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1、最新资料欢迎阅读 2020智慧树,知到跨文化商务沟通章节测试完整答案 智慧树知到跨文化商务沟通章节测试答案 见面课:冰山之下-商业广告中的文化价值观 1、问题:Culture is like an iceberg. Only a small part of culture is visible. For instance, food, dress, paintings are all apparent to eyes. But a great part of culture is hidden under the water, such as _, , and so on. 选项: A:vie

2、ws B:attitudes C:architecture D:customs 答案: 【views;attitudes;customs】 2、问题:Originally Geert Hofsted developed a model that identifies four primary cultural dimensions: _, , Individualism versus Collectivism, _. 选项: A:Power Distance B:Long- versus Short-Term Orientation C:Uncertainty Avoidance D:Masc

3、ulinity versus Femininity 答案: 【Power Distance; Uncertainty Avoidance; Masculinity versus Femininity】 3、问题:Chinese consumers can be ascribed to the values of conformity and“face”. 选项: A:对 B:错 答案: 【对】 4、问题:It”s better for advertisers to realize and take note of the different cultural values and make c

4、orresponding adjustments to their advertising appeals. 选项: A:对 B:错 答案: 【对】 5、问题:The Americans have the spirit of innovation and risk-taking. They are not willing to cope with uncertainties inherent in life and can tolerate and accept new ideas and strangers. 选项: A:对 B:错 答案: 【错】 见面课:商业宣讲实践 1、问题:In th

5、e presentation of GTech, the first part is to introduce some basic information about GTech. 选项: A:对 B:错 答案: 【错】 2、问题:PPT with paragraphs of text significantly decreases the attention of the audience. 选项: A:对 B:错 答案: 【对】 3、问题:Keeping your hands in your pockets during the presentation shows your confi

6、dence. 选项: A:对 B:错 答案: 【错】 4、问题:Images in PPT can distract people”s attention and make the message less powerful. 选项: A:对 B:错 答案: 【错】 5、问题:A subtle nod, smile or placement of your hands can drastically change the meaning of your words. 选项: A:对 B:错 答案: 【对】 6、问题:What is the most obvious difference amo

7、ng informative presentation, persuasive presentation, and goodwill presentation? ( ) 选项: A:the audience B:the information C:the purpose D:the language 答案: 【the purpose】 7、问题:GTech is a _ company ( ) 选项: A:food B:technical C:media D:consultative 答案: 【food】 8、问题:Which is NOT the need of Japanese hospi

8、tals on robot nurses? ( ) 选项: A:error-oriented B:integrated C:autonomous D:error-free 答案: 【error-oriented】 9、问题:Which can NOT help you identify your audience in preparing a business presentation? ( ) 选项: A: Age B:Appearance C:Occupation D:Interest 答案: 【Appearance】 10、问题:Which can NOT attract audienc

9、e”s attention? ( ) 选项: A:Use a rising intonation B:Stress important words C:Use short sentences at the start of a point D:Keep on talking 答案: 【Keep on talking】 见面课:跨文化商务谈判模拟 1、问题:In some Asian cultures, such as in China and Japan, they will adapt the indirect approach. 选项: A:对 B:错 答案: 【对】 2、问题:To th

10、e successful negotiations, the two sides must first understand the cultural differences. 选项: A:对 B:错 答案: 【对】 3、问题:High-context cultures are relational, collectivist, intuitive, and contemplative. 选项: A:对 B:错 答案: 【对】 4、问题:Germans make it very clear about the prices, conditions and ways of acting. 选项:

11、 A:对 B:错 答案: 【对】 5、问题:According to the negotiating objectives, goals for negotiations can be included:desired goal, acceptable goal and bottom goal. 选项: A:对 B:错 答案: 【对】 6、问题:It is appropriate to use your right hand to exchange business cards in Indian cultures. 选项: A:对 B:错 答案: 【对】 7、问题:Saudis do req

12、uire as much personal space as most Western cultures. 选项: A:对 B:错 答案: 【错】 8、问题:There should be no more than three colors in business formal attire for men. 选项: A:对 B:错 答案: 【对】 9、问题:In Finland, a gift is not expected on the first visit, but would be expected on a subsequent visit. 选项: A:对 B:错 答案: 【对】

13、 见面课:障碍与沟通-跨文化商务案例分析 1、问题:What are the reasons for the Toyota Recall Crisis? 选项: A:The failure of the public relations B:A culture of deference C:Employee”s Loyalty D:Communication across cultures 答案: 【The failure of the public relations; A culture of deference; Employee”s Loyalty; Communication acr

14、oss cultures】 2、问题:When responding to consumer safety issues, the typical Japanese corporation”s response is _. 选项: A:Minimization of the problem B:Reluctance to recall the product C:Criticize the team members D:too little compassion and concern for customers 答案: 【Minimization of the problem; Reluct

15、ance to recall the product; too little compassion and concern for customers】 3、问题:There are many ways of examining cultural differences and their impact on international management. Culture can affect _. 选项: A:technology transfer B:managerial attitudes C:managerial ideology D:business-government rel

16、ations 答案: 【technology transfer; managerial attitudes; managerial ideology; business-government relations】 4、问题:How can the culture of a society directly affect management approaches? 选项: A:centralized versus decentralized decision making B:safety versus risk C:stability versus innovation D:individu

17、al versus organization loyalty 答案: 【centralized versus decentralized decision making; safety versus risk; stability versus innovation】 5、问题:Which statement in the following French culture is not right? 选项: A:Social class is important and social interactions are affected by class stereotypes. B:The F

18、rench may admire or be fascinated with people who disagree with them. C:The French are very status conscious, and they like to provide signs of their status. D:The French focus on good connections, which can result in lower costs for doing business. 答案: 【The French focus on good connections, which c

19、an result in lower costs for doing business.】 6、问题:Which factor needs to be considered when pursuing business in Brazil? 选项: A:Physical contact is acceptable as a form of communication. B:Brazilians tend to trust others, so be sure to form a strong relationship before bringing up business issues. C:

20、Appearance is very important, as it will reflect both you and your company. D:Patience is not important. 答案: 【Physical contact is acceptable as a form of communication.; Appearance is very important, as it will reflect both you and your company.】 第一章 1、The belief that your own cultural background, i

21、ncluding ways of analyzing problems, values, beliefs, language, and verbal and nonverbal communication, is superior. culture communication ethnocentrism sender 答案: ethnocentrism 2、The total accumulation of beliefs, customs, values, behaviors, institutions and communication patterns that are shared,

22、learned and passed down through the generations in an identifiable group of people. intercultural communication culture business communication feedback 答案: culture 3、A process by which information is exchanged between individuals through a common system of symbols, signs, or behavior, or the exchang

23、e of thoughts, messages, or information, as by speech, signals, writing, or behavior. ethnocentrism noise communication horizontal communication 答案: noise 4、The communication is within business and administration, aiming at a common objective and profits for both the individuals and organizations. l

24、ateral communication ethnocentrism business communication intercultural communication 答案: business communication 5、The communication at the same level in an organization. horizontal communication ethnocentrism business communication lateral communication 答案: horizontal communication 6、When culture i

25、s contrasted with nature, it can be defined as“ life way of a population” in its broad sense, meaning what characterizes the particular way of life of a population. 对 错 答案: 错 7、Culture is all men”s medium; there is no aspect of human life that is not touched and altered by culture. 对 错 答案: 对 8、The c

26、ulture shown in an onion consists of two levels; a level of norms and values, or an invisible level of resultant behavior or artifacts of some form. 对 错 答案: 错 9、Culture cannot be known without a study of communication, and communication can only be understood with an understanding of the culture it

27、supports. 对 错 答案: 对 10、In the global village, neighbors communicate free of troubles and difficulties. 对 错 答案: 错 11、With the integration of language into the fabric of culture, confusion and dysfunction would reign and the culture would fail. 对 错 答案: 错 第二章 1、A good mastery of grammar of one language

28、 can guarantee a successful communication. 对 错 答案: 错 2、Long before writing was developed,we learned to speak first. 对 错 答案: 对 3、There should always be an attachment at the end of a business memo. 对 错 答案: 错 4、A recommendation report is to recommend something to others. 对 错 答案: 错 5、Which is not verbal

29、 communication? Chat with your leaders and colleagues Discuss an issue in a group Greeting with a smile Leave a message 答案: Greeting with a smile 6、_ refers to anything that distorts the message the source encodes. Noise Message Source Context 答案: Noise 7、It is a universal truth that language is by

30、culture and in turn it _ culture. influenced, reflects displayed, influences determined, reflects shaped, influences 答案: influenced, reflects 8、Why should we take notes during a business call? Listen attentively Serves as a record to take follow-up action Report on the call to someone else Reflect o

31、n the call 答案: Listen attentively,Serves as a record to take follow-up action,Report on the call to someone else 9、How can you identify your audience in preparing a business presentation? Age Appearance Interest Occupation 答案: Age,Interest,Occupation 10、Before making a business call, what kind of qu

32、estions can you reflect? Do you need to report to your boss? Do you need to get information? Do you want to sell something, or convince the person of an idea? Do you need to ask for the person”s help or support? 答案: Do you need to get information?,Do you want to sell something, or convince the perso

33、n of an idea?,Do you need to ask for the person”s help or support? 第三章 1、Nonverbal behavior reflects the speaker”s subconciousness. 对 错 答案:A 2、Depending on the culture,a smile can indicate joy and amusement, it can also indicate embarrassment. 对 错 答案:A 3、Posture is the position in which you hold you

34、r body when standing or sitting. 对 错 答案:对 4、Intimate distance is most common when friends, old classmates, acquaintances and relativestalk. 对 错 答案:错 5、People in _ cultures usually view silence as lack of communication and are generally _ with it. low context uncomfortable high context uncomfortable

35、low context comfortable high context comfortable 答案:low context uncomfortable 6、Which of the following countries uses high-context language? Canada Germany Japan United States 答案:Japan 7、The function of nonverbal signs is sometimes indispensible. For example, placing your index finger to your lips a

36、s an alternative to saying“Please calm down so that I can speak” is a case of _. complementing repeating contradicting substituting 答案:substituting 8、Which statements are correct about nonverbalcommunication? Nonverbal behavior is easily controlled A smile sometimes doesn”t mean a sincere smile Nonv

37、erbal behavior accounts for much of the meaning we derive from conversation. Nonverbal communication is more than the complement of verbal communication. 答案: 9、How does nonverbal behavior control the pace or flow of communication? Be silent Gesture of stopping Clap hands Raise voice 答案:Be silent Ges

38、ture of stopping Clap hands Raise voice 10、Which of the countries belong to individualistic culture? Italy America France Greece 答案:Italy America France 第四章 1、Power distance is a conceptual was developed by Hofstede to describe the extent to which the less powerful members of organizations and insti

39、tutions accept and expect that power is distributed unequally the power of multinational organizations the power differential between developed and less developed countries the power difference between men and women 答案: 2、Hofstede”s _ index measures the extent to which the less powerful members of o

40、rganizations and institutions (like the family) accept and expect that power is distributed unequally. value orientation cultural dimensions cultural values power distance 答案:power distance 3、These are the most significant studies of cultural values except _. Halls High- and Low- Context Theory Kluc

41、khohn and Strodtbecks five Value Orientations Fons Trompenars”s model of culture with seven dimensions Geert Hofstedes six Cultural Dimensions 答案:Fons Trompenars”s model of culture with seven dimensions 4、The opinion that everyone has a position and clearly defined privileges is_. a view of hierarch

42、ical structure of social relationship a view of group orientation of social relationship a view of individual orientation structure of social relationship none of the above 答案:a view of hierarchical structure of social relationship 5、Low-context communication is characterized by explicit speaking. 对

43、 错 答案:对 6、Chinese culture is high-context in comparison to western culture. 对 错 答案:对 7、Cultures with a large power distance are hierarchical cultures. 对 错 答案:对 8、At the core of uncertainty avoidance is the idea that the future is predictable. 对 错 答案:错 9、Power distance in Hofstedes cultural dimension

44、s is roughly similar to the value Kluckhohn calls hierarchy. 对 错 答案:错 10、In a culture emphasizing masculinity, it is more possible for men to play a nurturing role. 对 错 答案:错 第五章 1、Etiquette is simply showing respect for others. 对 错 答案:错 2、Etiquette refers to the guideline for knowing how to behave a

45、ppropriately in all situations. 对 错 答案:A 3、Kiss greeting usually happen between two men in the United States. 对 错 答案:错 4、It”s OK to write on someone”s business card. 对 错 答案:B 5、A handshake should be friendly or respectful gesture, not a show of physical strength. So we should not squeeze other”s han

46、d too hard. 对 错 答案:A 6、Before a dish is served, napkins can be placed either on the plate or on the left of forks. 对 错 答案:A 7、You”re invited to a business dinner. When do you take your napkin from the table and place it on your lap? Open it immediately. Wait for the host to take his or her napkin be

47、fore taking yours. Wait for the oldest person at the table to take his or hers. Wait for all the ladies to take theirs before taking yours if you are a gentle man. 答案:Wait for the host to take his or her napkin before taking yours. 8、Which of the following behavior is appropriate in a business dinne

48、r? Use the napkin to wipe your nose. Cut all the food in your plate into small pieces. Sip from the side of the spoon when eating soup. Use the knife with your right hand. 答案:CD 9、What are the benefits of humor in the workplace? Humor can reduce stress. Humor can block negative emotions. Humor can h

49、elp people develop rapport with each other. Humor can help solve problems. 答案:ABCD 10、In many Asian countries, the way you treat someone”s business card is a reflection of: How serious you are about the outcome of the meeting. How much you respect them as a person. What you think of their country. c

50、ompany and title. 答案:ABCD 第六章 1、In some high-context cultures, public display of emotions is a sign of immaturity and a potential cause of shame to the group. 对 错 答案:A 2、Whether an international business negotiation succeeds or not is not only determined by the strategies and skills used in formal negotiation, but also closely related to whether enough careful preparation has been made. 对 错 答案:A 3、In the

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