国际商务英语.ppt

1、1,Teaching Courseware: New Business EnglishIntensive ReadingBook One A,2,New Business EnglishIntensive ReadingBook OneA,新编商务英语精读 第一册 全国商务英语研究会推荐教材,3,1 Essentials of Business,2 Marketing,3 Career,4 Jobs and Occupations,5 Eating Habits,4,New Business English Intensive Reading Book One A,Picture-Word A

2、ssociating Game Unit One Unit Two Unit Three Unit Four Unit Five,Unit One Essentials of Business Unit Two Marketing Unit Three Career Unit Four Jobs and Occupations Unit Five Eating Habits,5,Warm-up Text Translation Notes New Words Examples Exercises Extended Activities,6,1. Business is the human ac

3、tivity related to material things. It is necessary for civilization. It is found in all societies, even the simplest ones. Business may include the production of goods: Making airplanes, building buildings, and constructing paper boxes are examples of production. It can also provide the financing fo

4、r these activities. Lending money, trading stocks and bonds, and selling insurance policies relate to the securing of capital for business activities. Other forms of business include merchandising , which is the selling of products, and providing various services, such as accounting, distributing ,

5、and repairs. Business, then, is the activity of producing and distributing goods and services.,7,2. In our study of business, it is necessary to understand the four basic factors of production. These four factors are land, labor, capital, and entrepreneurship. What is meant by these four terms? 3. I

6、n order to produce things, it is necessary to use land. Here, the term land is used in the most general way. It refers not only to a piece of real estate where we might build a factory, but it also means all the raw materials used for production. Some of these raw materials are found on the earths s

7、urface, such as trees, which yield wood for lumber. Other raw materials are found under the earths surface in mines and oil wells, and still other raw materials may be extracted from the air. All the raw materials for production come from the land, the air, and the oceans.,8,4. Labor refers to the u

8、se of mental or physical work to produce goods. Most labor changes raw materials into finished products and then distributes these to buyers. In industrialized countries, labor is generally more mental than physical. For example, in both manufacturing and agriculture, machines accomplish the very ti

9、ring physical work that unskilled laborers used to do. 5. In other countries, computers programmed robots and other forms of data processing equipment perform many of the jobs which used to require a lot of mental labor. Therefore, to a certain extent the next factor, capital, can be used to replace

10、 labor or reduce the amount of physical and mental labor that humans have to use in order to conduct business.,9,6. In everyday language, capital means several things. The most general meaning is wealth or money. But it also refers to the equipment that money purchases . As one of the basic factors

11、of production, capital is all of the things that workers use in production and distribution. It includes their tools, machines, and buildings such as factories and warehouseswhere goods are produced and stored. Capital, therefore, refers to anything that helps to produce and distribute goods. 7. Put

12、ting together land, labor, and capital to make something of value, is called entrepreneurship. The entrepreneur is the person responsible for controlling and directing the other three factors. The entrepreneur does not make things with his own hands unless he is also a worker. In a business the work

13、ers take orders from the entrepreneur. He is the leader, and the employees follow his direction.,10,8. Entrepreneurship includes some other important activities. The entrepreneur is responsible for initiating business activity. He must begin his business by bringing together the land, labor, and cap

14、ital. Next, he must manage the business by deciding the general polices for business operation. In order to be successful, an entrepreneur must also be innovative . He must look for new products or new ways of making things, and new methods of distribution, or he must offer new services. He must be

15、able to decide on the value of things that other people invent, whether it is a new toy, a new method of filing, or a new way of advertising. Finally, he bears all the risks of the business. 9. Everyone connected with a business shares in the risks of the business. When a company goes bankrupt , tha

16、t is, becomes unable to pay its debts, it causes problems for many,11,people. It is hard for the employees who may have to seek work elsewhere; the customers must look for another place to buy the products; creditors usually lose some of the money to the company. But the entrepreneur takes the bigge

17、st risk if the business succeeds or fails. He must pay them up to the limit of his ability to pay. If he is skillfuland luckythe money he receives from his business venture will pay for the land, labor, and capital, and there will still be some extra money remaining for him. This extra money is the

18、profit. If the money he receives from the business venture is not enough to pay all of the costs, the difference is the loss.,12,译 文: 商 务 的 性 质 1 商务是与物质相关的人类活动。商务对人类文明是必要的。它存在于所有社会形态中，即使是最简单的社会。商务会包括商品生产，例如制造飞机、修建房屋和生产纸盒。它也包括为生产活动提供金融财政服务。如贷款、股票和债券交易、销售有关获取商务资本的保险单。其他形式的商务包括买卖交易，这是销售产品和提供各种服务，例如会计、分

19、销和维修。所以，商务是生产和销售商品以及服务的活动。 2 我们研究商务时，有必要了解生产的四个基本要素。这四个因素是土地、劳动力、资本和企业家素质。这四个术语是什么意思呢？ 3 要想生产东西，使用土地是必须的。这里，土地这个术语被广义使用。它不仅指我们可能建工厂的一块房地产，而且还指所有,13,用于生产的所有原材料。我们发现一些原材料在地球表面，如用来生产木材的树木。发现其他原材料在地表下面，在矿山和油井里，还有其他原料，可以从空气中提取。所有用于生产的原材料都来自于土地、空气和海洋。 4 劳动力是指使用脑力和体力来生产商品。大部分劳动力用在把原材料变为成品和分销这些产品到买家的过程。在工业化

20、国家中，一般是脑力劳动多于体力劳动。例如，在制造业和农业上，机器完成那些非常累人的体力工作，而过去常由没什么技能的人去做。 5 在另外一些国家，电脑给机器人编程序，还有其他形式的数据处理设备做许多过去耗费大量脑力劳动的工作。因此，在一定程度上，下一个因素，资本，可以用来取代劳动力或减少人们用于商务活动的体力和脑力劳动的数量。,14,6 在日常用语中，资本有几种意思。最普通的意思是财富或金钱。但它也指钱购买的设备。作为生产的基本要素之一，资本指工人用于生产和分销商品的一切东西。它包括工具、机器、建筑物，例如工厂和生产、储存商品的仓库。因此，资本指帮助生产和销售商品的一切东西。 7 把土地、劳力、

21、资本整合成有价值的东西，就是所谓的企业家素质。企业家是指负责控制和指导其他三个因素的人。企业家不用自己干活，除非他也是一名工人。在商业中，工人执行企业家的命令。他是领导人，员工听他指挥。 8 企业家素质包括其他一些重要活动。企业家负责启动商业活动。他必须通过整合土地、劳力和资本来开始他的业务。下一步，他必须通过为商业运作做大的决策来管理企业。为了成功，企业家还必须创新。他必须寻求新产品或新的生产方法，新的,15,分销方式或提供新的服务。他必须能够判断人们发明创造的价值，不论它是一个新玩具，一个新的归档方法，或一种新的广告方式。最后，他承担业务的所有风险。 9 每个与业务相关的人都分担业务的风险

22、。当公司破产时，也就是说，公司没有能力偿付其债务时，许多人会有麻烦。员工会很困难地到别处找工作；顾客必须寻找其他地方购买产品；债权人通常会失去投资该公司的一些钱。但是，无论成功或失败，企业家承担的风险最大。他必须竭尽所能支付。如果他精明能干、运气好，那么，他从公司经营中获得的钱在支付土地、劳力和资本之后，还有一些多余的钱。这笔额外款项就是利润。如果他从公司经营中获得的钱，不足够以支付所有的成本费用，那么，这个差额就是亏损。 译者：周荆洪,16,I. Work with your group and think out as many words, phrases or expressions

23、as possible about business. People or Organizations Engaged in Business: Company, firm, enterprise, joint-venture, corporation, individual company, collective factory, private company, conglomerate ，manager, merchant, salesman, businessman; Places to Conduct Business Activities: Market, department s

24、tore, supermarket, stock exchange, hotel, restaurant, bank; Other Terms Frequently Used in Business Operation: Sell, buy, goods, order, profit, interest, invoice, check, bill, consumer, customer.,17,II. Pairwork: 1) Are you interested in business? Why or not? 2) What activities do you think can be l

25、abeled as business activities? 3) Have you ever been involved in any business activities before? 4) What do you think is important for success in todays business world? Good management, adequate planning, sufficient financial resources, healthy cash flow, controlled spending and the ability to colle

26、ct money owing, effective marketing, a good product and service.,18,Provide the financing for: conduct the business of providing money for. 2. Insurance policies: documents which show the condition of an insurance contract (保险单). 3. The securing of capital: Here it means “getting money for some busi

27、ness”. 4. To a certain extent: to a certain degree. 5. Up to: as far as; to and including. e.g. Please count from 1 up to 10. Everyone works, from the boy who sweeps the floor up to the President.,19,1relate v. 联系；涉及 2construct v. 构成 3finance v. 理财；融资 4stock n. 股份 5bond n. 有息债券 6insurance n. 保险 7sec

28、ure v. 获得 8capital n. 资本 9merchandise v. 买卖 10accounting n. 会计学,20,11distribute v. 分发 12factor n. 因素 13entrepreneur n. 企业家 14refer v. 提及 15estate n. 作某种用途的地区 real estate 房地产 16yield v. 出产 17extract v. 取出 18manufacture v. 大量制造 19accomplish v. 完成 20data n. 数据,21,21process v. （用计算机）处理 22conduct v. 经营 2

29、3purchase v. 购买某物 24warehouse n. 货舱 25initiate v. 开始；实施 26innovative a. 革新的 27share n. 股份 28bankrupt a. 破产的 29creditor n. 债权人 30limit n. 限度 31venture n. （尤指有风险的）工作项目 32profit n. 利润,22,1relateto / with 联系起来 2refer to 提到；涉及 3be extracted from 从中提取 4be responsible for 对负责；负责（某事） 5makeof value 使某物更有价值 6

30、look for 寻找 7decide on 决定 8distributeto / among 在中分发；分配 9pay for 为而付钱,23,relate v. construct v. accomplish v.,bond n. stock n. distribute v.,Unit One What words can you associate with the pictures?,24,finance v. extract v. accounting n.,insurance n. capital n. factor n.,25,venture n. limit n. estate

31、 n.,process v. share n. bankrupt a.,26,data n. initiate v. purchase v.,creditor n. secure v. conduct v.,27,refer v. warehouse n. venture n. innovative a.,entrepreneur n. yield v. manufacture v. profit n.,28,1relate v. 联系；涉及 2construct v. 构成 3finance v. 理财；融资 4stock n. 股份 5bond n. 有息债券 6insurance n.

32、保险 7secure v. 获得 8capital n. 资本 9merchandise v. 买卖 10accounting n. 会计学,29,11distribute v. 分发 12factor n. 因素 13entrepreneur n. 企业家 14refer v. 提及 15estate n. 作某种用途的地区 real estate 房地产 16yield v. 出产 17extract v. 取出 18manufacture v. 大量制造 19accomplish v. 完成 20data n. 数据,30,21process v. （用计算机）处理 22conduct

33、v. 经营 23purchase v. 购买某物 24warehouse n. 货舱 25initiate v. 开始；实施 26innovative a. 革新的 27share n. 股份 28bankrupt a. 破产的 29creditor n. 债权人 30limit n. 限度 31venture n. （尤指有风险的）工作项目 32profit n. 利润,31,1relateto/with 联系起来 2refer to 提到；涉及 3be extracted from 从中提取 4be responsible for 对负责；负责（某事） 5makeof value 使某物更

34、有价值 6look for 寻找 7decide on 决定 8distributeto / among 在中分发；分配 9pay for 为而付钱,32,1.relate v. 与有关 e.g. The report seeks to relate the rise in crime to an increase in unemployment. 2. v + ing as subject: The ing form of the verb can be used as the subject of sentence. e.g. Seeing is believing. Taking goo

35、d photos requires patience as well as keen eyes. Watching television at spare time is a good entertainment. 3. 辨析 capital the customers must look for another place to buy the products; creditors usually lose some money to the company. But the entrepreneur takes the biggest risk if the business succe

36、eds or fails. He must pay them up to the limit of his ability to pay.,47,10. When will the entrepreneur make a profit and when will he suffer a loss? The key comes from Paragraph 9: If he is skillful-and lucky-the money he receives from his business venture will pay for the land, labor, and capital

37、and there will still be extra money remaining for him. This extra money is the profit. If the money he receives from the business venture is not enough to pay all of the costs, the difference is the loss.,48,1. What may business include ? a. Selling products. b. Delivering products. c. Manufacturing

38、 products. d. All of the above. 2. Which of the following is NOT categorized as “Land”? a. Oil. b. Trees. c. Factories and warehouses. d. A piece of real estate.,49,3. Which statement is NOT true according to the passage? a. Capital not only means money or wealth but also refers to the equipment tha

39、t money purchases. b. The entrepreneur only needs to give orders and never makes things with his own hands. c. In a highly industrialized country, labor is generally more mental than physical d. Customers also share in the risks of business.,50,4. Which of the following business activities occur fir

40、st? a. Deciding the general polices for business operations. b. Bearing all risks of the business c. Looking for new products of new ways of making things. d. Bringing together the land, labor, and capital. 5.Who takes the biggest risk when a business goes bankrupt? a. The creditor b. The customer c

41、. The employee d. The entrepreneur,Key: d. c. b. d. d,51,1._is the activity of making and distributing goods and _. 2._refers to the sources of raw materials needed for production. 3._is the use of mental or physical work to produce _. 4._means not only wealth, but all the things that workers use in

42、 production and distribution which are purchased with money. 5._is the activity of controlling and directing the other factors.,Business,services,Land,Labor,goods,Capital,Entrepreneurship,52,6.If the money a company receives is not enough to pay for all of the costs, the difference is the _. 7.When

43、a company goes _ it is unable to pay its _. 8.An _company is one which continues to provide new goods and services. 9.The entrepreneur _ business activities by bringing together lad ,labor, and capital to begin a new _venture.,business,loss,bankrupt,debts,innovative,initiates,53,1. distribute 分发 to

44、separate into parts and give a share to each person 2. accomplish 完成 to succeed in doing 3. manufacture 大量制造 to make goods on a large scale 4. conduct 经营 to do; to carry on (business) 5. bankrupt 破产的 not having enough money to pay debts 6. secure 获得 to make sure of getting (sth.) 7. merchandise 买卖 t

45、o buy and sell (goods) 8. capital 资本 money used in business,54,9. finance 财政,金融 to work in the business of providing money 10. profit 获利 financial gain 11. initiate 开始,实施 to put into operation 12. share股份 the part belong to or owed to a particular person 13. data 数据 information collected for examina

46、tion and consideration 14. extract 取出 to take or get (sth.) out 15. process ( 用计算机) 处理 to perform operation on (sth.) in computer,55,decide on refer to look for extracted from responsible for pay for up to to a certain extent related to / with go bankrupt With the help of the Internet, you can _ spe

47、cific research information in every country from Australia to the United States of America. 2. A company employee is subject to imprisonment for _ 5 years and a $10,000 fine if he is involved in a bribe. 3. A survey of medical cost reveals that 16 percent of US families go into debt each year to _ t

48、heir medical treatment. 4.The oil which is _ seeds is used for cooking.,extracted from,look for,up to,pay for,56,5. The real sin against life is to destroy beauty ,even ones own, for that has been put in our care and we are_ its well being. 6. The terrorists blast in the market has led to many small

49、 business _. 7. In this report the rise of crime is _ the increase in unemployment.,related to,responsible for,going bankrupt,57,8. Straightening the road has reduced the risk of accidents and _has made it safer. 9. The speaker _ the young man sitting at the back as an up-and-coming business tycoon

50、.(正在崛起的商业巨头) 10. while still not able to overcome these problems ,he has failed _ some much-needed measures on his own.,to decide on,to a certain extent,referred to,58,1. Some raw materials may be taken from the air. be extracted 2. To do business successfully involves a lot of factors. conduct 3. T

51、he entrepreneur could stand all the possible losses of the business. bear all the risks 4. This letter is about the sale of the house. relates to 5. If the company cannot pay its debts, many people will lose their jobs. goes bankrupt 6. He failed to obtain the top job with the bank. secure,.,59,1.a.

52、They will go ahead with their plans, even at the risk of offending the local people. n. b. Anyone traveling without a passport runs the risk of being arrested . n. c. The businessman is crazy to risk his money on an investment like that. v. 2.a.The mayor will perform the opening ceremony for the Int

53、ernational Movie Festival. v. b. Every decent person should know that one should always perform what one promises. v. c. The news said that the companys performance was disappointing last year. n.,60,3. a. The shopkeeper said he would replace the radio set if we were not satisfied. v. b. George has

54、replaced Edward as captain of the team. v. c. We must find a replacement for Sue while she is away on holiday. n. 4. a. The climbers had reached the limit of their endurance. n. b. The parents asked their kids to keep spending within limits. n. c. The government place to limit land development in or

55、der to preserve the environment. v.,61,5. a. You must accept your share of responsibility for the failure of the firm. n. b. Their supreme desire is to be together to share each others emotions, fancies, and dreams. v. c. We still have the largest market share, but the competition is growing fast. n

56、.,62,B. Function and Structure: Meeting People Key to : Greeting People 1. Hi, Tim! Not bad. 2. Hi, Jane! Whats happening? 3. Hi, Mark! How are you doing? Yeah, a lot of people have colds. Its this crazy weather - cold one minute and hot the next. 4. Good morning, Mr. Edwards. How are you?,63,Key to

57、 : Say Good-bye 1.You, too. See you later. 2. Me too. See you tonight. So long. 3.Youre welcome, David. Have a good time. Good-bye. 4. I hope so, too. Have a good day. Bye.,64,C. Practical Reading: Timetable Key to I:,Stone Mount Trent Keel Dep. Dep. Dep. Arr. 06:15 07:15 09:30 10:55 06:50 - - 11:10 07:15 08:15 10:30 11:55 07:50 - - 12:10 08:15 09:15 11:30 12:55 08:25 09:25 11:40 13:05 08:50 - - 13:10 09:15 10:15 12:30 13:55 09:25 10:25 12:40 14:05 09:50 - - 14:10,65,C. Practical Reading: Timetable Key to II: 1. 12:55 2. 1 hour 25 minutes 3. The 12:30 train from