Unit 1 Advertising Project 1 课件.ppt

1、Unit 1 Advertising Project 1 课件,Lead-in,From the two groups of pictures, we can see that ads can be seen everywhere and they are playing a very important part in our daily life.,Comprehension,Listen and understand,1. What is an ad campaign? 2. What media can you use in an ad campaign? 3. What questi

2、ons should we first consider?,An ad campaign is an organized programme of advertisements using various kinds of ads to reach a particular audience.,We can use different kinds of media, including newspapers, magazines, televisions, billboards, mailing, etc.,1. Who is the audience for your ad campaign

3、? 2. What do you want your ad campaign to say? 3. How do you reach your audience?,ampaign,oal,arget,esearch,reate,essage,nformation,ppeal,eact,edia,cross,pproach,each,Reading for detailed information:,Main idea of each paragraph,Para. 1 Para. 2 Para. 3 Para. 4,the definition of an ad campaign/ what

4、an ad campaign means,the target audience and how to determine the target audience,what the ad campaign says,how to reach the target audience,Read and understand,Why is anti-smoking chosen as the subject of the ad campaign? 2. What is the main aim of the anti-smoking campaign?,Every year millions of

5、people around the world die due to smoking, which causes great damage to the welfare of the people. There are huge numbers of smokers in Asia.,The main aim is to discourage young people from smoking.,Read and understand,3. How can high-school teenagers be convinced not to start smoking?,We will educ

6、ate them about the bad effects of smoking and how smoking affects those people surrounding them. We will show how smoking is not cool or attractive, etc.,Language Focuses,Useful words and expressions,reach have sth. in mind figure out employ determine in advance,appeal to react care about be concerned with personally get across put together,Useful words and expressions,due to poisonous chemicals lung cancer discourage from convince urge,give up inform about shock into rel