微软营销策略.ppt

1、Microsoft,Contents,Introduction The marketing strategies of Microsoft Conclusion,The basic information about the company,The address Company headquarters :Redmond Chief executive officer（CEO）：Steven A. BallmerCountry: America Staff number:90000,Products range,windows,Hardware products,Application so

2、ftware,web service,MAIN PRODUCTS,In addition to the launch of the Microsoft Windows computer operating system called Windows. Along with the computer hardware and software of the system continuously upgrade, Microsofts Windows operating system are constantly upgrading from 16bits, 32 bits to 64 bits

3、 operating system.,Main productsoperating system,The most famous Application is Microsoft Application Center 2000. It is a deployment and management tool.,Hardware products : Windows Mobile 6.1 Windows Media Player 11 Desktop Search,1999 MSN Messenger,MSN is Microsoft introduced chatting tool, like

4、QQ, usually everybody chat with each other by MSN in foreign countries.,Microsoft Flight Simulator XBOX360,Shadow run,Games,Age of Conan: Hyborian Adventure),The marketing strategies of Microsoft,Leading the New Era, Winning the Future-Microsoft Announces Development Strategy in China September 6, 2

5、012, Beijing Microsoft China today announced its new strategy and commitment to partnering with the country for an innovative, competitive and talented China by further enhancing and accelerating investments. Microsofts annual R&D investment will exceed $500 million, and the company will explore loc

6、al markets in more provinces and deepen its engagement in industrial normalization.,Expand Microsofts footprint in local markets Accelerate local partner ecosystems and expand service coverage Foster talents in a large scale,Its easy, right?,Product = the best there is Price = the cheapest one Place = ubiquitous Promotion = $mega millions,Building collaborative relationships with a wide range of organizations to raise awareness of the importance of accessibility in meeting the technology needs of people with disabilities . Promoting innovation of accessibility in the