读者文摘介绍.ppt

1、Part Five,Extension,ENTER,Lesson 3 - Michael Dells Two-Billion-Dollar Dream,Extension,Words Related to Business Words on Computer Dell History Soul of Dell Discussion Valuation of Success,Contents,Lesson 3 - Michael Dells Two-Billion-Dollar Dream,a business of entity accounting basics a competitive

2、edge added value affiliated corporations after-deal service a money-back guarantee a sales quota average branch office business license business order,经济实体 会计基础 竞争优势 附加值 联营 售后服务 退货保证 销售配额 平均 分公司 营业执照 生意订单,I. Words Related to Business,Lesson 3 - Michael Dells Two-Billion-Dollar Dream,To be continued

3、on the next page.,company/conglomerate/ cooperation/enterprise/firm deficit direct marketing excess/Surplus Fortune 500 corporation gross/net incorporate a company inventory and overhead loan and credit make a deal make profit,公司 赤字 直接营销 盈余 世界500强企业 毛利/纯利 组成公司 存货库存和管理费 贷款和信贷 做生意 盈利,I. Words Related

4、to Business,Lesson 3 - Michael Dells Two-Billion-Dollar Dream,To be continued on the next page.,I. Words Related to Business,markup multinational company pay in cash retail price revenue subsidiary surplus stock/excess inventory buy and sell at cost top tycoon (oil tycoon) wholly owned subsidiary,Le

5、sson 3 - Michael Dells Two-Billion-Dollar Dream,涨价(加在商品成本价上的企业管理费和利润金额） 跨国公司 现金支付 零售价 收入 子公司 剩余库存 按成本价 超过、高达 （石油）大亨 独资子公司,The end of Words Related to Business.,II. Words on Computer,assemble a computer customized computer desktop publishing develop product enter into computer end user,Lesson 3 - Mic

6、hael Dells Two-Billion-Dollar Dream,Can you translate these words into correct computer language?,The end of Words on Computer.,组装电脑,桌面排版系统,开发产品,输入电脑,按照客户需要配置的电脑,终端用户,III. Dell History,1984Michael Dell founded Dell Computer Corporation. 1985Dell Company introduced the first computer system of its ow

7、n design: the Turbo, featuring Intel 8088 processor running at eight megahertz. 1987Dell was the first computer systems company to offer next-day, on-site product service. International expansion began with the opening of subsidiary in United Kingdom. 1988Dell conducted initial public offering of co

8、mpany stock. 1989Dell Company introduced its first notebook.,Lesson 3 - Michael Dells Two-Billion-Dollar Dream,To be continued on the next page.,1992Dell was included for the first time among Fortune 500 list of worlds largest companies. 1993Dell joined ranks of the top-five computer system makers w

9、orldwide. 1996Dell opened Asia-Pacific manufacturing center in Penang, Malaysia. Customers began buying Dell computers via Internet at . Dell introduced its first workstation systems.,III. Dell History,Lesson 3 - Michael Dells Two-Billion-Dollar Dream,To be continued on the next page.,III. Dell Hist

10、ory,Lesson 3 - Michael Dells Two-Billion-Dollar Dream,1998Dell Company expanded manufacturing facilities in America and Europe, and opened a production and customer center in Xiamen, China. Dell introduces its PowerVault storage products and E-Support Direct from Dell online technical support. 2000D

11、ell Company sales via Internet reached $50 million per day. Dell is No. 1 in worldwide workstation shipments. Dell introduced PowerApp appliance servers. 2001Dell ranked No. 1 in global market share. Dell introduced PowerConnect network switches.,To be continued on the next page.,2002U.S. consumers

12、chose Dell as their No. 1 computer systems provider. Dell shipped its first blade server, introduced a standards-based point-of-sale offering for retail customers and entered the projector market with the introduction of the 3100MP projector. 2003Dell introduced printers and launched Dell Recycling

13、to enable customers to recycle or donate to charity computer equipment. Dell entered consumer electronics. 2004Present Kevin Rollins becomes Dells next chief executive officer.,III. Dell History,Lesson 3 - Michael Dells Two-Billion-Dollar Dream,The end of Dell History.,IV. Soul of Dell,Customers: We

14、 believe in creating loyal customers by providing a superior experience at a great value. We are committed to direct relationships, providing the best products and services based on standards-based technology, and outperforming the competition with value and a superior customer experience. The Dell

15、Team: We believe that our continued success lies in teamwork and the opportunity each team member has to learn, develop and grow. We are committed to being a meritocracy, and to developing, retaining and attracting the best people, reflective of our worldwide marketplace.,Lesson 3 - Michael Dells Tw

16、o-Billion-Dollar Dream,To be continued on the next page.,Direct Relationships: We believe in being direct in all we do. We are committed to behaving ethically; responding to customer needs in a timely and reasonable manner; fostering open communications and building effective relationships with cust

17、omers, partners, suppliers and each other; and operating without inefficient hierarchy and bureaucracy. Winning: We have a passion for winning in everything we do. We are committed to operational excellence, superior customer experience, leading in the global markets we serve, being known as a great

18、 company and great place to work, and providing superior shareholder value over time.,IV. Soul of Dell,Lesson 3 - Michael Dells Two-Billion-Dollar Dream,To be continued on the next page.,IV. Soul of Dell,Lesson 3 - Michael Dells Two-Billion-Dollar Dream,Global Citizenship: We believe in participatin

19、g responsibly in the global marketplace. We are committed to understanding and respecting the laws, values and cultures wherever we do business; profitably growing in all markets; promoting a healthy business climate globally; and contributing positively in every community we call home, both persona

20、lly and organizationally.,To be continued on the next page.,Company Culture,Dell values worthy idea or original, initiative innovation.,Lesson 3 - Michael Dells Two-Billion-Dollar Dream,Find more proof from the text to demonstrate Dell company culture.,IV. Soul of Dell,The end of Soul of Dell.,Assignment:,V. Discussion,What lesson can we learn from Michael Dells story? His success seems to suggest that education is not as important as opportunity. Is it true? What is the role of college education in success?,Lesson 3 - Michael Dells Two-Billion-Dollar Dream,The end of Discussion.,VI. Valuatio