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1、Unit 6,Company Presentation,What Makes an Effective Presentation,A presentation is a prepared talk given by a speaker to one or more listeners. To be effective, the speakers message must be passed to the listeners-it must be heard and correctly understood. In general, two-way communication is more e

2、ffective than one-way communication; so, encourage the audience to participate-by asking questions or making comments. In any case, remember that the talk is given for their benefits-not for the speakers.,So, what are the elements of an effective presentation? effective organization of information e

3、ffective delivery of information effective use of language never forgetting your audience allowing participation through questions or comments,The following points may help you indentify the skills and techniques you need. Organization of information transparency structure ( have a clear beginning,

4、body and end) organization of content ( clearly identify the main points and supporting points) level of information ( start in the audiences area of interest),Delivery of information image (decide whether to appear formal or informal, relaxed or high-powered) audience features (know their interests

5、) nonlinguistic techniques( use suitable body language and eye contact) linguistic techniques (pay attention to voice audibility and clarity, variation in pace and pitch, pauses, questions and humor) technical support (use visual aids, e.g. slides, flip charts, transparencies and PPTS),Use of langua

6、ge vocabulary (choose the right word for spoken rather than written language) grammar ( assemble the sentences in correct language forms) pronunciation ( stress words correctly) fluency ( vary sentences structure and length) speed ( link your ideas, and dont talk too quickly),A brief introduction is

7、 always given at the very beginning of the presentation. It should include at least four pieces of information: what youre going to talk about; how long youll take; what your main parts or sections will be; whether youd welcome questions during your talk, or only at the end.,This could take as littl

8、e as 45 seconds, but it will give you time to establish contact with the audience. Dont only try to impress them by your organization and obvious preparation. Go out of your way to make some comments on the present situation (e.g. excellent lunch, weather-anything which shows awareness of the world

9、outside your subject). Beware of jokes, and make as much eye contact as possible .If necessary, give a few facts about yourself and the purpose or background of your talk.,Part I Warm-up,1. Discuss in groups. Your friends is going to give an important presentation tomorrow. He/She is nervous and fee

10、ling unconfident. What advice will you give him/her?,I Get back in control. II Prepare beforehand, e.g. write down everything that needs to be said and then read it out; make brief notes of main points and refer to them when needed; practice making the presentation to a friend or colleague, etc. III

11、 Control negative thoughts. IV Do some physical exercises to control stress, e.g. deep breathing.,2. Discuss in pairs .The following are logos of some famous companies. What do you know about these companies? Talk about the ones that you know with your partners, referring to the following expression

12、s.,KFC, known as Kentucky Fried Chicken, is a chain of fast food restaurant based in Louisville, Kentucky. In the midst of the depression, Harland Sanders who was born just outside Henryville( Indiana), opens his first restaurant in the small front room of a gas station in Corbin, Kentucky. Sanders

13、serves as station operator, chief cook and cashier and names the dining area Sanders Court a significant number of the locations are within Asia. HSBC Bank is also listed in the Stock Exchanges on Hong Kong, Paris, New York City, Bermuda and London. In 1987, the HSBC Bank UK obtained about 15 percen

14、t of the equity interest from Midland Bank. Then, in 1992, HSBC Bank UK fully acquired Midland Bank. With this, HSBC Bank UK was able to complement its counterparts in the other regions in North America, South America, and Asia.,Part II Listening and Speaking,Task 1 A presentation by an HR Manager L

15、isten to a presentation delivered by the HR Manager of a business consultancy and fill in the blanks.,1) we are hiring for 2) business software and consulting services 3) 4,000 4) large corporations 5) 90 million dollars 6) pretty fast 7) 29 8) large project for a bank,Task 2 Company profile of Orac

16、le 1. Listen to a presentation delivered by a manager of Oracle China and complete the company profile.,1) Monica Li 2) the PR Department of Oracle China 3) enterprise software company 4) global software giant 5) 1977 6) California 7) 42,000 8) 11 billion dollars 9) 1989 10) 1991 11) Chengdu 12) edu

17、cation and support services,Introductory Presentation of Oracle,Id like to welcome all of you here today. First, Im going to introduce our company. Our company, Oracle, is the largest enterprise software company in the world and the first global software giant in China. We started out in 1977 and th

18、e headquarter is in Redwood Shores, California. We have approximately 42,000 employees. Our annual revenue is about 11 billion dollars.,We entered Chinas market in 1989 and Beijing Oracle Software Systems Co., Ltd was set up in 1991. Now, we have branches in Beijing, Shanghai, Guangzhou and Chengdu

19、in China. Our services include 9i E-Business platform, E-Business Suite, consulting, education and support services. This is the information about our company. Thank you!,Language Expansion,company (BrE) /corporation (AmE) 公司 firm 公司, 商号 enterprise 企业 township enterprise 乡镇企业 state-owned enterprise

20、国有企业 privately-owned enterprise 个体/私营企业 solely/wholly owned enterprise 独资企业 foreign capital enterprise 外资企业,Sino-foreign joint venture 中外合资企业 multinational/international corporation 跨国公司 group corporation 集团公司 limited company 有限公司 parent company 母公司 subsidiary company 子公司 partnership 合伙公司 holding co

21、mpany 控股公司,listed/quoted company 上市公司 cooperative 合作公司 industrial corporation 实业公司 consulting company 咨询公司,Follow-up practice Choose a company profile card below and make a one-minute presentation to introduce yourself, your company and its plan.,Im Mata Smith. Im going to introduce myself, my compa

22、ny and its plan. Im the technical director of our company. Im responsible for quality control of products. I work with the Design Department to create new products. Our company is one of the biggest shoe manufacturers in Brazil. We manufactures shoes under the brand name “ Daniela”. Our products are

23、 sold in over 20 countries.,We have a staff of more than 20,000 and our annual turnover of last year was US$550 million. We plan to enter new markets next year.,Part IV Viewing and Speaking,Video 1 Making a start Pre-viewing Discussing the following questions in groups.,1) If you had the chance to v

24、isit the local plant of a world famous company (e.g. Coca-Cola, Toyota), what would you want to learn about?,history of the company production capacity number of employees annual turnover,2) If you were the manager of the local plant of a world famous company receiving a group of student visitors, what would you like to introduce?,status of the company employees line of business annual turnover,Viewing Watch the video and put the following items in the right sequence according to Geoff Boltons introduction.,1. B 2. A 3. D 4. E 5. C,Case Analysis,Listen three e

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