sunny新视野商务英语Unit10CompanyPerforma.ppt

1、unit 10 company performance,sunny,Dalian University of Foreign Languages,Unit Ten: Company Performance,Listening,Background Information,Learning Objectives,Assignment,Video,Dalian University of Foreign Languages,Learning Objectives,After completing this unit, students should be able to: Understand a

2、nd use basic vocabulary used to describe graphs and charts Identify speed and degree of changes in business graphs and charts Effectively use communicative skills to Describe graphs and charts Introduce company performance,Dalian University of Foreign Languages,Background Information,By the end of e

3、ach financial year, all publicly traded companies will release a report to tell their shareholders, prospective investors, customers and others about the company performance in the past year. We call this the annual report. The report includes both quantifiable and unquantifiable information. Readin

4、g annual reports is an excellent way to familiarize yourself with a company and its markets.,在每个财政年度结束，所有上市公司将发布一份报告，告诉他们的股东，潜在的投资者，在过去的一年公司业绩的客户和其他人。我们称这种年度报告。该报告包括可量化和非量化的信息。阅读年度报告是熟悉公司和市场的极佳途径。,Dalian University of Foreign Languages,Background Information,Definition of Annual Report An annual rep

5、ort is a report presented each year by the director to the members and shareholders of a company, giving information about the companys trading activities and including certain documents which must be produced by law, namely the balance sheet, the profit and loss account, and the auditors and direct

6、ors report.,年度报告是报告每年由董事对公司和股东的成员，对公司的交易活动的信息，包括某些文件必须由法律，即资产负债表，损益表，对审计人员和董事会报告。,Dalian University of Foreign Languages,Format of Annual Report,Common sections are: Letter from Company Chairman/ The Chairmans Statement Financial Highlights Balance Sheets Profit and Loss Statements New Business Repo

7、rts Annual Review/ Business Review Projections Outstanding Stock Shares and Value Complete list of Board Members,年度报告,年度报告是指公司整个会计年度的财务报告及其他相关文件。国务院发布的股票发行与交易管理暂行条例第57条规定，上市公司应当向证监会、证券交易场所提供经注册会计师审计的年度报告。中国证监会颁发的公开发行股票公司信息披露的内容与格式准则第二号年度报告的内容与格式，对公司年度报告中应披露的信息作了详细的规定。,年度报告应当包括下列内容： （1）公司简况； （2）公司的主要

8、产品或者主要服务项目简况； （3）公司所在行业简况； （4）公司所拥有的重要的工厂、矿山、房地产等财产简况； （5）公司发行在外股票的情况，包括持有公司5以上发行在外普通股的股东的名单及前10名最大的股东的名单； （6）公司股东数量； （7）公司董事、监事和高级管理人员简况、持股情况和报酬； （8）公司及其关联人一鉴表和简况； （9）公司近三年或者成立以来的财务信息摘要； （10）公司管理部门对公司财务状况和经营成果的分配； （11）公司发行在外债券的变动情况； （12）涉及公司的重大诉讼事项； （13）经注册会计师审计的公司最近两个年度的比较财务报告及其附注、注释；该上市公司为控股公司的，还

9、应当包括最近两个年度的比较合并财务报告； （14）证监会要求载明的其他内容。,Dalian University of Foreign Languages,Warm-up,Work in pairs. Graphs and charts are often used to describe company performance. Basically there are four kinds: line graphs, pie charts, bar charts and area charts. Match them with the following graphs and charts.

10、,Dalian University of Foreign Languages,Warm-up,Discuss the following graphs and charts where you ever read. If you were to prepare PPTs for presentations on two topics: Employee opinion survey on management; Income growth in Guangzhou, Shanghai and Beijing (2005-2008) What kind of graph or chart yo

11、u would choose.,Dalian University of Foreign Languages,Warm-up,Language Expansion,Verbs and nouns for describing changes and trends,Dalian University of Foreign Languages,Warm-up,Language Expansion,Adjectives and adverbs to indicate speed and degree of changes,Dalian University of Foreign Languages,

12、script 1:,The pie graph shows the breakdown of different parts in the inventory,as you can see,PE26A,the latest series, takes up the biggest share of our inventory , at 45 percent. Second is CF53M series ,at 32 percent.About 10 percent of our inventory is taken up by the PE27A and another 10 percent

13、 by the CF54A. The smallest part of our inventory is the PA46M series, which is the oldest product we produce. It now takes up only three percent of the invetory.,Dalian University of Foreign Languages,Listening Practice,Listen to the automobile Sales Manager describing the sales performance of the

14、Jeep V6. and decide which of the following graphs the manager is referring To.,Dalian University of Foreign Languages,script2:,lets have a look at sales of the Jeep V6 over the last five years. As you can see ,there have been quite a lot of changes during those year Total sales at the end of 1996 we

15、re 17,850. Sales remained flat through 2000. They were at about 18,000 by the end of the year. In 2001, sales went up stadily, reaching aobut 19,200 by the end of the year. Then in 2002, things really started to happen. we had a strong economy, and consumer spending was up. We run an advertisig camp

16、aign on TV that was very effectively .So in 2002, sales of the jeep V6 rose dramatically. At the end of that year,sales reached a peak of 21,600. Tthats an increase of more than 11% in one year. It was a wonderful year for our salespeople. however, this couldnt continue.The next year , gas prices we

17、re up, and sales were down. In2003,our figures dropped by 1,700 to 19,900. so it was a very challenging time in the industry , and we had to adapt very quickly to the market.,Dalian University of Foreign Languages,part 2 script:,At the beginning of the last financial year, sales of our shoes stood a

18、t 800,000. Sales took off between May and June. However ,they then fluctuated between June and November. In December there was a noticeable decline in the sales from 1,500,000 to 1,200,000. The downward trend continued, and in February sales reached their lowest point since 1998. Fortunately , thank

19、s to a new marketing strategy, sales improved slightly at the end of the financial year, eventually reaching 1,400,000 in March. This financial year, the number of sales also started off quite low but between April and September there was a steady increase. Sales peaked in September,reaching 1,600,0

20、00. The figures then fell slightly during October and November and remained constant through November and December .then, in January, duo to effective changes in design, there was a dramatic increase to 1,900,000. The number of sales has continued to rise steadily.,Dalian University of Foreign Langu

21、ages,answer:+,Dalian University of Foreign Languages,Video 1,Column A Market share New routes Customer complaints Number of passengers Cargo service Training program,Column B Dropped by 50% Is growing fast Increased significantly Opened Developed Continues to rise,Watch the video. Try to match the items in Column A with the