新职业英语1-基础篇-Unit 4

1、Unit4,ENGLISHFORCAREERS,Unit4Product,新职业英语,职业综合英语1第2版,Contents,Warm-1-1,Task1Workinpairs.Chooseoneproductfromeachpairandexplainwhytoyourpartner.,Sample,Warm-1-2,Warm-2,Task2Workinpairsanddiscussthefollowingquestions.,Whatfactorsdoyouneedtoconsiderbeforeyoubuyaproduct?Whichoneisthemostimportantforyou

2、?Why?,Beforeyoumakepurchaseofanyproduct,therearesomefactorsyoushouldconsider.Necessity:DoIreallyneedthis?Property:DoIreallylikethis?AmIreallysatisfiedwiththequality,color,shape,packaging,etc?Price:DoIhaveanysparemoneyrightnow?Isitabargainorisittoomuchmoney?Brand:Whatbrandisthebestchoiceformypurchase

3、?After-salesservice:Doesitcomewithawarranty?Shipment:Howcanitbesenttomyhouse?,Warm-2,Task3Watchthevideoclipandlearnhowthepresenterorganizesherproductintroduction.,Warm-2,Task4Thefollowingsentencesareoftenusedforproductintroduction.Readaloudandtrytomemorizesome.,1.Thismodeloftypewriterisefficientande

4、ndurable,economicalandpracticalformiddleschoolstudents.2.Thecomputerweproducedischaracterizedbyitshighquality,compact-sized,energy-savinganditsalsoeasy-to-learnandeasy-to-operate.3.Theyarenotonlyaslow-pricedasothermakers,buttheyaredistinctlysuperiorinthefollowingrespects.4.Youwillgeta30%increasingpr

5、oductionuponusingthismachineandalsoitallowsonepersontoperformthetaskofthreepersons.5.Thisproductwillpayitsownwayinayear.6.Thismachinewillpaybackyourinvestmentin6month.,Warm-2,7.Thenewtypeofsuitcasecarddesignedbyourengineersisveryingeniousandpractical.8.Thiskindofbicyclecanbefoldedinhalfandhandytocar

6、ryaround,especiallyusefulduringtravelingandtrafficjams.9.Themaximumspeedofthiskindofvariablespeedbicycleis30K/H.10.Thesemachineshavefewbreakdownsandeasytomaintainbecauseoftheirsimplemechanicalstructure.11Comparedwithotherbrands,thiskindoftirecostslesspermileandwearsmuchlongerduetoitstopnotchrubber.1

7、2.Thiskindoftireischaracteristicofnonskidstoponwetroad.,Warm-2,13.Asourproductshaveallthefeatureyouneedand20%cheapercomparedwiththatJapanesemade,Istronglyrecommendedtoyou.14.Vacuumcleanersofthisbrandarecompetitiveintheinternationalmarketandarethebest-sellingproductsoftheirkind.15.“Forever”multiplesp

8、eedracingbicyclesaresuretobesellableinyourmarket.16.OwningtoitssuperiorqualityandreasonablepriceoursilkhasmetwithwarmreceptionandquicksaleinmostEuropeancountries.,ReadingA,ReadingA,Text,Task1,Task2,BusinessKnow-how,ReadingA,ReadingA,Watchavideoclipaboutanintroductiontoadigitaltouchpenandlistasmanyas

9、possibletheadvantagesitbringstoyourlife,workandtheenvironment.,TextA-1,ReadingA,OurHeritage1Everyday,wegotoworkhopingtodotwothings:sharegreatcoffeewithourfriendsandhelpmaketheworldalittlebetter.ItwastruewhenthefirstStarbucksopenedin1971,anditsjustastruetoday.,TextA-2,2Backthen,thecompanywasasinglest

10、oreinSeattleshistoricPikePlaceMarket.Fromjustanarrowstorefront,Starbucksofferedsomeoftheworldsfinestfresh-roastedwholebeancoffees.Thename,inspiredbyMobyDick,evokedtheromanceofthehighseasandtheseafaringtraditionoftheearlycoffeetraders.3HowardSchultzfirstwalkedintoaStarbucksstorein1981.Fromdrinkinghis

11、firstcupofSumatracoffee,HowardbecamedrawntoStarbucksandhejoinedthemayearlater.,ReadingA,TextA-3-1,ReadingA,4In1983,HowardtraveledtoItalyandbecamecaptivatedbyItaliancoffeebarsandtheromanceofthecoffeeexperiencethere.HehadavisiontobringtheItaliancoffeehousetraditionbacktotheUnitedStates.Ithassincebecom

12、eourvision:aplaceforconversationandasenseofcommunity,athirdplacebetweenworkandhome.HowardleftStarbucksforashortperiodoftimetostarthisowncoffeehousesandreturnedinAugust1987topurchaseStarbuckswiththehelpoflocalinvestors.,TextA-3-2,ReadingA,5Fromthebeginning,Starbuckssetouttobeadifferentkindofcompany,o

13、nethatnotonlycelebratedcoffeeanditsrichtradition,butalsobroughtafeelingofconnection.6Itsjustamomentintimejustonehandreachingoverthecountertopresentacuptoanotheroutstretchedhand.Butitsaconnection.Wemakesureeverythingwedohonorsthatconnectionfromourcommitmenttoservingthehighestqualitycoffeeintheworld,t

14、othewayweengagewithourcustomersandcommunitiestodobusinessresponsibly.,TextA-4,7Today,withmorethan18,000storesin62countries,Starbucksisthepremierroasterandretailerofspecialtycoffeeintheworld.Andwitheverycup,westrivetobringbothourheritageandanexceptionalexperiencetolife.8Fromourbeginningsasasinglestor

15、eover40yearsago,ineveryplacethatwevebeen,andeveryplacethatwetouch,wevetriedtomakeitalittlebetterthanwefoundit.,ReadingA,A-Trans-1,ReadingA,我们的传统1每天，我们上班都想做两件事：与朋友们分享美味的咖啡和让这个世界变得更好一点。这是1971年第一家星巴克咖啡店开业之时我们的想法，也是我们至今坚守的信念。,A-Trans-2,2回首过去，星巴克只是西雅图历史上著名的派克市场上的一家小店。在一家狭窄的店面里，星巴克售出了世界上最美味的现磨纯正咖啡。星巴克这一名称

16、的灵感来自白鲸，让人不禁想起早期咖啡贸易商的远海传奇故事和航海传统。31981年，霍华德舒尔茨初次走入一家星巴克咖啡店。从喝第一杯苏门答腊咖啡开始，霍华德就被星巴克所吸引，一年后他加入了该公司。,ReadingA,A-Trans-3-1,ReadingA,41983年，霍华德远赴意大利并被意式咖啡吧和极富浪漫色彩的咖啡体验所倾倒。他萌生了要把意式咖啡馆传统带回美国的想法。这个想法使所有人得偿所愿：咖啡馆成了一个交流和融入社区的场所、一个除工作和家庭之外的第三生活空间。霍华德曾经短暂离开星巴克去创立自己的咖啡馆，但1987年8月他重返星巴克，并在当地投资者的帮助下收购了星巴克公司。,A-Tran

17、s-3-2,5自诞生之日起，星巴克就致力于成为一家与众不同的公司。它不仅将咖啡及其丰富的内涵发扬光大，也成为某种联系的纽带。6虽然只是短暂的一瞬一只手越过柜台将一杯咖啡递给另一只伸出的手，但它是一种联系。我们确信我们所做的一切都是为了实现这种联系从我们承诺全世界最佳品质的咖啡，到对顾客和社会担负的责任。,ReadingA,A-Trans-4,7如今，星巴克在62个国家拥有18,000多家分店，雄踞全球特色咖啡烘焙商和零售商之首。每一杯咖啡，我们都倾注心血，让它生动诠释我们的传统和一种独特的生活体验。8从40年前的一家小店开始，在任何所到之处，任何触及的地方，我们都在试图带来优于过去的些许改变。

18、,ReadingA,ItwastruewhenthefirstStarbucksopenedin1971,anditsjustastruetoday:Today,itisjustastrueasitwasin1971whenthefirstStarbucksopened.,ReadingA,e.g.Hissadchildhoodinspiredhimtowriteanovel.,ReadingA,inspire,v.togive(someone)anideaaboutwhattodoorcreate,e.g.Thesepicturesevokedhismemoriesofthoseoldmov

19、ies.,ReadingA,evoke,v.tocause(aparticularreactionorresponse)tohappen,ReadingA,FromdrinkinghisfirstcupofSumatracoffee,HowardbecamedrawntoStarbucksandhejoinedthemayearlater:FromdrinkinghisfirstcupofSumatracoffee,HowardwasattractedbyStarbucksandhejoinedthemayearlater.,v.toattractandholdtheattentionof(s

20、omeone)bybeinginteresting,pretty,etc.e.g.Herstoriescaptivatedtheimaginationofmillionsofchildren.becaptivatedwith/bye.g.Hebecamecaptivatedwiththeideaofcreatingapieceofmusicthatmightbeinterestingtoall.Wewereimmediatelycaptivatedbythebeautyofthisvalley.,ReadingA,captive,e.g.Whenhewasstillatcollege,heha

21、davisionofbuildingthehighesttowerintheworld.,ReadingA,vision,n.someonesideaorhopeofhowsomethingshouldbedone,orhowitwillbeinthefuture,e.g.Theeventwascelebratedbypoetsandhistorians.,ReadingA,celebrate,v.todosomethingenjoyablebecauseofaspecialoccasionortomarksomeonessuccess,ReadingA,afeelingofconnectio

22、n,afeelingofbeingconnectedwitheachother,orasenseofbeingclosetoeachother,v.todowhatyousaidyouwoulddo,ReadingA,honor,e.g.Heinformedusthathewasunabletohonorhiscontractwiththecompany.,e.g.Youshouldneverforgetyourcommitmenttoyourpeople.,ReadingA,ourcommitmentto,Here“to”isaprepositionfollowedbyanoun.,toma

23、keanefforttounderstandanddealwithsomeoneorsomething,ReadingA,engagewith,e.g.Thisfamousactorknowshowtoengagewithhisaudience.,A-Task1,ReadingA,Task1TickoffthefactsaboutStarbucksmentionedinthepassage.,A-Task2,ReadingA,Task2Decidewhetherthefollowingstatementsaretrue(T)orfalse(F)accordingtothepassage.,T,

24、F,T,F,T,BusinessKnow-how,MakingaCatalog,Acatalogusuallyincludesadescriptionofthegoods,pricesandpictures;Selectcarefullythegoods,thepicturesandthelanguageused;Keepitsimple.Limitthenumberofthepicturesused;Ensurehighqualityofdesign,photography,paperandprinting.,ReadingB,ReadingB,Text,Task1,Task2,TextB-

25、1,iPodSafetyManualImportantHandlingInformationFailuretofollowthesehandlinginstructionscouldresultindamagetoiPodorotherproperty.CarryingiPodiPodcontainssensitivecomponents.Donotbend,drop,orcrushiPod.IfyouareconcernedaboutscratchingiPod,youcanuseoneofthemanycasessoldseparately.,ReadingB,TextB-2,Usingc

26、onnectorsandportsNeverforceaconnectorintoaport.Iftheconnectorandportdontjoinwithreasonableease,theyprobablydontmatch.Makesurethattheconnectormatchestheportandthatyouhavepositionedtheconnectorcorrectlyinrelationtotheport.KeepingiPodwithinacceptabletemperaturesOperateiPodinaplacewherethetemperatureisa

27、lwaysbetween0oand35oC(32oto95oF).iPodplaytimemighttemporarilyshorteninlowtemperatureconditions.,ReadingB,TextB-3,ReadingB,StoreiPodinaplacewherethetemperatureisalwaysbetween-20oand45oC(-4oto113oF).DontleaveiPodinyourcar,becausetemperaturesinparkedcarscanexceedthisrange.WhenyoureusingiPodorchargingth

28、ebattery,itisnormalforiPodtogetwarm.TheexteriorofiPodfunctionsasacoolingsurfacethattakesheatfromtheunitinsidetothecoolerairoutside.,TextB-4,KeepingtheoutsideofiPodcleanTocleaniPod,unplugallcables,turniPodoff,andslidetheHoldswitch(ifavailable)toHOLD.Thenuseasoft,slightlydampcloth.Avoidgettingmoisture

29、inopenings.Dontusewindowcleaners,householdcleaners,orotherchemicalcleanerstocleaniPod.,ReadingB,B-Trans-1,ReadingB,iPod安全手册重要操作信息注意：不遵守下列操作指示可能导致iPod或其他物件受损。携带iPod内装敏感组件。切勿弯曲、摔落或挤压。如果担心划伤iPod,您可以购买一个外壳。外壳另有出售。,B-Trans-2,ReadingB,使用接头和端口不要强行将接头插入端口。如果接头不能顺畅地插入到端口中，说明它们可能不匹配。连接时，确保接头与端口匹配，并且将接头对准端口。确保

30、合适的温度须在温度为摄氏0到35度（华氏32到95度）之间的地方使用iPod。在低温条件下，iPod的播放时间可能会暂时缩短。,B-Trans-3,须将iPod存放在温度为摄氏零下20到零上45度（华氏零下4到零上113度）之间的地方。不要将iPod留在停泊的车内，因为车内的温度可能会超出上述范围。在使用iPod或者给电池充电时，机壳发热是正常现象。机壳将设备内部的热量传导给外部的冷空气，起到散热的作用。,ReadingB,B-Trans-4,保持外壳干净清洗iPod时，拔下所有电源线，关闭机器，并且将”锁定”转换开关（如果有）置于“锁定”位置。然后用微湿软布擦拭。避免开口处受潮。切勿使用玻璃

31、水、家用洗涤剂或其他化学清洗剂清洁。,ReadingB,B-Task1,ReadingB,Task1Decidewhetherthefollowingstatementsaretrue(T)orfalse(F)accordingtothemanual.,()1.AcasecanprotectyouriPodfrombeingbent,droppedorcrushed.()2.Youshouldfitaconnectorintoaportcorrectlyandjointhemwithease.()3.iPodplaytimemightshortenifitsstoredinaplacewher

32、ethetemperatureisbelow0oC.()4.DontleaveyouriPodinparkedcarsunlessitisswitchedoff.()5.YoucanuseasoftandslightlydampclothwithhouseholdcleanerstocleanyouriPod.,F,T,F,F,F,B-Task2,ReadingB,Task2Choosetherightthingstodoineachofthefollowingsituations.,Listening,Listeningthenforeachproductthereisaproductnam

33、e,somerelevantspecificationsoroptions,perhapsadescriptionandthenthepriceoftheproduct.WithInternetaccessbecominguniversallyavailable,onlinecatalogsplayaneverbiggerroleintodaysbusiness.Incomparisontotraditionalprintedcatalogsanonlinecatalogisinexpensive.Also,aprintedcatalogcansometimesbeoutofdatebefor

34、eitiseveninthecustomershandwhereasanonlinecatalogcanbeupdatedatanytime,sothatcustomerscanalwayshaveaccesstothelatestinformation.,W-Task1,Writing,Task1ReadthedescriptionofthemobilephoneNokiaN95(8GB)foracatalog,andcompletethefollowingtable.,8GB,2.8-inch,5-Megapixel,allmultimediafiles,350.00,Notes:GB=G

35、igabyte，千兆字节Megapixel:百万像素,Mini,Workingroups.Eachgroupshouldchooseoneproductanddemonstratetotheclasshowtouseit.Thefollowingsampleisprovidedforyourreference.,Mini-project,Workingroups;RefertothesampleonP59;Goodtimemanagementandcooperation;In-classpresentation.,LanguageLab,LanguageLab,Task1,Task2,Task

36、3,Task4,Task5,aroughorunfinisheddrawingorpaintingbegreaterinweight,valueorimportancethanfarawayinspaceortimemakeorbecomeflatmake(something)onalargescaleusingmachineryanobjectiveorresulttowardswhicheffortsaredirectedimprovethequality,valueorextentofsomethingfindtheexactpositionofsomethinganactoftryin

37、gtodosomethingreadorexaminequickly,LL-Task1,LanguageLab,()1.locate()2.target()3.remote()4.sketch()5.manufacture()6.attempt()7.flatten()8.outweigh()9.enhance()10.runover,Task1Matchthewordsorphrasesontheleftwiththeirmeaningsontheright.,H,F,C,A,E,I,D,B,G,J,LL-Task2-1,LanguageLab,Task2Completethefollowi

38、ngsentenceswiththewordsorphrasesfromTask1.Changetheformifnecessary.,1.He_hisnotesbeforethelecture.2.ForTom,thefearofvisitingthedentist_thepainofatoothache.3.Thefactorymetitsproduction_aheadofschedule.4.Theyaremakinganew_tosolvetheproblem.5.Heusuallystartswitha_inthedesignperiod.,ranover,outweighed,t

39、arget,attempt,sketch,LL-Task2-2,LanguageLab,6.Shehadneverimaginedbeingabletovisitsuch_countries.7.PassingtheEnglishexaminationshould_thechancesofgettingthescholarship.8.Theirnewjobisto_toysinafactory.9.Theworkman_apieceofmetalbyhammeringit.10.Hernewofficeis_inthecenterofthetown.,remote,enhance,manuf

40、acture,flattened,located,LL-Task3-1,LanguageLab,Task3Rewritethefollowingsentencesafterthemodels.,Model1:Wemaketheproductattractive.Itisoneofourgoalsasaprofession.Oneofourgoalsasaprofessionistomaketheproductattractive.1.Wesavelives.Itisthemostimportantthing.Themostimportantthingforusistosavelives.2.A

41、postmandeliverslettersandnewspapers.Thisishisduty.Thedutyofapostmanistodeliverlettersandnewspapers.3.Ipointoutthedifficultiesofthematter.Ithasbeenmypurpose.Mypurposehasbeentopointoutthedifficultiesofthematter.,LL-Task3-2,LanguageLab,Model2:Someproductsmaylookcoolandworkwell.Otherproductsmayhaveannoy

42、ingqualitiesthatnearlyoutweightheirusefulness.Someproductsmaylookcoolandworkwell,whileotherproductsmayhaveannoyingqualitiesthatnearlyoutweightheirusefulness.1.Marystudieshard.HerlittlebrotherTomplaysallthetime.Marystudieshard,whileherlittlebrotherTomplaysallthetime.2.Thedesignoftheproducthasbeenimpr

43、oved.Thequalityisstilldisappointing.Thedesignoftheproducthasbeenimproved,whilethequalityisstilldisappointing.3.Thegirlmanagedasweetsmileonherface.Shewasbleedingdeepinside.Thegirlmanagedasweetsmileonherface,whileshewasbleedingdeepinside.,LL-Task4-1,LanguageLab,Task4Choosethebestanswerstocompletethefo

44、llowingpassage.,Weallhavepressuresometimessincewehavetofacedifferentkindsofchallengesand1everyday.Whenthepressureistoomuch,weexperience2.Sweetyisavirtualcharacterthathelpspeopleunderstand3theirstressiscomingfromandwhattheycandoto4itinafriendlyway.Sweetyisyour24-hour-a-day5.Itlistenstoyouasareal-life6wouldandithelpsyouanalyzey