GFK数据分析PPT.ppt

1、1,Internet Access in Households and Internet Users in 13 CEE Countries Autumn 2007,2,Subject Type of study Sample No. of interviews Fieldwork,Survey specifications,Internet study in 13 CEE countries Quantitative multinational survey Age 15+, representative of national populations, weighted 1000 per

2、country September 2007,3,Austria Bulgaria Croatia Czech Republic Hungary Romania Russia,Countries involved,Slovakia Slovenia Ukraine Poland Serbia Bosnia and Herzegovina,4,Do you personally use the Internet?,Base: whole population, 15+, weighted sample, N=1000 per country,The graph shows the interne

3、t users penetration in the individual countries.,5,How often do you use the Internet in general?,Base: weighted sample, Internet users,6,Where do you access the Internet? Home,Base: weighted sample, Internet users,Possibility of accessing the Internet at home,7,Where do you access the Internet? Work

4、,Base: weighted sample, Internet users,Possibility of accessing the Internet at work,8,Where do you access the Internet? School,Base: weighted sample, Internet users,Possibility of accessing the Internet at school,9,Where do you access the Internet? Internet cafe or another public spot,Base: weighte

5、d sample, Internet users,Possibility of accessing the Internet at an internet cafe or another public spot.,10,Where do you access the Internet? Wherever (mobile Internet),Base: weighted sample, Internet users,Using mobile Internet with notebook or mobile phone.,11,Base: weighted sample, Internet use

6、rs,How often do you use the following internet services? Sending and receiving e-mails,12,Base: weighted sample, Internet users,How often do you use the following internet services? Checking the latest information/news,13,Base: weighted sample, Internet users,How often do you make use of the followi

7、ng internet services? Chat,14,Base: weighted sample, Internet users,How often do you use the following internet services? Internet banking,15,Base: weighted sample, Internet users,How often do you use the following internet services? Shopping over the Internet,16,Base: weighted sample, Internet user

8、s,How often do you use the following internet services? Downloading music, films, and pictures,17,Base: weighted sample, Internet users,How often do you use the following internet services? Sharing music, films, and pictures,18,Base: weighted sample, Internet users,How often do you use the following

9、 internet services? Playing online games,19,Base: weighted sample, Internet users,How often do you use the following internet services? Generally browsing various web pages,20,Do you have access to the Internet in your household?,Base: whole population, 15+, weighted sample, N=1000 per country,Internet access in the household,21,Do you plan to get access to the Internet for your household?,Base: weighted sample, no Internet acc