论网络新闻评论Commentonnetworknews

1、论网络新闻评论（comment on network news）military reporter 2006 sixth issue multimediacomment on network newsfroman online news commentary is an evaluative opinion on news events or current events through the online media. in the rapid development of information technology era, the network news commentary ha

2、s gradually become the major portals in particular focus and growth point of news sites, many sites have created their own brands such as the comment column, the peoples commentary, oriental, meipi today the xinhua viewpoint, qianlong the qianlong commentary, in order to

3、attract more attention, increase the click rate. under the new situation, in-depth study of the basic characteristics, network news commentary and the role of the trend of development, to promote the network media to carry out the correct guidance of public opinion, to achieve better social communic

4、ation effect, has important practical significance.i. basic features of network news commentaryin general, there are links to comments behind every specific news on some well-known websites. if its a hot topic that causes a lot of thread, the site displays prominently on the front page of the headli

5、nes, and even on the front page of the site. network news commentary than traditional media comment, which contains content, form, function, social bearing effects have great differences, fully understand these characteristics, be of great advantage for play a positive role of network news.1, intera

6、ctive. the biggest difference between the network news commentary and the traditional media commentary is that the interactivity is obviously enhanced. the network provides a two-way communication platform for us, any computer can become the receiving terminal information, also can become the inform

7、ation terminal; a receiver contact condition of the network can serve as information, communication can also serve as information. todays internet users on the network news not only to meet the knowledge, but also the performance of the strong sense of participation, every user can know their own in

8、formation or opinion published to others, you can also express their views for the views of others. this is reflected more prominently in chat rooms and forums (bbs). in chat rooms, internet users can chat with other indoor internet users as a topic. in the forum, internet users can choose to expres

9、s their opinions to the areas they are interested in. they can also interpret their views on other peoples arguments. therefore, the online news commentary has become a kind of interactive commentary.2, timeliness. only when the news commentary pays attention to the timeliness can we win the initiat

10、ive of public opinion propaganda. the use of network comment in the speed, on the one hand reflected in the audience more convenient access to news, opinions more quickly; on the other hand reflected in the comments made the process simple, text form, click the mouse only 1-2 seconds can achieve upl

11、oad and publish comments, compared to this process and the newspaper comments and text input typesetting, printing, publishing and broadcasting of tv comment theme planning, program recording process, operation process of a few nodes, more time-saving and labor-saving. in addition, the traditional m

12、edia news commentary to the production cycle, with the deadline constraints, while the network news commentary is not affected by this restriction, the manuscript can pick hair.3, collection of. the network news commentary has the characteristics of cross temporal and spatial, hypertext and so on wh

13、ich the traditional media commentary can not compare with. newspapers, radio, and television cant comment on every news because of time constraints. with the understanding of news comment on network is becoming more and more mature, only rely on the single review often can not meet the needs of the

14、users, the network news commentary jina positive direction, with the progress of news events to the depth, continue to add new comments information website. at the same time, the site can be used to link to other web comments to be integrated, jina, can even be traditional media news commentary into

15、 electronic text, video and audio form uploaded to the network. therefore, the network news commentary is more abundant and full to some extent than the traditional media commentary,public opinion is more powerful.4, randomness. compared with the traditional media criticism, the internet news commen

16、tary, which takes internet users as its main subject, brings new content uncertainty. because of the openness, equality and instant interaction of internet, the extension of harmless network comment is much broader than the concept of useful network comment. in addition, there is a special and commo

17、n phenomenon in internet news commentary, which is saliva post. strictly speaking, saliva post is not network news commentary, but because many saliva post blended in the network news commentary, there have been a lot of people feel bored and helpless derivatives. in real life, many people need a pl

18、ace to vent their emotions, while the virtual world just meets the needs of people.5, mass. the network connects many computers and forms a vast database. compared with traditional media commentary, network news commentary can escape many restrictions such as newspaper layout, radio and television p

19、eriod, etc. with the rapid development of cyberspace, almost all the news commentary information of the whole world can be contained.6, multimedia. network news commentary strongman, also is to break through the technical limitations of traditional media, can be text, images, sound, animation, video

20、 and other comprehensive use of comments, to maximize the realization of the various forms of communication , the network news commentary all-embracing illustrations, audio dramas.two, the basic types of network news reviews1, according to the main body of the network news commentary(1) editorial re

21、view. edit comment is the editor of the website, the reporter or commentator wrote a commentary, on behalf of the site position and views on the news event, similar to the traditional media news commentary editorial thecommentator article and famous department of.(2) expert review. expert reviews ar

22、e websites that invite experts and scholars to comment on a news event. expert reviews can be written either by the experts themselves or by direct communication between experts and internet users, such as online interviews, chat rooms, guest interviews, etc.(3) internet users comments. internet use

23、rs comments are all forms of speech published by internet users. internet users review both one or two short comments, there are tens of thousands of words long winded. compared with the authority of editorial comments and expert reviews, internet users comments are arbitrary and free.2, according t

24、o the network news commentary carrier(1) column review. the column commentary mainly refers to the articles published by network editors and netizens in the website review column. this kind of article is characterized by a certain length, can be independent articles. such as the people

25、s daily commentary column, published a signed commentary, this paper discusses the content and emphasis of the party and government work the focus of media attention, people living in the hot.(2) internet commentary. a netizens timely comment refers to the text in which a netizen responds to an inte

26、resting news while browsing the web. the characteristics of internet users is the commentary thread quickly, the length is unlimited, less text modification, colloquial traces is thick, this form is not on the newspaper. a typical example of news center every news back with comment links

27、, users read the news such as what views can be directly achieved instant message transmission by the interaction of the two.(3) network forum. network forum (bbs) is the internet users around a topic, discuss the main confrontation, each one airs his own views to publish comments places. it is a ne

28、w form created by the interactive characteristics of the internet. it is a powerful and popular information service space on the internet. a chinese forum guide to the author in the online search to the case, as shown in the more than 300 forum, involving political, military, science and technology,

29、 education, economy, diplomacy, sports and other aspects, to small to personal feelings, beneficial to the peoples livelihood, the topic set is very extensive.three, the main problems faced by network news commentary1, the function of media agenda setting is weakened. agenda setting theory means tha

30、t the mass media chooses and highlights some reports and forms the public opinion or social emotion expected by the media. agenda setting plays a vital role in conducting correct public opinion guidance. to the traditional media criticism, the pertinence of the comment and the means of media propaga

31、nda have largely decided and influenced the public opinion center. on the internet, however, the autonomy of internet users to accept information and publish their opinions has weakened the agenda setting function of news commentary to a certain extent. how to strengthen the agenda setting function

32、of the network news review and better guide the public opinion is an important realistic topic for the current network media.2, language lacks reason, easy to extreme. because the network has the characteristics of virtuality and concealment, a small number of people who have ulterior motives dare t

33、o spread all kinds of false and unhealthy messages and opinions. at the same time, the lack of network media management loopholes, supervision technology, provides convenience for with some false statements and wrong views, resulting in adverse social impact, that people doubt, disgust and even rebe

34、llious some of the network news commentary.3, the majority of information sources rely on traditional media. despite the wealth of information on the web, the first source of most information is still traditional media. a large amount of social information, especially important news information, is

35、in the hands of traditional media, which makes people less confident in the network news commentary than the traditional media. in addition, the traditional news practice, news experience, public awareness and so on, are both network news commentary and traditional media criticism compared to lack.f

36、our, pay attention to the guidance of network news commentaryone of the main functions of news commentary is to guide public opinion. the advantage of the network news commentary to guide public opinion lies in that it transfers part of the voice of the past media to the audience, and forms a virtuo

37、us circle of public opinion supervision, society and public supervision of public opinion. however, the network news commentary has its own characteristic, inevitably nishajuxia, fish, lead to public opinion, privacy disclosure, spread rumors to confuse the people, extreme and irrational, criticism

38、and attack, groups of blind obedience and impulse, foreign cultural invasion and other problems arise. therefore, the network commentary has the responsibility to guide the netizen to know the news event rationally and participate in the discussion of the social hot topic correctly. we should pay at

39、tention to deal with the following problems by using the network news commentary to carry out correct public opinion guidance:1, strengthen the construction of mainstream news websites. zou taofen said, although speech can produce the power of public opinion, it is not the power of public opinion th

40、at all statements can take place. the power of public opinion can occur only when the correct facts and just judgments are made. thus, in order to guide the netizens to change their perceptual knowledge of the object of public opinion into their own rational understanding, the mainstream and authori

41、tative voices occupy the internet forum. therefore, the government should actively foster economic policies, a number of national and local key news websites, the formation of a number of credibility, for the people, for the people of the mainstream news website, firmly grasp the initiative of netwo

42、rk propaganda. at the same time, network news editorial must adhere to the correct value orientation. politicians newspaper, with the correct guidance of public opinion, is our party newspaper policy, should also become our partys office network policy. no matter the east, the west, or the social sy

43、stem, any media has its political background, and it has the essential function of guiding public opinion and controlling public opinion. many facts have proved that the so-called pure objectivity of western media to promote and non partisan does not exist at all, we must reject the network media ne

44、utral theory views in the comments of online news spread in time to establish and adhere to the correct value orientation.2, strengthen the network agenda setting function. the traditional media often guides the public opinion by setting the agenda for the public, and the agenda setting theory is st

45、ill applicable to the internet media, especially for mainstream news websites. in the network media, a large number of opinion stream appears in front of internet users,among them, there are some arguments that are weak and weak, and news websites should take positive measures to inject rational fac

46、tors into the comments. in the face of a steady stream of information and a stream of opinions, the internet media can consciously design and comment on topics and guide netizens to form a positive atmosphere of public opinion. in addition, according to the matthew effect in the communication theory

47、, a strong forum for a number of mainstream news websites should be carefully constructed to allow authoritative, authentic and reliable voices to occupy the public opinion market. p as the forum, xinhua forum, youth online youth topic gives us good examples.3, strengthen t

48、he art of network speech guidance. the results show that the main effect of communication - the theory of use and satisfaction, the news media to meet the psychological needs of the audience in a large extent, can influence the audiences attitude in a large extent, can guide the public opinion in th

49、e extent. at present, the network media should analyze the psychological characteristics and psychological needs of internet users, and from the angle of respecting the needs of internet users, arrange the form and content of network news reviews. for example, some colleges and universities accordin

50、g to the psychological characteristics of college students, the ideological and political course onto the network through the online forum, equal communication and dialogue, targeted to carry out ideological education work, the effect is quite good.4, strengthen interaction with traditional media co

51、mmentary. since the day of its birth, network news commentary has always been influencing and interacting with traditional media and news commentaries. in most of the online forums around a theme for the forum moderator, choose a good topic to guide users to discuss is one of the important responsib

52、ilities of a large amount of information on traditional media is selected as the theme of the forum provides rich resources. in addition to some news events themselves can be discussed as the object of discussion, the opinions and opinions expressed by the traditional media news commentary can also

53、become the object of online discussion. internet news commentary is good at learning and drawing on the advantages and disadvantages of traditional media news commentary, which is more conducive to creating a favorable environment for public opinion.five, strengthen the management of network news re

54、view1, establish laws and regulations. the country since 2000, have issued a number of laws and regulations for the management of the internet, such as internet information services management approach, internet electronic bulletin service management regulations, to provide network information servi

55、ce carried out a series of restrictions and norms. however, only by the administrative rules and regulations are still too weak. the management of network news criticism involves many aspects, such as technology, content and so on. it needs an authoritative department to take the lead and organize r

56、elevant departments to work out a more systematic regulation, and eventually form relevant laws and regulations.2, website technology control. network comment space is like a wall of white walls, there are people who draw on it carefully, there are people in the above doodle, some netizens comment i

57、s free, the language has no sense of responsibility, feeble argument. methods to deal with this problem is: the website launched posted relevant regulations, through to the server, the host ip address entry in the public internet real name system and other measures, the forum of the subject of publi

58、c opinion consciously restrain speech. as a guide in this forum rules: any users may not use insulting or personal attacks or pseudonym signature, found an immediate warning, still does not modify the deprivation of its logon rights; forum users shall not violate the provisions of all wo

59、rds and deeds on the chinanet, not in the discussion area to release any violation of national laws and regulations the speech, not for race, sex, religion, etc. issued discriminatory comments, not issued insult, abusive and personal attacks on anyones speech, every article in the above cases the moderator has the right to delete immediately notify the authors case, th