五星级英语俱乐部酒店项目策划.ppt

1、Five-star English Club Hotel Project Planning,2013.4,Hotel Project Planning,Mary,Harry,Cherry,Team Introduction,Bob,Project Background,Due to the internationalization of English, it play an important role in international trade, In order to meet the trend of business trade, we need to establish a ki

2、nd of English upscale hotels in business busy cities.,2020/7/27,Investment,It is expected to invest 9 million , the hotel will cover an area of 30000 square meters offering High-grade business rooms、Chinese and Western restaurants 、Business conference rooms、Leisure Club and so on.,2020/7/27,SWOT ana

3、lysis,STRENGTHS,The internationality and universality of English communication ,and the innovation of subject club.,2020/7/27,WEAKNESSES,The limitation of consumers ，mainly for the high-level consumers.,SWOT analysis,2020/7/27,OPPORTUNITIES,Provide the stage of English communication,supported by gov

4、ernment policies and the advantage of entertainment.,SWOT analysis,2020/7/27,THREATS,The competition pressure from the same industry, and the communication disorder from the different culture background .,SWOT analysis,2020/7/27,Operate System,Base system,Leisure Club system,Business system,English

5、theme system,Meet the needs of the various rooms and things and provide the facilities for business applications.,Different units for English communication and equipped with professional translator for guidance.,Set up a variety of theme leisure entertainment clubs, not only beneficial to consumers

6、relax but also promote the communication of different cultures.,Meet the needs of all kinds of negotiations,provide the guarantee for business communication.,HOTEL,Step 1,Step 2,Step 3,Due to the superior geographic position,it can let the hotel run fast on the right track.,We expected to reach about 20% of the profits in the first two years,it can repay a part of loans and support the hotels daily operation.,Investment recommendation,it will bring series of benefits and in favor of the establishment of the hotel chain at later st