图表汇总咨询培训英文(ppt 158页).ppt

1、GBUTtem,机密,此报告仅供客户内部使用。未经麦肯锡公司的书面许可，其它任何机构不得擅自传阅、引用或复制。,Document,Date,GBUTtem,1,*资料来源：,Unitofmeasure,HighLow,LegendLegendLegend,Text,Text,TextTextText,Title,x,+,x,+,Text,Text,Text,GBUTtem,2,EXHIBITTITLE,*资料来源：,GBUTtem,3,*资料来源：,Unitofmeasure,GBUTtem,4,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text

2、,2X2CUBED,*资料来源：,Unitofmeasure,GBUTtem,5,2X2TOWER,*资料来源：,Unitofmeasure,GBUTtem,6,Place,Price,Product,Package,Positioningpromotion,Productoffering,5PsMARKETING,*资料来源：,Unitofmeasure,GBUTtem,7,Strategy,Skills,Systems,Staff,Sharedvalues,Structure,Style,7S,*资料来源：,Unitofmeasure,GBUTtem,8,ARROW3D,*资料来源：,Un

3、itofmeasure,GBUTtem,9,CUBES13D,*资料来源：,Unitofmeasure,GBUTtem,10,CUBES23D,*资料来源：,Unitofmeasure,GBUTtem,11,*FootnoteSource:,CUBES33D,*资料来源：,Unitofmeasure,GBUTtem,12,Text,Text,Text,Text,CUTOUT3D,*资料来源：,Unitofmeasure,GBUTtem,13,Newentrant,Suppliers,Industrycompetitors,Buyers,Substitutes,FORCESATWORK,*资料来

4、源：,Unitofmeasure,GBUTtem,14,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,JOINT,*资料来源：,Unitofmeasure,GBUTtem,15,Text,Text,Text,Text,LEVELSEPARATE4,*资料来源：,Unitofmeasure,GBUTtem,16,Text,Text,Text,LINEARA3D,*资料来源：,Unitofmeasure,GBUTtem,17,Text,Text,Text,Text,LINEARB3D,*资料来源：,Unitofmeasure,GBUTtem,1

5、8,Text,Text,Text,LINEARC3D,*资料来源：,Unitofmeasure,GBUTtem,19,Text,Text,Text,LINEARD3D,*资料来源：,Unitofmeasure,GBUTtem,20,Text,Text,Text,Text,LINEARE3D,*资料来源：,Unitofmeasure,GBUTtem,21,Text,Text,Text,LINEARG3D,*资料来源：,Unitofmeasure,GBUTtem,22,Text,Text,LINEARI3D,*资料来源：,Unitofmeasure,GBUTtem,23,Text,Text,Tex

6、t,Text,LINEARJ3D,*资料来源：,Unitofmeasure,GBUTtem,24,Text,Text,Text,Text,LINEARN3D,*资料来源：,Unitofmeasure,GBUTtem,25,Text,Text,Text,LINEARP3D,*资料来源：,Unitofmeasure,GBUTtem,26,Text,Text,LINEARQ3D,*资料来源：,Unitofmeasure,GBUTtem,27,Text,Text,LINEARQ3D,*资料来源：,Unitofmeasure,GBUTtem,28,Plan,Implement,Support,LINKS

7、3,*资料来源：,Unitofmeasure,GBUTtem,29,PERSPECTIVE3D,*资料来源：,Unitofmeasure,GBUTtem,30,Text,Text,Text,PROPELLER3D,*资料来源：,Unitofmeasure,GBUTtem,31,RINGS3D,*资料来源：,Unitofmeasure,GBUTtem,32,Text,Text,SCALE,*资料来源：,Unitofmeasure,GBUTtem,33,Text,Text,SCALES,*资料来源：,Unitofmeasure,GBUTtem,34,Text,Text,Text,Text,Text

8、,Text,SIZESIN,*资料来源：,Unitofmeasure,GBUTtem,35,SPIRAL13D,*资料来源：,Unitofmeasure,GBUTtem,36,Spiral,Brakes,Tubeintube,SPIRAL23D,*资料来源：,Unitofmeasure,GBUTtem,37,Text,Text,Text,Text,SPOTLIGHT,*资料来源：,Unitofmeasure,GBUTtem,38,Text,Text,Text,Text,Text,Text,STAIRCASE,*资料来源：,Unitofmeasure,GBUTtem,39,Stars3D,*资料

9、来源：,Unitofmeasure,GBUTtem,40,Text,Text,WIRECUBES,*资料来源：,Unitofmeasure,GBUTtem,41,Text,Text,Text,Text,Text,Text,Text,ARROWS,*资料来源：,Unitofmeasure,GBUTtem,42,Text,LEVEL1,*资料来源：,Unitofmeasure,GBUTtem,43,Text,Text,LEVEL2,*资料来源：,Unitofmeasure,GBUTtem,44,Text,Text,Text,LEVEL3,*资料来源：,Unitofmeasure,GBUTtem,4

10、5,Text,Text,Text,Text,LEVEL4,*资料来源：,Unitofmeasure,GBUTtem,46,Text,Text,Text,Text,Text,LEVEL5,*资料来源：,Unitofmeasure,GBUTtem,47,Text,Text,Text,Text,Text,Text,LEVEL6,*资料来源：,Unitofmeasure,GBUTtem,48,Text,Text,FLOW2,*资料来源：,Unitofmeasure,GBUTtem,49,Text,Text,Text,FLOW2TITLE,*资料来源：,Unitofmeasure,GBUTtem,50,

11、Text,Text,Text,FLOW3,*资料来源：,Unitofmeasure,GBUTtem,51,Text,Text,Text,Text,FLOW3TITLE,*资料来源：,Unitofmeasure,GBUTtem,52,Text,Text,Text,Text,FLOW4,*资料来源：,Unitofmeasure,GBUTtem,53,Text,Text,Text,Text,Text,FLOW4TITLE,*资料来源：,Unitofmeasure,GBUTtem,54,Text,Text,Text,Text,Text,FLOW5,*资料来源：,Unitofmeasure,GBUTte

12、m,55,Text,Text,Text,Text,Text,Text,FLOW5TITLE,*资料来源：,Unitofmeasure,GBUTtem,56,Text,Text,Text,Text,Text,Text,FLOW6,*资料来源：,Unitofmeasure,GBUTtem,57,Text,Text,Text,Text,Text,Text,Text,FLOW6TITLE,*资料来源：,Unitofmeasure,GBUTtem,58,Text,Text,Text,Text,BLADES,*资料来源：,Unitofmeasure,GBUTtem,59,Text,Text,Text,Te

13、xt,BOX,*资料来源：,Unitofmeasure,GBUTtem,60,Text,Text,Text,Text,BOX,*资料来源：,Unitofmeasure,GBUTtem,61,Text,Text,Text,CYCLE1,*资料来源：,Unitofmeasure,GBUTtem,62,Text,Text,CYCLE2,*资料来源：,Unitofmeasure,GBUTtem,63,Text,Text,Text,CYCLE3,*资料来源：,Unitofmeasure,GBUTtem,64,Text,Text,Text,Text,CYCLE4,*资料来源：,Unitofmeasure,

14、GBUTtem,65,Text,Text,Text,Text,Text,CYCLE5,*资料来源：,Unitofmeasure,GBUTtem,66,Text,Text,Text,Text,Text,Text,CYCLE6,*资料来源：,Unitofmeasure,GBUTtem,67,Text,Text,Text,Text,Text,Text,Text,CYCLE7,*资料来源：,Unitofmeasure,GBUTtem,68,Text,Text,Text,Text,Text,Text,Text,Text,CYCLE8,*资料来源：,Unitofmeasure,GBUTtem,69,Tex

15、t,Text,Text,Text,Text,Text,INCOMING,*资料来源：,Unitofmeasure,GBUTtem,70,Text,Text,Text,Text,Text,RIBBON,*资料来源：,Unitofmeasure,GBUTtem,71,Text,Text,Text,Text,Text,RING,*资料来源：,Unitofmeasure,GBUTtem,72,Text,Text,UPON2,*资料来源：,Unitofmeasure,GBUTtem,73,Text,Text,Text,Text,Text,Text,Text,Text,CONTINUOUS,*资料来源：,

16、Unitofmeasure,GBUTtem,74,Text,Text,Text,Text,CUTOUT,*资料来源：,Unitofmeasure,GBUTtem,75,Text,Text,Text,LINEARA,*资料来源：,Unitofmeasure,GBUTtem,76,Text,Text,Text,Text,LINEARB,*资料来源：,Unitofmeasure,GBUTtem,77,Text,Text,Text,LINEARC,*资料来源：,Unitofmeasure,GBUTtem,78,Text,Text,Text,LINEARD,*资料来源：,Unitofmeasure,GB

17、UTtem,79,Text,Text,Text,Text,LINEARE,*资料来源：,Unitofmeasure,GBUTtem,80,Text,Text,Text,LINEARF,*资料来源：,Unitofmeasure,GBUTtem,81,Text,Text,Text,LINEARG,*资料来源：,Unitofmeasure,GBUTtem,82,Text,Text,Text,Text,LINEARH,*资料来源：,Unitofmeasure,GBUTtem,83,Text,Text,LINEARI,*资料来源：,Unitofmeasure,GBUTtem,84,Text,Text,T

18、ext,Text,LINEARJ,*资料来源：,Unitofmeasure,GBUTtem,85,Text,Text,Text,Text,Text,Text,LINEARK,*资料来源：,Unitofmeasure,GBUTtem,86,Text,Text,Text,Text,LINEARN,*资料来源：,Unitofmeasure,GBUTtem,87,Text,Text,Text,LINEARP,*资料来源：,Unitofmeasure,GBUTtem,88,Text,Text,LINEARQ,*资料来源：,Unitofmeasure,GBUTtem,89,Text,Text,Text,P

19、ROPELLER,*资料来源：,Unitofmeasure,GBUTtem,90,Text,Text,Text,Text,Text,STEP5,*资料来源：,Unitofmeasure,GBUTtem,91,Text,Text,Text,Text,2ON1,*资料来源：,Unitofmeasure,GBUTtem,92,Text,Text,Text,Text,Text,Text,AGAINST,*资料来源：,Unitofmeasure,GBUTtem,93,Text,Text,Text,Text,Text,ATWORK,*资料来源：,Unitofmeasure,GBUTtem,94,Text,

20、Text,COUPLEDHORIZ,*资料来源：,Unitofmeasure,GBUTtem,95,Text,Text,COUPLEDVERT,*资料来源：,Unitofmeasure,GBUTtem,96,Text,Text,Text,Text,FOCUSED,*资料来源：,Unitofmeasure,GBUTtem,97,Newentrant,Suppliers,Industrycompetitors,Buyers,Substitutes,FORCESATWORK,*资料来源：,Unitofmeasure,GBUTtem,98,Text,Text,Text,PARALLEL,*资料来源：,

21、Unitofmeasure,GBUTtem,99,Text,Text,Text,Text,SPLIT,*资料来源：,Unitofmeasure,GBUTtem,100,Text,SURROUND,*资料来源：,Unitofmeasure,GBUTtem,101,Text,Text,TWISTED,*资料来源：,Unitofmeasure,GBUTtem,102,Text,Text,UP&AWAY,*资料来源：,Unitofmeasure,GBUTtem,103,Text,Text,UP&DOWN,*资料来源：,Unitofmeasure,GBUTtem,104,Customer,Clients

22、,Distributors,Competitors,Suppliers,3CsTRIANGLE,*资料来源：,Unitofmeasure,GBUTtem,105,Skills,Sharedvalues,Strategy,Staff,Structure,Systems,Style,Acoherentsetofactionsaimedatgainingasustainableadvantageovercompetition,Theorganizationchartandaccompanyingbaggagethatshowwhoreportstowhomandhowtasksarebothdivi

23、dedupandintegrated,Thepeopleintheorganization,consideredintermsofcorporatedemographics,notindividualpersonalities,Thewaymanagerscollectivelybehavewithrespecttouseoftime,attentionandsymbolicactions,Theprocessesandproceduresthroughwhichthingsgetdonefromday-to-day,Thoseideasofwhatisrightanddesirable(in

24、corporateand/orindividualbehavior)whicharetypicaloftheorganizationandcommontomostofitsmembers,Capabilitiespossessedbytheorganizationasawholeasdistinctfromtheindividuals.Somecompaniesperformextraordinaryfeatswithordinarypeople,3S-4S,*资料来源：,Unitofmeasure,GBUTtem,106,Thewaymanagerscollectivelybehavewit

25、hrespecttouseoftime,attention,andsymbolicactions,Thepeopleintheorganization,consideredintermsofcorporatedemographics,notindividualpersonalities,Theorganizationchartandaccompanyingbaggagethatshowwhoreportstowhomandhowtasksarebothdividedupandintegrated,Thoseideasofwhatisrightanddesirable(incorporatean

26、d/orindividualbehavior)whicharetypicaloftheorganizationandcommontomostofitsmembers,Theprocessesandproceduresthroughwhichthingsgetdonefromdaytoday,Acoherentsetofactionsaimedatgainingasustainableadvantageovercompetition,Capabilitiespossessedbytheorganizationasawholeasdistinctfromtheindividuals.Somecom

27、paniesperformextraordinaryfeatswithordinarypeople,Staff,Systems,Style,SharedValues,Structure,Skills,Strategy,2S-5S,*资料来源：,Unitofmeasure,GBUTtem,107,Competitiveposition,Low,Medium,High,Product/marketattractiveness,Low,Medium,High,BUSSPORTFOLIO,*资料来源：,Unitofmeasure,GBUTtem,108,Changevision,ChiefExecut

28、ive,Leadershipgroups,Downtheline,Externalconstitution,CHANGEBOARD,*资料来源：,Unitofmeasure,GBUTtem,109,DeltaP,VisionandLeadership,OrganizationalInfrastructure,PerformanceMeasurement,PeopleDevelopment,Communications,ProblemSolvingProcess,Clientmanagers(particularlymiddlemanagement)haveskilltoleadprogrami

29、mplementationChangeinactualbehavior,ActionplanssufficienttoachievegoalsAgreementonobjectivesbylinemanagementManagementofhigh-involvementprocess,Implementationornearimplementationofrequiredstructureandsystems,Flowof2-waycommunicationsPeoplesunderstanding,beliefandcontributiontoactonvisionandactionpla

30、ns,AccuratemeasurementofactionandresultsClearaccountabilitiesEarlywins,Visibledemonstrationofnewvisionandvaluesbyclientleadership,DELTAP,*资料来源：,Unitofmeasure,GBUTtem,110,Naturalowner,Relativeabilitytoextractvalue,Low,Medium,Value-creationpotentialinbusinessunit,High,CorporatecenterskillsBusinessunit

31、linkagesTaxation/valuationdifferences,IndustryattractivenessCompetitivepositionRestructuring/rationalizationopportunities,“Oneofthepack”,Retainandgivetoppriority,Retainandgivepriority,Retainandmanageforcodeorliquidate,Probablydivest,Divest,Divestorliquidate,MACS,*资料来源：,Unitofmeasure,GBUTtem,111,Busi

32、nessStrategy,ManufacturingStrategy,Configuration,Systems,ResearchFocus,LaborPolicy,ProductDesign,Makevs.Buy,Organization,ProcessDesign,MANUFACTURINGSTRATEGY,*资料来源：,Unitofmeasure,GBUTtem,112,Restructuringframework,1,5,4,3,2,PENTAGON,*资料来源：,Unitofmeasure,GBUTtem,113,Benefit,Price,Competitivedisadvanta

33、ge,Competitiveadvantage,PRICEBENEFIT,*资料来源：,Unitofmeasure,GBUTtem,114,Appraiseperformanceandprospects,Developstrategy,Redesignpivotaljobs,Designtheskillbuildingprocess,Assesschangereadiness,Topdownactionprograms,Bottomupactionprograms,1,2,4,5,6,7,8,3,SMILECHART,*资料来源：,Unitofmeasure,GBUTtem,115,3.,Cr

34、eateandpursueauniqueadvantage,2.,Resegmentthemarkettocreateaniche,4.,Exploituniqueadvantageindustrywide,1.,Domoreandbetterofthesame,Whentocompete,STRATGAMEBOARD,*资料来源：,Unitofmeasure,GBUTtem,116,Stage1,Stage2,Stage3,Stage4,Valuesystem,Strategicmanage-ment,Externallyorientatedplanning,Forecastbasedpla

35、nning,Budgetplanning,Meetbudgetandschedule,Predictthefuture,Thinkstrategically,Createthefuture,STRATMANAGE,*资料来源：,Unitofmeasure,GBUTtem,117,SellingmarginContributionSales,SellingrateSalesAvailablesellingtime,EffectivenessContributionAvailablesellingtime,ProductivityContributionTotalsellingcosts,Effi

36、ciencyAvailablesellingtimeTotalsellingcosts,UtilizationAvailablesellingtimeTotalsalestime,SupportintensitySupportcostsTotalsellingcosts,SupportleverageTotalsalestimeSupportcosts,TREEPRODUCTIVITY,*资料来源：,Unitofmeasure,GBUTtem,118,Maximizeshareholdervalue,Growthroughculturalinitiative,Redeployassets,Im

37、provecorebusinessperformance,Growthroughacquisitionand/ormerger,Adoptsoundfinancingapproach,VALUECREATION,*资料来源：,Unitofmeasure,GBUTtem,119,Real,Perceived,Clientsrelativeabilitytoextractvalue,Corporatecenterskills,Linkagesbetweenbusinessunits,Financialownershipfit,Industryrestructure,Internalcontroll

38、er,Sharedresources,Transferofcapability,Verticalintegration,Differencesintaxposition,Existenceofnon-casesobjectives,Inefficienciesinfinancialmarkets,Differenceinvaluationtechnique,VALUESOURCES,*资料来源：,Unitofmeasure,GBUTtem,120,Header,Text,GANTT10,*资料来源：,Unitofmeasure,GBUTtem,121,Header,Text,#,#,#,#,#

39、,#,#,#,#,#,#,#,#,#,#,#,GANTT15,*资料来源：,Unitofmeasure,GBUTtem,122,Text,Text,Text,Text,LEFTTORIGHT,*资料来源：,Unitofmeasure,GBUTtem,123,Text,Text,Text,Text,Text,Processobjectives,Text,Sub-objectives,STUDYOBJECTIVE,*资料来源：,Unitofmeasure,GBUTtem,124,Text,Text,Text,Text,Text,Text,Text,TOPDOWN,*资料来源：,Unitofmeas

40、ure,GBUTtem,125,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,2X2,*资料来源：,Unitofmeasure,GBUTtem,126,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,2X2CUBED,*资料来源：,Unitofmeasure,GBUTtem,127,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,2X2EXTENDED,*资料来源：,Unitofmeasure,GBUTtem,128,

41、Text,Text,Text,Text,Text,Text,2X2TOWER,*资料来源：,Unitofmeasure,GBUTtem,129,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,3X3,*资料来源：,Unitofmeasure,GBUTtem,130,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,3X3EXT

42、ENDED,*资料来源：,Unitofmeasure,GBUTtem,131,Text,Text,DIFFRACTION,*资料来源：,Unitofmeasure,GBUTtem,132,Text,Text,Text,FLOWDOWN,*资料来源：,Unitofmeasure,GBUTtem,133,Text,Text,PASSTHROUGH,*资料来源：,Unitofmeasure,GBUTtem,134,Label1,Label2,Label3,AREA,*资料来源：,Unitofmeasure,GBUTtem,135,Label1,Label2,Label3,Label4,Label5,

43、BAR,*资料来源：,Unitofmeasure,GBUTtem,136,Label1,Label2,Label3,Label4,Label5,Label1,Label2,Label3,Label4,Label5,TitleUnitofmeasure,TitleUnitofmeasure,BAR2,*资料来源：,Unitofmeasure,GBUTtem,137,Label1,Label2,Label3,Label4,Label5,BARBUTTED,*资料来源：,Unitofmeasure,GBUTtem,138,Label1,Label2,Label3,Label4,Label5,000,

44、000,000,000,000,Series,Series,Series,BARSTACKED,*资料来源：,Unitofmeasure,GBUTtem,139,Label1,Label2,Label3,Label4,Label5,000,000,000,000,000,100%=,Series,Series,Series,BARSTACKED100%,*资料来源：,Unitofmeasure,GBUTtem,140,TitleUnitofmeasure,TitleUnitofmeasure,Label1,Label2,Label3,Label4,Label5,Label6,BUBBLE,*资

45、料来源：,Unitofmeasure,GBUTtem,141,Label1,Label2,Label3,Label4,Label5,COLUMN,*资料来源：,Unitofmeasure,GBUTtem,142,Label1,Label2,Label3,Label4,Label5,Label1,Label2,Label3,Label4,Label5,TitleUnitofmeasure,TitleUnitofmeasure,COLUMN2,*资料来源：,Unitofmeasure,GBUTtem,143,Label1,Label2,Label3,Label4,Label5,COLUMNBUTT

46、ED,*资料来源：,Unitofmeasure,GBUTtem,144,Label1,Label2,Label3,Label4,Label5,Series,Series,Series,Series,000,000,000,000,000,COLUMNSTACKED,*资料来源：,Unitofmeasure,GBUTtem,145,Label1,Label2,Label3,Label4,Label5,Series,Series,Series,Series,100%=,000,000,000,000,000,COLUMNSTACKED100%,*资料来源：,Unitofmeasure,GBUTtem,146,TitleUnitofmeasure,Label