学术英语Unit 6 课后练习答案

1、学术英语管理,ConsumerBehavior,TextA,CriticalreadingandthinkingOverviewSupplementaryinformation,Languagebuilding-upSpecializedvocabularyFormalEnglish,ConsumerBehaviorInfluencers,Unit6ConsumerBehavior,Unit6ConsumerBehavior,TextA,OverviewTextanalysis,Criticalreadingandthinking,Differentkindsofconsumerbehavio

2、r(Para.3)Some_Others_Others_Stillothers_,arefocusedpeopleonamissiontryingtofulfillaspecificlistofgoods.,slowlycompareproductssidebyside,decidingwhattheywantastheygoalong.,wandertheaisleslookingforinspirationastowhattheyshouldpreparefortheweek.,arefocusedongettingthebestdealsthroughsales,couponsandvo

3、lumedeals.,CriticalThinking,ThereareotherinfluencersonConsumerBehaviorforexample,customerservice,asmentionedinTextB.Whatcategorydoyouthinkitbelongsto,environmentfactorsorculturefactors?,Unit6ConsumerBehavior,TextA,LanguageSupport,Criticalreadingandthinking,1.Othersarefocusedonpreparefortheweek.(Line

4、4,Para.3)其他人正集中精力通过购买打折产品、使用优惠券和大批量采购的方式买到最实惠的东西。另外，还有人在走道上徘徊，寻思着本周还有什么要准备的。,Unit6ConsumerBehavior,TextA,LanguageSupport,Criticalreadingandthinking,2.thisfamilywasintheknowandcouldaffordexpensiveWesternbrands.(Line3,Para.10)Thisfamilyisfamiliarwiththehigh-gradeandexpensiveWesternbrandsandcouldpayfor

5、heknow:informed,aware知内情的,Unit6ConsumerBehavior,TextA,LanguageSupport,Criticalreadingandthinking,3.Alaundrydetergentfullofbleachmaydeliver,thismaybeahugedisaster.(Line4,Para.18)含有大量漂白剂的洗衣粉可以为一味追求洁净的市场提供超白的衣物，但是对于一个有环保意识，或者饮用水匮乏的市场来说，这恐怕是一场大灾难。,Unit6ConsumerBehavior,TextALanguagebuilding-up,Col

6、locations,1.marketingcampaign市场营销（活动）Aneffectivemarketingcampaignhelpsdeterminethesuccessofaproductorpromotionallaunch.Exceptionallycreativeandappealingmarketingcampaignscanwinnewcustomersforthebusiness,andhelpthecompanytooutperformitscompetitorsanddominatethemarkets.,Unit6ConsumerBehavior,TextALang

7、uagebuilding-up,Collocations,2.stemfrom（起）源于Nervousillnesscanstemfrombeingtreatedinconsideratelyinchildhood.Doyourmoneyproblemsstemfromaddictivebehavior?Overspending,gamblingandotheraddictivebehaviorscandrainyourbankaccount.,Unit6ConsumerBehavior,TextALanguagebuilding-up,Collocations,3.intheknow知内情的

8、Ihavegottofindsomeoneintheknow,soIcangetmybusinessofftheground(=tosucceedinitially).Imsurehesgoingtoresign,foritwastoldmebysomeonewhoisintheknow.,Unit6ConsumerBehavior,TextALanguagebuilding-up,Collocations,4.holdtruefor适用于Somepoliticalstereotypesholdtrueforliberalsandconservatives.Keynesstheorydoesn

9、otalwaysholdtrueforalleconomicproblems.,Unit6ConsumerBehavior,TextALanguagebuilding-up,Collocations,5.beobsessedwith痴迷于Brandsshouldbeobsessedwithcreatingconceptinnovations.Thedictatorwasobsessedwiththeillusionofaworldconquest.,Unit6ConsumerBehavior,Specializedvocabulary,TextALanguagebuilding-up,Matc

10、hthewordsinColumnAwiththoseinColumnBandthentranslatethecollocationsyouhavegotintoChinese.,a,d,f,h,b,c,g,e,Unit6ConsumerBehavior,Specializedvocabulary,TextALanguagebuilding-up,MatchthewordsinColumnAwiththoseinColumnBandthentranslatethecollocationsyouhavegotintoChinese.,a,d,f,h,b,c,g,e,消费者行为消费驱动的文化打零工

11、的人经济上的成功区域性品牌营销活动流动性大的社会大批量交易,Unit6ConsumerBehavior,Specializedvocabulary,TextALanguagebuilding-up,Completethefollowingsentenceswiththecorrectformofthetermsinthebox.,aspecificlistofgoods,globalbrand,actualproduct,Unit6ConsumerBehavior,Specializedvocabulary,TextALanguagebuilding-up,statussymbol,compa

12、ringproducts,packagingandadvertising,Goodmarketing,Unit6ConsumerBehavior,TextALanguagebuilding-up,SignpostlanguageClassification,Herearesomecommonclassificationtransitionsandcluewordsforyourreference.thefirst(kind/type/group/class,etc.);thesecond;thethirdsome;othersort,classify,categorizeform,catego

13、ry,group,class,kind,Unit6ConsumerBehavior,TextALanguagebuilding-up,SignpostlanguageClassification,Keytotheexercises(P129)1.differentkinds;some;others;Others;stillothers2.two3.one;another4.Some;other,Unit6ConsumerBehavior,FormalEnglish,TextALanguagebuilding-up,ThefollowingsentencesareselectedfromText

14、A.Replacetheunderlinedformalwordswithlessformalones.,task,rules,symbol,observed,achievement,Unit6ConsumerBehavior,FormalEnglish,TextALanguagebuilding-up,uncontrolled,thrownaway,fairlylarge,great,developing,climax,Unit6ConsumerBehavior,TextBTheCustomersRevenge,CriticalthinkingandreadingSupplementarya

15、nalysisCollocationsSuggestedanswers,Unit6ConsumerBehavior,TextB,LanguageSupport,Criticalreadingandthinking,1.Inthefinalsequence,themanprobabilities.(Line1,Para.3)Inthelastpartofthevideo,themensaidalotofchanceratesaboutthehappeningsofcertainthingsquicklywithoutpause.reelsth.off:sayorrepeatsth.rapidly

16、withouthavingtostoporthinkaboutit一口气说或重复某事,Unit6ConsumerBehavior,TextB,LanguageSupport,Criticalreadingandthinking,2.NorwillweeverbeifIcanhelpit,Jimthought,ashesnappedhislaptopshut.(Para.5)Jimtoldhimselfhewouldtryhisbesttoavoidsuchbadserviceinhiscompanywhenheshutdownhislaptopwithasnap.,Unit6ConsumerB

17、ehavior,TextB,LanguageSupport,Criticalreadingandthinking,3.Anothernailintheircoffin,hethought.(Line4,Para.6)Thephrase“anailinonescoffin”meanssth.thatmakestheendoffailureofanorganization,someonesplans,etc.,Unit6ConsumerBehavior,TextB,LanguageSupport,Criticalreadingandthinking,4.Executiveshadhighhopes

18、thatwouldexciteWallstreet.(Line4,Para.8)高管们迫切地希望，新上市的AndromedaXL车型目前的强劲销售势头能得到华尔街的青睐。,Unit6ConsumerBehavior,TextBLanguagebuilding-up,Collocations,1.reeloff一口气说出Theheadmastercanreeloffthenamesofallthechildrenintheschool.HarrycanreeloffthenamesofallthePresidentsoftheUnitedStatesinlessthanaminute.,Unit

19、6ConsumerBehavior,TextBLanguagebuilding-up,Collocations,2.inunison完全一致地E.U.mustactinunisonforclimatechangenegotiations.Militaryleadershavelongknownthatmarchinginunisonmakesforatight-knit(紧密团结的)platoon(军队,队伍).,Unit6ConsumerBehavior,TextBLanguagebuilding-up,Collocations,3.onthereceivingendof遭受Theparty

20、inpowersoonlearnswhatitsliketobeonthereceivingendofpoliticalsatire.Inansweringthisquestion,youmightwanttodrawonanyexperiencesyouhavehadofbeingonthereceivingendof“racialisation”(种族化)ofthiskind.,Unit6ConsumerBehavior,TextBLanguagebuilding-up,Collocations,4.takerevengeon报复Inordertotakerevengeontheenemy

21、whokilledhisfather,hehasbeenenduringhumiliationinordertosurvive.Adentisttakesrevengeonex-boyfriendbypullingoutallhisteethduringdentalsurgeryjusttwodaysafterhedumpedherforanotherwoman.,Unit6ConsumerBehavior,Suggestedanswers,TextB,InTextB,theauthorprovidesthreeexamplesofcustomerservice.Readthetextandt

22、hencompletethefollowingtable.,treatingpassengerslikeprisonersoverbookingitsseatssurlyattendantslostbaggage,Unit6ConsumerBehavior,Suggestedanswers,TextB,offeringacomprehensivewarrantyonallitsnewvehiclesaspartofitsmassivelypromotedRedCarpetprogram,coveringeverythingfromtransaxlerepairstothepaintwork;a

23、nAtidacreditcardrewardingcustomerswithaccessoriesfortheircarsandapparelsportingtheAtidalogo;providingreturningcustomerswithafreesatelliteradio;buildingacallcentertoreducecostsandcall-waitingtimes,standardizingandstreamliningserviceforcustomers.,Unit6ConsumerBehavior,Suggestedanswers,TextB,Itseemslik

24、eeverytimeMichellecallstogethelp,theyreferhertosomenewidiotwhodoesntknowanything,andshehastoexplaineverythingalloveragain.,Unit6ConsumerBehavior,Listening,Unit6ConsumerBehavior,Listening,Dealingwithunfamiliarwords,Ifthewordsdonothinderyourunderstandingofthemajorpoints,justskipthemover.Usecontextuali

25、nformation,commonsenseandbackgroundinformationtoguessthewordmeaning.Sometimes,thespeakermightuseparaphrasesordefinitionstoexplainnewterms.Ifyoufailtofigureoutthemeaningofanimportantword,justmoveonandlistenattentivelytothespeaker.Neverletanynewworddistractyourattentionfromthetalk.,Unit6ConsumerBehavi

26、or,Listening,ListentoapartofalecturegivenbyJosephPine,awriterandveteranconsultanttoentrepreneursandexecutivesalike.Thendefinethefollowingwordsaccordingtothecontextualinformation,commonsenseorbackgroundinformation.,thingsthatyougrowintheground,raiseonthegroundorpulloutoftheground,remove/totakeorgetst

27、hout,beingtreatedlikeacommodity,makingaccordingtorequirements,theeconomywhereexperiencesarebecomingthepredominanteconomicoffering,Unit6ConsumerBehavior,Listening,Listentothelectureagainandthenanswerthefollowingquestions.,Four.Theyareagrarian,industrial,service-basedandexperienceeconomies.,Weusedcommoditiesasarawmaterialtobeabletomakeormanufacturegoods.,Unit6ConsumerBehavior,Listening,Listentothelectureagainandthenanswerthefollowingquestions.,Goodshavebecomecommoditized.,Long-distancetelephoneservicesoldonprice,price,price;fast-foodrestaurantswithalltheirv