香奈儿品牌介绍英文.ppt

1、Fashion Myths -CHANEAL,(香奈儿) Paris 法国巴黎 1913,The group members Zhang yutong(张玉通) Zhang zhaoyu（张肇宇） Zhang lulu （张璐璐） Zhao dan （赵丹） Lu dong yan （陆东艳） Wu shanshan （吴姗姗）,Three parts-,1. Brand introduction 2. Typical Product 3. The success of Chanel,Part 1 Brand introduction,Gabrielle Chanel （加布里埃夏奈尔） -C

2、oCo Chanel the founder and the chief designer of the brand from 1913-1971,Karl Largerfeld （卡尔拉格菲尔德） become the chief designer from 1983 外号“老佛爷” 时尚界的凯撒大帝,1913 begin to design fashionable dress （时装）,1921 begin to explore perfume （香水）,a diversty of products：,jewelry（珠宝）,sun glasses （太阳镜）,watch（手表）,hand

3、bag（手袋）,Part 2 typical product,Chanel No.5 （香奈儿5号 香水） promoted in 1922,Look at the bottle of the perfume,The bottle cap is just like the diamond. The body of the bottle is simple and brief. The No.5 and the chanel stand out on the white background.,Pursuits of art. It contains the main philosophy of

4、 Mrs Chanel-be elegant graceful brief,Part 3 the way of success,As a famous internationnal brand ,chanel is successful in management as well as brand design. 1.brand building stategy 2.unique design philosophy 3.successful publicizing,1.Brand building,unique attraction - brief, graceful, black and w

5、hite The logo-double C CoCo Chanel,2.Design philosophy,Other brands do not have, we have. Other brands have, we have the better one. （人无我有，人有我优） Fashion passes, style. remains. （时尚会过去，但风格会永存）,3.successful publicizing,Advertisement design Simple , amazing visual effect Eg: Chanel no.5,Media chosing -

6、Senior magazine senior leisure club senior website Famous spokesmodel,Catherine Deneuve（凯瑟琳德纳芙） (1970s and 80s Chanel No. 5 spokesmodel), ,Nicole Kidman （妮可基德曼）(early 2000s Chanel No. 5 spokesmodel),Carole Bouquet（卡罗尔布盖） (1990s Chanel No. 5 spokesmodel),Audrey Tautou （奥黛丽塔图）(current Chanel No.5 spokesmodel,Marilyn Monroe (1950s Chanel No. 5 spokesmodel) pictured splashing herself with Chanel No. 5. The image is certainly the most famous of all Chanel a