中西文化差异-礼物传情.ppt

1、姓 名： 学 号： 写作 / 翻译 课程,Cultural Differences between the way to Gifts,Why send a gift ?,It is one of the important means of social activities.,Friendly,Trustful,Cooperative,1 / 7 2015 / 12 / 23,Differences between Chinese and Western,1. What gifts should I choose?,More important to Chinese is the value

2、 of gifts.,Western pay attention to the packaging of gifts.,2 / 7 2015 / 12 / 23,Differences between Chinese and Western,2. How should I accept the gift ?,Western will accept readily. Because they think its your kindness.,3 / 7 2015 / 12 / 23,Chinese refuse repeatedly to express their modesty to oth

3、er people.,Differences between Chinese and Western,3. How should I deal with the gift ?,4 / 7 2015 / 12 / 23,Chinese will appreciate the gift private.,Western will open the gift face to face and express gratitude.,Conclusion,Chinese are reserved, modest. They are always belittle themselves to expres

4、s their respect to others.,Western are straightforward. They think that all men are created equal.,5 / 7 2015 / 12 / 23,Acknowledgement,1 Seong-Yeon Park. A Comparison of Korean and American Gift-giving Behaviors J. Psychology Marketing. 1998, 15 (6): 577 2 张耀健. 从中西送礼的习俗看中西方文化差异 J. 考试周刊. 2011, (70): 47 3 贾玉新. 跨文化交际学 M. 上海: 上海外语 教育出版社. 1997 4 All of the pictures from the Internet.,6 / 7 2015 / 12 / 23,Thanks to Xin Shu help me to modify th