Ant Forest蚂蚁森林商业模式分析.ppt

1、Ant Forest Business Model Under “Internet Green Finance”,By：Rae Number：39 From：/journal/PaperInformation.aspx?paperID=87633&,What is Ant Forest,EDU（养成类）mini-game,Low-carbon activity E.g: Take the subway Walk Online payments,“Green energy.,translate to,Virtual tree,paying correspo

2、nding(相应的） energy.,Apply to plant a real tree Tree planting certificate (from government),The business model of Ant Forest,“Internet + Green Finance”,High efficiency,the protection of ecological environment,High coverage,the treatment of environmental pollution,Customer Value Proposition（客户价值主张）,Asp

3、ect 1,It refers to the value that a product brings to its customers 客户价值主张是指产品给客户带来的价值,1. Public Welfare Value（公共福利的价值） It allows individual users to join the environmental action and feel their public welfare value.,2. Psychological Satisfaction Planting behavior of Ant Forest can make up for lack

4、of psychological satisfaction.,3. Social Entertainment Collecting the energy of friends trees Watering friends trees Planting their trees. Inviting Alipay friends Adding mobile phone contacts,Profit Model,Intermediary Income as an Intermediary Platform（中介收入作为中介平台） Users collect energy by using share

5、d bicycles, offline payments, and online ticket purchases,2. Carbon Trading User record Selling carbon dioxide emissions reductions to enterprises（向企业出售二氧化碳减排产品）,3. Tourism and Agricultural and Sideline Products（旅游及农副产品） Reduce the publicity expenses, pay more to develop these tourism project Invest

6、ing（投资）sand-fixing（固沙）edible or medical value plants,Aspect 2,Key Resources,1. Alipay Platform Support,2. Alibaba Financial Support,3. The Development and Application of Digital Finance（数字金融的发展和应用） Ant Forest helps users build personal carbon accounts, and the collection and organization of these nu

7、mbers is inseparable from the use of digital financial technology.,Aspect 3,Key Processes,Ant Forest uses the Internet platform to promote green financial products to the public. Green finance is no longer a project that only can be participated by the state, the government, and large enterprises. It is closely related to everyones daily life and has become an inclusive finance.,Aspect 4,Conclusion,A set of feasible（可行的） and c