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November2026
McKinsey
&Company
TravelPractice
Couldaviationatlastbe
closetoearningitswings?
Theaviationvaluechain'srecentperformancetellsdivergentstories:Moreairlinesarecreatingvalue,andmorearedoingsoconsistently-yetthe
industrystillcannotcoveritscostofcapital.
byNinaLind,SteveSaxon,andVikKrishnan
withJaapBouwer
Fortwodecades,ourannualanalysisoftheaviationvaluechain’sfinancialperformancehas
trackedhowvalueflowsacrosstheindustry’sinterconnectedsubsectors.Thisyear’sreview,
basedon2025data,revealsasectorataninflectionpoint.Eightof11subsectorsachieved
positiveeconomicprofit—thehighestsharesincethestartofthepandemic.Yettheaggregateresultremainsfirmlynegative,withairlines,airports,andmanufacturersaccountingforthebulkofthelosses.
Beneaththeheadlines,amorenuancedstoryemerges.Theairlinesector’s$12.8billion
economiclossin2025isnotsubstantiallydifferentfromits2024result—butitstillrepresentsasignificantlybetterperformancethanwastypicalbeforethepandemic.Fourintenairlinesnowearntheircostofcapital,representingamarkedimprovementfromhistoricalnorms.Meanwhile,therestofthevaluechainislargelybackinpositiveterritory.
Ourmeasureofvaluecreationiseconomicprofit,definedasthedifferencebetweenROICandthealternativereturnonequal-riskopportunitiesavailabletoinvestors.Alternativereturnsarecalculatedbymultiplyingtheweightedaveragecostofcapital(WACC)andinvestedcapital.Weanalyzeparticipantsacrossthevaluechain,includingairlines;aircraftandenginesOEMs;
aircraftlessors;airnavigationserviceproviders;jetfuelproducers;airports;cateringsuppliers;groundservicescompanies;maintenance,repair,andoverhaul(MRO)organizations;freight
forwarders;andprovidersofglobaldistributionsystems(GDS)1andothertraveltechnologies.
Below,wetakeadetailedlookatthenumbers.Fivethemesstandoutinthisyear’sresults.
Airlinesarelosingmuchlessthaninthepast
Theairlinesector’sROIChasremainedcontinuouslybelowWACCsinceatleast1996.Inthat
sense,2025wasnodifferent.Theindustrycollectivelypostedaneconomiclossof$12.8billion.
Butthetrajectoryhasshifted.The2025losswasapproximately40percentsmallerthanthe
annualaverageforthe2012–19prepandemicperiod,whenairlineslostroughly$20.9billionper
year(Exhibit1).Andthemagnitudeoftheimprovement—fromaprepandemicaverageeconomicprofitmarginof–2.8percentto2025’smarginof–1.2percent—suggestsgenuinestructural
progress.
Theairlinepowercurveremainssteep,andvaluecreatorsaremultiplying
Theairlineindustry’seconomicprofit“powercurve”in2025revealsconsiderablevariation
betweentopperformersandothersacrossa97-airlinesample(Exhibit2).The20airlinesinthetopquintileofperformancecollectivelygenerated$14billionineconomicprofit.The20carriersinthebottomquintilelost$22.9billion.Themiddlethreequintiles,representing57airlines,
collectivelypostedaneconomiclossof$2.3billion.
1Globaldistributionsystemsarecentralizedreservationsystemsthatconnectairlineswithtravelagentsandotherticketdistributors.
Couldaviationatlastbeclosetoearningitswings?2
Couldaviationatlastbeclosetoearningitswings?3
Exhibit1
Thiswidedispersionisnotnew.Whatisnewisthegrowingshareofairlinesonthepositivesideoftheledger(Exhibit3).Ineachofthepastthreeyears,roughly40percentormoreofairlines
haveearnedtheircostofcapital,approachingnearlytwicethelong-termhistoricalaverage.
What’smore,asubstantialshareofvalue-creatingairlinesremainedvaluecreating:Ofthose
thatcreatedvaluein2025,82percenthadalsodonesoin2024,and72percenthaddonesoinboth2024and2023.
Thissuggestsmorethanmerecyclicalrecovery.Airlinesthataresucceedingmayhavefoundadurableformula(whichcouldinlargepartinvolveinvestinginpremiumproducts,ancillary
revenuestreams,loyaltyecosystems,andoperationalefficiency)evenasmanyoftheirpeerscontinuetolosemoneyatscale.
NorthAmerica’sdiscountairlinemodelfacesheadwinds—asdoesoverallcarrierprofitability
Formultipleyearsbeforethepandemic,NorthAmericancarriersledglobalairlineprofitability.Butin2025,theywerenolongertheprimarydriverofglobalairlineeconomicprofit,and
Exhibit2
Couldaviationatlastbeclosetoearningitswings?4
regionalperformancebecamemorebalanced.
EvenmorestrikingisthereversaloffortunebetweenNorthAmerica’slegacyandlow-cost
carriers(LCCs).Duringthe2015–19period,NorthAmericanLCCssignificantlyoutperformed
full-servicecarriers.In2025,thatdynamicreversed,asNorthAmerica’sLCCsperformedworsethanitsfull-serviceairlines(Exhibit4).
Severalstructuralforcesaredrivingthisshift:
—Costconvergence.Risinglaborcosts—thelargestexpenselinefordiscountcarriers—havenarrowedtheunit-costgapthathistoricallydefinedtheLCCadvantage.Legacycarriers’
Exhibit3
Couldaviationatlastbeclosetoearningitswings?5
morediversifiedcoststructureshaveprovedmoreresilienttowageincreases.
—Premium-demandcapture.Today’shigh-incometravelersoftenprioritizepremium
experiences,andnetworkcarriersarebetterpositionedtomeetthisdemandthroughbusinessclassproducts,lounges,andloyaltyprograms.
—“Basiceconomy”competition.Legacycarriershavebecomemoreeffectiveatoffering
unbundled“basiceconomy”faresthatcompetedirectlywithLCCsonpricewhileretainingthebrandandnetworkadvantagesofafull-servicecarrier.
—Loyaltyrevenue.Networkcarriersgeneratesubstantialrevenuefromcobrandedcreditcardsandfrequent-flyerprograms—arevenuestreamthat’smuchlessaccessibleto
discountcarriers.
Exhibit4
Couldaviationatlastbeclosetoearningitswings?6
Theairportsectorremainsinthered—butregionaldivergenceissignificant
Theglobalairportsectorcontinuedtooperateatalossin2025,thoughperformanceimprovedsignificantlyfromthedepthsofthepandemic.Perhapsthemostnotabledevelopmentisthe
continuedregionaldivergence(Exhibit5).
AirportsinEuropehavereturnedtopositiveterritory,ashaveairportsinLatinAmerica,the
MiddleEast,andAfricacollectively.Meanwhile,NorthAmericanandAsia–Pacificairports
continuetopostlosses.NorthAmericanairportsfacedistinctprofitabilitychallengesstemmingfromtheiroperatingmodels,astheregiontendstomanageairportsmorelikeutilities.
Asia–Pacificairportswerevaluecreatingbeforethepandemicbutwerepostedlossesin2025,largelybecauseofslowerrecoveryinpassengertraffic(particularlyinmarketsdependenton
Chineseoutboundtravel),risinglaborandaeronauticalcosts,andelevatedcapital-expenditure
Exhibit5
Couldaviationatlastbeclosetoearningitswings?7
programs.
Thedivergencecouldindicatethatairportbusinessmodeleconomicsareheavilyshapedby
regulatoryframeworks,trafficmix,andcapital-cyclepositioning—notsimplybytrafficvolumes.
Exceptformanufacturers,therestofthevaluechainisbackintheblack
Anencouragingfindingfromour2025analysis:Virtuallyallvolume-dependentservice
subsectorshavereturnedtopositiveeconomicprofit(Exhibit6).Afterpandemic-eradisruptionsandslower-than-expectedtrafficrecovery,thesesegmentshavenowregainedtheirfooting.
Thegroundhandlingsector’sreturntopositiveterritoryisnotable,giventhatitrecordedlossesinboth2023and2024—despitetraffichavingrecoveredtoprepandemiclevels.Ground
handlerspostedaprofitof$172millionin2025,thoughthiswasstillwellbelowtheir
prepandemicaverageofnearly$1billion.Thesector’sslim0.4percenteconomicprofitmarginsuggeststhatwhiletheworstmaybeover,theenduringchallengesposedbyhigherlaborcostsandoperationalcomplexitycouldcontinuetocompressreturnsforsometime.
Exhibit6
Couldaviationatlastbeclosetoearningitswings?8
TheconspicuousexceptionremainsaircraftandengineOEMs,which,onbalance,continuetofacesupplychainchallenges,qualityissues,andfinancialburdensstemmingfromdelayed
developmentprogramsandcompensationclaimsrelatedtoengineissues.Withaneconomiclossof$0.8billion,OEMsrepresentthethird-largestloss-makingsubsectorafterairlinesand
Couldaviationatlastbeclosetoearningitswings?9
airports.
Whatitmeans:Structuralshifts,notjustcyclicalrecovery
The2025datasuggestthattheaviationvaluechainisundergoingfundamentalchanges.
Severalobservationspointinthisdirection:
—The“profitabilityfloor”hasrisen.Eveninayearwithoutexceptionaltailwinds,about40
percentofairlinescreatedvalue.Themechanismsbehindthisprofit—premiumrevenue,
ancillaryrevenuestreams,loyaltymonetization,andoperationaldiscipline—appear
sustainable.Thatsaid,giventhesector’shighsensitivitytomacroeventsbeyonditscontrol,resultscaneasilychange.Theriseinjetfuelpricesassociatedwiththedisruptioninthe
StraitofHormuzwillhaveamaterialimpactoncarriers.
—Businessmodelboundariesareblurring.TheNorthAmericanLCCreversalillustratesthatlegacycarrierscanadopttheinnovationsofthediscountmodelwhileretainingtheirownstructuraladvantages.Conversely,successfulLCCsinotherregionsare“tradingup”by
addingpremiumproductsthatresemblethoseofferedbylegacyairlines.
—Thevaluechain’scenterofgravityisshifting.Servicesubsectors(suchasMRO,catering,
groundhandling,andGDSandtraveltechnologies)arecollectivelymorereliablevalue
creatorsthanmoreasset-heavysegments(suchasairlines,airports,andmanufacturers).Forinvestors,it’sworthconsideringwhetherthiscouldindicatewheremorestablereturnsmightbefound.
—Geographicconcentrationoflossesisincreasing.Asia–PacificairportsandNorthAmericanLCCshavelaggedbehindtheirrespectiveglobalsubsectors.Targetedinterventionsinthesepocketscouldmeaningfullyshiftaggregateresults.
Whathappensnextforaviation
Astheindustrylookstothefuture,severalforcescouldshapevaluecreation.
Geopoliticaluncertaintyandongoingconflictscouldcontinuetodisrupttrafficpatternsandjetfuelprices.Flyingispriceelastic,meaninghigherfuelprices—coupledwithhighermaintenancecostsdrivenbyongoingsupplychainissues—willleadtolessdemand.Arecentsurveyrevealsthat56percentofairlinesexpectaslowdowninairtravelinthenexttwotothreeyears.Amid
thesepotentialheadwinds,capacityconstraintsstemmingfrommanufacturerdeliverydelaysandenginechallengescouldcontinuetoaffectthesupply–demandbalance.
Industryconcentrationislikelytocontinue,aslargerairlinesgrowfasterwhilesomeairlinesfailorareacquired.Collectively,theindustrycouldviewthisdevelopmentinapositivelight:Historysuggeststhatconsolidatedmarketscanbettermatchcapacitygrowthtodemand.Highfuel
Couldaviationatlastbeclosetoearningitswings?10
pricescouldpressureairlinestobenimblerthanever,butintheend,mayalsospeedindustryconsolidation.
TechnologyandAIarecreatingnewrevenueandefficiencyopportunitiesacrossthevaluechain,inareasrangingfrompricingtopredictivemaintenance.Airlinescouldbecomesignificantly
moreefficientastheyadoptAI.ThebenefitsofAIforanyoneairlinecouldbeshort-lived—asthewholeindustryadoptsAI,thebenefitswillincreasinglypassthroughtothecustomer.
Flyingissettobecomeeveneasierfortravelers.AIcouldenablenewandinnovativecustomerexperiencesachievedthroughimprovementsin,forexample,per
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