新境界综合英语教程 1 课件 unit

1、Unit Three Presenting Products,新境界职业英语 综合教程 ,Part I Text A,Part II Applied Writing,Part III Text B,Part IV Reading Skills,How to make a terrific trfk (棒极的)presentation(情况介绍)?,Target audience and age range Product name, function, price ,description A visual vizjul, viu:l(视觉的) representation 直观表示 Prod

2、uct features 特征 独特的 How the product is necessary/uniqueju:ni:k,target: n. 靶子;攻击的目标 vt. 把.作为目标(或对象),Pre-reading Activities,Are you familiar with the functions of these products?,Task 1,A handbag is used to your belongings (物件).,wear,mobile phone,iPod,communicate with,store music and videos,massage ch

3、air,ms:按摩,to massage your body,vacuum cleaner,vkjum真空吸尘器,clean the floor and carpets,Word Tips this will take some of the pressure off both of you and make it easier to talk to one another. Once you believe that you and your customer have found a comfort level, begin to evaluate your customers needs

4、.,4,5,Back,What is the first thing to do when you meet your customer？ Introduce yourself and offer them a seat take. off: to subtract a particular amount from a total 减去，减少 e.g. 这项运动能帮助减轻你肩部的紧张感。 This exercise may help to take off the stress from your shoulders! 我姨妈减去了12磅体重，她高兴极了。 My aunt took off 1

5、2 pounds and shes thrilled.,5. (Para.4) Once： as soon as possible a comfort level：in a harmonious atmosphere e.g. Im sure youll be happy here once you get to know everyone else. 我敢肯定一旦你认识了其他所有人，你在这 儿就会很愉快,evaluate: to judge the quality, importance, amount or value of something 评估，评价 e.g. The perform

6、ance of each employee is evaluated once a year. 每年要对每位雇员的表现进行一次评估。 Translation: 一旦你确信已和客户找到了舒适的谈话方式，再开始评估客户的需求。,Para. 5 Start by asking questions to find out his reasons for coming in to see you. Find out what products he currently has and uses. And how much he pays for them. Find out all you can ab

7、out the company he obtained his products from, and what he thought of the customer service he was provided with. It is important to know these things for reasons of comparison. Para. 6 Once you have evaluated your customer and have a pretty good idea of what his needs are, get ready to present the p

8、roducts you have, which you believe to be an ideal match to his needs.,6,7,8,Back,Other than about the products，what else should we ask our customer？ The product price and the reason why they buy the products. Why do we have to ask those questions? Since we can make a comparison between products and

9、 know about their needs and wants.,6. (Para.5) Find out what products he currently has and uses. Structure Analysis: “what products he currently has and uses” is an attributive clause which modifies the antecedent “products”. currently: at the present time; now目前,当前 这座房子目前无人居住。 e.g. The house is cur

10、rently unoccupied. Ken is currently working as a high school baseball coach. 肯现在是一所中学的棒球教练。,7. (Para.5) provided with. provide sb with sth.: to give someone something that he needs给某人提供某物 e.g. Someone had provided the reporters with photographs. 有人为记者提供了照片。 The lecture provided him with an opportuni

11、ty to meet one of his heroes. 这个讲座能让他见到自己心目中的一位英雄。,8. (Para.6) .get ready to present the products you have, which you believe to be an ideal match to his needs. 窗帘和沙发非常匹配。 e.g. The curtains are a good match for the sofa.,Para. 7 But before you make your presentation, make sure that you are prepared.

12、 Have all the materials you need to make your presentation a solid one at your finger tips. Such materials would include brochures and literature, not only to give to your customer, but to go over with your customer. Unfold the brochure in front of him as you discuss the product. Literature is also

13、a good way to be prepared in case you are hit with a question you cant answer; this will be a good resource for reference.,9,10,11,12,Back,What tools do you need when you are preparing? Brochures, literature 9. (Para.7) Have all the materials you need to make your presentation a solid one at your fi

14、nger tips. Solid: credible, persuasive at your finger tips: near you or available for you to use immediately 在手边；随时可供使用 有了互联网设施，很多有用的信息随手可得。 e.g. With the internet facility, a lot of useful information is at your finger tips.,10. (Para.7) Such materials would include brochures and literature, not on

15、ly to give to your customer, but to go over with your customer. go over with: to produce a particular reaction 反应；反响 你父母对这个消息的反应如何？ e.g. How did the news go over with your parents?,11. (Para.7) Unfold the brochure in front of him as you discuss the product. unfold: to open or spread out something th

16、at has been folded 展开，打开 e.g. Lewis unfolded the note and read it quickly. 刘易斯展开字条并很快地看了一眼。 我们必须在大家到达前把椅子打开。 We need to unfold the chairs before everyone arrives. Translation: 当讨论产品时，要在客户面前展开产品宣传册。,12. (Para.7) Literature is also a good way to be prepared in case you are hit with a question you cant

17、 answer; . in case: in order to prepared for something that may happen 万一；以防 带上雨伞以防下雨 e.g. Take an umbrella in case it rains. 。 我会做些三明治，以防一会儿我们肚子饿 Ill make some sandwiches, just in case we get hungry later on.,hit sb with sth: make sb. experience sth. unpleasant 使遭遇不愉快的经历 e.g. They may decide to hit

18、 him with a lawsuit. 他们可能会让他面临法律诉讼。 如果你喝酒开车就会被罚款。 If you drink and drive, you will be hit with a fine. Translation: 提前准备好资料，以防你一时回答不出客户的难题; .,Para. 8 The point that I am trying to make is: Present to your customer a product you believe they will need. Your presentation should be based on the informa

19、tion that you have gathered from your customer during your sales session. Para. 9 You could be the greatest presenter of products in the world, but if you are presenting products that customers dont need, youll never sell a thing. Para. 10 So be sure to evaluate your customers before you start prese

20、nting your products.,13,Back,What is the main idea we have to tell customers? Make the customers believe they need the product. When you present products to your customers, how do you gather the information for your presentation? From your customer during your sales sessions.,13. (Para.8) Your prese

21、ntation should be based on the information that you have gathered from your customer during your sales session. base on: to use particular ideas or facts to make a decision, do a calculation 以为基础；以依据 e.g. Price are based on two people sharing a room. 价格以两人合用一个房间为根据来确定。 这出音乐剧是根据真实故事改编的 The musical pl

22、ay is based on a true story.,gather: to collect several things from different places or people 聚集，收集 e.g. I need to gather together our tax documents. 我需要把我们所有的税务文件收集在一起。 一群人聚集在酒店门外。 A crowd gathered outside the hotel. Translation: 你的推介活动必须建立在销售期间从客户那里收集的信息的基础之上。,Task 4,Fill in the blanks in the fol

23、lowing summary of Text A with words given in the box.,impression,present,introduce,possible,evaluate,currently,Back,Briefly describe the steps of a presentation. Introduce yourself, offer a seat , a small talk, start presentation, bring in tools to help out.,1. In the first paragraph, the first “it”

24、 refers to_. a. the product b. the expression c. first impression d. the presentation 2. How many chances do you have to leave a good impression? a. One chance. b. Not only one chance. c. Many chances. d. No chance.,Task 2,Choose the best answer to the following questions.,Back,3. What preparation d

25、o you have to do before your presentation? a. Know your needs and wants. b. Know your bosss needs and wants. c. Know your companys needs and wants. d. Know your clients needs and wants. 4. When can you start your presentation? a. On the phone before your client arrive. b. When you and your client si

26、t down. c. Once your client walk in the room. d. When you and your client settle down comfortably.,Back,5. Which question is not mentioned on evaluating your customers needs? a. What products does he currently have and use. b. How much does he pays for the products. c. What did he think of the custo

27、mer service he was provided with? d. What does he know about your company and your product? 6. Which word can replace “important” in this line “It is important to know these things for reasons of comparison” ? a. Best. b. Good. c. Useful. d. Better.,Back,7. What do you have to do after giving all ma

28、terials to your customer? a. Tell your customer to take them away. b. Go through them with your customer. c. Continue with another point. d. Put those materials aside. 8. How do you succeed in selling a product according to the text? a. When the customer feels he needs your product. b. When the cust

29、omer thinks your product is cheap. c. When your presentation is wonderful. d. When your customer is comfortably seated.,Back,Vocabulary,Task 3,Match the following vocabulary items with their definitions. Please refer to the passage for clue.,Back,1. First editions of these books are now almost impos

30、sible to _. 2. Most bosses put so much _ on their junior. They expect them to work overtime every day. 3. This booklet _ useful information about local services.,Task 4,Fill in the blanks with the words or expressions given in the box. Change the form where necessary.,obtain,pressure,provides,Back,4

31、. The report aims to _ whether Hong Kong should set the minimum wage level. 5. They _ another 10 from the retail price because of the damage. 6. Mr. Simmons tried to _ on me his company can help me with my job searching. 7. IKEA is now _ you the chance to buy the complete set of pans at half price.

32、8. The garden chair _ to make a camp-bed.,evaluate,took off,impress,offering,unfolds,Back,Translation,Task 6,Complete the following sentences by translating the Chinese parts into English.,1. Making a good impression is very important _ _（在向你的 客户推介产品时).( present ) 2. Offer the clients a seat and_ _（

33、使他们尽可能地感觉舒服）. (asas possible),when it comes to presenting your product to your customer,make them feel as comfortable as possible,Back,3. Once you and your customer have found a comfort level, you can _（开始 评估你的客户的需求）. ( evaluate ) 4. Find out information of the company that supplied products to him,

34、 and _ _(他对那公司所提供的客户 服务的看法). ( provide with ),what he thought of the customer service he was provided with,begin to evaluate your customers needs,Back,5. While discussing the product with the customer, _ _(在他的面前打开 宣传册子). (unfold) 6. Your presentation should be based on_ _（从客 户那里搜集到的信息). ( gather ),t

35、he information that you have gathered from the customer,and you unfold the brochure in front of him,Back,Task 7,在谈到LG巧克力手机KG 800的外观时，所有人都称赞它是一部超级酷炫手机。现在有黑色、粉色、紫色三种选择。这部手机有内置摄像头，音乐播放器和无线蓝牙接收器。屏幕高清，音乐播放器兼容各种格式的音乐；内存够大，可存储大约30首音乐。这部巧克力手机非常纤巧，只有83克重，放在手提包中特别理想。现在这部手机正在以震撼低价出售，持续畅销，存货已不多，请您不要错过机会，快快来购买吧！

36、,Back,Grammar Review,Pronouns,1. _(他们) often play basketball after school. 2. I saw _(她) in the shop yesterday. 3. Who is it there? Its _ (我). 4. If I were _ (你), I would apply for _ (它).,I. Personal Pronouns （人称代词）,Task 1,Fill in the blanks with personal pronouns according to the Chinese given.,The

37、y,me,her,you,it,Back,5. _(我们) bought a pair of shoes for _(他). 6. Please pass_(我们) the ball. 7. I will give the presents to_(他们). 8. Its time for _(你们) to go home. 9. Joe is several years older than _. (我) 10. What time is _ ? Its 4:30. (时间),I. Personal Pronouns （人称代词）,We,him,us,them,you,I / me,it,B

38、ack,1. Is that _ (your / yours) car? Yes, its _ (my /mine). 2. I like _ (their / theirs) plan better than _ (your / yours). 3. This is _(our / ours) apartment, not _ (their / theirs). 4. _ (Our / Ours) is a happy family.,Task 2,II. Possessive Pronouns （物主代词）,A. Complete the following sentences by ch

39、oosing the correct Possessive Pronouns.,your,mine,their,yours,our,theirs,Ours,Back,5. This umbrella is _ (your / yours) and that one is _ (his / him). 6. Lets clean _ (your / yours) room first, and _ (her / hers) later. 7. The dog is snoring, with _ (its / its) eyes open. 8. This is _ (my / mine) fa

40、vorite TV commercial. 9. He is a close friend of _ (my / mine). 10. That daughter of _ (their / theirs) is very cute.,II. Possessive Pronouns （物主代词）,yours,his,your,hers,its,my,mine,theirs,Back,1. Is that your car? Yes, its mine. ( = my car ) _ _ _,B. Tick out the above sentences that contain noun po

41、ssessive pronouns, and rewrite the possessive pronouns by referring to the example.,II. Possessive Pronouns （物主代词）,2. I like their plan better than yours. (= your plan ),3. This is our apartment, not theirs. (= their apartment),4. Ours (= Our family) is a happy family.,Back,_ _ _ _,II. Possessive Pr

42、onouns （物主代词）,5.This umbrella is yours (= your umbrella) and that one is his (= his umbrella).,6. Lets clean your room first, and hers (=her room) later.,7. He is a close friend of mine (=my friend).,8. That daughter of theirs (=their daughter) is very cute.,Back,III. Indefinite Pronouns (不定代词),Task

43、 3,A. Fill in the blanks with both, either or neither.,Walking along the streets，you can see many beautiful flowers on _ side of the street. 2. I have two TV sets，but _ of them is in good condition. 3. Neither of my parents is well-educated. They _ left school when they were thirteen. 4. There were

44、two girls at the door. _of them were smiling. 5. _ threat nor argument had any effect on him.,either,neither,both,Both,Neither,Back,III. Indefinite Pronouns (不定代词),B. Arrange the answers to the above questions in the corresponding columns.,either,neither,both,Both,Neither,Back,Fill in the blanks wit

45、h other, others, the other, the others or another.,Task 4,I only found Jim and Tom there. Where are _? 2. Of the two girls, one comes from China and _ comes from Japan. 3. This sweater is a little too big for me. Can I try on _? 4. Some like black tea, _ prefer green tea. 5. Have you got any _ book

46、on this subject?,the others,the other,another,others,other,III. Indefinite Pronouns (不定代词),Back,B. Arrange the answers to the above questions in the corresponding columns.,the others,the other,another,others,other,III. Indefinite Pronouns (不定代词),Back,Task 5,A. Fill in the blanks with many, much, (a)

47、 few, (a) little.,There is not _ milk left. 2. _ hands make light work. 3. _ people live to be 100. 4. He says _ but does much. 5. She had _ money, only to afford the bread. 6. Could I have _ words with you?,much,Many,Few,little,a little,a few,III. Indefinite Pronouns (不定代词),Back,B. Arrange the answ

48、ers to the above questions in the corresponding columns.,much,Many,Few,little,a little,a few,III. Indefinite Pronouns (不定代词),Back,Task 6,A. Fill in the blanks with all, each, no, none, nothing, one.,1. What is on the desk? _. 2. Several of the passengers were hurt, but _ was killed. 3. He is in _ mo

49、od (not in a mood) for jokes. 4. He gave _ child a present. 5. It has been raining _ day. 6. I havent got a pen. Can you lend me _?,Nothing,none,no,each,all,one,III. Indefinite Pronouns (不定代词),Back,B. Arrange the answers to the above questions in the corresponding columns.,Nothing,none,no,each,all,o

50、ne,Back,III. Indefinite Pronouns (不定代词),Comprehensive Exercises,Task 1,Fill in the blanks with proper pronouns.,1. Is that car yours? Yes, it is _. 2. I dont like this coat, could you please show me _? 3. Id like to go for a walk. _too. 4. I have two uncles, one is a doctor and _ is a teacher.,mine,

51、another,Me,the other,Back,Comprehensive Exercises,5. _of us answered the phone, for we were all in the yard. 6. Did you enjoy _ at the party yesterday? 7. He gave _ child a present. 8. Who is in the classroom? _. 9. Although hes wealthy, he spends_ on clothes. 10. She wants to buy a car of _own.,Non

52、e,yourself,each,No one,little,her,Back,1. I had _ opportunity of seeing the country. a. little b. few c. a little d. a few 2. They were all tired, but _ of them would stop to take a rest. a. any b. some c. none d. neither 3. I dont know whether small oranges are sweeter than big _. a. those b. ones

53、c. one d. that,Task 2,Choose the best answer.,Comprehensive Exercises,Back,4. When they met, they stopped and said hello to_. a. each other b. each another c. the other each d. each one 5. If you want to change for a double room, youll have to pay _ $15. a. another b. other c. more d. each 6. We sho

54、uld always keep _ well-informed of the changing information. a. us b. ours c. ourselves d. we,Comprehensive Exercises,Back,7. I found _impossible for _to work out the maths problem. a. it; him b. it; he c. that; him d. that; he 8. There are many people in the park, some are playing cards, some are d

55、ancing, and _are taking a walk. a. other peoples b. the others c. others d. the other people 9. How many monkeys are there in the cage left? _. a. None b. No one c. Nothing d. not some,Comprehensive Exercises,Back,10. I had to buy _ these books because I didnt know which one was the best. a. both b. none c. neither d. all,Comprehensive Exercises,Back,Applied Writing,