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1、Globalization,Globalization is a process of interaction and integration among the people, companies, and governments of different nations, a process driven by international trade and investment and aided by information technology. This process has effects on the environment, on culture, on political
2、 systems, on economic development and prosperity, and on human physical well-being in societies around the world.,Globalization,Segment 1 What examples does dick Brown give of globalization? Telecommunications industry, currency markets, economies globally connected, expanded trade, multinational ac
3、counts.,Economic globalization,E.g Walmart supermarket has its chain-stores around the world. We buy commodities which is imported from different parts of the world We may drive a car with its components made by different countries,Effect of globalization?,It has driven the rapid development of inte
4、rnational trade It has promoted the development of transnational corporations The worldwide industrial restructuring was further deepened It attracts more foreign investment conditions and opportunities,What doescultural globalizationdo to China?,1.Language 2.Movies 3.Architecture 4.Diet,Language,Mo
5、vies,Architecture,Diet,Globalization,Segment 2 What does “global glue” mean for ABB? What effect does it have on employees? It is what keeps the different parts of the company together and means that employees support each other rather than compete each other.,Globalization,Segment 3 How does a comp
6、any go global? By forming alliances, by acquiring other companies, by growing organically.,Globalization,Segment 4 For Percy Barnevik, what is the key to successful globalization? Making the systems work, getting different nationalities to work together and trust each other, having a global glue, an
7、d making the organization customer-driven.,Globalization,Word for word 1. is globalising; globally connected; well positioned 2. global glue; global leaders; contradictions; local; competitive edge 3. global companies; customers needs; Alliances; acquire 4. language culture; winning recipe 5. theory; trust; national; cultural barriers; customer- driven,Homework,1. How
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