英语演讲课件7

1、Speaking to Persuade - ethos, pathos, logos,Dr. Jiangbo Wan 2012-9-19,He that cannot reason is a fool. He that will not is a bigot. He that dare not is a slave. - Andrew Carnegie,Purposes to serve in public speaking Speaking to persuade - persuasion - Definition - Target audience - 3 types of issue

2、in persuasion - 3 channels to persuade your audience - rhetoric definition and modes of persuasion,Chapter Highlights,What is persuasion? How do you sum up the psychology of persuasion? Who are the target audience of a persuasive speech? What is rhetoric about?,Questions to Address,Speaking to Infor

3、m; Speaking to Persuade; Speaking to Fit in Special Occasions.,Purposes to Serve when Speaking in Public,Speaking to Inform; Speaking to Persuade; Speaking to Fit in Special Occasions.,Purposes to Serve in Public Speaking,Persuasion: The process of creating, reinforcing, changing peoples beliefs or

4、actions. - Lucas (2010: 193),Speaking to Persuade,A mental give-and-take between speaker and listener. - Lucas (2010: 195),Persuasion:,The portion of audience that the speaker most wants to persuade.,Target Audience,3 Types of Issue in Persuasion,Issues of fact; Issues of value; Issues of policy.,Ap

5、peal to ethos; Appeal to logos; Appeal to pathos.,3 Channels to Persuade Your Audience,Perception of a speakers competence and character: Explain competence Establish common ground Speak expressively the second on putting the audience into a certain frame of mind pathos; the third on the proof, or a

6、pparent proof, provided by the words of the speech itself logos. - Aristotles Rhetoric,Aristotle:,There are, then, these three means of effecting persuasion. The man who is to be in command of them must, it is clear, be able: (1) to reason logically, (2) to understand human character and goodness in

7、 their various forms, and (3) to understand the emotions - that is, to name them and describe them, to know their causes and the way in which they are excited. - Aristotles Rhetoric,Aristotle:,When we base the proof of a proposition on a number of similar cases, this is induction in dialectic, examp

8、le in rhetoric; when it is shown that, certain propositions being true, a further and quite distinct proposition must also be true in consequence, whether invariably or usually, this is called syllogism in dialectic, enthymeme in rhetoric. - Aristotles Rhetoric,Aristotle:,Example of enthymeme: 1. All people are mortal. (general statement) 2. Socrates is a person. (minor premise) 3. Therefore, Socrates is mortal. (specific conclusion),Aristotle:,There are three divisions of oratory: (1) political, (2) forensic, and (3) the ceremonial oratory of displ