Reading2.ppt

1、Advertising,shampoo,Share moments; Share life.,spokeswoman helpful to customers in making informed choices,annoying; misleading customers,Para.2,The basic principle of advertising is _. to introduce a brand name to potential customers to associate the product with the customers needs to influence th

2、e choices customers make to get their message across,Para.3,C,Listen to the tape and find out the answer.,Para.3,1. Which “appeal to” in the following sentences has the same meaning as the one in the 3rd paragraph?,We appeal to him for help. She appealed to the high court against her sentence. The g

3、overnment is appealing to everyone to save water. The film appeals to young people（s curiosity）.,a. 恳请 b.上诉 c. 呼吁 d. 投合，有吸引力,Para.4-6,Find out whether the statements are true or false.,( ) 1. Because of the costs of ads, products become expensive. ( ) 2. Truthful ads can help customers make the righ

4、t decision. ( ) 3. All ads are not used to promote a product or to increase a companys profits.,F,T,T,How do bad ads mislead consumers?,By using “hidden information”. By showing pictures that are only partly true or have been changed to look better. By using a trick called “bait-and- switch”.,Para.7

5、,Conclusion,We should learn to analyze ads to protect ourselves from false advertisements and make good choices.,Para.8,1. We can infer from the last paragraph of the text that _. A. we must learn to believe ads B. we must learn to accept ads C. we must learn to analyse ads D. we must learn to accus

6、e ads,Scanning:,Scanning:,2.People react to advertisements in different ways. Because _. A. Ads are useful and entertaining to some people while annoying to others B. Ads are useful and entertaining C. Ads are annoying D. Ads are not only useful and entertaining but annoying,3.One advantage of adver

7、tising is that it helps . A increase product sales B make a product more expensive C increase production D reduce the costs of a product,Scanning:,4.Advertising is a highly developed . A information B industry C trade D science,5.The development of radio, television, cinema, magazines and newspapers

8、 has with the development of advertising. A followed up B gone hand in hand C gone behind D taken place,Scanning:,6. The best chance to reach customers is to . A sell them the product B sell them what money can not buy: love, happiness and success. C appeal to their emotions D reduce the price of th

9、e products.,Scanning:,7.When we buy an expensive product, can help us make the right decision. A.sellers B. ads C. our friendsD. defenders,Scanning:,8.“Not all ads are used to promote a product or to increase a companys profits” means . A. all ads are used to promote a product or to increase a compa

10、nys profits B. few ads are used to promote a product or to increase a companys profits C. no ads are used to promote a product or to increase a companys profits D. all ads are not used to promote a product or to increase a companys profits,9.In order not to become easy target for ad makers, we must . A. distinguish between fiction and facts B. watch TV more often C. believe all the ads D. never believe any adsa,Scanning:,10.Why is advertising popular? A.Bec