Unit 1高级职业英语读写教程

1、Unit 1,Conducting a Survey,by Zhong Lan 广东轻工职业技术学院 2013.03,Whats this?,A Questionnaire,Conducting a Survey,What is the purpose of conducting a survey? -Finding something out., especially human factors under investigation. What do we usually use to conduct a survey? -Questionnaire. How do we design a

2、 questionnaire? -Be clear about our purpose/objectives of investigation. -Think of the questions to ask. -Select people/population to survey.,Questionnaire,Purpose / objectives of your study or investigation Questions to design Population to survey,Task,If your boss asks you to conduct a survey on t

3、he popularity of your companys product, how will you do it? -Design the questionnaire -Decide the possible target customers, that is, those who are likely to use the product -Do the survey -Analyze the results and make presentation to the boss,Text,Step 1: silent reading (extensive) -Try to figure o

4、ut the main idea of the tex and the main point for each paragraph. -Try summarizing each paragraph by using some key words. Step 2: silent reading (intensive, paragraph by paragraph) -Find out useful words and expressions -Find out useful structures -If you find any sentences difficult for you to un

5、derstand, mark them out. Step 3: reading aloud and detailed illustration,Text-Paragraph 1,conduct a survey a useful way of doing something find something out (be) under investigation be intended for primarily those who are new to a survey,Text-Paragraph 2,make use of in most cases suggestion In most

6、 cases, only a small number of people surveyed will respond, and the more complex the questionnaire the fewer responses there will be. 被问的问题,接受采访的人,Text-Paragraph 2,被问的问题,接受采访的人,种在花园里的花 The questions asked are really very sharp. Most of the people interviewed said that they felt some pressure in mod

7、ern life. Flowers planted in the garden are likely to grow better than those planted inside the house.,Text-Paragraph 2,the more . the more . Original sentence: When/if the questionnaire is complex, there will be fewer responses 问题越难,他回答出来的 可能性越小。 The more difficult the questions are, the less likel

8、y he is able to answer them. 你练习得越多，理解得就越透。 The more you practise, the better you can understand.,Text-Paragraphs 3-5,A sentence structure is used in all the three paragraphs,see if you can find it out.Whats the structure? If you cant, dont start. （If .,+ 祈使句） objectives, measure, measurement,select

9、 present, presentation, be likely to do, send off unanswerable, ungrammatical decide what to ask in your survey, or what to measure. get the questionnaire checked by someone else 现在就去把这事做了！ Get it done right now!,Text-Paragraphs 6,in practice a typical target confidence apply to population as well as obtain a result be compatible with When you carry out a survey by selecting people, you have to accept that the results of the survey will only apply to the population of which this group is representative.,Text-Paragraphs 7-10,carry out be reprepresentative of ensure pick sample esti