韩国娱乐教育产业的现状及发展.ppt

1、韩国教育信息协会,2004. 12. 24.,韩国娱乐教育产业的现状及发展,目录,. 韩国教育内容产业之现状 . 娱乐教育服务的开发及商业模式 . 娱乐教育产业的前景,. 韩国教育内容产业之现状,. 韩国教育内容产业之现状,韩国教育产业概要,. 韩国教育内容产业之现状,教育内容产业的市场规模,资料 : 韩国游戏产业开发院(2002),(单位:10亿韩币),教育内容产业的市场规模,. 韩国教育内容产业之现状,市场现状及特点,. 韩国教育内容产业之现状,政府方面的政策支援,1. e-Learning强化教育政策,A) Expansion of education by ICT (Informati

2、on & Communication Training) -Application of more than 20% for teaching and guidance of students -Exemplary applications through models of cyber learning -Digitalized textbooks (development of electronic textbook) -Provision of various contents in accordance with level of each learner,B) Management

3、of standards and quality of educational contents -Method and guidance of developments and production of contents (SCORM, LMS, etc.) -Establishment of various standards related to the sharing system (KEM meta-data) -Quality control and information reinforcement to supply better contents -Evaluation o

4、f tele-education institutions (cyber university, tele-education institution),C) Construction of online life-long learning environments -Reduction of private education expenditure, narrowing gaps in learning among people of different regions and classes, easing of classified structure among universit

5、ies, equal opportunities of education for the underprivileged and developments of human resources.,. 韩国教育内容产业之现状,2. 政府主导的 e-Learning 强化主要制度,劳动部,教育部,行政自治部,信息通信部,产业支援部,“Internet communications training program”(99) based on The laborer training promotion law,Approval of e-learning universities based o

6、n The life-long education law(01) Appointment of the e-Learning support center (03) Operation of National Education Information System(NEIS) Broadcasting and Internet lecture by EBS of programs for college entrance (04),Management Rules of cyber education for civil servants (01),The development of o

7、nline digital contents industry law,The development of e-Learning industry law(04),3. 教师培养方案,. 韩国教育内容产业之现状,通过灵活的e-Learning 开发优秀教育人才,通过e-Learning 补充和革新公立教育,Integration of distribution e-Learning businesses Practical use in public education,Construction of e-Learning cluster Strengthening of competiti

8、veness of higher education,为了构成e-Clustering 培养核心人才,通过e-Learning 开发职业技能,通过构筑e-Community 社会团结,Specification of e-Learning training Center Providing of customizing e-Learning Solution,Improvement of accessibility of the underprivileged Construction of regional e-communities,构建e-Learning政策 推进Network,构成e

9、-Learning 制度基础,传播e-Learning 精神,Construction of inter- ministry cooperation system Construction of intra-ministry cooperation system,Establishment of an e-Learning basic law Construction of an information sharing system,Application of e-Learning and its techniques Closing gaps among cultures Globaliz

10、ation of eLearning,. 韩国教育内容产业之现状,4. 专业人才培养,领 域,振兴方向,游戏,动画片,文化出版,放送,电子,. 韩国教育内容产业之现状,5. 振兴教育产业,Presentation of support programs for the game industry by KGDI Support and promotion of educational contents,Planning of sales targets in the domestic market Generation of profits from the character busines

11、s Promotion through connection with the animation industry,Support for investment in infra including a publishing complex Investigation of statistics and a case study of foreign counterparts by Korean Publisher Association,Study of programs and policies by Korean Broadcasting Institute Promotion of

12、support programs for independent productions,Development of and investment in commercial networks connecting online and offline businesses,. 娱乐教育服务的开发及商业模式,. 娱乐教育服务的开发及商务模式,娱乐教育服务的概念及出现背景,市场Paradigm的变化 因Digital Mobility的转换 - Analogue Digital - 有线Media 有线网络 手机,An educational system that maximizes par

13、ticipation of learners and then eventual benefits of education by seasoning to learning materials and process with entertaining factors (games) and maintains two-way Communications between learners and teachers.,娱乐教育服务的概念,娱乐教育服务的概念的出现背景,. 娱乐教育服务的开发及商务模式,娱乐教育服务的必要性及功效性,Required that learning material

14、s be reprocessed as quickly as possible to catch up with dramatic changes in the information society. Required that other add-on factors be applied following change in the object of education to visual and game generations. Requirement for combination of vertical and horizontal educational system.,S

15、ystematic establishment of education information database. Overcoming educational obstacles related to time and space. Real-time feedback of current academic achievements,娱乐教育的必要性,娱乐教育的功效,. 娱乐教育服务的开发及商务模式,产业市场需求调查,各年龄层对娱教游戏开发的期望值,10.8%,7.1%,6.0%,11.0%,22.4%,23.7%,9-14 15-19 20-24 25-29 30-34 35-39,男

16、女分别对娱教游戏开发的期望值,7.2%,18.9%,男性 女性,. 娱乐教育服务的开发及商务模式,学校教育,企业教育,特定领域 (模拟),An efficient combination of learning courses with games.,Experiences and knowledge in special areas Understanding various phenomena in everyday lives,Elementary & Middle, High Student- Asthma management game Diabetes management gam

17、e Smoking prevention Firefighting game,Adults Airliner operation Judiciary system Courtroom Simulation University management Management of home & shop,Teach employees how to make right decisions under various circumstances.,Training of outsiders (customers, contractors)/training of customer service

18、and company policies Security activities/budget of a municipal corporation Education of consulting skills/Training of customer service and vocational ability/development of public policies Training of sales personnel/job skills/games of teamwork training,Kids Intelligence development games,教育内容,教育内容

19、 开发及领域,. 娱乐教育服务的开发及商务模式,娱乐教育服务模式的类型,. 娱乐教育服务的开发及商务模式,成功商务模式分析,学习内容服务,终身教育Portal,教育内容,根据内容可制造许多种商业模式 例) 学习, 品德, 智力开发, 语言等等,嫁接娱乐因素,扩大利用人群(家属),构筑教育电子购物商场,教育内容,Infants, primary&second schoolers, Univ. Students, adults,Share,Total market share : 40%,Market share & growth rate,Categories,Game developer +

20、Education service provider for production of games,Growth rate,Up 7.9% this year,Optimal educational circumstances and learning effects through connection of On/offline learning system.,.娱乐教育产业的前景,.娱乐教育产业的前景,追求方向,娱乐教育产业的开发趋势应成为纵向、横向、多角度的文化产业融合 企业的发展方向应是消费者需求及内容开发的最大化,公共机关,追求方向,教育机关,家庭,企业,娱乐教育 产业,Equ

21、al opportunity of educations Effective training of HR,Reduction in private education expenditures through improved system Values and creative services,Equal opportunity of education Effective training of HRs Settlement of systematic education,Reduction of private education based on diversified educa

22、tion Improvement in household economy,Development of specialized contents Creative imagination + contents + Graphic, engineering + Educational ideas = on&offline products Common benefit, efficiency and sustainability,.娱乐教育产业的前景,提高竞争力的战略,主要趋势,产业环境的变化,强化战略,Online, Digitization,Globalization,Integratio

23、n,Intensified competition in world market Trends of growing bigger and complex,Sophistication of service actions Implementation of customer relationship management,Integration of contents on&off-lines Integration among genres and sectors,Increase in importance of cyber space Increase in demand for customized service,Enlargement of business scale by collaboration and M & A