LessonThree.ppt

1、Lesson Three,Michael Dells Two-Billion-Dollar Dream,This text is taken from Readers Digest and little information is available about the author Fred J. Eckert.,Introduction to the Text,The name of Michael Dell must be familiar to many young people,especially to those who are determined to go in for

2、business. Born in 1965, this whizkid is able to turn himself into a multibillion-dollar tycoon in a matter of a few years.How does he do it? This text gives us a glimpse of the special qualities of this boy,which have contributed to his dramatic success.,Dells success story begins with a brilliant i

3、dea. This idea may seem like commonsense today, but Dell is the first to hit upon （偶然发现）that idea.This is the first secret of his success: to be the first. Success usually belongs to the person who dare to be the first, to be creative and original, and Dell is always bursting with new ideas.,Another

4、 thing is his ambition. Dell is highly motivated. Even when a teenager he already vows to compete with IBM. It is this goal that gives him the strengh and courage to strive so hard. Equally important is his tenacity(顽强). He works hard. He never gives up.,Then next point is perhaps his thirst for kno

5、wledge. It is true that Dell did not finish school. But that does not mean that he has had no education or that he can succeed without education. He studies hard and with a clear focus. Therefore it would be wrong to conclude from Dells story that school education is irrelevant, although it does see

6、m more difficult for a genius to develop his special interests at school.,Structure of the text,Part I (1-9) Story of Michael Dells early stage Part II (10-28) Dell Computer Corperation-from establishment to success Part III (29-33)Dells personal value of life,Words expending or showing diligent car

7、e and effort; careful十分小心的，精心的 trotline n. 美 a strong fishing line strung across a stream, or deep into a river, having individual hooks attached to smaller lines at intervals. 钓鱼绳 a maze of: large number of things arranged in a complicated and confusing way,attach v. (to) to fasten in position; fix

8、 or connect to be attached to:to be connected with; to like very much; to be part of (附属于) grab v. bb- to take hold of (a person or thing) with a sudden rough movement, esp. for a bad or selfish purpose to join in:(=join in sth) to take part in (an activity) as a member of a group,to call it a day:(

9、infml) decide or agree to stop (doing sth.) temporarily or permanently; to decide to stop working because you have done enough or because you are tired youngster n. (old-fashioned) a young person, esp. a boy to cast: to throw anchor v. T to fix firmly in position n. 锚 to anchor sth. somewhere: to fa

10、sten sth. to a certain place firmly so that it cannot move plunge v. to (cause to) move or be thrown suddenly forwards and/or downwards to plunge in/into:to push sth. firmly into something else,over dinner: during dinner tease v. to make jokes about or laugh at unkindly or playfully; to make fun of

11、sb. (sometimes in a playful way) 取笑 reel v. to bring, take, etc. by winding 卷，绕 n. (鱼线，胶卷等的)卷轴 tycoon n. a businessman or industrialist with great wealth and power工商界的巨头，大亨,manufacturer n. a person or firm that manufactures goods 制造商；制造公司 head v. to lead; be at the front of; be in charge of; to be a

12、t the top corporation n. 法人；社团；公司,imbue sb. with sth. v. T usu. pass.一般用于被动语态 to fill with (something, esp. a strong feeling or opinion) to be imbued with:(fml) to be filled with or inspired by certain feelings desire n. C; U (for) a strong hope or wish drive n. U a forceful active quality of mind t

13、hat gets things done;initiative动力；魄力；能动性,to get sth. out of the way:to finish sth. esp. sth. difficult or unpleasant trade v. I (with) to buy and sell goods to trade stamps:to buy and sell stamps advertise v. I; T to make (something for sale, services offered, a room to rent, etc.) known to the publ

14、ic, e.g. in a newspaper or on television,profit n. C;U money gained by trade or business apart adv. in or into two or more separate parts to take apart: opposite of “to assemble” figure sb./sth. out: T to come to understand or discover by thinking,subscription n. the right to receive a periodical or

15、 cable television service, attend a series of concerts or plays, etc., for a sum paid subscribe v. (to) newlywed n a person who has recently married. wed v. wed; wedding to marry figure v. T+(that); esp. AmE to consider; believe prospect n. C a person who may perhaps buy ones goods, accept a job one

16、 is offering, etc. ( a person or plan or job that has a good chance of success in the future.),recipient n. (of) fml a person who receives something personalize v. T to make personal, esp. by adding ones address or (the first letters of) ones name flabbergast v. T usu. pass. 一般用被动态 infml to surprise

17、 very much; fill with shocked wonder, usu. so that one is unable to think clearly enrol, enroll v. ll- (as, in) to make (oneself or another person) officially a member of a group,hefty adj. large in amount (big and heavy as in “a hefty man”, “a hefty book”, “a hefty amount”, “a hefty fine”, “a hefty

18、 blow” etc. markup n.the amount by which a price is raised by a seller to pay for costs and allow for profit; the increased price at which you sell the product. It comes from the phrasal verb to “mark up”. 提高标价 custom-made adj. (of an article of clothing, pair of shoes, etc.) made especially for one

19、 person or group of people readily adv. with no difficulty,end user n. the person who actually uses a product （产品的）最终使用者 quota n.(of) a number or amount that has been officially fixed as someones share, e.g. of goods that must be produced, people that can be allowed in a place, etc (正式限定的）定量，定额；配额 (

20、a fixed amount / number) excess adj. additional; more than is usual, allowed, etc. inventory n. AmE all the goods in one place; stock 美存货，库存 excess inventory: too many goods in stock,costly adj. costing a lot of money surplus n. adj. (an amount) additional to what is needed or used at cost: to pay t

21、he price only for its production 按成本价 to buy or sell at cost: to buy or sell sth. at the price paid for its production feature n. (of) a (typical or noticeable) part or quality soup sth. up -infml, to make bigger, more exciting, more attractive, etc.,customize v. T to make, build, or change especial

22、ly for one person 定做，定制，按规格改制 retail n. U the sale of goods in shops to customers, for their own use and not for selling to anyone else 零售，零卖 business n. C a particular money-earning activity or place, such as a shop or factory 商店，企业，公司，事务所，工厂； 行业，事业 trunk of his car (AmE) = boot of his car (BrE) to

23、 ake on sthg.:to begin to have (a quality or appearance) to take on the appearance of: to begin to have the appearance of,plead v. pleaded or pled I (for) to ask very strongly and seriously and in a begging way the opportunity of a lifetime: a rare opportunity; a golden opportunity 千载难逢的机会 vengeance

24、 n. U punishment given to someone in return for harm they have done to oneself, ones family, etc. with a vengeance:infml to a high degree; with greater force than is usual; even to a greater degree than is normal, expected, or desired 变本加厉地；猛烈地,quarters n. p lodgings 住处，宿舍 combat n. C; U (with, betw

25、een, against) (a) struggle between opposing people or armies zone n. a division or area marked off from others by particular qualities or activities 划分出来的 地区；区域；地带 heap v. to pile up in large amounts to heap up: to put a lot of things on top of each other in an untidy way to pile up: to put things o

26、f the same kind on top of each other in a tidy way,grip grip n. C usu. sing. a very tight forceful hold 紧握 come/get to grips with:to deal seriously with (something difficult); to understand and deal with a difficult problem or situation magnitude n. U fml greatness of size or importance; great size

27、or great importance gross v. T to gain as total profit or earn as a total amount; to make a total profit (before tax has been taken away) 获得毛利达； 获得总收入（或毛利）,recess n. C; U a pause for rest during the working day or the working year confess; (AmE) time for rest between lessons, during a working day or

28、 in the year confess v. I; T (to) to admit (a fault, crime, or something wrong that one has done) quit v. quit (又作quitted), quitting to stop (doing something) and leave,fast adv. firmly; tightly to stick fast to a belief or idea: to continue to believe sth. although it is difficult. deal n. C an agr

29、eement or arrangement, esp. in business or politics, esp. one that is to the advantage of both sides launch v. to begin (an activity, plan, way of life, etc.) risk v. T to put in danger; take the chance of losing,incorporate v. T (in, into, with) to make (something) a part of a group or of something

30、 larger; include; to form into a legal corporation 把组成公司; 成立合法公司 deadline n. a date or time before which something must be done or completed pace n. rate or speed in walking, running, advance of a plan, etc., usu. continued over a period of time frantic adj. (1) in an uncontrolled state of feeling;

31、wildly anxious, afraid, happy, etc.; (2) infml hurried, excited, and disordered,lease n. a written legal agreement by which the use of a building or piece of land is given by its owner to someone for a certain time in return for rent 租约 finance n. U the management of money, esp. of large amounts of

32、money by governments, companies, or large organizations administration n. U the management or direction of the affairs of a business, government, etc. sketch v. I;T to draw a sketch (of) sketch n. a simple, quick-made, and not detailed drawing,specialize v. I (in) to limit all or most of ones study,

33、 business, etc., to a particular activity or subject market vt. to sell products by using the skills of advertising 推销 strip v. pp- T (down) to take (esp. an engine) apart; dismantle custom features:characteristics or qualities designed for a particular customer order n. C (for) a request (esp. by a

34、 customer) to supply goods assemble v. I;T to put (something) together 装配，组合,top v. pp- T to be higher, better, or more than barely adv. almost not; only just; hardly to keep pace: to move as fast as the increasing demand quarters:an area where a particular type of people live or work staff:(used as

35、 a collective noun here) people who work in a school or company,order:Learn some of the usual collocations of “order”: to give an order; to receive an order ; to place an order; to phone orders an 800 number: all toll-free lines in the United States begin with 800 unit n. a single complete thing 单个的

36、整体 part n. C a necessary or important piece of a machine or other apparatus order:to ask for something to be brought in return for payment 订购 inventory n. AmE all the goods in one place; stock 美存货，库存,overhead n. the general, fixed costs of running a business, as rent, lighting, and heating expenses,

37、 that cannot be charged to a specific product or part of the work operation 企业经常性支出 profitable adj. yielding profit the sky is the limit: There is no limit to what you can achieve. necessity n. the condition of being necessary or unavoidable; need accounting n. the system of analyzing the financial

38、status of a firm and its operating results 会计学,accounting basics基础会计学 guarantee n. a formal declaration that something will be done, esp. a written agreement by the maker of an article to repair or replace it if it is found to be imperfect within a certain period of time (formal promise) money-back-

39、guarantees:guarantees given to customers that if they are not satisfied with the product, they will get their money back, often no questions asked.,toll n. a tax paid for the right to use a road, harbour, etc. 使用费 constant adj. continually happening or repeated; regular deal in sth.: phr v. T usu. n

40、ot pass. to buy and sell; trade in soup sth. up:infml, to make bigger, more exciting, more attractive, etc. version n. a slightly different form, copy, or style of an article design v. I;T to make a drawing or pattern of (something that will be made or built); develop and draw the plans for,assemble

41、 v. I;T to gather or collect together into a group or into one place market v. T to offer for sale, esp. by using the skills of advertising and supplying wholly adv. completely subsidiary n. something subsidiary, esp. a company which is completely controlled by another 附属事物；附属机构；子公司 subsidiaries: 子公

42、司 companies owned or controlled by another company,revenue n. also revenues pl. U income, esp. that which the government receives as tax 收入；尤指（国家的）税收，岁入 （见书后Glossary p.70 收入） fortune n. C large amount of money productivity n. U the rate of producing goods, crops, etc.; the relationship between the amount that is produced and the work, money, etc., that is needed to produce it 生产力；生产率 pan v. nn