McDonald’s-麦当劳-英文版

1、,AboutMcDonalds,Morethan32,000McDonaldsrestaurantsin117countries.Morethan75%ofMcDonaldsrestaurantsworldwideareownedandoperatedbyindependentowners.Ethicalandsocialresponsibilitypoliciesplacingthecustomerexperienceatthecoreofwhattheydocommittingtotheiremployeesbyrewardingtheirachievementsmaintaininghi

2、ghstandardsregardingtheconductforbusinessgivingbacktothecommunitiesinwhichtheyareestablishedBrandfranchising,GoalAndMission,Goal:servegoodfoodinafriendlyandfunenvironment,tobeasociallyresponsiblecompany,andtoprovidegoodreturnstoitsshareholders.Mission:Tobetheircustomersfavoriteplaceandwaytoeatwithin

3、spiredpeoplewhodelighteachcustomerwithunmatchedquality,service,cleanlinessandvalueeverytime.,CoreValues,Placethecustomerexperienceatthecoreofalltheydo.Customersarethereasonfortheirexistence.Committedtotheirpeople.BelievesintheirownSystem.Operatetheirbusinessethically.Givebacktotheircommunities.Growt

4、heirbusinessprofitably.,Structureanddesignoftheorganization,Structureanddesignoftheorganization,QualityStanderWorkSeparateRules&InstructionsGloballysametaste,McDonaldscultureandethics,IndianMcDonalds,withcurryandnobeef,McDonaldscultureandethics,ChineseMcDonalds,soupandrice,WithChinesecharacteristics

5、,McDonaldscultureandethics,McDonaldsHamburgerUniversitylearnoperating,McDonaldscultureandethics,25storesshutdownwithinayearandother50storesselltodealers,Nojunkfood,McDonaldscultureandethics,OrganizationEnvironment,InternalEnvironmentExternalEnvironment,InternalEnvironment,Highjobsatisfactionwithinth

6、ecompanyMcJobGuidelinesforfranchiserestaurantAdapttolocalculturePRactivities,ExternalEnvironment,FiercecompetitionPublicperception,WorkforceDiversity,TheheartoftheMcDonaldsorganizationisinprovidingdoorwaysofopportunitiesandgrowthforteammembersfromdiversebackgroundsandcommunitieslocallyandinternation

7、ally.Respecting,listeningtoandparticipatinginknowledge-sharingandeclecticinsightshashelpedmakeustheorganizationwearetoday-fromourcrewmemberstoourboardmembers.TrainingprogramHomogenousgroup,LeadershipofMcDonalds,McDonaldsdoesnotbelieveitsrestaurantscrewmembersarejustgearsinamachinethatcanbeeasilyrepl

8、aced.(EricG.,&TiagoS.,&SaraT.,2008).OrganizationcultureTreattheiremployeeslikefriendorfamilyEmployeehassamevisionwithMcDonalds,LeadershipofMcDonalds,McDonaldislookingforwardthatemployeesarenotonlysatisfytotheircurrentposition,butalsoexpectingemployeestoexhibittheirleadershipatalllevelofposition.Hamb

9、urgerUniversity,SWOTAnalysis,Strength,EffectivemanagementOneofthelargestfastfoodrestaurantsintheworldStrongfinancialstructureLargemarketshareinthefastfoodmarketFoodcostsHigherrevenue.,Weakness,Opportunity,DeliveryserviceGrowinguphealthawarenessImmigrationsIncreasingcustomerserviceCorporatewithotheralliances,Threat,Thetrendtowardshealthyeating.Thelocalfa