IMA大赛案例分析ppt课件

1、,L o g o,A Case Study on Fine Foods, Inc.,By Flame_NAI,Great Plains Capital (PE),Fine Foods Inc. (US),Fine Foods Canada, Ltd.,Other importers,SMU1,SMU2(Smith),SMU3,Super markets otherwise it isnt special.,Benefits orders,control channel of distribution and seize the market opportunities.,take full a

2、dvantage off lexible production Capacity.,Loss of some normal orders,Default cost,Occupation of capital,1.warehouse cost of materials and product 2.disturb production design 3.idle production capacity,1.Decrease the liquidity of cash 2 opportunity cost,process,By Products,Raw material,Its proper to

3、make a decision by contribution margin, but SMU2 didnt consider all the factors when using this method,Recommendations,JIT (Just In Time) Promote consumer preference,Types of responsibility centers,cost center,Revenue center is responsible for sales not for the manufacturing costs of the sales.,Cost

4、 center is a department that generates little or no revenue. A department is responsible for minimizing costs while maintaining an expected level of quality.,revenue center,investment center,profit center,Terms and definitions 1,Profit center is responsible for both costs and revenues so as to get a

5、 good profit.,Investment center is responsible for investments, costs, and revenues in their department.,Computation methods of indicators evaluate performance:,Terms and definitions 2,The importance of a companys strategy,In China, we often say “Making a plan before your action contributing to succ

6、ess, or youll lose”. As to a company, realizing its strategy is of the utmost importance . After talking about the case, our team believes that when evaluating managers performance we should consider their contribution to realizing the strategy.,The roles of the companys performance evaluation,Perfo

7、rmance evaluation should be related with the realizing of a companys strategy. If manager make a big contribution to a companys strategy then he should get a high score and salary.,Fine Foods Responsibility centers,Investment center,Cost center,Profit center1,Profit center 2,Profit center 3,Fine Foo

8、d Canada,Some products,SMUs are profit centers SMUs can manager their profit and some expenses,Agency Costs in Fine Food,Top management transfer their agency costs when evaluating performance, some costs are unfairly assigned to SMUs. As a result, we cant evaluate top management properly and many ag

9、ency costs are bared by SMUs managers.,Top management,Managers of SMUs,Agency costs,Fine foods Performance evaluation,Four contribution margins and Operating Profit,Any problems?,PWH,Gross sales (Standard discounts) (Activity discounts) (Special discount activities for customers) Net sales (Variable

10、 manufacturing cost) (Fixed manufacturing cost) (Freight out) (Media) (Sales promotion),CM1 (Media) (Sales promotion),CM2 (Marketing and sales),CM3 (Top management) (Business administration) (Information system) (Human resources) (Supply chain) (Production) (External logistics for finished goods) (M

11、arkup - Manufacture expenditures) (Other fixed costs),CM4 (Structural costs) (Total depreciation),Common expenses cant be controlled by SMUs managers.,1.High sales revenue may be followed with high bad debt ratio. 2.Some indispensible expenses may be cut down. 3.External environment may influence th

12、e performance of SMUs managers. 4.Financial measures cant evaluate managers hard work on raising the developing potential of the company.,Problems?,Operating profit is not applicable,Operating profit includes some uncontrollable elements,CM4 are not reasonable,BSC,Financial measures are only the tip

13、 of an iceberg,Why?,How?,BSC,Fine foods Performance evaluation,BSC,BSC,Investment center,Cost center,Profit center 1,Profit center 2,Profit center 3,Fine Foods Responsibility centers,Whats our recommendation?,BSC,Balanced score card,Strategy should be detailed into goals,Fine Food Canada,Some produc

14、ts,Financial,Customer,Internal business process,Learning and growth,Bad debt ratio liquidity CM3,Customer retention Customer acquisition Customer satisfaction,Quick reaction Enough stock Stock checking Frequency,Good service and other sales skills New product Team performance,Factors,Critical Success factors,Financial measure Is only one factor