跨文化交际英文ppt

1、Introduction,What do you know about “Intercultural Communication”? How about the Chinese name? As you may have realized, intercultural communication is an extremely complicated process, and can be quite painful at times. Nowadays, with the globalization of the world economy and the increasing popula

2、rity of the internet, intercultural communication is part of our daily life. That is why we are here, taking this course.,Further Reading,林大津跨文化交际学：理论与实践，福建人民出版社 “CommunicationBetweenCultures”（美）萨莫瓦等著，陈治安导读 中国和英语国家非语言交际对比LegerBrosnahan著， 毕继万译，北京语言学院出版社 语言研究的跨文化视野 许力生著，上海外语教育出版社 胡文仲主编 跨文化交际丛书 外语教学研究出

3、版社 胡文仲跨文化交际概论 杜学增中英（英语国家）文化习俗比较 平洪 it is quite formal and ritualized(仪式化) . (2) Interethnic(不同种族间的) Communication: Ethnic groups usually form their own communities in a country or culture. These groups share a common origin or heritage that is apt to influence family names, language, religion, value

4、s, and the like. (3) Interracial(不同人种间的) Communication: Interracial communication occurs when the sender and the receiver exchanging messages are from different races. (4) Intracultural Communication(内文化交际): It is defined as communication between or among members of the same culture.,Features of IC,

5、It is a branch of communication. It mainly deals with verbal and nonverbal interaction and related factors in intercultural communication. Its verbal medium is language while its nonverbal communication systems include body language, facial expressions, etc.,Group Work,Discuss the cases of communica

6、tion given on page 11-12 is possibly intercultural or not and, if it is, to what extent it is intercultural. (from the most intercultural to the least intercultural:) Communication between a Chinese university student and an American professor; Communication between a Canadian girl and a South Afric

7、an boy; Communication between a first-generation Chinese American and third generation one; Communication between a businessperson from Hong Kong and an artist from Xian; Communication between a teenager from Beijing and a teenager from Tibet; Communication between a father who is a farmer all his l

8、ife and his son who works as an engineer; Communication between a software technician and a fisherman; Communication between a male manager and a female secretary (supposing they are of the similar cultural and social backgrounds) .,Group Work,All the cases may seem to be intercultural but they diff

9、er in the extent to which they are intercultural. However it may be very difficult for us to place all these cases along a continuum of interculturalness from the most intercultural to the least intercultural, for many other factors have to be taken into consideration if we have to decide which is m

10、ore intercultural than another. For instance, whether communication between a male manager and a female secretary is intercultural or not and, if it is, how intercultural it may be, may depend on the cultural and social backgrounds of the two persons. If they are from drastically different cultures,

11、 communication between them is surely intercultural and may be very intercultural. If they are from the same culture, communication between them may be little intercultural.,Debate,Read these two different views on IC mentioned on page 12, then state your point of view clearly and support your argum

12、ent with convincing and substantial evidence. Pro: People are people; more interactions would lead to greater understanding of each other.（Commonality precedes） Con: People are shaped by different environments they find themselves in, therefore, the difference overrides. (Differences precedes),Debat

13、e,Something to keep in mind in IC: First, all human beings share some heritages that link us to one another. People throughout the world are pretty much alike in many aspects, and that is why it is possible for people of various cultures to communicate. However, what we have to realize is that there

14、 are also vast differences between people from various cultural groups. To really understand a person whose cultural background is different from yours can be very difficult, for both you and that person may be subconsciously influenced by each ones cultural upbringing. In a sense, what we should do

15、 in intercultural communication is to treat people of other cultures both as the same with and as different from us.,Reading II,Read the article of “The Challenge of Globalization” on page 13-16 and answer the questions. 1. Why does the author say that our understanding of the world has changed? 2.

16、What a “global village” is like? 3. What is considered as the major driving force of the post-1945 globalization? 4. What does the author mean by saying that “the global may be more local than the local”? 5. Why is it important for businesspeople to know diverse cultures in the world? 6. What are th

17、e serious problems that countries throughout the world are confronted with? 7. What implications can we draw from the case of Michael Fay? 8. What attitudes are favored by the author towards globalization?,Supplement:History and Present State of IC Studies,1. IC and IC studies IC studies are rather

18、new while IC (activities) is almost as long as our human history. Seen from worldwide, exchange between countries has become close and frequent since WWII as a result of the development of science and technology. The world is becoming smaller and smaller. Statesman, businessmen and others find it ne

19、cessary to communicate with people from other cultures. The coined word “global village” could best reveal this. But different cultures may favor different social institutions, value systems and world views. They may have different beliefs, customs and habits. All these may hinder IC. Thus the new s

20、ubjectICpopped up.,Supplement:History and Present State of IC Studies,1. IC and IC studies Although the beginnings of the field of intercultural communication as a field can be traced back to the 1920s in the teaching of linguistics and in various academic and youth-oriented programs, communication

21、scholars commonly recognize E. T. Hall as the father of the field of intercultural communication study (Condon, 1981; Dodd, 1982; Gudykunst, 1985; Singer, 1987). Hall introduced terms such as intercultural tensions and intercultural problems in 1950.,Supplement:History and Present State of IC Studie

22、s,In 1950s and 1960s America, as the most powerful country, had frequent contacts with other countries. Some of these activities were successful but others were failures. Some of the Americans left a bad or even disgusting impression on the native people. Thus in 1958 The Ugly American shows the Ame

23、rican officials in Southeast Asia. (The trigger of IC studies) In 1959 The Silent Language by American cultural anthropologist Edward Hall signified the emergence of this discipline. This course was offered in USA in late 1960s in five universities. Since 1970s it has been popular in USA with 200 un

24、iversities and 60 graduated schools offering it in 1978. This course was introduced to the Chinese scholars in 1980s. According to Hu Wenzhong in 1995 there were only Beijing Foreign Studies University, Heilongjiang University, Harbin Industrial University, Shanghai Foreign Studies University and Fu

25、jian Teachers University. It is rather new in China.,Identifying Difference:How We Address Each Other,Read the story of “How We Address Each Other?” (p18-19). How do you address a friend from an English-speaking country? And how should we do it if he or she knows our culture very well or if we speak

26、 Chinese to each other? Identify the differences on addressing between Chinese people and Americans.,Identifying Difference:How We Address Each Other,Usually we can address a friend from an English-speaking country by his/her first name without mentioning his/her surname or title out of respect for

27、his/her culture. Because people from English-speaking countries attach great importance to casualness in addressing each other in order to form a relatively intimate and equal relationship. But if he or she knows our culture very well or if we speak Chinese to each other, we can address him/her in t

28、he Chinese way. Just as the old saying goes, “When in Rome, do as the Romans do”, its better for our friend to learn more about and become better acquainted with the Chinese culture.,Identifying Difference:How We Address Each Other,In this way, when addressing him/her, we can add “xiao” (young) or “

29、lao” (aged) before his/her family name according to his/her age so as to create an amicable atmosphere. We can also address him/her by using his/her title in a humorous way, or by inventing some nickname for him or her in either English or Chinese, depending on the degree of intimacy.,Survey,How muc

30、h do you know about the possible cultural differences between Chinese and English-speaking people in the speech behaviors, such as greeting, apologizing, making requests, expressing gratitude and disapproval, and leave-taking?,Survey,Greeting: When greeting each other, the Chinese often begin with “

31、Have you eaten?”, “Where are you going?”, “What are you doing?”, “Long time no see.” and so on. People from English-speaking countries usually say “Hello.” “Good morning/afternoon/evening.” “Nice to meet you./Glad to see you.” or “How do you do?” Apologizing Chinese people seem to apologize less oft

32、en than English-speaking people. The Chinese apologize only when they think it is about something that really matters. People from English-speaking countries often apologize in their daily life even for the most trivial things.,Survey,Making requests Chinese people tend to make requests in indirect

33、ways, especially when the people involved are not on intimate terms with one another. People from English-speaking countries tend to make requests directly and openly. Expressing gratitude Chinese people often express their gratitude not just by what they say, but also by what they do and what they

34、give to others who have done them a favor. People from English-speaking countries tend to show their gratitude more verbally to others who have helped them.,Survey,Expressing disapproval Chinese people are reluctant to express their disproval openly for fear of making others lose face. If they have

35、to express disapproval, they often prefer to do it in a very indirect way. People from English-speaking countries are more likely to express their disapproval freely and directly. Leave-taking Chinese people tend to excuse themselves by claiming that the others must be tired or busy, etc, using the

36、expressions that impute the motive of tiredness or business to the other party when parting. People from English-speaking countries would usually find reasons to part related to themselves rather than to others.,Case Study,Case 1(Page23) 1. In Egypt as in many cultures, the human relationship is val

37、ued so highly that it is not expressed in an objective and impersonal way. While Americans certainly value human relationships, they are more likely to speak of them in less personal, more objective terms. In this case, Richards mistake might be that he chose to praise the food itself rather than th

38、e total evening, for which the food was simply the setting or excuse. For his host and hostess it was as if he had attended an art exhibit and complimented the artist by saying, “What beautiful frames your pictures are in.”,Case Study,Case 1(Page23) 2. Japanese people value order and harmony among p

39、ersons in a group, and that the organization itself be it a family or a vast corporationis more valued than the characteristics of any particular member. In contrast, Americans stress individuality as a value and are apt to assert individual differences when they seem justifiably in conflict with th

40、e goals or values of the group. In this case, Richards mistake was in making great efforts to defend himself. A simple apology and acceptance of the blame would have been appropriate. But for poor Richard to have merely apologized would have seemed to him to be subservient, unmanly.,Case Study,Case

41、1(Page23) 3. In this case we might look beyond the gesture of taking sugar or cream to the values expressed in this gesture: for Americans, “Help yourself”; for the English counterpart, “Be my guest.” Typically, the ideal guest at an American party is one who “makes himself at home,” even to the poi

42、nt of answering the door or fixing his own drink. For persons in many other societies, including at least this hypothetical English host, such guest behavior is presumptuous or rude.,Case 2 A common cultural misunderstanding in classes involves conflicts between what is said to be direct communicati

43、on style and indirect communication style. As is mentioned in the case, to many Koreans, numerous questions would show a disrespect for the teacher, and would also reflect that the student has not studied hard enough.,Case 3 The conflict here is a difference in cultural values and beliefs. In the Do

44、minican view, family possessions are shared by everyone of the family. Luz was acting as most Dominican sisters would do in borrowing without asking every time.,Case Study,Case 4 It might be simply a question of different rhythms. Americans have one rhythm in their personal and family relations, in

45、their friendliness and their charities. People from other cultures have different rhythms. The American rhythm is fast. It is characterized by a rapid acceptance of others. However, it is seldom that Americans engage themselves entirely in a friendship. Their friendships are warm, but casual, and sp

46、ecialized. Americans are, in other words, guided very often by their own convenience. They tend to make friends easily, and they dont feel it necessary to go to a great amount of trouble to see friends often when it becomes inconvenient to do so, and usually no one is hurt. But in similar circumstan

47、ces people from many other cultures would be hurt very deeply.,Read the article of “Stumbling Blocks in Intercultural Communication” (p26-31). Some questions will be asked next class.,Homework,What are stumbling blocks in intercultural communication? How to overcome these blocks?,Review of Unit 1,A

48、British tourist got lost in a small town in China. A Chinese couple volunteered to offer their help . And now they are introducing themselves. British tourist: It was so nice to meet you both here. Im Susan Williams. Thank you very much. Chinese couple: Its a pleasure. Im Li Fang, and this is my hus

49、band. Welcome to China, Miss Susan.Thank you. British tourist: Mrs. Li. Would both of you like a cup of coffee? Chinese couple: No, thanks.,Case analysis,Warm Up,Please read the story on page 38, then answer the questions: 1. Why was Tom considered a rude host by his visitors? 2. How can you explain

50、 the fact that Tom is misunderstood when he actually wants to be kind and friendly to the visitors?,Unit 2Culture and Communication,Reading I,Read the article of “What Is Culture” (p39-43). What can you learn about culture from it? Please answer the questions followed: 1. Which of the definitions gi

51、ven above do you prefer? Why? 2. What have you learned from those definitions about culture? 3. Do you agree that our lower needs always have to be satisfied before we can try to satisfy the higher needs?,Maslows Hierarchy of Needs Theory (p41),Reading I,4. What examples can you give about how peopl

52、e of different cultures achieve the same ends by taking different roads? 5. What behaviors of ours are born with and what are learned in the cultural environment? 6. What other cultural differences do you know in the way people do things in their everyday life? 7. In what ways are the Chinese eating

53、 habits different from those of the English-speaking countries?,Supplement: What is culture?,Origins of Culture in English and Chinese “Culture” is a loan word from Latin meaning “cultivating or tilling the land”. It was originally associated with physical activities and production of food. Later, i

54、ts meaning was extended to include mental, moral, aesthetic, educational and intellectual activities. In contemporary English its original meaning is still retained.,Supplement: What is culture?,Origins of Culture in English and Chinese “文化” is a native word in Chinese. “文” and “化” were used togethe

55、r in the Warring States. “人文” in “观乎人文，以化成天下” refers to the interwoven relationships between the monarch and his subjects, fathers and sons, husbands and wives, brothers and friends, and “化” means “changing and/or cultivating”. When used together, “文” and “化” mean “以文教化”. They were combined into one

56、 word in Han Dynasty, with its meaning contrasted with “nature” on one hand and “primitiveness” and “savage” on the other hand. So “文化” was originally associated with mental activities.,Supplement: What is culture?,Definition of Culture in English and Chinese The term “culture” does not correspond p

57、erfectly with “文化”. For examples:他没有文化(He is illiterate.) “What really binds men together is their culture- the ideas and the standards they have in common.” R. Benedict Defining Culture from the Intercultural Perspective “Culture is a system of shared beliefs, values, customs, behaviours and artifa

58、cts that are transmitted from generation to generation through learning.” Bates and Plog,Supplement: What is culture?,There are altogether no less than 250 definitions of culture by scholars from several different fields. Despite so, almost all scholars agree that culture has two senses: the broad s

59、ense and the narrow sense. A. Culture in its broad sense Culture is the attribute of man, or, whatever distinguishes man from the rest part of the world is culture. Based on this, Prof. Lin Dajin provides a Chinese counterpart definition: 文化是人类区别于动物的综合特征.,Supplement: What is culture?,It may include the following components: Materials man has got to satisfy his needs, including science and technology, such as space shuttles, airplanes, and cars; Social institutions and organizations man has established, including socioeconomic institutions, politico-legal institutions, an