外贸英语函电..ppt

1、外贸英语函电,石如璧,课程简介,1.外贸英语函电是必修课，学分3分。 2.importance of this course 随着世界经济一体化及中国加入世界贸易组织 ,我国企业面临的国际竞争越来越残酷 ,为了在竞争中取胜 ,企业需要一批英语运用能力强、外贸业务水平高的复合型人才。在此形势下 ,越来越多的高校纷纷开设若干实用性较强的课程 ,外贸英语函电则是当中最普通的一门。,How to learn this course,1.学习、模仿样式尽管当今外贸函电的格式和语言趋于简单化、口语化,但人们在撰写信函时,仍袭用着一定的格式。因此，首先得学习商业信函的格式,弄清各部分在信中的位置和书写方法,

2、然在撰写信函时,可以直接模仿或套用自己喜欢的一种格式。,在商务信函中,很多的习惯用语和表达方式有很大的借鉴价值,特别是开头用语和结束用语,值得学生学习和仿效。 比如请对方早日答复的常用结束语有: We hope to hear from you soon.We look forward to hearing from you.Your prompt reply is eagerly awaited.We should appreciate your early reply.We look forward to your early reply.Please let us have your r

3、eply at once.,2.归纳、诵记句式由于外贸信函有其独特的语言特征和词汇特征,因此在学习外贸函电时,可以归纳、总结所学过的常用词汇、短语和句型进行分门别类,然后花些时间背诵、记忆所归纳和总结的内容。,(1)我们经营电器。 We handle electric goods.We deal (trade) in electric goods.We are in the business (trade,line)of electric goods.意义大同小异的句型还有:We specialize in electric goods.We exclusively deal in elect

4、ric goods.Electric goods fall (lie) within the scope of our business activities.,(2)Please (请放心)a.我们会把一切准备好。(that we will get everything ready)b.我们将装运无误。(that we will effect shipment without delay)c.我们会密切合作。(that we will closely cooperate with you)d.我们的产品能在你处打开销路。(that our products will find a good

5、market at your end),3.操练、撰写形式在具备了一定的外贸英语词汇量,掌握了必要的外贸句型,了解了外贸实务的各个环节之后, 要练习如何撰写各种信函的形式。在操练过程中, 不仿由浅入深地分三步实施:1)从英汉互译入手,先句子,再段落,到全文。,外贸函电综合了英语的基础知识和涉外商务的相关知识,是一门系统性、模仿性、实践性和操作性都很强的课程。只有通过系统地学习、不断地操练、模仿和实践, 才能巩固所学的知识,最终达到能够正确翻译并能拟写相关的外贸信函。,推荐书目和网站,一、有用网站： 1，英语学习 1）听力特快 2）外销员考试网 ,2.网上词典 1）剑桥国际英语词典 http:/

6、/ 2）韦氏词典 http:/www.merriam-,3.外贸知识 外贸精英网 ,二、推荐书目 1， 国际商务英语函电，王碂，西安交通大学出版社。 2，外贸英语函电，易露霞，陈原，清华大学出版社。,Chapter 1 Introduction,一、 商务函电的写作原则 7”C”原则 1.体谅Consideration 体谅的重点在于要注重多站在对方立场上考虑问题。 “We”- attitude e.g. We allow 2 percent discount for cash payment. “U”-attitude You can get

7、2 percent discount when you pay cash.,2.谦恭 Courtesy 撰写商务函电时的恭谦不仅仅意味着礼貌，同时应真挚，机敏，缜密，注重时常表达对阅信者的欣赏与感激。 sincere, tactful and appreciative e.g. You are requested to send me a price list for your T-shirts. Would you please send me a price list for your T-shirts?,Polite We have received your letter of Oct

8、.7 with many thanks, and we take the pleasure of sending you our latest catalog. We wish to draw your attention to a special offer which we have made in it.,3.清晰Clarity 写信者应尽量清晰地表达自己的意思。 Mr. White yesterday called our agent David saying that the mistake was “his”. As to the steamers sailing from Hon

9、gkong to San Francisco, we have bimonthly direct services. The word “bimonthly” has two meanings: twice a month, or once two months. The reader will feel puzzled about the meaning.),4.简要 Conciseness 简要和清楚经常是相辅而成的。摒弃信中的陈词滥调可使信更清楚更简要。 Avoid “wordiness” and “clich” e.g We acknowledge the receipt of a l

10、etter dated August 27 from you. Thank you for your letter of August 27. We acknowledge the receipt of your letter of August 27 with thanks.,5.正确 Correctness 正确意味着适当的语言、准确的语法、真实的信息和精确可靠的数据。 Appropriate and grammatically correct language, factual information and accurate figures (such as specification

11、s, quantity, price and unit, etc.),6.完整 Completeness 一封商务函电应包括所有必要的信息。诸如收信人、寄信人，写信的目的、时间、地点。 All necessary information (who, what, when, where, how), and complete structure。,7.具体Concreteness 我公司专门经营中国纺织品出口业务。 We specialize in the export of textiles?,二、商务信函的格式与构成Form and Structure of Business Letters

12、,1.商务信函的格式： 全齐头式Full Block Form 缩进式Indented Style 混合式Modified Block Form,1) 全齐头式 在全齐头式中，每行都从左边顶格开始。这一格式简单易于打字，是商业信函中最常用的格式。,Marketing Department Huaqiang Company 200 Beijing Road， Changchun, Jilin, 130001，China Sept. 12, 2006 Prof. Thompson Harvard University Boston, MA 02163 U.S.A. Dear Professor T

13、hompson, To celebrate the fiftieth anniversary of the founding of our company, we request the honor of your presence at a reception which is to be held at Dayu Hotel, Changchun on September 30 from 7 p.m. to 9 in the evening. We would be glad if you could come. Yours faithfully, Mike Tang,2）缩进式Inden

14、ted Style 信头、信内地址的每行文字均比上行向右缩进一、两个字母，正文每段的首行向右缩进4个字母。,Harvard University Boston, MA 02163,U.S.A. Sept. 20, 2006 Mr. Mike Tang Marketing Department Huaqiang Company 200 Beijing Road Changchun, Jilin 130001 China Dear Mr.Tang, Thank you very much for your invitation to join the fiftieth anniversary of

15、 the founding of your company at Dayu Hotel, Changchun on September 30. I will be happy to be there at 6:50 p.m. to take part in the reception, and look forward to it with pleasure. Yours faithfully, Thompson,3）混合式 混合式也称半齐头式，使用这种格式时，只是日期、问候性的结尾及签名写在纸张的右方，其他所有都从左边顶格写。,518 Main Street Rochester,NY 146

16、12 U.S.A. July 8, 2006 Mr. Galen Smith ABC Company 5688 Sussex St. Buffalo, NY 14384 U.S.A. Dear Mr. Smith, We enclose details of our inquiry for fur coats to be delivered before the end of August. Will you please give us your prices for the quantity named? Yours faithfully, Mark Johnson,2.商务信函的构成（如

17、下图）,BEIJING LIGHT INDUSTRIAL PRODUCTS IMP. cable sb for sth 向某人电索某事物 Please cable us offers. Please cable us for offers. cable n. 电报 Please make us an offer by cable. Please make us a cable offer.,Useful Sentences,1.初次写信给对方，要求建立业务关系 1）盼望与您建立业务关系 We are writing to you with a desire to open an account

18、 with you. (2) 请容我们自我介绍，我们是台北首屈一指的贸易公司。 Lets us introduce ourselves as leading trading firm in Taipei. （3）我们希望与您建立业务关系。 Please allow us to express our hope of opening an account with you.,(4) Your name has been mentioned by our chief supplier as the most reliable firm. 我们的主供货商曾向我公司提及过贵公司，认为你们是最可信赖的。

19、 （5）We are interested in your new product electronic translator and shall be pleased to have a catalog and price list. 我们对您的新产品电译机甚感兴趣，希望能寄来贵公司的产品目录及价格表。,2.结尾用语,1)Your prompt reply is eagerly awaited. 2)We look forward to hearing from you soon. 3)Your prompt attention to this matter would be highly

20、appreciated. 4) We hope that this will meet your immediate attention.,3.从何处获取收信人的信息表达句子,1）We have obtained your name and address from 2) Your firm has been recommended to us by 3) Through the courtesy of ,we come to know your name and address. 4) We own/have your name and address to 5) We are indebt

21、ed to for your name and address. 6) Your name and address has been given to us by 7) On the recommendation of ,we have learned with pleasure the name address of your firm. 8) We come to know the name and address of your firm through,4.关于介绍寄信人公司业务范围的表达句子,1）Our company deals with (handles, deals in ,i

22、s in the line of )the import and export of 2) We specialize in (are engaged in, are specialized in) the exportation of 3) We are one of the largest importers in our country and have handled with various kinds of the products for about years. 4) We write to introduce ourselves as 5)We wish to inform

23、you that 6) To fall within the scope of,三、资信咨询 Status Inquiry,当第一次与一家公司打交道并有意与其做生意时，你肯定要了解这家公司。如果一家国外公司，双方相距甚远，很难亲自去进行视察、走访，那么通过信函所作的资信调查就十分重要和必要。 外贸企业为了资金安全或者货物的安全，首先要了解即将交易的对象是否真实存在，还要了解其经营状况、财务状况、信用、声誉、经营方式和范围以及管理能力等。,调查资信的方法有很多，既可以通过与其有业务往来的公司和银行，也可以通过咨询机构和商会等来获取相关信息。 要想从对方银行得到资信证明书，就必须到自己银行，借助于

24、双方银行的关系来获取未来顾客的资信情况。,一般的资信调查信函的写作步骤如下： 1.直截了当地说明写信的意图，对要查询的公司给予简单的说明，并注明其详细的地址； 2.说明双方之间的关系及想要调查的原因； 3.说明想要调查的详细内容，如：财务状况，业务范围以及以往的履行合同的情况等； 4.保证严格地保守秘密； 5.表示感谢并希望得到进一步帮助。,Bank of ChinaShanghai Branch April4,2004 Barminster Bank LTD., London E.C. 25BP England Dear Sirs, Our client, China National Im

25、port状态 A standing order for the above-mentioned goods should be delivered every three months. 2. credit n.信用，信誉；信用证 Their credit is good. Our products are in high credit with the customers in Europe. Please establish the credit as soon as possible.,3.trading n. 贸易，交易，交换 Trading was active throughout

26、 the day. Trading was low last month. Trading account 营业帐户 Trading company 贸易公司 Trade reference 商业证明人 4.sound adj. 可靠的，有理由的 CNIEC is a sound business firm. The firms financial standing is sound.,4. Our knowledge of the company is limited 5. We would like to know whether or not their financial and cr

27、edit standing are sound. 6. We shall be most grateful for many information you can obtain for us.,四、The reply of the Status Inquiry 资信调查的回复,一般回复资信调查信函的写作步骤如下： 1. 告知对方已经按对方要求展开调查。（分为好和不好两种情况） 2.陈述调查的事实。 3.基于调查事实，提出我方建议。 4.告知对方所有信息需要保密。,Dears Sirs: We have completed our enquiries concerning the firm m

28、entioned in your letter of 4th April and regret that we must advise you to regard their request for credit with caution.（告知对方已经按对方要求展开调查） About one year ago an action was brought against the firm by one of its suppliers for recovery of the sums due though payment was recovered in full.(陈述调查的事实),Our

29、enquiries reveal nothing to suggest that the firm is not straightforward. It seems to us that the firms difficulties were due to bad management and in particular to overtrading. Consequently, most of the firms suppliers either give only very short credit for limited sums or make deliveries on a cash

30、 basis.(基于调查事实，提出我方建议) This information is ,of course, supplied in the strictest confidence.(告知对方所有信息需要保密) Yours faithfully, Smith Manager,Notes,1. enquiry n.询盘，询价 We have conveyed your enquiry to them for attention and are sure that you will hear from them within a short time. In conclusion, enquir

31、ies should be brief, specific, courteous and reasonable. 2.concerning prep.关于 I have no suggestions concerning this. He has already been reported concerning his tax-evasion.,3. recover v.收回、追偿 The stock markets was recovered its usual briskness. We have decided to take steps at once legally to recov

32、er the amount due. Recover loans 收回贷款 Recover ones expense 追偿费用 4. straightforward adj. 正直的，坦白的，诚实的 A straightforward glance 逼视 Straight forward explanation 率直的解释,5.overtrading n. 贸易过度，交易过量 As a result of overtrading, the company went bankrupt. 6.regard v. 看待，对待 I regard his behavior with suspicion.

33、 7. reveal v.显示，显出；泄露，透露 Research has revealed that he was the father of twelve children. 8.confidence n.信赖，信任 in strict confidence 对（某事）保密,9.mention v. 提到，提及 Please do not fail to mention in your offer the quantity available.,Useful sentences,1. We have completed our enquiries concerning the firm m

34、entioned in your letter . 2. We must advise you to regard their request for credit with caution. 3. Our enquiries reveal nothing to suggest that the firm 4. This information is supplied in the strictest confidence.,五、促销Sales Promotion,一般促销信函的写作步骤如下： 1. 告知对方已邮寄新产品样品或新产品目录; 2.介绍这些新产品新的功能、销售业绩以及价格; 3.希

35、望对方早日回复。,China National Import通情达理的,公道的 I think its a reasonable price. He gave me a reasonable explanation.,Ningbo Qianhu Trading Co.,Ltd. 101Lianfeng Road, Ningbo315000,China June1,2006 Thomas Co.,Ltd 120 Garden Street Vancouver V5Z3G7, Canada Dear Mr. Crown, Thank you for your enquiry of May 24.

36、At your request, we are making you the following offer subject to your reply reaching here before June23, 2006. Article: Brocade Handbags Price: US$12.00/pc,CIF Vancouver Quantity: 5,000 pcs Shipment: August,2006 Packing: By irrevocable documentary Letter of Credit in the sellers favor.,We hope that

37、 the above will be acceptable to you, and await with keen interest your formal orders. Your Sincerely, David Chen,Notes,1.At your request 应你方要求 这是商业信函中的常用语，用作状语 e.g. At your request, we have amended the L/C. 应贵公司要求，我们已经修改了信用证。 也可用：as requested, at the request of sb 应某人的要求 e.g. As request, we are giv

38、ing you an estimate of approximate requirements for next year. 应贵公司要求，寄上一份明年所需货物的预估表。 We are sending the counter sample at the request of your agent. 应贵公司代理商要求，寄上对等货样。,2. offer V.报盘 （包括交易的种种条件，如货名、规格、数量、价格、船期及答复期限等） e.g. We can offer you various kinds of baskets. We can offer you large quantities of headdress flowers at attractive price. 我们能以很具吸引力的价格给公司报盘大量头花。 Offer 还可用作名词，在make offer, send offer, give offer后经常接介词for 或者on e.g. Please make/send us an offer for gold and silver thread embroidered articles. 请报金银绣品价格。,3. subject to your reply rea