitanetincomeExercises5.Manyofthemhaverenewedbusinessmodels,upgradedproductsandservicesand

enhanceddigitalizationforstronger

ofdevelopment.6.Thisyear,theMOFCOM,togetherwithsevenotherdepartments,issuedaguideline

thatrequiredthewell-establishedentitiestoseekhealthyandhigh-qualitydevelopment,

aspartofeffortsto

consumptionandfulfillpeople’sneedforabetterlife.vitalityⅡ.Fillintheblanksinthefollowingsentenceswiththewordsandphrasesgivenbelow,usingtheirproperforms:

boostidledigitalvitalityboostintegratemotivatepotentialimplementagritainmentpercapitanetincomeExercises7.Now,themanagementoftherestaurantiscompletely

,fromfoodordering

torevenueanalysis,andfrommembershipmarketingtostockcontrol.8.Effortswillbemadetopromotethetransformationof

assets,developing

newfunctionssuchaselderlyandchildcare,leisuretourismandcommunity

services.digitalⅡ.Fillintheblanksinthefollowingsentenceswiththewordsandphrasesgivenbelow,usingtheirproperforms:idleidledigitalvitalityboostintegratemotivatepotentialimplementagritainmentpercapitanetincomeExercises9.Inrecentyears,localitiesinthecountryhavepromotedthein-depth

ofnewtechnologies,includingtheInternetofThings(IoT),bigdataandcloud

platforms,togetherwithagriculturalproduction.10.Withfavorablepolicies,welcomingmarketandgreatopportunities,theoutstanding

businessenvironmentofXiamen

ustocontinueintensifyinginvestment

here.integrationmotivateⅡ.Fillintheblanksinthefollowingsentenceswiththewordsandphrasesgivenbelow,usingtheirproperforms:idledigitalvitalityboostintegratemotivatepotentialimplementagritainmentpercapitanetincome

1.quadrangle2.flushtoilet3.option4.unleash5.revenue6.premium7.infrastructure8.accountfor9.intensify10.proportion

A.releasesomethingfromaleashorrestraint;setfreeB.makeorbecomemoreintenseC.theincomereceivedbyanorganization,orbyagovernment

fromtaxesD.arectangularareasurroundedonallsidesbybuildingsE.athingthatyoumaychoose,thefreedomorrighttochooseF.atoiletthatiscleanedofwastebytheflowofwaterthrough

itG.supplyormakeupanamountH.ofhighqualityandmoreexpensiveI.apartorshareofawhole,therelationshipofonethingto

anotherintermsofquantityorsizeJ.thestockofbasicfacilitiesandcapitalequipmentneededfor

thefunctioningofacountryorareaExercisesⅢ.MatchthewordsinColumnAwiththeEnglishequivalentsinColumnB:Column

AColumnBExercisesⅣ.Translation:1.Ruraltourism,whichisgainingincreasingpopularityinChina,hasnotonlyoffered

peoplegreatoptionstospendholidaysandenrichedtheirchoicesforshort-distance

tripsanddaytrips,butalsobecomeakeyforcefordrivingconsumptionatcounty

andtownshiplevelsandtherecoveryofthecountry’stourismmarket.乡村旅游在中国越来越受到欢迎，它不仅为人们提供了很好的度假选择，丰富了短途旅行和一日游的选择，而且成为推动县乡两级消费和国家旅游市场复苏的关键力量。___________________________________________________________________________________ExercisesⅣ.Translation:2.Withzigzagancientstreetsandlanes,well-arrangedquadranglecourtyardsandfolk

houses,aswellasuniquefolkcustomsandtraditionalculture,Cuandixiavillagehas

attractedmanytourists.Thelocalgovernmentismakingeffortstoseekbetteruseof

idlehousestodevelophigh-qualityB&Bhotelbusiness.爨底下村凭借蜿蜒曲折的古街巷、错落有致的四合院和民居，以及独特的民俗和传统文化，吸引了众多游客。当地政府正在努力优化闲置房屋利用，以发展高质量的民宿酒店业务。___________________________________________________________________________________ExercisesⅣ.Translation:3.Thevillagehassortedoutandintegrated63siteswithresourcesofthedistinctivelocalecosystemfeaturingtheorganicintegrationofruralresidencesandsurroundingtrees,bamboogroves,rivers,farmlandandotherelementsofthenaturalenvironment,andintroduced24music-themedculturalandcreativeprojectsaswellasfivehigh-qualityB&Bbusinesses.该村梳理整合了63处具有当地特色的生态资源，以乡村民居与周边树木、竹林、河流、农田等自然环境元素的有机结合为特色，引进了24个音乐主题的文创项目和5家优质民宿企业。___________________________________________________________________________________ExercisesⅣ.Translation:4.Localgovernmentsareintensifyingeffortstodeepentheintegrationofruraltourismandvariousindustries,onlineandofflineservices,developmorenewproducts,newformsofbusiness,andnewtourismexperiences,andprovidemorehigh-qualityservicesfortouriststostimulatethedevelopmentofruralareas.地方政府大力推进乡村旅游与各行业、线上线下深度融合，开发更多新产品、新业态、新旅游体验，为游客提供更多优质服务，带动农村发展。___________________________________________________________________________________ExercisesⅣ.Translation:5.Chinahasalsowitnessedcontinuousimprovementinthedevelopmentqualityoftourism.TheMCT’sdatashowthat91.9percentofthesitesmonitoredsetupwastecollectionpointsandthepenetrationrateofflushtoiletsreached72.5percent.Meanwhile,over90percentofruraltourismoperatorsatthesitesmonitoredhadaccesstowirelessnetworks.中国旅游业发展质量不断提高。文化和旅游部的数据显示，91.9%的监测场所设立了垃圾收集点，抽水马桶普及率达到72.5%。与此同时，在被监测的站点中，超过90%的乡村旅游经营者接入了无线网络。___________________________________________________________________________________TimeforFun隆德岛(RondeIsland）RondeIsland—TheMostExpensivePrivateIslandA2,000-acreemeraldgemisstunningGrenadaforsale.Itcanbeyoursjustfor$100

million.Beautifultopographyofhillsandsmallvalleys,withseverallargewell-protected

baysforyachtanchorageandmilesofpristinebeachfront.Isolatedanduntouchedby

development,fishingorrunoff,thisisland’smarinelifeisprolificandstunning.Superb

visibilitytypicallyexceeds100feet,andturtles,largepelagicsandgreenmorayeels

arecommon.Dramaticunderwatertopographyincludesbreathtakingdrop-offsover

“bottomless”verticalwalls,coral-encrustedcanyons––andevenaswim-throughcave

whichopenstoanundergroundcaverndecoratedwithstalactitesandquartzcrystals.

Whosaidyoucan’tbuyaparadise?CaseStudyMyTravelGroupplcMyTravelGroupplcQuestionsfordiscussion:DiscussthereasonswhichyoubelievehaveledtothereversaloffortunesexperiencedbyMyTravelin2002–2003.GroupdiscussionWhatistherelationshipbetweentourismandtechnologicaldevelopment?Thedevelopmentoftourismhasoftenbeendrivenbytechnologicalinnovation,

fromtheinventionofthejetenginetothecreationofcomputerreservationsystems.

Technologicaldevelopmentsinfluencethetourismindustryintermsofeverythingfrom

theproductsitofferstothewayitsellsitsproductsandhowitmanagesitsoperations.

Atthemoment,however,perhapsthemostimportanttechnologicaldevelopmentfor

thetourismindustry,overall,istheInternet.TherapidgrowthinInternetusagehashad

twomainimpactsonthetourismasfollows:—Itallowstouriststobuydirectlyfromproducersanytimeofthedayornightfrom

anywhereontheplanet;—Byallowingcompaniestoselldirectlytocustomersitletsthemreducetheirmarketingcostsinclud