BEC课件第一部分(Unit1a-3b).ppt

1、Business English for BEC,Ning Bo (Bill) School of Management, CUMT,Introduction Unit,Objectives: Upon completion of the unit, you should be aware of: the general information of Business English the general information of the BEC Certificate and BEC Exam the content of the textbook “Pass Cambridge BE

2、C Vantage”,Introduction to Business English,What is business English? What are involved in business English ? Why should we learn business English? How can we learn business English well?,What is Business English?,Business English a language used in business situations, which is one of the branches

3、of English for special purpose. (ESP) a mix of :specific content (relating to a particular job area or industry) and general content (relating to general ability to communicate more effectively in business situations ),BEC商务英语证书考试,很多人误认为BEC考试针对是那些与商务有关的专业人员的，其实不然。因为无论你学的专业是什么，都要在某个特定的商务环境中运用，BEC考查的正

4、是这种普遍存在的商务环境中应具备的通识与能力。 剑桥大学考试委员会设立BEC考试的目的是在全球范围内建立一个测试商界雇员英语水平的统一标准，使BEC证书被跨国公司和非英语国家的大公司用作商务英语测试标准，以评估在真实商务环境下雇员的英语水平，使人力资源部门能准确评估雇员商务英语的运用技能。 与我国的四、六级考试相比较，BEC考试更侧重对英语实际运用能力的考查。,What is involved in Business English?,English language Business communication skills Business vocabulary (jargon) Mark

5、eting mix/account payable/deficit/CRM Outstanding/policy/launch/appreciation/turnover commercial/prospect/make Cultures See introduction part,e.g. BE vocabulary,commercial e.g. The TV show was interrupted by too many commercials. prospect e.g. He called on some prospects but failed to make a sale. m

6、ake e.g. These products are of Chinese make. The factory manufactured five makes of tractors.,How can we learn Business English well?,be quite fluent in general English Acquire new meanings and accumulate your vocabularies in business contexts obtain related knowledge and skills practise,Positioning

7、 of the course,Enhancing your application skills in general business context Assisting you in preparing for the BEC examination Specific exam preparation skills are partly included 不是BEC强化班,Introduction to BEC and BEC Exam,BEC and BEC Exam Levels of BEC Content of BEC Exam,BEC and BEC Exam,BEC: Busi

8、ness English Certificate examination of English proficiency designed to meet the requirements in the workplace offers an internationally recognized qualification in English for business purposes Issued by The University of Cambridge Examinations Syndicate,BEC Certificate,Why do people take BEC Certi

9、ficate ? Increase your communication skills in besiness context open the door to better career prospects and a better future pave the way to higher education overseas,levels of BEC Exam,BEC商务英语证书考试,商务英语证书BEC（ BUSINESS ENGLISH CERTIFICATE ）是教育部考试中心和英国剑桥大学考试委员会合作，于 1993 年起举办的考试。该系列考试是一项语言水平考 试，根据公务或商务

10、工作的实际需要，对考生在一般工作环境下和商务活动中使用英语的能力进行全面考查，对成绩及格者提供由英国剑桥大学考试委员会颁发的标准统一的成绩证书。 该证书由于其颁发机构的权威性，在英国、英联邦各国及欧洲大多数国家的商业企业部门获得认可，作为确认证书持有者英语能力证明的首选证书。也是在所有举办该项考试的国家和地区求职的 通行证 。,BEC Vantage,PASS Cambridge BEC Vantage Listening Speaking Reading Writing published by Economic and Science Press,BEC考试,考试分两个阶段进行。第一阶段为

11、笔试，包括阅读、写作和听力，第二阶段为口试。 BEC中级阅读60分钟、写作45分钟、听力约40分钟(含填写答题卡时间)、口试14分钟。,报名无开始时间,即任何时间都可以报名。有截止时间：上半年报名截止时间为3月10日；下半年报名截止时间为9月15日。报名截止时间每年会有几日的变化，以考点公布的为准。 成绩证书终生有效。 All Cambridge BEC Vantage candidates receive a statement of results showing their overall grade (A,B,C or D, E) and their strengths and wea

12、knesses. Successful candidates also receive a certificate. Each part represents 25% of the total mark.,Your mark distribution,Introduction to the textbook,Contents Introduction Core units Self-study Exam practice and Exam focus Activity sheets Typescripts Essential vocabulary Essential functions Ans

13、wer key,Requirements,Please try to do practices positively in class. Please finish the tasks assigned to you on time. Please inform me when you can not come to my class and tell me the reason for your absence.,Some phrases for you,Express yourself boldly and enjoy losing face. Practice makes perfect

14、. No pain, no gain; no guts, no glory; no risk, no reward.,Summary,Business English BEC and BEC Exam Contents of the textbook Requirements,Assignment,The exercises on p3 to 6.,Unit 1 a,Teamwork,Teaching objectives,Upon completion of the unit, you should be able to: talk about teams and teamwork prac

15、tice reading for gist and specific information make and change arrangements,Assessing teams,Discussion: Do you prefer working on your own or as a member of a team? Do you think it is necessary to have a team leader if you work in a team? What makes a good team?,Team and teamwork,Team: a group of peo

16、ple who work, act, or play together Teamwork: Cooperative work done by a team (especially when it is effective) Cooperative effort by the members of a group or team to achieve a common goal.,What makes a good team?,be cooperative work towards common objectives exchange views share the same value sha

17、re information creative thinking different points of view emphasize team spirit,齐心协力 朝着共同的目标努力 交流看法 具有相同的价值观 共享信息 创新思维 不同的观点 强调团队精神,Reading tasks,Task 1(p8): Read the article and answer the questions: What did Cussons do? What benefits did this bring? Task 2 Using the information in the article, com

18、plete each sentence with a phrase from the list.,R have nothing in common. Poles:Poland. 本文题目利用了双关语，指卡森公司与其新收购的波兰分公司原先在团队合作、公司管理等方面大相径庭，而通过培训、调整等一系列措施，双方弥合了这方面的差距。题目的字面意思是“不再有两极之遥”，可意译为“弥合差距”。,Uroda SA: SA comes from French Socie te Anonyme, also S/A or S.A. take on responsibility 4. bring in 5. wor

19、k on/at sth. 6. come up with (an ideas, plan, proposal, solution 7.electric 8.describe sb./sth. as,股份有限公司 承担责任/工作 接纳,使某人就职 致力于,从事于 想出 激动的，刺激的 描述、表达想法,10. throw/cast new light on 11.put on (discos, a play, a concert) 12. return business returns annual returns small profits and quick returns 13.turnov

20、er,提供线索、情况，帮助弄清楚 表演、上演 赢利，利益，汇报，报告 营业收入 年利润 薄利多销 营业额，成交量 人员更替率,turnover n. 1 British English the amount of business done during a particular period营业额 2 the rate at which people leave an organization and are replaced by others 员工流动的比率 Low pay accounts for the high turnover. staff/labour turnover a h

21、igh degree of labour turnover among women,expatriate n. someone who lives in a foreign country expatriate adj. 移居国外的； expatriate workers British expatriates living in Spain Patri- patriot patricide matricide pesticide suicide Measured against our budget last year, 100 dollars seems small. throw ligh

22、t on something to make something easier to understand by providing new information Recent investigations have thrown new light on how the two men died.,Arranging a course,Read the fax and answer the questions.,profile n. 1HEAD a side view of someones head Dani has a lovely profile. 2DESCRIPTION a jo

23、b profile 工作简介 3 high profile：something that is high profile is noticed by many people or gets a lot of attention The star has a high profile in Britain. 4 keep a low profile 5 raise somebodys profile if a person or an organization raises its profile, it gets more attention from the public an advert

24、ising campaign designed to raise the banks profile,commence v. formal to begin or to start something Work will commence on the new building immediately. commence with The course commences with a one-week introduction to Game Theory. commence doing something The planes commenced bombing at midnight.

25、be of use (be of great use, be of great significance, be of great importance) in-company seminars in-flight catering in-house training in-service training,Languages for making arrangements,Summary,Talk about teamwork Reading: how to understand specific information and gist in an article; words and p

26、hases in the article. Speaking: languages for making arrangements,Assignment,1. Words and phrases about teamwork. 2. Work in pairs. Student A looks at the activity sheet on p145. Student B looks at the activity sheet on p150. Use the languages for making arrangements on p10.,口语要点,Joni is working on

27、an IL2 project until Feb. 11th. What about the following week of Feb. 16th? I am afraid not. It seems okay for Hanna and Barbara, but Sergiusz will be occupied on a business trip to Pozan until 18th. Will the last week of Feb suit you? I am sorry I cannot make it then. Steve will leave for Rome sinc

28、e 26th. Then we have to arrange the course straddling two weeks. Shall we say the period starting from 18th to 25th?,Unit 1 b,Communication,Teaching Objectives,Upon completion of the unit, you should be able to: take and leave telephone messages raise awareness of clarity in spoken language practice

29、 reading and listening for gist and specific information,Warm-up questions,Types of communication used at work? Which methods of communication do you like best? Letters, phone calls or e-mails?,参考口语回答：,I like sending e-mails. They are quick, inexpensive, easy and efficient. Also, when I write my tho

30、ughts on the computer, I can edit and organize them to ensure that I am communicating clearly. However, sometimes it takes a long time to receive the reply, so I have to make a phone call.,Words or expressions for reference,snail-mail time-consuming save time/trouble raise the efficiency in your wor

31、k in written form refer to it at any time you like,传统信件 费时的 省时间,不麻烦 提高工作效率 以书面形式 你随时可拿来参考,Reading task,Read the article on P12 for gist and choose the most appropriate heading for each paragraph: Communicating internationally Over-estimating the fluency of non-native speakers Keeping your English si

32、mple Understanding cultural differences Raising cultural awareness,Detailed study,Is your English too English? Ask a and over-estimate culture-specific Limit themselves to,你的英语是否太“地道”？ If you ask,you will, Over is a prefix, meaning too much. -specific used in a compound，含“特有的”、“限定的”之义 “to” 是介词,overe

33、stimate v. 反义词 underestimate He tends to overestimate his own abilities. Most patients overestimated how long they had had to wait to see a doctor. chunk noun ice chunks 冰块 a chunk of bread The rent takes a large chunk out of my monthly salary. understate v. 反义词 overstate The press have tended to un

34、derstate the extent of the problem.,Discussion,What difficulties do you have when communicating with native speakers? Fast speed Local accent Idiomatic language Slang expressions Differences in cultural background,Leaving voice mails,Listening 1(p13) Frida Anderson, a manager at Sandelin AB in Stock

35、holm, receive five voice mails. Listen and decide what each speaker is trying to do. 1. B 2. G 3. C 4. H 5. E,Analysis Call 3: work out, put back Call 4:Call 4 is longer and it is therefore difficult to retain the message. One reason is that Colin includes unnecessary information (e.g. Im traveling

36、to a meeting with a client). Call 5：idiomatic British English, e.g., a little bit on the optimistic side,BEC exam focus,Listening test part two In Section 1, candidates listen to five short pieces in order to identify the topic of each piece from the list. In Section 2, candidates listen to another

37、five short pieces in order to identify the function of each piece. Both sections test candidates ability for gist. Incorrect options are included in the recording. Candidates should not make final decision until they have heard each piece twice.,Tips for leaving answering machine messages,Prepare th

38、e listener for the message Make requests simple and polite Give clear contact information,Taking messages,Listen and write in the missing information in the form on p15. Trade fair 2. s 126 25 3. 3 Tuesday 23/ 23 November (Kati) Gersel 6. the/your message 7. Cancelled 8. not available 9. 27 November

39、 10.confirm,BEC Exam focus,Listening test part One candidates listen to three conversations and complete each of the gaps in the gapped text with one or two words. Each text has four gaps. This tests candidates ability to listen for specific information. Candidates have 15 seconds to read through ea

40、ch form before listening. The questions follow the order of the recording. Distractions may be included in the recording in order to mislead unwary candidates.,Typical phrases in telephone conversations,Offering help Can I help you? Can I take a message? Asking for information Could I ask whos calli

41、ng, please? Could you give me your fax number, please? Checking information Could you spell that, please? So, thats 27 November. Promising action Ill give her the message as soon as shes back. Ill ask her to call you as soon as possible.,Assignment,Use the activity sheet on p 145 and p150 to give an

42、d take telephone messages. Role-play your conversation to the rest of the class. Do self-study on p15-16.,Unit 2a,Entertaining a client,Teaching objectives,Upon completion of the unit you should be able to: Raise awareness of and practise techniques for encouraging conversation Practise speaking abo

43、ut general topics in preparation for the Speaking Test,Choosing a restaurant,Read the customer satisfaction form of Signet House Restaurants (西格奈连锁酒店)and decide on the three most important criteria for you and give reasons for your choice(p19).,Words and expressions for reference,What makes the dini

44、ng experience stand out is enjoy the attractive and relaxing atmosphere have a feeling of friendliness and comfort,使我的用餐感受与众不同的是 享受充满魅力、令人放松的情调 享受到友好的服务态度和舒适程度,The classical interior design serves as a visual feast high-quality service catering to different tastes good quality of the foods and bever

45、ages value for money,典雅的内部装修就像是一种视觉美餐 高质量的服务 满足不同口味的要求 高质量的食物和饮料 物有所值的,strive v. strive to do something I was still striving to be successful. strive for/after We must continue to strive for greater efficiency. cater vi. 1. 提供饮食;承办宴席(+for)He runs a restaurant and also caters for weddings and parties

46、. 2. 满足需要(或欲望);迎合 (+for/to)Those newspapers cater to the lowest tastes. vt. 为.提供饮食,承办(宴会等)的酒席Whos catering your daughters wedding? value for money(=good value, or the quality of being good value)价廉物美At only 45 a night, the hotel is great value for money.,Reading,Would Porters be a suitable restauran

47、t in these situations?,an end-of-year office party or an end-of-week meal product launch a negotiation or an evening with a new client,Detailed study of the advertisement,objective at reasonable price be popular with alike pride oneself on/upon to be of importance to cater for call in,目标,宗旨 at high/

48、low price, at popular/competitive price 受欢迎 ，招人喜爱的 adv. 一样地，相似地 为感到骄傲 to be of use , to be of a grey color 提供餐饮服务,接待 顺路到某处, 同call by,Making conversation,Listening Five people talk about their business trips. Listen and decide which of the questions each speaker answers. Match each of the five pieces

49、 with one of the questions (A-H).,1. 2. 3. 4. 5.,D,B,H,F,A,Encouraging conversations,Showing interest/ surprise Asking follow-up questions Using the speakers words in a follow-up question,Exercise,Work in pairs. Develop these statements into conversations. Try to use the techniques and expressions f

50、or encouraging conversations.,Choose a topic.,Your job Your major Your hometown Your friend Your family Your hobby Your plan,Unit 2b,Corporate Hospitality,Corporate hospitality hospitality n. 1 friendly behaviour towards visitors Thanks for your hospitality over the past few weeks. 2 services such a

51、s food and drink that an organization provides for guests at a special event the use of a yacht for corporate hospitality corporate hospitality=ntertainment provided by companies for their customers,Teaching objectives,Upon completion of the unit, you should be able to talk about corporate hospitali

52、ty raise awareness of formal versus informal language in letters review language for making and dealing with invitations practice writing a letter of acceptance,Mixing business with pleasure,Speaking Read the profiles of the business people and match each profile with a way of entertaining them from

53、 the list. Give their reason.,Words and expressions for talking about the topic,a fact-finding mission enables the businessmen to understand the company be fit his social status facilitate one-to-one conversation,实地考察使商人们能了解公司 适合他的社会身份 有利于一对一交流,take it as a chance to strengthen business ties have th

54、e right atmosphere to talk about the business can concentrate on the work without distraction a chance to know the other person better,把此作为加强业务关系的机会 有适当的谈论商务的环境 可以不受干扰地把注意力集中在工作上 有进一步了解对方的机会,Reading Read the text and match each numbered paragraph with a title from the list first; then read in detail

55、s to complete the sentence stems 1. C 2.G 3.F 4.D 1. F 2.C 3.E 4. B,Detailed study of words,Contact prospect stand around/ stand about having free drinks on the company lie in whisper in his ear,熟人，有业务关系的人,可能有利用价值的人 潜在顾客或购买者 闲站着 on 指“由谁来支付费用” （原因、答案、兴趣）在于 在某人耳边低声说话,prospect n. 1 the possibility that

56、 something will happen 前景 prospect of doing something I see no prospect of things improving here. prospect for There are good prospects for growth in the retail sector. prospect that 2 a particular event which will probably or definitely happen in the future - used especially when you want to talk a

57、bout how you feel about it （某一特指在未来会发生的）事件 The prospect of marriage terrified Alice. Greeks face the prospect of new general elections next month. 3 prospects plural chances of future success 未来成功的前景 I had no job, no education, and no prospects. Job prospects for graduates dont look good. 4. a laten

58、t or potential customer Identify types of prospects, customers and calls Mark, a salesman, always gave a packet of gifts to his prospects.,outstanding adjective 1 extremely good an outstanding success 2 not yet done, solved, or paid Weve got quite a few debts still outstanding. an outstanding issue

59、3 very great or clear The question of who is in charge is of outstanding importance.,in due course照自然的发展顺序;在适当的时机,I received in due course your letter of the 30th July. 我们如期收到您7月30日的来信。 A bill is discharged by payment in due course by or on behalf of the drawee or acceptor. 凡汇票由付款人或承兑人，或由其代表人付款后，即告解除。,Arranging a company visit,Mr Fillini, a Purchasing Manager of Cuore Sportive, has received an invitation from Angela Goddard of Trackplus Ltd. Read the letter and answer the question: What is the invitation for?,The invitation is for Mr Fellini to visit the T