日本动漫, 商业化, 英文.ppt

1、Do you remember these images?,Todays topic is anime,Japan is the largest anime power in the world . The animation development has distinctive ethnic characteristics. The development of Japanese animation can be approximately divided into four stages.,19171945:Germination stage .The birth of Japanese

2、 anime colorless age,19461973:Explore period -desire for peace,19471989:Mature period mechanical era,1990:Twenty-first-century period -the era full of enthusiasm,日本动画的商业化，是发达到了极致的，其特点就如同美国的好莱坞，是为了盈利而生存的典型范例。盈利，是商业化的唯一需要，不论在世界的哪一个地方，商业化带来的都只有大笔的钞票，但同时也会有一定的副作用。在以经济发展为第一要务的今天，如果做动画只是为了个人的爱好，没有几个人能够做到，

3、但同时，任何事物都具有两面性，你无奈也罢，你否认也罢，市场化带来的东西，不全是好的。发展中利弊的博弈，永远是一个说不清的话题。所谓商业化，就是通过动漫产品衍生出一系列的周遍来赚钱赢利比如网球王子，绝对就是商业化的产物网王的游戏到现在为止应该有14到15款左右了，还有许多数不清的周边，象衣服啊，钥匙圈啊，手办，相框之类，以及舞台剧真人版等等不管是商家还是制作方，想尽办法让作品有更多看点和卖点，赢合读者的喜好，就属于商业化,株式会社集英社，是日本最大的出版社之一，社长谷山尚义，总部位于东京千代田区 2-5-10一桥。现职工 812名（男475；女337），成立于1926年8月，当时是作为小学馆的一

4、个娱乐杂志部门，1947年改组为股份有限公司，1949年正式成立株式会社集英社1,地理位置是在小学馆对面目前，如今是漫画界的王牌老大.集英社出版多种面向青少年的漫画杂志，其中最有名的少年jump周刊漫画，不仅在日该国内拥有众多读者，在海外也很受欢迎，被翻译成多种语言，在世界上许多国家出版发行。集英社还出版发行面向从少女到中年女性读者的多种时装杂志，也同样取得了巨大成功。在图书出版方面，集英社出版了很多优秀的畅销书。此外，集英社还出版发行各类美术图书、文学全集、影集、辞典、儿童读物等。集英社还积极从事版权贸易活动，与世界上30个国家和地区的出版社进行过版权交易，中国内地及香港、澳门、台湾地区都与

5、集英社有版权贸易往来。,鸟山明（代表作龙珠、阿拉蕾；地位仅次于漫画之神手冢治虫） 秋本治（综合漫画大师，代表作乌龙派出所，即这里是葛饰区龟有公园前派出所） 车田正美（少年漫画家,代表作圣斗士星矢 原哲夫（少年漫画家，代表作北斗神拳） 和月伸宏（少年漫画家，代表作浪客剑心） 井上雄彦（少年漫画家，代表作灌篮高手 富坚义博（少年漫画家，代表作幽游白书、全职猎人） 本乡昭由（少年漫画家，代表作数码宝贝） 尾田荣一郎（少年漫画家，代表作海贼王/ONE PIECE） 高桥和希（少年漫画家，代表作游戏王） 岸本齐史（少年漫画家，代表作火影忍者/NARUTO）,久保带人（少年漫画家，代表作死神/BLEACH

6、） 空知英秋（少年漫画家，代表作银魂） 天野明（少年漫画家，代表作家庭教师Hitman reborn） 星野桂（少年漫画家，代表作驱魔少年/D.Gray-man） 藤崎龙（综合型漫画家，代表作仙界传封神演义） 许斐刚（综合型漫画家，代表作网球王子） 高山爱（综合型漫画家，代表作风中海、Aika原画集） 樱桃子（综合型漫画家，代表作樱桃小丸子） 矢泽爱（综合型漫画家，代表作NANA） 一条（综合型漫画家） 小畑健（学院派大师，代表作死亡笔记、棋魂、食梦者） 神尾叶子（少女漫画家，代表作花样男子/流星花园） 小花美穗（少女漫画家，代表作玩偶游戏/小孩子的玩具） 种村有菜（少女漫画家，神风怪盗、寻找

7、满月） 吉住涉（少女漫画家，橘子酱男孩、薄荷关系） 椎名轻穗（少女漫画家，作品好想告诉你） 等等,1.Which year is the peak period of the animation industry? Its peak in 2006 2.The reasons of the decrease of animation profit. The recession and Internet piracy 3.The article mentioned a school，whats its name？ TokyoAnimatorSchool,Line by line, page by

8、 page, Nobuki Mitani has been eking out a living for six years. Every day I work about 10 to 12 hours, saysthe27-year-old animator, often we work on Saturday and if its busy we work Sunday, too. Japanese animation is a more than 2-billion-dollar-a-year industry, but for those who painstakingly draw

9、each figure, the in-between animators, its anything but lucrative. Nobuki is paid by the page or cel, each worth about 2 dollars. All told, he makes less than 1,000 dollars a month. This is home, one room, no shower, no air-conditioning. Nobuki says he avoids drinking water so as not to sweat and he

10、 is not the only one feeling the heat.,Since its peak in 2006, animation earnings have dropped off. Industry expert Yasuo Yamaguchi says the recession has caught advertising. Thats meant less money fornewprograms. Even worse is Internet piracy. The spread of free Internet downloading is having a dea

11、dly effect, he says. Toei Animation Studio has produced some ofJapans best-known TV shows and movies. Its here they are hand drawn, digitalized and colored. Though much of what they produce is for kids, the work is strictly for grown-ups. If youre thinking of doing this job just because you love dra

12、wing, says this animator, that is a hobby. Youd better think of doing something else.,So what do you do if you are a talented young artist, but you havent yet figured out how to make a living from it? Well, one option is to come here, theTokyoAnimatorSchool, basically, a vocational school for those

13、who wanna work in the animation industry. These students are learning both key and in-between animation. Some will become relatively well-off key animators. Most will get low paid in-between work. Because there are always people quitting, says the schools director, there are always hirings. Nobuki says hes often thought of quitting. Marriage and a family are out of the question with what he earns. But for now, hell keep at it. If theres anything the jobs taught him, its patience. Morgan Neill, CNN,Tokyo.,eke out v. 竭力维持，